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New Sunseeker Superyacht BLUSH Delivered to Eddie Jordan

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By Editorial Team   27 March 2014

The official delivery of Eddie Jordan’s striking new motor yacht BLUSH took place this week in Poole, prior to her maiden voyage to Monaco.

The new Sunseeker 155 flagship tri-deck motor yacht was finally delivered following years of hard work from the shipyard. The press launch of charter yacht BLUSH took place in Poole with her new owner, Formula One tycoon Eddie Jordan, at her side.

The biggest project ever to be undertaken by the British-based shipyard, superyacht BLUSH boasts contemporary interior and exterior styling. Providing impressive accommodation for up to 12 charter guests in addition to 10 crew members, she features a formal dining area with side patio doors and balconies for uninterrupted ocean views. Designed to stand out from the crowd, she has a unique interior design of greys, blues and greens.

BLUSH has an unfathomable number of features and amenities on board. With her own night club, board room, full-length bar and five ensuite double staterooms, she is well worth the massive £32million spent on her build. Spanning three decks, Eddie Jordan received the keys for his new vessel on Monday and opened the doors to give a grand tour.

We were incredibly proud to launch the 155 Yacht here in Poole with Mr Jordan. The 155 Yacht is a truly iconic British yacht. Robert Braithwaite, Group President, Sunseeker International

Jordan now has plans to travel on board to BLUSH to Monaco where he owns a home. She is expected to arrive there in time for the Monaco Grand Prix at the end of May.

Superyacht BLUSH is available on the charter market for £1million per month, in addition to being available for weekly charters. Her popularity has already been established due to the fact that she is allegedly fully booked for three months. See the full list of yachts available to charter in and around Monaco before talking to your yacht charter broker for information and advice.

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How Sailing Helped Yacht Owner Eddie Jordan Prepare for Isolation

Eddie Jordan, owner of 45 metre Perini Navi sailing yacht Blush , has said that long stretches spent sailing around the world have helped him prepare for life in self-isolation.

The former F1 boss spoke to  BOAT International for our new video series, At Home with BOAT. In episode three,  BOAT International editor Stewart Campbell talks with Jordan about life in isolation and what he's looking forward to post-quarantine.

Currently self-isolating with his wife in their Cape Town home, Jordan said that isolation was "quite reminiscent of going around the world - that was 13-14 months hardly getting off the boat at all." Between stopping off at destinations including French Polynesia, the Galapagos Islands and Indonesia, Jordan explained that there were long stretches of confinement on board. “I always thought when I was getting on the boat at Southampton in 2012, ‘my God I'm going to be bored to death, what am earth am I going to do?’ [...] but the time just flew by", said Jordan.

For now, Jordan is planning to fill his time with “a bit of writing” and “for that little moment of fantasy and getting away from it all” plans to “dive into BOAT International ”.

Jordan also talked at length about how impressed he was by the amazing efforts of National Health Service (NHS) staff in the UK. “I feel so sorry for the people who are affected and I feel sorry for the NHS and all the people who are really the unsung heroes”, he said.

With regards to sailing, Jordan said: “It’s going to be a difficult charter season, that’s for sure”, but nonetheless hopes to be back on the water by August, returning to his favourite summertime destinations of Greece and Turkey.

Jordan also added that he was excited about taking in part in the 2020 Perini Navi Cup this September. Last year, his team were beaten by Maltese Falcon , which he called "the most magnificent boat that Perini has ever made". However, following the recent refit of Blush , Jordan is feeling optimistic. “Maybe we might be able to have a better shot at [winning] it” this year.

For now though, his freshly refitted sailing yacht is awaiting her next adventure in the South of France - “the natural home for all the Jordan family boats."

For more At Home with BOAT interviews, click here .

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On board £32million Sunseeker superyacht built for Eddie Jordan

At the time it was Poole-based Sunseeker's biggest and most advanced yacht ever

• 05:00, 26 JUN 2022

Superyachts have had bad press recently. Seven of the absurdly opulent vessels owned by Russians linked to president Vladimir Putin had been seized as of May, with critics calling them outrageous displays of excessive wealth.

But these floating villages – with their hot tubs, humidors and helipads – each employ a small army (or rather, navy) of staff, with dozens recruited as pilots, captains, sailors, chefs, bartenders, cleaners, entertainers, security officers and more.

The extravagant vessels are also a boon for Dorset, with world renowned manufacturers Sunseeker International based right here in Poole. Founded as Poole Powerboats in 1969 the business now employs around 2,600 people worldwide – many of them within the county.

Read more: First World War shipwreck lurking underwater off the coast of Dorset

Multi-million-pound Sunseeker ships have appeared in several James Bond movies including The World is Not Enough (1999), Die Another Day (2002), Casino Royale (2006) and Quantum of Solace (2008) – in which co-founder Robert Braithwaite had a cameo role.

One of the firm’s largest and most luxurious ships, the Sunseeker 155, was owned by F1 racing tycoon Eddie Jordan until 2017. Named “Blush”, the monstrous vessel cost over £12 million and had a crew of ten, plus space for ten guests.

Scroll down for more fascinating (one might say infuriating) facts about this magnificent mega-vessel, which was the biggest and most advanced yacht ever to come out of the Poole-based shipworks.

It is 155 feet long

While the rest of Europe has long since gone metric, the yachtbuilding industry still measures things in feet. The enormous Sunseeker 155 was so called because it measured a staggering 155 feet (or 45 metres) from bow to stern.

For comparison, this is about as long as the Arc de Triomphe is high, or half as tall as the Westminster clock tower housing Big Ben. you could alos think of it as around half the length of a football pitch – or two-and-a-half times the length of a cricket pitch, if you prefer.

Its amenities rival those of a high-end hotel

The Sunseeker 155’s onboard features include a nightclub and a parking garage for jet skis as well as opulent dining rooms, lounges, bars, viewing decks, jacuzzis, bedrooms and ensuite bathrooms. The vessel can carry a reported 60,000 litres of fuel, giving it an estimate range of 4,000 miles, while its twin V16 engines can generate a top speed of over 22 knots (25mph).

It cost the F1 tycoon around £32 million

As the old adage goes, “If you have to ask what it costs, you can’t afford it”. The Sunseeker website does not list prices for its models – estimates are provided only on application, and these can vary wildly depending on the specifications required.

But Jordan paid a reported £32 million for his Sunseeker 155, and that was in 2014 money. If this price tag seems a little steep, never fear: if you’re willing to go a bit smaller and buy used, a 2012 Sunseeker can be had for just under £13 million .

The running costs are eyewatering

Jordan sold his Sunseeker 155, named Blush, in 2017. He told Boat International that his busy schedule meant he could only spend two weeks a year on it, and that he wanted something smaller for his grandchildren.

But it could also be that he was sick of forking out an estimated £1.2 million per year in running costs including fuel, dockage, maintenance, insurance and crew salaries. That said, he did rent it out as a charter vessel when not cruising the world on it.

The name Blush lives on

Although Jordan sold his Sunseeker 155, he still owns a boat called Blush. This is a 45-metre-long sailing yacht built in 2007 by Perini Navi, a luxury shipyard which has been based in Tuscany, Italy since 1983.

The motorsport mogul now plans to sail the fjords of Norway , the Suez canal and the Northwest Passage – the sea route between the Atlantic and Pacific Oceans which claimed the lives of many an explorer seeking quicker routes to the Far East.

The current owners are unknown

Jordan told Boat International that he had sold his pride and joy to “a nice American family” who had previously chartered the vessel and liked it so much that they just had to own it.

Likewise, the owners of a second Sunseeker 155 christened Princess AVK, produced at Poole in 2016, have not been publicly disclosed. It is thought that they come from the United Arab Emirates – and although it looks like they might be selling on , too.

While some, like Jordan, are happy to tell everyone about their seafaring adventures aboard Dorset’s biggest and most expensive yacht, it seems that others prefer to cruise the world’s oceans in peace.

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Oyster Yachts announce Eddie Jordan’s appointment as brand ambassador

Oyster Yachts, the world famous British luxury yacht builder has announced Eddie Jordan’s formal appointment as brand ambassador.

After three years on the Board of Directors at Oyster Yachts Limited, Eddie Jordan, The Formula 1 celebrity and Oyster owner moved from his Non-Executive Director position in July 2021 to take up the new ambassadorial role.

Richard Hadida, CEO and Owner of Oyster Yachts commented, “Eddie’s presence within Oyster has been invaluable. He knows the true quality of our yachts and those that craft them. Keeping Eddie close to the business and a voice of Oyster was priority for me and the brand.”

Following a long-standing relationship with the Oyster brand and a deep-rooted passion for their yachts, Eddie will continue to collaborate with Oyster on a programme of activity to enhance Oyster’s brand awareness globally.

“Having   circumnavigated the world   on an Oyster, I have a very special relationship with Oyster Yachts. I relished the opportunity to stay closely involved with this truly magical brand and their   yachts ”, commented Eddie Jordan when asked about the latest arrangement.

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