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THE METAMORPHOSIS OF YACHT 21

YACHT 21 was founded in 2009 by Jarenis Ho , a creative director and fashion designer based in Singapore. Influenced by her travels abroad and minimalism of Scandinavian design, Jarenis's designs were kept clean and functional, yet varied in the wearer’s individual aesthetic. During the early stages of her brand's creation, she would imagine her muse, leading a quiet luxury lifestyle on a yacht and cruising across the globe to experience diverse cultures at every port of call. 

In an effort to reflect her unwavering enthusiasm from the beginning, she chose the number 21 for the name to signify her desire for the brand to remain vibrant and energetic. Mirroring her own attitude when she embarked on her first business venture at the age of 21.  The reinvigorated label, under Y21, aspires to help women build a modern and long-lasting wardrobe that is relaxed, chic and versatile. Comfortable to wear anywhere and lifts the spirits of women everywhere. 

MISSION STATEMENT

"Our mission is to create limited collections that bridge the gap between resort wear and city life , reduce waste and ensure each piece is cherished and worn with pride."

At Y21, we're on a mission to bridge the gap between resort wear and city life. Since 2021, our design team has focused on creating smaller collections to reduce the risk of dead stocks, enabling us to stay sustainable by reducing wastage. This approach has allowed us to engage with our customers on a personal level, experiment with new fabrics, and refine our designs.

Our goal is to offer a unique blend of elevated wardrobe essentials and statement occasion pieces that capture the essence of being polished during a vacation while embracing a sense of ease in the city. We believe in effortless style with a resort sensibility, providing our customers with versatile and timeless pieces that enhance their everyday lives.

THE NEW Y21

Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style. We believe it is for the better as we learn to embrace the importance of sustainability, comfort and versatility in our designs to align with the new hybrid lifestyles women are leading.

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Singapore’s Yacht 21 rebrands with a new label and purpose

Singapore fashion label Yacht 21 has been renamed Y21, changing its logo and purpose in response to the change in fashion after the pandemic.

Founded in 2009, Yacht 21 was known for its travel-friendly and resort collection inspired by Scandinavian designs. As international travel has been put on hold and will not be possible for a while since Covid-19, Yacht 21 has decided to shift its focus to functional, fuss-free and seasonless pieces for women to adapt to the new normal.

“We believe it is for the better as we learn to embrace the importance of versatility, comfort and quality in our designs to align with the new lifestyles women are leading,” said Jarenis Ho, founder of Y21.

“Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style.”

Y21 brand colour palette features three colours – grey, beige and orange. The tagline has also been changed from ‘Everyday’s A Holiday’ to ‘Wear Anywhere’.

Y21 will feature its new image on its website this Thursday (September 23).

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Retail in Asia

Y21 founder Jarenis Ho on the evolution of womenswear

Y21, a Singaporean fashion label previously known as Yacht 21, is embarking on the next stage of its rebranding journey with the reopening of its flagship store at Suntec City. In October the store unveiled an innovative retail concept that embodies the brand’s fresh identity as an urban resortwear label catering to the modern woman with multifaceted lifestyles.

SEE ALSO: Eve Bliss founder Amy Tsien on riding the functional beverage wave

Beyond offering the complete range of women’s apparel from Y21’s collection, the flagship store will also serve as a platform to showcase the brand’s latest venture, the Y21 ReWork initiative. This experimental upcycling project highlights innovative products that exemplify the brand’s commitment to sustainable fashion practices.

Retail in Asia speaks with Y21 founder Jarenis Ho on rebranding Y21 and dressing the modern woman.

RiA:  Can you please tell us a bit about your background, and how you arrived at  creating your own womenswear label, Y21?

Ho: I started my company in 2009, inspired by a boat trip that I took with my friends   where I noticed a gap in the market for year-round cruise wear. Post-pandemic,   we have transitioned to designing urban wear clothes for the modern woman   with hybrid lifestyles. My journey as an entrepreneur began during university. My early experiences  of setting up stalls with my friends at school bazaars to sell a variety of items,  from handmade jewellery and batik dresses to decorative gifts for Valentines’  fuelled my love for running my own business. 

Prior to Y21, I started a TCM-inspired fashion label, called Folk’s Leaf, as well   as another label called Hurs that sold vintage-themed apparel and handmade   accessories by local crafters. While these companies eventually folded to make way for Y21, the early   ventures helped me understand the subtleties of running a business. With no   experience and no one to turn to, I had to learn to build and manage them from   scratch, from sourcing for reliable clothing manufacturers to printing name   cards. I was learning new things every month that excited me.

RiA:  Y21 was formerly known as Yacht 21. Can you tell us about this rebrand?  

Ho: Two years ago, Y21 embarked on a rebranding in response to the changing  lifestyles of women.  Since the pandemic, modern women no longer wanted separate pieces of  clothing for work, parties and vacation. Instead, they have hybrid lifestyles and  desired outfits that meet this need. This could mean looking for professional  clothes that are office appropriate yet comfortable enough for working from  home, or those who want more casual outfits that are also appropriate for  working remotely. 

Y21 pivoted from making travel-friendly collections that are meant for  vacations to designing women’s clothings that are well-made, versatile and  timeless that can be worn anywhere, from day to night and from work to  vacation. 

RiA:  Your brand has embarked on a boutique revamp with a view to reducing  waste. Can you tell us more about the design  features and initiatives you are most excited about? 

Ho: We are revamping all our stores as part of the next phase of our rebranding  exercise which will fully reflect our transition to Y21. 

The refreshed store concept, designed by local design company Studio Gin&G,  moves away from the nature and resort image that the brand previously had as  a cruise wear label. It now features simple, functional and elegant elements that  are reminiscent of Danish designs. Y21’s new colour scheme of cobalt blue and   light pastel blue and green colours, which echo the brand’s spirit of vibrancy  and energy, are also prominent throughout the stores.  

Recognising fashion’s waste problem, Y21 wanted to do more and change the   way it operates to leave a better impact. The store revamp presented a unique   opportunity to do this. Starting from its own backyard, the homegrown label   sought ways to minimise waste and improve circularity in its retail stores. 

It used alternative materials such as ethically sourced and stained timber  veneers for flooring, as well as 100 percent high density polyethylene (HDPE) plastic  waste or recycled plastic that were collected from local establishments to  design its new countertop. In total, nearly 50 kilograms of recycled plastic were  turned into more than 62 counter panels, each featuring a unique speckled  pattern of blue, orange and a dash of pink that complemented Y21’s new store  concept. Where possible, old furniture such as hangers, mirrors, storage racks  and pedestals were repurposed and given a new lease of life. 

A section of the revamped flagship store at Suntec City also showcases the  assortment of bags and redesigned clothes from Y 21 ReWork. This is an  upcycling initiative by Y21 to transform defective clothes and leftover scrap  fabrics from its manufacturing process into new products that are designed by  up-and-coming talents from local fashion schools in Singapore.

RiA: Do you feel the in-store experience has become  more valuable post-pandemic? 

Ho: While it is necessary to be online for companies such as ours in the digital age,  brick-and-mortar remains essential in our business strategy. According to the  Department of Statistics in Singapore , sales from p hysical stores are still   capturing well over 80 percent of total sales in 2022.  

Despite the proliferation of e-commerce, we have noticed that customers still  enjoy the physical experience of shopping – the human interaction, the touch  and feel of clothes and the overall vibe of the store. The act of shopping is more  than just a transactional experience; it has a social aspect to it which digital  interfaces cannot deliver.  

Hence, our physical stores have been redesigned to reflect our new branding,  complement our online stores and create a memorable experience for  customers. We seek to enhance in-store experience by creating a welcoming  environment where customers can genuinely feel as if this is a place where they  can take their time to try on our clothes, which they cannot do so online, and  chat with our friendly staff.  

We also aim to make shopping as seamless as possible for our customers by  offering flexible fulfilment where customers can choose to have their items  delivered to them or collect them at a store most convenient to them if they are  working or running errands nearby. 

The retail stores are also a unique way for us to build a community with our  loyal customers. Through intimate experiential events, we get to build personal  connections and relationships with our customers.

SEE ALSO: Purpose-driven Singaporean enterprise Our Barehands opens Funan Mall boutique

RiA: What’s next for Y21? 

Ho: The flagship store at Suntec City is the first of our three stores to undergo a  revamp. The rest will follow suit in the next year, completing our rebranding. We are also exploring potential partnerships, with plans to expand overseas in  the future.  

The industry is fast-changing and we are constantly evolving to meet our  customers’ needs, whether it is to suit their changing lifestyles or preference for  conscious shopping. O ur aim is to design well-made clothes for the modern   women that last them across different seasons and trends. Hence, we are   always sourcing for better quality fabrics, improving our workmanship, creating  versatile designs, building unique partnerships and innovating ideas that  capture and retain their loyalty.

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Yachting Monthly

• Digital edition

Swallow Yachts Bay Cruiser 21 first look: Innovative little trailer sailer

• Theo Stocker
• April 1, 2024

At Boot Düsseldorf Yachting Monthly editor, Theo Stocker takes a look around the new Swallow Yachts Bay Cruiser 21

Over the years, Swallow Yachts have carved out a particular niche for themselves. Built in ply or GRP and coupled with powerful sail plans and carbon masts, their hard-chined hulls are instantly recognisable and the Swallow Yachts Bay Cruiser 21 certainly fits the bill.

Combining a traditional sheerline with some touches of modernity, particularly the Bay Cruiser 26, and the their new 32-footer, the plans of which are still waiting for a customer, though more often, they are superficially fairly conservative. It’s under the surface, as well as aloft, that you find the innovation in these clever little trailer sailers.

The Swallow Yachts Bay Cruiser 21 is no different. Effectively a beefed-up version of the yard’s most popular model, the 20-foot Bay Raider Expedition, this boat is only one foot longer, but has significantly more waterline length as well as higher freeboard and more beam.

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This supports a bigger and more efficient sailplan, allows for side decks that you can walk forward on securely, a decent height cockpit coaming to lean back against, and the same, vast self-draining cockpit.

Below the cockpit sole is a water ballast tank adding 400kg to her righting moment; the boat can still be sailed without it, even in a stiff breeze if you like dinghy sailing, but from around Force 4 the ballast may be appreciated. This also makes her fully self-righting from 90º if the worst were to happen, while allowing her towing weight to be a mere 600kg – easily within the limits of most ordinary family cars.

Other neat touches include the mainsail batten cars sliding down into a ‘cassette’ that comes away from the mast when you unmount the boom, saving the faff of re-threading them all when rigging, and a track into which the boom slots for towing. The full-roached mainsail and backstayless rig mean the mast doesn’t overhang too much when it’s dropped for towing either – rigging should be possible in under 10 minutes.

The cabin offers a surprising amount of space for basic cruising. Photo: Theo Stocker

Accommodation has improved too. Step down below and the bunks are no longer ‘on the floor’ but raised up with a proper footwell, so it’s comfy enough to sit down below on a damp afternoon, and any water that does get down the companionway will pool there rather than in your sleeping bag.

There’s space for a pull-out chemical loo, a cool box, or batteries if you opt for an electric motor (there’s stowage on deck for a petrol tank for the outboard in the well), and still room for kit bags and canvas stowage pouches.

Cooking is done on deck, albeit under the shelter of the sprayhood, thanks to the inbuilt space for a camping gas hob under the cockpit seat.

The combination of all of this results in a boat that looks pretty, should be remarkably fun to sail, is dead easy to rig and tow, and yet still has enough space for a couple to have some serious mini adventures on.

Swallow Yachts Bay Cruiser 21 specifications

LOA: 6.02m / 20ft 0in LWL: 5.67m 18ft 7in BEAM: 2.18m / 7ft 2in DRAUGHT: (keel up/keel down) 0.25m – 1.5m / 0ft 10in – 4ft 11in SAIL AREA: 19m2/204 sq ft BALLAST: Water 400kg/881 lbs DISPLACEMENT: Empty: 600kg/1,322lbs Ballasted: 1,000kg / 2,203 lbs PRICE: £27,000 ex VAT CONTACT: swallowyachts.com

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Uni’s donna langley headlines kering’s women in motion talks, diane kruger booked for breaking through the lens chat and more cannes briefs.

A roundup of happenings in and around the Croisette during the Cannes Film Festival.

By Chris Gardner

Chris Gardner

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Langley Is Woman in Motion in Cannes

Related stories, cannes: body-horror flick 'the substance' wows fest, getting nine-minute standing ovation, 'the substance' review: an excellent demi moore helps sustain coralie fargeat's stylish but redundant body horror, cannes vet kruger joins “transcending borders”.

Breaking Through The Lens has booked an afternoon rendezvous in the Campari Lounge at the Palais on May 19, a session that will feature Diane Kruger and the distribution of a special grant that supports directors of marginalized gender.

The event, “Transcending Borders, is designed as a celebration of women on both sides of the camera who “transcend cultural boundaries.” As such, Kruger, who is here for the world premiere of David Cronenberg’s The Shrouds, will sit for a panel discussion alongside producer Tiffany Boyle (Oh Canada), Jessamine Burgum, founder and CEO Pinky Promise and moderator Wendy Mitchell. The chat will focus on their respective global careers and how they’ve challenged the status quo.

Additionally, Campari Group’s head of global marketing, Julka Villa, will reveal BTTL’s second annual $10,000 euro action grant. Both Kruger and Villa, with help from financier and BAFTA North America board member Alexa Jago, served on the grant jury. “There is no greater joy than giving artists the power and resources necessary to tell their stories,” said filmmaker and BTTL founder Daphne Schmon. “Working with Campari continues to be a highlight of our time at the Cannes Film Festival and we are so fortunate to have a brand partner that understands how vital our mission is as we continue to pursue a more equitable film industry.”

L.Raphael Boards Yacht to Debut Green Caviar

Nathalie dubois’ dpa returns with gifting suite.

The celebrity gifting suite veteran returns to Cannes with another edition of DPA’s festival lounge experience, set up once again this year at the JW Marriott. Brand highlights include: Spray tanning by Sunless Bronze by Annie Rouet, beauty injections like Botox and peels from Tokyo’s Haab Beauty, Hinomoto Foundation, champagne by Domaine de Nuisement, Nova Caviar treats, fragrances by Escentuelle and Marc-Antoine Barrois, skincare by Natura Bisse, The Lab Room collection in collaboration with Rossy de Palma, handbags by Swiss brand De Marquet, luxury stays at Le Tahaa by Pearl Resorts, Elsy, Tracey Metallic Designs, Krama Heritage, Lothantique, Mathilde et Zoe, Beach Sandy, Les Tendances d’Emma, JC Donaldson and Joorn Jewelry. New this year: Two authors will be in attendance to promote their respective work, actress Heloise Martin and Christophe Paviot. DPA’s festival lounge opens May 15 and runs through May 24, everyday from 10 a.m. to 6 p.m.

More to come.

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