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Bertram Yacht

Logo of Bertram Yacht, a division of Ferretti Group (Ferreti Spa., Forli, Italy). Logo valid as per December 2011.

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Everything About Bertram Yachts – The History & Story

• Bertram Yachts
• Everything About Bertram Yachts –…

Timeline History and Story of Bertram Yachts

1. richard bertram and his fondness for yachting.

Bertram was a competitive sailor and owned a yacht brokerage firm, outside of Miami that he started in 1947. This was his bread before he began the Bertram Yachts. But his fondness for yachting can be dated way back. He was about eight years old when he got his first boat which was a 15’ sneakbox. This was the age when boating became his favorite pastime.

While he was studying at Cornell University, he founded Cornell’s very own Corinthian Yacht Club. Under his participation, the university club won several sailing titles till 1937. He continued sailing even after moving to Miami and even made it to the World Lightning Class championships for the years 1948 and 1949. He went on to participate in several races only to find a company in the other two people. These people were Sherman F. “Red” Crise and Sam Griffith.

2. Foundation of Bertram Yachts (1960)

In 1958, while participating in one of his races, Richard Bertram noticed a 23-foot-long beauty and immediately fell in love with it. He had never seen a powerboat so magnificent that he himself wanted to own one. He asked the designer, C. Raymond Hunt, to design one for him. Using Hunt’s plan, Bertram in 1960 built his first powerboat yacht Moppie. It was named after his wife’s pet name. This laid the foundation of Bertram Yachts.

3. Introduction of New Boats (1962, 1963 and 1964)

Bertram Yachts later went on to build new boats. There were three that were built, which were: The 25’ line in 1962 The 38’ line in 1963 The 20’ inboard/outboard model in 1964 While producing these yachts, Bertram decided to have its own production unit. Many people do not know but the production facility was designed in such a way that it could also work as a food-processing warehouse, just in case. Luckily, Bertram never needed it.

4. Memorial Race for Partner Griffith (1963)

Bertram’s partner passed away in 1963. So, Richard Bertram organized a memorial race to pay tribute to him. Not only did he organize but he also participated and won the race.

This was the time that he became a celebrity. He was seen in Rolex advertisements and on billboards promoting Camel cigarettes. He had successfully associated his name with the title of ‘Champion’.

5. Nautec Purchased Bertram

Bertram left after his success and the factory came to a standstill. After this incident, Nautec purchased Bertram and started the facility again.

6. Whittaker Corporation Purchased Bertram (1968)

After a short run of ownership, in 1968 Whittaker Corporation purchased Bertram Yachts from Nautec and they continued competing in different events and winning them all.

7. The Era of Steady Growth (1970 to 1980)

After the Whittaker acquisition, Bertram Yachts saw steady growth all through from the 1970s to the 1980s.

8. Hatteras- The Arch-rival of Bertram (1980s)

Bertram developed a new arch-rival with Hatteras. The dual was sad for Bertram as Hatteras won it with their more diverse models.

9. Financial Difficulties for Bertram (1993)

Bertram continued to produce sportfishing boats. This along with the depleting economy of America, caused Bertram Yachts to go under financial difficulties. This led to a forced shutdown in 1993.

10. Bertram Yachts Purchased by Ferretti Group (1998)

Bertram Yachts was revived by Ferretti Group as it acquired it in 1998. The Italian group changed everything and built some amazing models.

11. The Sad Demise of Richard Bertram (2000)

In 2000, the father of the company, Richard Bertman passed away, leaving behind a brilliant legacy and a colourful history.

12. Acquisition of all Bertram’s Assets by Gavio Group (2015)

In 2015, the Gavio Group got hold of all of Bertram’s assets and planned to introduce some new models.

The Present Scenario of Bertram Yachts

Despite the ups and downs and the acquisition changes, Bertram continues to be a popular yacht brand. In 2018, Bertram Yachts under the ownership of the Gavio Group introduced a new model, Bertram Yacht 61 Convertible at the Newport International Boat Show on September 13, 2018.

At Miami International Yacht Sales , we have an amazing lineup of Bertram yachts for sale . To own a Bertram, reach out to our expert yacht brokers now. Call us at +1-305-857-8939 to book an appointment today!

Also Read: Everything You Need to Know About Bertram Yachts Interesting Facts About Bertram Yachts

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Famous yacht brand Bertram sets up shop in South Tampa

• Times Staff Writer

TAMPA — An iconic yacht brand that has produced just a few new boats in the past decade has reopened under new ownership in South Tampa. The owner said he plans to hire between 200 and 450 employees over the next six years as the brand returns to the fold.

An Italian company, the Gavio Group, purchased the name and rights to the Bertram brand in March 2015 and founded Bertram Yachts LLC. Two weeks ago, it purchased the former Lazzara yacht-building facility off S West Shore Boulevard, near the Westshore Yacht Club and the Hula Bay Club, for about $10.1 million, according to property records.

"They've emerged from the ashes," said Thom Dammrich, president of the National Marine Manufacturers Association. "It certainly is an iconic brand that has been around for a long, long, long time."

Florida leads the nation with its $2.6 billion boating industry with nearly 890,000 registered boats, according to the association.

While Tampa Bay already plays an important role in that industry, Bertram has the potential to become one of the most prominent boat manufacturers in the area, Dammrich said. He pointed to the classic, vintage look of the boats as a big selling point.

"Bertram was one of the first offshore sport fishing vessels made," he said. "Through the years they had great designs, great quality, great ride."

The parent company's owner, Beniamino Gavio, has big plans for it. "They used to say, 'The sun never sets on the Bertram Empire,' " Gavio said. Over the years, "They changed the boat a lot and I said, 'Let's start again.' "

In the past year, the Bertram team has been working with Sarasota-based Michael Peters Yacht Design to re-create the brand's original boat: the 35-foot long Moppie, also known as the Bertram 35.

He said nine people have made reservations for their own "semi-custom" Bertram 35s, which start at $750,000. The company is also developing a 60-foot model.

Gavio has named Peter Truslow, who spent 20 years leading EdgeWater Power Boats, as chief executive officer. He also brought on Earl Blackwell, who has been building boats in Tampa Bay since 1980, as vice president of production.

"It's a unique American brand," he said, likening it to Harley-Davidson motorcycles.

In its heyday in the 1970s and '80s, Miami-based Bertram employed thousands of people as the boats were sold to buyers around the world. It was one of the first to build boats with a deep hull that gave it a much smoother ride in open waters.

Bertram has committed to hire at least 140 people by 2019 in exchange for $700,000 in county, city and state incentives, according to Hillsborough County's Economic Development Department.

"Three other states did their best to lure Bertram's international headquarters, and the competition for this project was intense," Hillsborough County Commissioner Les Miller Jr. said in a statement Wednesday.

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The family-owned company failed to restart after a 10 percent federal tax on luxury items devastated the industry in 1990. In the late 1990s, the family sold the brand to the Ferettii Group, Truslow said.

Ferettii constructed two 80-foot boats several years ago, but nothing since. Around that time it relocated to Merritt Island where it was eligible to receive more than $1.4 million in public incentives in exchange for job creation promises, according to the Orlando Sentinel . Within a couple of years, the Merritt Island plan was abandoned and eventually Bertram was reduced to a single office in Fort Lauderdale.

Gavio said his love of the brand drew him to buy. His second boat was the Bertram 54.

His company, which makes most of its revenue by operating toll roads in Italy and Brazil, also owns two Italian boat builders: Baglietto and Cerri Cantieri Navali (CCN).

Luxury items like yachts can be a difficult sell when the economy slumps, but the Bertram team is confident there is room for another big player.

Times senior news researcher John Martin contributed to this report. Contact Alli Knothe at [email protected]. Follow @KnotheA.

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