bertram yachts marketing

• OFFSHORE SERIES

Virtual Showroom

Bertram 28CC

Built for the chase and the catch

Bertram 39CC

Setting the standard in offshore comfort

Bertram 28XC

Open-ended adventure from cruise to cast

Bertram 35 Flybridge

A modern take on a Bertram classic

Bertram 50 Sport

The new era of the Bertram Sportfish

Bertram 61 Convertible

Your serious bluewater fishing machine

Driven by Excellence

Inspired by tradition . We’re known for boats that make seaworthy an understatement, so whether you’re taking the family on new adventures or taking on unforgiving conditions, we share one common goal – ensuring that you always trust the one thing that stands between you and Mother Nature.

Become an Insider

Join our exclusive insiders list to stay up-to-date on the latest from Bertram.

Thanks and welcome to the Bertram Insiders! You’re now subscribed to our updates.

BERTRAM 39CC

The center of attention.

Join MarineMax's dealer, Nick Pavlakis, on a Bertram 39CC walk-through. Experience the spacious deck, elegant cabin, and remarkable handling firsthand. 

It's Showtime

Join us this year at the 2023 Fort Lauderdale International Boat Show, either in person or virtually, and experience the excitement on the CD Dock!

VIRTUAL SHOWROOM

Leave ordinary in your wake.

61 Convertible

Your serious bluewater fishing machine.

The new era of the Bertram Sportfish.

35 Flybridge

A modern take on a classic.

Setting the standard in the offshore comfort.

Anything is possible.

Everyday enjoyability, from cruise to cast.

Bertram Insider

July 2022 - 1

July 2022 - 2

July 2022 - 3

SHOWS & EVENTS

Clear your schedule, and we’ll clear the decks.

2024 Fort Lauderdale International Boat Show

October 30 - 3, 2024

Boats on display: Bertram 39CC, Bertram 35FB, Bertram 61C, Bertram 28XC, Bertram 28CC

FIND A DEALER

Ready to put your feet on the deck.

Store locator is loading from StoreRocket Store Locator Widget ..

CONTACT A DEALER

• 35 FLYBRIDGE
• 61 CONVERTIBLE

BECOME A BERTRAM INSIDER

Join a global community of Bertram adventurers.

• Privacy Policy
• Owners Manuals

[Under the Hood] Debating the latest Tech and Tools for your Business

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Since the 1960s, Bertram has been synonymous with luxury and quality in the marine industry. Their yachts, such as the timeless 35FB and the sportfishing-ready 39CC , are durably constructed to reflect sleek, “rugged reliability.” Each one is built to withstand the choppiest of waters and the tugs of the mightiest marlins.  Bertram’s network of dealers let them know that customers love the fact that they can select a wide range of options when building their ideal boat, ranging from large options — like utility centers featuring bait prep stations, sinks, and drawers — down to small details such as upholstery, sunshades, and trim.  As Bertram’s product range continued growing and demand increased, they recognized the importance of a configurator tool that enabled customers to see their ideal vessels in full detail with the most accurate pricing and available options for that model year. Brandon Jones, the Salted Stone strategist behind the configurator project, reflected, “We all asked ourselves, ‘What if we were able to take this idea, a typically expensive project for larger brands, and build it out using HubSpot, at a tenth of the price?’”

Overcoming Challenges

Alex Moses, Director of Marketing at Bertram, had a vision for a new configurator tool, having analyzed a range of examples across disparate industries (including marine, automotive, and bicycles). Moses and Salted Stone’s design team first discussed the ideal visual and functional makeup of the desired application, using the compiled examples as models.

“We knew we wanted the configurator on these new pages to be visually clean, and not overwhelming,“ said Melissa De Guzman, Senior Visual Designer at Salted Stone. “The client did their research and knew their audience’s strong preferences for highly accessible UI that’s intuitive even for users who didn’t grow up on the web.”

Ahead of the kickoff, Moses created twenty-four detailed spreadsheets containing the individual, variable components of each of the six boat models - a total of around five hundred selection items. Because each boat contained many individual components within a given category, the development team had to segment a proverbial sea of disparate information to develop an operable configurator with an intuitive front end. Once the configurator was successfully developed, the Salted Stone team had to decide how best to showcase “progressive” items, or pieces of the application dependent on the selection of other items. Although base boat models themselves come with a wide variety of items that clientele might like, a handful of other add-ons make a base Bertram boat a “premium” version of the product.  “Progressive items were a big priority for us to showcase correctly,” Moses said, “These are among the most expensive options offered to our clients, and we needed to showcase them in a simple, user-friendly, and elegant way. We also wanted to show our audience that our base boat packages are already spec'd to be a premium product, as shown with ‘included as standard’ default options which are also listed in the summary sheet before the user even begins to build their boat in the tool.”

Salted Stone’s Approach

To bring the Build and Price tool to life, the Salted Stone development team used HubDB to create different tables for storing the components of each boat by category, tying them together with a main HubDB table.

Development Team Lead Karen Cagape said, “The main table secured available options for each boat by distinct category. And, in addition to intricately mapping HubDB tables, we also built a global module, one that’s dependent on the main table. That way, the client still has flexibility within each module, but the whole system stays integrated.” This module allowed internal operations to have full control over the displayed categories and subcategories on each page, as well as the display of progressive fields, for when specific options were selected by clientele. For different boat models, Bertram can control not just the options themselves (which are in the HubDB tables) but how those options are displayed (e.g. is pricing visible, are they progressive options, are they mutually exclusive with other options in the same or a different category, etc). The final step was to dial in the UI to match the audience preferences Bertram had uncovered. “We essentially applied the kinds of details that help customers navigate the application intuitively,” said Designer Melissa De Guzman, “like tooltips, accordion selectors, and ‘More Information’ tabs to create a seamless user experience.”

The Results

The completed Build and Price tool was a two-fold success, for both Bertram’s customers and its internal operations. “We used multiple hubs to create a highly interactive, front-end experience for customers,” Brandon Jones said. “It gives customers access to the company’s products with the specificity and immediacy previously available to them only in a dealership, which helps create a higher likelihood of sales.”

For Moses and the Bertram team, the use of HubDB in their internal operations has been a game-changer. “It’s really helped simplify the process of updating pricing and options. Having a centralized pricing system provides an added layer of security, and it enables us to have greater oversight and management of our products’ pricing in the marketplace.” Karen Cagape says. “Personally, I like to see the most challenging aspects of a project come to fruition. And the fact that the finished product helped the client optimize their operations makes all the difference to us at Salted Stone.” For Bertram, their Build and Price is a seaworthy tool for a business charting a path toward growth.

Sign up for our newsletter

Don't worry - we only average, like, two emojis per subject line.

You might also like...

Rejuvenating PLAY’s HubSpot & Inbound Strategy

Sales Enablement: How to Win on Sales and Customer Experience

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

How Sales Hub From HubSpot is Closing the Connection Gap

HubSpot Product Updates That Blew Our Minds at Inbound 2023

Got a question for ethan ames.

Message the author of this post and they'll get back to you.

[email protected] | +1-305-857-8939

• Yacht Search
• World’s 100 Largest
• World’s 100 Largest

Everything About Bertram Yachts – The History & Story

• Bertram Yachts
• Everything About Bertram Yachts –…

Timeline History and Story of Bertram Yachts

1. richard bertram and his fondness for yachting.

Bertram was a competitive sailor and owned a yacht brokerage firm, outside of Miami that he started in 1947. This was his bread before he began the Bertram Yachts. But his fondness for yachting can be dated way back. He was about eight years old when he got his first boat which was a 15’ sneakbox. This was the age when boating became his favorite pastime.

While he was studying at Cornell University, he founded Cornell’s very own Corinthian Yacht Club. Under his participation, the university club won several sailing titles till 1937. He continued sailing even after moving to Miami and even made it to the World Lightning Class championships for the years 1948 and 1949. He went on to participate in several races only to find a company in the other two people. These people were Sherman F. “Red” Crise and Sam Griffith.

2. Foundation of Bertram Yachts (1960)

In 1958, while participating in one of his races, Richard Bertram noticed a 23-foot-long beauty and immediately fell in love with it. He had never seen a powerboat so magnificent that he himself wanted to own one. He asked the designer, C. Raymond Hunt, to design one for him. Using Hunt’s plan, Bertram in 1960 built his first powerboat yacht Moppie. It was named after his wife’s pet name. This laid the foundation of Bertram Yachts.

3. Introduction of New Boats (1962, 1963 and 1964)

Bertram Yachts later went on to build new boats. There were three that were built, which were: The 25’ line in 1962 The 38’ line in 1963 The 20’ inboard/outboard model in 1964 While producing these yachts, Bertram decided to have its own production unit. Many people do not know but the production facility was designed in such a way that it could also work as a food-processing warehouse, just in case. Luckily, Bertram never needed it.

4. Memorial Race for Partner Griffith (1963)

Bertram’s partner passed away in 1963. So, Richard Bertram organized a memorial race to pay tribute to him. Not only did he organize but he also participated and won the race.

This was the time that he became a celebrity. He was seen in Rolex advertisements and on billboards promoting Camel cigarettes. He had successfully associated his name with the title of ‘Champion’.

5. Nautec Purchased Bertram

Bertram left after his success and the factory came to a standstill. After this incident, Nautec purchased Bertram and started the facility again.

6. Whittaker Corporation Purchased Bertram (1968)

After a short run of ownership, in 1968 Whittaker Corporation purchased Bertram Yachts from Nautec and they continued competing in different events and winning them all.

7. The Era of Steady Growth (1970 to 1980)

After the Whittaker acquisition, Bertram Yachts saw steady growth all through from the 1970s to the 1980s.

8. Hatteras- The Arch-rival of Bertram (1980s)

Bertram developed a new arch-rival with Hatteras. The dual was sad for Bertram as Hatteras won it with their more diverse models.

9. Financial Difficulties for Bertram (1993)

Bertram continued to produce sportfishing boats. This along with the depleting economy of America, caused Bertram Yachts to go under financial difficulties. This led to a forced shutdown in 1993.

10. Bertram Yachts Purchased by Ferretti Group (1998)

Bertram Yachts was revived by Ferretti Group as it acquired it in 1998. The Italian group changed everything and built some amazing models.

11. The Sad Demise of Richard Bertram (2000)

In 2000, the father of the company, Richard Bertman passed away, leaving behind a brilliant legacy and a colourful history.

12. Acquisition of all Bertram’s Assets by Gavio Group (2015)

In 2015, the Gavio Group got hold of all of Bertram’s assets and planned to introduce some new models.

The Present Scenario of Bertram Yachts

Despite the ups and downs and the acquisition changes, Bertram continues to be a popular yacht brand. In 2018, Bertram Yachts under the ownership of the Gavio Group introduced a new model, Bertram Yacht 61 Convertible at the Newport International Boat Show on September 13, 2018.

At Miami International Yacht Sales , we have an amazing lineup of Bertram yachts for sale . To own a Bertram, reach out to our expert yacht brokers now. Call us at +1-305-857-8939 to book an appointment today!

Also Read: Everything You Need to Know About Bertram Yachts Interesting Facts About Bertram Yachts

Inquire Now

Bertram: production of the legendary brand lands in Italy

Bertram production arrives in Italy

A new European division is born for Bertram, the iconic American brand

which, owned by the Gavio family and part of the Baglietto group since 2015, manufactures the legendary American fisherman boats. In fact, the Marina di Carrara production site will host both the construction and the offices responsible for marketing the brand, for Italy and all of Europe. This move stems from the need to satisfy the numerous requests from European enthusiasts of these boats , a decision that will not, however, undermine the stars and stripes DNA that has always characterized the soul of these models.

“ Bertram is still a 100% American product – emphasizes the group’s chairman Beniamino Gavio – some of the components will in fact be imported directly from the United States, but we are certain that all the prerogatives are there to meet the needs of our customers, who have always appreciated yachts that offer style, versatility and charm while maintaining excellent marine qualities”.

“The tradition of the Bertram product, its history and heritage,” adds Diego Michele Deprati , Baglietto’s CEO, “are a perfect match for the Baglietto tradition. They are both iconic brands that draw on the maritime tradition on which they have built their history of quality and success”.

Bertram’s new European division is off to a good start, with the first sale confirming the winning formula. This is a 35-foot yacht commissioned by Dr Andy Bianchedi , a passionate sailor and long-time owner, who chose this model which will be produced in Carrara in a “limited edition”. The boat will be delivered in spring 2023.

But the marriage between the love of sailing and the legendary American brand is not surprising at all: it has distant origins, starting with the yard’s founder. Richard “Dick” Bertram was a famous sailor, sportsman and winner of many sailing competitions, including the America’s Cup and the Newport to Bermuda Ocean Race, a 635-mile offshore race that he won three times. Perhaps it was his passion for ocean navigation that inspired Bertram, more than sixty years ago, to start producing powerboats with the legendary deep-V hull, capable of holding the sea superbly. It is no coincidence, therefore, that Bertram boats are universally recognized for their marine qualities.

Leave a Reply Cancel reply

Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment.

You might be interested in

Wellcraft 435, muscly and unsuspectingly exquisite

Ocean Alexander 35 Puro: the new series makes waves in Palm Beach

Magnum 63 Fury: Tommaso Spadolini and the refit of an icon

Release Boatworks introduces the new 43 Gameboat: an evolution of performance and style in deep-sea fishing

Mussini looks to the future and launches the new electric Corvetta

Bamar: the perfect components for every sailing boat

To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.

Subscribe For Latest Updates

Sign up to receive the best of Yachting News, sea trials, boat review and world premieres .

The only ADVERTISING FREE newsletter

• Inshore Fishing
• Offshore Fishing

• Download ALL AT SEA
• Subscribe to All At Sea
• Advertising – All At Sea – Caribbean

You know you want it...

Mocka Jumbies and Rum...

The sound bite must be true: The sun never does set on the Bertram empire, regardless of who rules it or where the kingdom is located.

Bertram Yachts, a symbol of American muscle on the water since 1961, has been owned by Americans, Italians and now, Chinese businessmen. Its luxurious, hardcore saltwater sportfishing machines were built down in the boondocks in Miami for 50 years., but the next launches will be from Florida’s space coast in the old but never-been-used Sea Ray plant on Merritt Island.

After weathering bumps along the roads of commerce and marketing, Bertram Yachts still has the smoothest ride on the roughest blue waters. Waves breaking over the bow and flybridge of a 31 Moppie in 15-foot seas are why this brand’s reputation is known as the ultimate sportfish battlewagon , a testament to a seaworthy deep vee hull design and robust construction. Bertram was and still is a tough, fast boat with a comfortable ride, able to slug it out in conditions that leave lesser vessels hugging the shore. A Bertram is designed for someone who fishes so much that they will eventually get caught in some stink of a storm.

The dream boat created by founder Dick Bertram after shattering the speed record for the extremely rough 1960 Miami-Nassau Race was the beginning of a legacy of innovation. The Bertram 31 “Moppie” became an instant classic and the number one sportfishing boat on the planet. The cabin was placed slightly forward to creative a massive cockpit space. Wraparound cabin windows provided tremendous visibility from below, and longitudinal strakes running the length of the hull kept the boat dry.

New Luxury Five decades later, the new 50- to 80-foot luxury sport fishing yachts continue that tradition. Bertram is geared to build 15 to 25 boats a year costing between $1.5 million and $6 million. The line is designed with a more stream-lined appearance.

“ (They are built) 36 percent lighter, 13 percent cheaper and three times stronger ,” says Alton Herndon, president of Bertram Yacht, explaining that the new location enables Bertram to partner with Vectorworks to build fiberglass parts with resin infusion. Less resin and a higher percentage of fiberglass in the laminate creates lighter, stronger parts. The next Bertram 64 will be the first infused hull as the company switches manufacturing process during 2013.

“ It is all an improvement with a reduction in weight and a double hull safety idea ,” says Herndon, who left the helm at Hatteras to spearhead Bertram’s move to the expanded capabilities offered at Merritt Island. “We have the strongest hull-deck joint in the industry. The composite panel has two skins, kind of a foam cored sandwich laminate. It makes for a quieter ride, with nothing moving or creaking in the cabins .”

The Bertram 540, a New Classic After nearly 30 years, the company has reintroduced the classic Bertram 54, one of the most sought after models of its time, with a centerline fuel tank creating a zero-trim that further enhances the ride, and a sharp bow, long waterline, and deep vee hull for extra handling in open water. The 540 has a sleek, contemporary shearline and modern onboard amenities like stereo systems with iPod hookups integrated into the bridge, salon and cockpit.

This yacht combines the sea keeping ability of a fishing vessel with the ultra luxury and comfort of a cruising yacht. The forward wrap around window provides breathtaking views and allows loads of natural light to shine into the interior. The ambiance with the open salon layout provides for great entertaining on the open water. Port and starboard stateroom windows also lend natural light and exquisite sea views.

Radiant white oak lends elegance, and the galley area features a beautiful open bar area to ease movement between the salon and the cockpit entry way for a more open entertaining and dining experience. An aft cockpit window retracts into the bulkhead, providing easy galley access to pass through food and drinks.

This yacht features underwater exhaust and storage space to hold up to 25 fishing rods. Additional tackle storage is incorporated into the mezzanine along with a baitwell and freezer. The transom fish box can be converted into another baitwell or icemaker with ease. The fish boxes on the cockpit floor have been made larger and deeper and are now placed on each side of the fighting chair for easier access from the transom door.

Re-establishing the Brand Bertram has stood the test of time, building a loyal base of repeat customers who trust their purpose-built vessels in the most hostile conditions. Today, Bertram is determined to stand out and become more of a standalone business entity from its Italian holding company, Ferretti Group, according to James Henderson, president and CEO of Ferretti Group America . (China’s largest bulldozer maker bought a controlling interest in Ferretti last year.)

“I think Bertram suffered a little bit in the last decade,” Henderson says. “Jeep is owned by Fiat, but everyone knows Jeep as its own, iconic brand. It is known as an American brand. Bertram is an American brand [like that].”

Don't Miss a Beat!

Stay in the loop with the Caribbean

LEAVE A REPLY Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Notify me of follow-up comments by email.

Notify me of new posts by email.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Double the Haul: St. Kitts Marine Works Strengthens Grip on Yacht Services in the Caribbean

Second wind for sails: yacht clubs breathe new life into donated boats, barbuda beckons: booyard yacht services welcomes superyachts to pristine paradise, so caribbean you can almost taste the rum....

Recent Posts

Beyond speed: designing a boat for the ultimate ocean adventure, culebra island guide: top 10 must-visit spots for a caribbean escape, powerhouse partnership: dream yacht charter and paradise yacht management join forces, recent comments, subscribe to all at sea.

Don't worry... We ain't getting hitched...

EDITOR PICKS

Talkative posts, the seven words you can’t put in a boat name, saying “no”, program for financing older boats – tips and suggestions, popular category.

• Cruise 1744
• St. Thomas, US Virgin Islands 514
• Tortola, British Virgin Islands 433
• Caribbean 426

The Legacy & The Legend

• By Jay Coyle
• Updated: October 4, 2007

Boat companies spend good money creating, tweaking and reinforcing their images, and Bertram Yacht, as part of the glamorous Ferretti Group, is no stranger to sophisticated marketing strategies. They are also, however, the recipient of the kind of dock chatter that complements and even outdoes any Madison Avenue efforts. Just ask anyone with a passion for powerboats; they will tell you what Bertram has always been about: the ride.

Recently, I had the opportunity to spend a couple of days with two very special boats that allowed me the opportunity to relive a bit of the company’s past and gain a sense of its future-a vintage 31 Bertram and a new 57 Bertram fitted with Anti-Rolling Gyros (ARGs). Bertram Yacht exists because of the 31—a single design that revolutionized offshore powerboat racing and changed the way yachtsmen used their boats. It still gives me chills to think that the 31 Bertram would not have come to be if not for a racing sailor’s chance encounter with an odd boat. It was a breezy July morning in 1958 off Newport, Rhode Island-perfect weather for the scheduled America’s Cup trials. Dick Bertram and the sailors in his charge on the 12-meter Vim were distracted from their duties by a 23-foot powerboat slicing though the 6-foot seas at speeds that would have splintered the designs typical of the day. They took a second look.

The little boat was in fact the prototype of a new design by C. Raymond Hunt that was serving as tender to the 12-meter Easterner-also designed by Hunt. Though his formal education ended at prep school, Hunt was thoroughly at home at sea and approached a wide variety of design challenges with practical experience and a flair for the unconventional. It is really quite amazing that at about the same time he penned what would become known as the Deep-V, he also doodled the soon-to-be 13-foot Boston Whaler on an envelope. Those are arguably two of the most influential and successful designs in a generation.

Dick Bertram recognized this genius and took time off from his yacht brokerage business to build a 31-foot version of Hunt’s new Deep-V design. Christened Moppie (Bertram’s wife’s nickname), the boat was conceived as a utility but plans soon changed when the boat’s ability caught the attention of Bertram’s racing buddies. After Moppie won the 1960 Miami-Nassau race, setting a new record in the worst conditions of the event’s history, the future of the Deep-V was secured. At the time, Bertram is said to have commented “so many yachtsmen were waving their checkbooks at him” that he had no choice but to build boats.

ertram Yachts was launched in 1960 in Miami with a 31, not unlike the 1969 model I enjoyed spending time aboard thanks to her owner, Jon Burkard, vice president of the Allied Richard Bertram Marine Group. While this boat sold new for about $22,000, like so many 31s it has been lovingly restored and is worth many times that amount today. While others had fiddled with high-deadrise designs, Hunt perfected the form. The 31’s incredible ability in heavy seas changed the float plans of a generation of yachtsmen. Bertram salesmen would routinely demonstrate her by running in big seas-at times, with no hands on the wheel. Aboard a 31, fishing days that were marginal in terms of weather were comfortable, and days that were out of the question were doable.

Over the years I have spent many hours on 31s and there is no other boat quite like her. With 22 degrees of deadrise, the 31 levels head seas and tracks down sea as though she were on rails. She is not perfect: Those steep sections consume horsepower. (Twin big-block gas engines suit her, as do modern lightweight diesels.) She can be surprisingly wet when the seas kick up, which is why add-on spray rails are popular. At rest in a beam sea, she is tender compared to boats with less deadrise. Still, she’s as capable and safe a boat in heavy seas as you will find-and she is a thrill to command and a pleasure to look at.

With the 31’s success, Bertram’s product line quickly expanded, as did the length overall of its models. By the late 1970s, new designs on the drawing board exceeded 50 feet and Bertram’s design team knew that they had reached the practical limits of the true Deep-V form. High deadrise angles (above 20 degrees) were great for taming seas but the after sections of larger boats tended to stay in the water and lift was far more important-particularly given the horsepower available and the speed requirements at the time. It was at this juncture that Bertram’s engineer, Lee Dana, and designer, Dave Napier, crafted a 54-foot design that would earn the same respect the 31 had garnered two decades earlier.

Introduced in 1981, the 54 had deep forward sections, a shallow keel and a more efficient 17-degree deadrise at the transom. This form blended perfectly with her stout 75,000-pound displacement and many (including yours truly) considered the 54 one of the best “sea boats” ever designed. Like the 31 she seemed oblivious to head seas, yet she was dry. She was also far stiffer at rest than earlier, deeper deadrise Bertram designs and with a reasonable amount of power (800 hp, Detroit Diesel 12V71s) she could cruise at around 24 knots. She seemed her best in nasty seas and such conditions are still referred to by fans of the marque as “Bertram Weather.”

Sales of the 54 helped keep Bertram’s production line moving during difficult years in the 1990s and when the Ferretti Group acquired the company in 1998, the 54’s design was as valuable an asset as the brand. Ferretti wisely left the hull as it was and recast the design’s styling and interior. After all, like the 31, it was the 54’s comfort and performance at sea that attracted fishing and cruising owners.

The 57 is created out of the 54’s DNA, which made good sense, as adding a bit of length to a planning hull without adding significant weight often benefits performance. The 57 we ran for this story was fresh from the factory with a pair of 1,650 hp Caterpillar C32s. She is capable of a maximum speed of 39 knots with a full tower and fishing gear.

The 57 is indeed an impressive boat on face value and this was the reason Bertram chose her as a test platform for the ARG system-a technology they believe may revolutionize comfort at sea. When Norberto Ferretti learned of Mitsubishi’s ARG system he installed it on his personal yacht-a 30-meter Ferretti Custom Line Navetta. Given the success of this application, José Millan, Bertram’s product development manager, knew it was only a matter of time before the system would find its way onto a Bertram. “No matter how good a hull is, slow trolling and live-bait fishing in rough seas can tire you or worse-fishboats seem an ideal application for the ARG technology,” said Millan.

Millan supervised the installation of two ARG MSM-2000s in the 57. Each of the 630-pound units consists of an electric motor driving a gimbaled flywheel contained neatly in a 36.7 x 23.3 x 21.3 inch housing that is bolted securely to the main stringers and positioned aft of the engines in the machinery space. Unlike active fin stabilizers, nothing protrudes from the hull, so, other than the added weight and a 6 kW thirst for power, there is no performance penalty. A remote panel on the flybridge has an on/off switch and two indicator lights that monitor system status. According to Millan, Mitsubishi technicians insist that no maintenance is required, “simply switch it on and switch it off.”

We did just that for a day of fishing and while we chose to switch the system on dockside there is no problem doing so at sea if desired. From start-up, the flywheel takes 30 minutes to reach operational speed (4400 rpm) and 45 minutes to come to a stop when it is turned off. I frankly did not notice the whirling noise the ARGs made until we shut the engines down offshore for a bit of snapper fishing. The sound is not loud or objectionable but it is noticeable. I am pleased to report that it did not seem to bother the snapper-we caught our share.

While the seas were not particularly challenging, we lay beam-to for a time to note the system’s effect. While subtle, I found the response to the 4-foot seas tangible. From still in the water, it seemed to take one roll cycle to inspire a reaction from the ARGs. After that, the amplitude of the roll was noticeably reduced. Millan indicated that this sensation increases with wave height, particularly in light-ship conditions. Mitsubishi’s data on the 57 suggests a roll suppression rate of 44 percent at rest in a beam sea and 52 percent at trolling speed.

While the ARG is an impressive technology and one that has been applied successfully on commercial vessels, it will most likely take a particularly sea-sensitive yachtsman or mate to invest, as it will be an expensive option on the 57. With that said, in terms of comfort, ARG(s) can make a great boat better. Given the contrast of the 31 and the 57 it occurs to me that it is Bertram that deserves the credit-for this has been their mission from the start.

Contact: Bertram Yacht, (305) 633-8011; www.bertram.com .

• More: Bertram , Express and Flybridge Cruisers , Sportfishing Boats
• More Yachts

Compass’ New Luxury Limo Tender

Nauta Reveals Details of the XP75

Two Sirena Yachts Are Better Than One

Custom Line 140′ Launches

Valo’s Foiling PWC

Palm Beach Motor Yachts 45 Sedan For Sale

• Digital Edition
• Customer Service
• Privacy Policy
• Email Newsletters
• Cruising World
• Sailing World
• Salt Water Sportsman
• Sport Fishing
• Wakeboarding

• Bottom Painting & Prop Speed
• Fiberglass & Paint Work
• Running Gear & Valves
• Full-Service Team
• Monthly Maintenance Programs
• Dockside Service Team
• Full-Service Boatyard
• Management Services
• Accounting & Reporting
• Relevant Management Experience
• News and Media

Introduction to Bertram Yachts

As yachting enthusiasts seek the epitome of on-the-sea navigation, there are many luxury yacht brands to consider turning towards. One of the very best among them is Bertram Yachts. In this overview, we unveil the rich history of Bertram, navigating through its diverse yacht models and lines. We will also proudly showcase how our team at Yacht Management enhances the experience of ownership. If you’re ready to learn about Bertram Yachts - one of the many amazing luxury yacht brands - then this article is the perfect place to start your informative journey.

Presenting the Bertram Yacht Company Founded in 1960, this leader among luxury yacht brands has a rich and enduring legacy in the maritime industry. These core principles, born from a vision rooted in craftsmanship and a tireless pursuit of innovation, have become the cornerstones of the brand's identity. Bertram Yacht’s journey began with a focus on wooden sportfishing boats, showcasing a commitment to precision and artistry in boat construction. Over the decades, this commitment has evolved, propelling Bertram Yachts into the forefront of luxury yacht design and manufacturing.

The transition from crafting wooden sportfishing boats to crafting modern luxury yachts signifies a transformative journey for Bertram. This evolution is not merely a shift in materials but a testament to the brand's adaptability and forward-thinking approach. Today, the name Bertram is synonymous with luxury and high-performance vessels that seamlessly merge classic craftsmanship with cutting-edge technologies.

The brand's reputation is not solely built on the vessels it produces but also on the experience it offers. These yachts capture the spirit of adventure on the open seas, providing yacht enthusiasts with an unparalleled blend of sophistication and top-tier maritime capabilities. As a pioneer in the evolution of modern yachting, Bertram has become a symbol of both tradition and innovation, showcasing how a commitment to quality and a relentless pursuit of excellence can propel a brand to new heights in the ever-evolving world of luxury yachting.

Bertram Yacht Models Bertram Yachts, renowned for its legacy and commitment to excellence, offers a captivating array of yacht models, each carefully designed to cater to diverse preferences and maritime needs. The Bertram 35FB, a testament to the brand's versatility, is a compact vessel that doesn't compromise on luxury. Its spacious deck, advanced navigation systems, and meticulously designed interiors make it an ideal choice for those seeking both performance and comfort in a smaller package.

Stepping up in size and capabilities, the Bertram 50S introduces a new level of innovation to the lineup. This model seamlessly blends cutting-edge design with powerful engines, offering a customizable experience that caters to the desires of both avid anglers and those who prioritize luxurious cruising. With its spacious layout and attention to detail, the Bertram 50S showcases the brand's commitment to providing a yacht that is both a functional tool for adventure and a haven of opulence on the water.

At the pinnacle of Bertram's offerings is the Bertram 61C, the flagship model that encapsulates the epitome of luxury and performance. With state-of-the-art technology, opulent amenities, and a design that maximizes both space and comfort, the Bertram 61C stands as a testament to the brand's unwavering dedication to creating the ultimate yachting experience.

Bertram Yachts' diverse range of models reflects not only its commitment to meeting the unique needs of yacht enthusiasts but also its ability to push the boundaries of what is possible in luxury yacht design and functionality. Whether it's the compact yet feature-packed Bertram 35FB, the innovative Bertram 50S, or the luxurious flagship Bertram 61C, each model is a testament to the brand's pursuit of perfection on the open seas.

Other Types of Yachts Made by This Provider Extending beyond its renowned individual models, Bertram Yachts has strategically curated distinct lines, each tailored to cater to specific yachting lifestyles and preferences. The Bertram Sport line encapsulates the thrill of sports yachting, introducing vessels that emphasize speed, agility, and dynamic performance. These models are crafted with a focus on providing an exhilarating experience for those who seek the adrenaline rush of navigating the open waters with finesse.

For enthusiasts with a penchant for fishing and cruising, the Bertram Convertibles line takes center stage. These vessels are designed with functionality in mind, offering layouts that seamlessly blend comfort and practicality. The emphasis on versatility makes the Bertram Convertibles an ideal choice for those who appreciate a yacht that excels in both leisurely cruises and serious fishing expeditions.

As for those seeking the pinnacle of luxury, the Bertram Motor Yachts line presents a collection of vessels that redefine opulence on the water. These yachts boast lavish amenities, sophisticated design elements, and an overall commitment to providing an unparalleled experience in maritime luxury. The Bertram Motor Yachts line reflects the brand's dedication to combining cutting-edge technology with a lavish lifestyle, creating a harmonious blend of comfort and refinement.

Bertram Yachts' diverse line of models cater to a wide spectrum of yachting desires, showcasing the brand's versatility in addressing the unique needs of its clientele. Whether it's the speed-focused Bertram Sport line, the versatile Bertram Convertibles, or the epitome of luxury represented by the Bertram Motor Yachts, each line underscores Bertram's commitment to providing a tailored and exceptional yachting experience for every enthusiast.

Caring for Bertram Boats Properly Central to the seamless ownership experience of a Bertram Yacht is the crucial role played by a professional yacht management team. Bertram Yachts, known for their commitment to delivering excellence, recognizes that owning a luxury vessel extends beyond the initial purchase. A proficient yacht management team serves as an invaluable partner in ensuring that every aspect of ownership is optimized for your satisfaction.

Professional yacht management services encompass a broad spectrum of offerings, including dockside care , superyacht management , and boatyard services . Bertram Yacht owners benefit from the expertise of a dedicated team that understands the intricacies of these high-performance vessels. This level of attention ensures that Bertram continues to operate at peak performance as one of the best yacht brands, enhancing both safety and longevity.

Yacht management extends beyond technical aspects to enhance the overall yachting lifestyle. For everything from crewing a yacht to our monthly maintenance programs , a well-established yacht management team collaborates with Bertram Yacht owners to curate bespoke experiences. This personalized approach not only reflects the brand's commitment to customer satisfaction but also ensures that each yacht owner can fully enjoy the pleasures of navigating the open waters in their Bertram vessel.

The partnership between Bertram, as well as other types of luxury yachts, and a professional yacht management team, underscores a commitment to excellence that extends well beyond the initial sale. It serves as a testament to the brand's dedication to providing a comprehensive and unparalleled yachting experience, making ownership of a Bertram Yacht an investment in both luxury and peace of mind.

Our Expert Yacht Maintenance Company Are you in search of a premier leader among yacht maintenance companies to oversee the optimal maintenance and well-being of your Bertram Yachts or any other vessels in your possession? Look no further than Yacht Management. Our dedicated Fort Lauderdale yacht service team is poised for seamless collaboration, offering unparalleled expertise in the industry specifically tailored to ensure the peak performance and longevity of your vessel.

Embark on a journey through our insightful yachting blog articles, delving into the nuances of effective yacht care. Connect with us effortlessly through our user-friendly online form , or make a direct phone call to experience the unmatched care of our experts. Our team at Yacht Management eagerly anticipates the opportunity to become a valuable addition to your maritime support system, ensuring that your vessel is not only maintained to the highest standards but also primed for its next remarkable journey on the open seas. Trust us to be your dedicated partner in preserving and enhancing the value of your luxury yachting experience.

Related Readings Tips for Maintaining a Clear Fiberglass Boat

Complete Breakdown of Boat Steering System Maintenance

For all inquiries, fill out the form below and a member of our team will respond as soon as possible

• Local Knowledge
• Food & Drink
• Home & Garden
• Moving Tampa
• Tampa Culture
• PURCHASE A COPY
• DIGITAL ISSUES
• EMAIL NEWSLETTERS
• Your Membership
• Update Billing Card
• Login / Logout

A Rising Tide: Inside Tampa’s Bertram Yachts

By mckenna kelley, bertram yachts had plenty of options when planning to bring the classic designs and sleek engineering of their nearly 60-year-old boat brand fully into the 21st century..

Though many of the world’s top yachts are built in places like Germany and the Netherlands, Bertram made a some-what unique choice for the location of its new ship-yard in 2016: a 120,000 square-foot bayfront facility near Tampa’s West Shore Boulevard.

“My first choice was Florida,” said Beniamino Gavio — of the Italian corporation Gavio Group, which acquired Bertram Yachts in 2015 — in a statement announcing the new relocation. “We believe that Bertram belongs to this country. Bertam started in Miami, and we want to keep Bertram in Florida in order to preserve the connection with its history.”

Bertram CEO Peter Truslow says the move to Tampa was a major part of the company’s efforts to build a better Bertram.

“Bertram considered waterfront facilities throughout the Southeast but chose Tampa because of the incredible boat-building workforce and supplier base in this area,” he adds. “Miami was no longer a practical place to build boats, but it was important for us to stay in Florida. Our shipyard, right at the Gandy Bridge, is a perfect place to launch and test the new Bertrams. It’s also a perfect lo-cation to service the growing number of large yachts in this area.”

To that end, Bertram has launched two new models built here in Tampa — the Bertram 35 and Bertram 61 , with a 50-foot model expected later this year. The 35 is a modern spin on Bertram’s original model, the 31-foot Moppie, that company founder and powerboat racer Dick Bertram used to win the 1961 Miami-Nassau Race in four hours and 20 minutes.

In many ways, the Bertram 31 seems custom-designed for Tampa’s lifestyle — elegant, yet practical. Built with what the company deems “superior fishing capabilities and innovative luxuries,” the 31 is made for deepwater fishing in the Gulf of Mexico but is also fitted with deep propeller pockets sized to allow for flats fishing in Tampa Bay’s shallower waters. Features like the 12-foot, 5-inch beam and deep-v hull design (which provides a smoother ride) also set the model apart. Inside the boat, a panoramic and frameless window lets natural light into the galley (with Amtico flooring, Corian countertops, a SubZero refrigerator-freezer combo, and a two-burner induction stove) and open state-room, making the space comfortable and livable for both serious fishermen and leisure cruisers.

Bertram also gives boat owners a variety of ways to customize their crafts; among other fixtures, the exterior paint colors, interior upholstery, configurations, seating arrangements and hardtops are chosen by each buyer. The company has delivered about 20 Bertram 35 models around the globe since 2017.

“The new 35 represents the absolute best of both worlds,” Truslow said in a statement on the boat’s construction. “Yes, the 35 is comfortable, but she’s also as rugged and offshore capable as any Bertram ever built.”

Perhaps most importantly for Tampa, Bertram has hired more than 100 locals — including shipbuilders, engineers and customer service professionals — to support the company’s rapid growth, with plans to hire for more than 100 additional positions. Bertram is also contributing to Florida’s $10 billion boating industry, the country’s largest. In 2017, $3 billion was spent on new power boats and accessories in Florida.

“Florida is the No. 1 market for boats in the world. The state’s incredible growth in population and wealth will support Bertram for many years to come,” Truslow says. “There is a strong boat-building culture in this area that we are keeping alive, and local resources like the universities and MacDill Air Force Base help support our hiring efforts.”

• Purchase a Copy
• Digital Issues
• Email Newsletters
• Privacy Policy

© 2023 Tampa Magazine. All rights reserved. Part of the Tampa Magazines Network.

• Food and Drink

• David Pascoe
• All Articles (over 180)
• Mid Size Power Boats
• Buyers' Guide to Outboard Boats
• Surveying Fiberglass Power Boats (2E)
• Marine Investigations
• Domestic (USA)
• International
• Privacy Policy
• All Articles
• Order Books

• Boat Reviews
• Buying a Boat
• Cores & Structural Issues
• Marine Engines
• Maintenance & Repairs
• Hull Blisters
• Marine Surveying
• Insurance Issues
• Boat Handling & Boat Safety
• Hurricane Preparations
• Fuel Issues

Read Online

Full Chapter One

• Bertram Yachts

by David Pascoe

Yep, this is our introductory photo to Bertram Yachts. Not very complimentary? Read on because in the aftermath of hurricanes Andrew and Opal, most Bertrams survived  with as little damage as this one did.

Bertram has a well-deserved reputation for building rugged, high quality boats. Bertram has an interesting history, for it was one of the three first production boat companies to start up in 1961 along with Hatteras and the Henry Hinckley Company, all   known for producing top quality boats that have survived to this day.  Well, almost, for the current status of Bertram seems to be that it is teetering on the edge of extinction.

The success of Bertram came about as the result of Dick Bertram's commitment to quality, Ray Hunts revolutionary deep vee hull design, and the timeliness of Castro's overthrow of the Bastista government which brought a flood of cheap labor to Miami. This was augmented by the fact that the Cuban refugees that got jobs at Bertram usually kept them for a lifetime, meaning that the turnover at Bertram was nearly zilch, meaning that Bertram employees were well trained and knew what they were doing.

More that three decades later, the downfall of Bertram was probably that Bertrams ended up being built by Cubans for Cubans, for the later management made the disastrous mistake of concentrating solely on the sport fishing market by completely abandoning the cruising market. When the '89 recession hit, they ended up being in the wrong niche market, from which this large operation could not recover.

Although Bertram did produce many motor yachts, these were half-hearted efforts that often resulted in poorly performing boats based on a deep vee hull that resulted in extremely inefficient fuel hogs that required too much horsepower to drive. Add to that their marketing feel far short so that Bertram ultimately defaulted the entire extremely lucrative motor yacht business to Hatteras, a factor which insured Hatteras's success.

The reputation of Bertram is built on rough and rugged sport fishermen based on the original Ray Hunt design that produced boats that keep on going when others had to put into port. But the downside of a very deep vee hull is that they are inefficient and require a lot more horsepower, as well as fuel, to drive them.  This also resulted in a lower profile hull that significantly limits interior space, a factor which gave Hatteras room to compete in the fish boat market by making beamier boats with bigger and more plush interiors that pleased the ladies.  Apparently Hatteras wisely recognized that the lady of the house

Interiors on these boats are often downright spartan. Not for nothing are they often referred to as macho boats, what with all the formica you'll find on any Bertram made before 1990. The good news is that this can easily be changed by covering with veneers, vinyls or fabrics  over the mica, which can transform some of these dreary interiors in no time.

This lead to Bertram and Hatteras becoming arch rivals with Hatteras ultimately emerging as the winner. While the Bertram crowd rather arrogantly looked down their noses at the folks in High Point, Hatteras sales soared while Bertrams remained relatively flat. Until the '89 recession when they went to zero  from which they never recovered.

While Bertram is often the quality standard by which all others are judged, you may be surprised to hear me say that that reputation is not always well deserved. While I would ascribe some of the industry's best R&D and quality control to Bertram, these boats are not the floating tanks like many people believe. For over two decades Lee Dana was the chief of engineering at Bertram, and from what we've seen of these boats Lee clearly knew where to put the beef and where to take it out.  For the fact is that with a deep vee hull, the weight of these boats had to be kept down if you were going to get any kind of speed out of them, and that is a lesson Bertram learned early on. Model for model, you may be surprise to find that Bertrams are lighter than a Hatteras, especially in hull laminate thickness.

Throughout these pages, we've shown you a lot of pictures of boats that have gone through  hurricances. After seeing so many of these boats bashed and battered, we know how they're built, and we can tell you that they really are tough cookies. These hull laminates are no thicker, or at least not much thicker,  than anybody else's, but it is the engineering expertise - often utterly lacking in so many others -  that makes the difference. These hulls are plain old woven roving construction and hold up better than all the exotic materials you hear about put together. When you hear builders touting the latest and greatest high tech stuff, we say HOOEY! And we'll be pleased to show you the proof, because its contained right here on the pages of this web site. That's why, over and over again, we show you pictures of busted up boats. The only way to test 'em is to break 'em, and that's what storms do.

You may have heard that Bertrams don't blister. For the most part, that is true, although there have been a few. As one who has occasionally wandered through the Bertram yard, we know that one of the reasons is quality control. For example, a green dye was usually added to the resin to help show up incomplete wet out. Also, it was Lee Dana himself who told us about tank coating, the process of using a high quality resin on the exterior and lower quality in the later laminations. No doubt the wrong resin occasionally got sprayed at the wrong time.

This is not to say that you'll find many Bertrams falling apart, although that is not without precedent. As the photos on this page shows, we've seen a lot of Bertrams wrecked by hurricanes so we know how they're built. As a rule, these solid fiberglass hulls will outperform any cored hull under any conditions. As with Hatteras, we've seen dozens of Bertrams survive storms that destroyed all their neighbors. If the ability to survive after hitting a coral head or taking a wave over the stern concerns you, these are the kind of boats to consider. Just be aware that, as with all other builders, mistakes are made. As with all builders, occasionally they do some pretty dumb things - like bolting a cleat to a block of wood that is basically glued to the hull, as you will find in the 42C, and as discovered after hurricane Andrew as all the 42's ripped their cleats out.

Both companies wisely stayed away from exotic materials and continued to build from basic roving and balsa cored construction, decisions that spared them any costly mistakes. Well, almost. In fact, both companies experimented with foam cores in the mid 1980's with both efforts resulting in failures, both in their 38' line of sport fishermen. The experiments quickly came to an end and was not tried again.

One of the worst things you'll find about Bertram are the generators placed under the cockpit decks which, up until the early 80's were wood. Needless to say, the decks leaked like crazy and ruined the generators. Battery placement was usually a nightmare, and if you don't maintain the batteries you end up with a lot of dead ones and frequent replacements. Engine room layouts are usually quite a bit less than ideal, usually cramped and  hard to maintain. Rarely was consideration given toward maintenance, which no doubt contributes greatly to why so many of these older boats are so poorly maintained.

So what about buying used Bertrams today? Much of the fleet is now finding its way to the back lots of boat yards. Prices are down far enough that people who really can't afford them have bought them, only to find that  the upkeep of these aging yachts, particularly the immensely popular but fuel-hoggy 46 Convertible, is a whole lot more than they expected. The small boats, and the more popular 37 and 54 Convertible are still hot items on the market and command steep prices.  But probably one of the best values to be had these days is the rugged 42 Convertible which is not so big and heavy that you need monster diesels to make them go. The 33 & 37 are great boats that initially carried high price tags made even higher by the addition of towers and all the bells and whistles. Yet as time goes on, these prices steadily decline, bringing some of these gems within reach of the less-than-rich.

Unless you're got the bucks, beware of buying diesel Bertrams.  They are hard on engines and keeping them going gets downright expensive. The best values for the budget conscious are with the gas engine boats. But make sure that your choice isn't underpowered because over-worked gas engines don't last long.

Bertram 26.6 II   |  Bertram 28 II   |  Bertram 30 Express | Bertram 30 Moppie | Bertram 31 SF |    Bertram 36 Moppie    |   Bertram 42 Convertible   | Bertram 46 Convertible

From featured article: " MARLIN MONROE " Bertram 42 Convertible

Added Jan-29-2009 From Core and Structural Issues: " Bad News for Bertram " (2008 Bertram 63 Hull Failure - Hull Delamination)

David Pascoe - Biography

David Pascoe is a second generation marine surveyor in his family who began his surveying career at age 16 as an apprentice in 1965 as the era of wooden boats was drawing to a close.

Certified by the National Association of Marine Surveyors in 1972, he has conducted over 5,000 pre purchase surveys in addition to having conducted hundreds of boating accident investigations, including fires, sinkings, hull failures and machinery failure analysis.

Over forty years of knowledge and experience are brought to bear in following books. David Pascoe is the author of:

• " Mid Size Power Boats " (2003)
• " Buyers’ Guide to Outboard Boats " (2002)
• " Surveying Fiberglass Power Boats " (2001, 2nd Edition - 2005)
• " Marine Investigations " (2004).

In addition to readers in the United States, boaters and boat industry professionals worldwide from nearly 80 countries have purchased David Pascoe's books, since introduction of his first book in 2001.

In 2012, David Pascoe has retired from marine surveying business at age 65.

On November 23rd, 2018, David Pascoe has passed away at age 71.

Biography - Long version

Boat Reviews Articles At-A-Glance

• Introduction to Boat Reviews
• Albemarle 305
• Aquasport 215
• Baha 260 Targa (not "Baja")
• Bertram Yachts: Introduction
• Bertram 26.6 II
• Bertram 28 II
• Bertram 30 Express
• Bertram 30 Moppie
• Bertram 31 SF
• Bertram 33 SF
• Bertram 36 Moppie
• Bertram 42 Convertible
• Bertram 46 Convertible
• Blackfin Yachts
• Blackfin 29 SF
• Blackfin 29 Combi
• Blackfin 32 Flybridge
• Blackfin 33
• Boston Whaler Outrage 26
• Cabo 31 Sport Express
• Century 3000
• Chris-Craft 302 Crown
• Contender 25
• Cranchi Mediterranee 40
• Cruisers 4270 Esprit
• Cruisers 4280
• Glacier Bay 2640 Renegade
• Grady-White Offshore 24
• Grady-White 24 Voyager
• Grady White 272 Sailfish
• Grand Banks 42
• Gulfstar 43  Trawler-style Yacht
• Hatteras Yachts
• Hatteras Yachts: Introduction
• Hatteras 36 Convertible
• Hatteras 38 Convertible
• Hatteras 38 Convertible - Updated Review
• Hatteras 39 Sport Express
• Hatteras 45 Convertible
• Hatteras 52 Convertible
• Hatteras 53 Motor Yacht & Convertible
• Hatteras 61 Motor Yacht
• Hyatt 45 CMY
• Intrepid 289
• Island Gypsy 40
• Legacy 34 Express
• Luhrs 320 Open
• Luhrs 34 - 340 F.B. Sedan
• Luhrs Tournament 350
• Luhrs Tournament 360
• Mainship 31
• Mainship 350 Trawler
• Mako 221- Updated 11/05/99
• Maxum 4600 1998
• Morgan 462 Ketch
• Offshore 48
• Post 46 Convertible
• Pursuit 2855
• Pursuit 3000 Offshore
• Pursuit 3070 CC
• Sea Ray and Balsa Core Bottoms (from "Structural Issues")
• Sea Ray 250 Sundancer
• Sea Ray Sundancer 290
• Sea Say Sundancer 290 Update
• Sea Ray 370 AC
• Sea Ray 39 Express
• Sea Ray 500
• Shamrock 26
• Thompson Santa Cruz 2700
• Tiara Yachts
• Tiara Today
• Tiara 3100 Open
• Tiara 3600 Convertible
• Tiara 3600 Open
• Topaz 28_1981
• Trojan 10-8 Meter
• Trojan 14 Meter Convertible
• Trojan 440 Express
• Viking 43 Open
• from Buying a Boat cat.
• Marlin Monroe 42 Bertram Convertible Make an Old Boat New
• A Few Favorites

• Basic Considerations
• Boat Types: Which is Right for You?
• Old Boats, New Boats and Quality
• Basic Hull Construction
• Evaluating Boat Hulls
• Performance and Sea Keeping
• Decks & Superstructure
• Stress Cracks,Finishes and Surface Defects
• Power Options
• The Engine Room
• Electrical & Plumbing Systems
• Design Details
• Steering, Controls, Systems & Equipment
• The Art of the Deal
• Boat Shopping
• The Survey & Post Survey
• Boat Builders by Company

• What is Pre-Purchase Survey?
• Business Practices and Client Relations
• Sound vs. Seaworthiness
• Hull and Its Structure
• Surveying the Hull
• Using Moisture Meters
• Stress Cracks & Surface Irregularities
• Deck & Superstructure
• Drive Train
• Gas Engines
• Fuel Systems
• Exhaust Systems
• Electrical Systems
• Plumbing Systems

Published by: D. H. Pascoe & Co., Inc. Articles, Images: Copyright © 1997 - 2018 David H. Pascoe All rights reserved. Articles, Images: Copyright © 2019-2022 Junko A. Pascoe All rights reserved. Web site design & developement: Copyright © 1997 - 2023 Junko A. Pascoe All rights reserved. Web site: Maintained by Junko A. Pascoe

• About Us Our truth. Our values. Our approach.
• Our Team Meet the We that makes it work.
• Stoked Lending a hand with public service & pro bono work.
• Careers Join a team that cares about the work. And each other.
• Contact Let’s talk some truth.

GET IN TOUCH

Bertram Yachts

Redefining an icon. leveraging history without being stale..

Trust — hard to earn and easy to lose. So when the iconic Bertram Yachts had all but faded away, new leadership came to us to help bring the yacht branding back to life. We needed to reestablish a relationship with die-hard fans while being able to speak to potential new ones. It all began with the launch of the new 35 – a yacht that echoes the legacy while bringing the brand to the present.

Forever original.

We kicked off with a repositioning that could unite the brand’s history and future. Something that spoke to what brought Bertram to life in the first place, what made the brand “Forever Original,” and that could stand out from other yacht advertising efforts already saturating the market.

Our studios team had a 3-day shoot in the Florida Keys to capture dynamic shots of the 35, highlighting the boat’s personality, power, and finishes. Drone photography heightened our ability to create eye-catching pieces that show off performance without having to rattle off statistics. 

Just like crafting a quality vessel, quality yacht branding and advertising is all in details. Red staples mirror pops of the bold color found below deck. 

The catalog featured images of their skilled craftspeople and the company’s new location, highlighting their ability to build the Bertram of your dreams or service almost any kind of yacht you could captain.

What comes next?

With this refreshed brand in place, we’re collaborating with their team to find new ways to activate it through initiatives like updating their website, identifying partnerships, revamping boat show experiences, creating a video series, designing new apparel, and even updating their Tampa warehouse.

Related Work

Coppertail Brewing Co.

Epicurean Hotel

Living it. culture / lead by, truths in real time. content / real, social / fire up communities., campaign / stop traffic. drive action ., let’s talk some truth..

• Full Name* *
• Project Detail
• Privacy Policy

• Featured Listings
• World Wide Search
• Scout New Boat Models
• Southport New Boat Models
• Contender New Boat Models
• Bertram New Boat Models

Sell Your Boat

• Certified Yacht Broker
• We Will Buy Your Boat
• Testimonials
• Hingham Shipyard
• Great Bay Marine
• Chatham Boat Co
• SYS Hingham Shipyard
• SYS Great Bay Marine
• SYS Chatham Boat Co

Buy A Yacht

Have a trade.

We Coordinate The Process.

Includes Marketing Tools

Let US Value it

41' Intrepid

43' Tiara Yachts

38' Pursuit

40' Legacy Yachts

36' Sea Ray

46' Sea Ray

35' Egg Harbor

37' Bertram

40' Flagship

38' Southport

32' Contender

A mid-sized Yacht Brokerage Firm specializing in late model Motoryachts, Trawlers, Downeasters, Sportfisherman, Center Consoles, Cruisers, and Sportboats, up to 100ft. Our sales team is comprised of experienced yacht brokers who will thoroughly guide you through the selling and buying process. Our expansive industry network guarantees the best possible access to yachts and services available.

Whether a yacht or first-time boat buyer, domestic or international, Smith Yacht Sales is committed to providing you with an unparalleled level of customer service during your search and selection process.

Service Excellence – Even After Your Sale is Complete

Versed in all aspects of the sale (Negotiation, Documentation, Finance, Insurance, Transportation, etc), we will never leave you with questions unanswered, even after the sale is complete. Our partners and professional affiliates are equally established and help ensure that proper steps are taken with each and every transaction.

For sellers, we utilize a comprehensive set of marketing tools and advertising mediums to sell your yacht. Contact us today for a complete, written, market analysis on your vessel.

Certified Southport, Scout and Contender Boats Sales Dealer

Southport Boats We are Massachusetts and Rhode Island Dealers for new Southport Boats – true high performance, offshore recreational sportfishing boats. Crafted with excellence, Southport’s Hunt4 Hull was designed to utilize the weight of modern, twin power, 4-Stroke Outboards while providing a soft, dry ride, stable platform, and easy handling. Additionally, we specialize in the brokerage of pre-owned Southport Boats. Nobody knows the specifics of this market more than we do. Give us a call today to learn more about New and Used Southport Boats!

We are also Dealers for NEW Scout & Contender Boats – our Scout territory is from the Cape Cod Canal to Boston:

Scout  designs and manufactures world-class luxury models from 17’ to 53’, each packed with timeless innovations, technology, and trendsetting features. Dual console Dorados are ideal for the family. Shallow drafting Bay Boats ready for backwater and inshore. Center console sportfishing machines ready for action.  Entertain. Cruise. Fish. Enjoy the design marriage of luxury and innovation, with alluring lines and high perforance. Turn heads while doing it all!

Our Contender territory is from the Cape Cod Canal to Maine!

Contender has over 35 years of experience building the world’s finest semi-custom sportfishing boats from 23’ to 44’–Boats that are carefully engineered and meticulously hand-crafted – not because it is the easy way, but because they have a reputation to uphold. A reputation of building boats that out-perform and out-last.  Being a semi-custom builder allows Condender to craft boats that excel in tournament fishing, family outings, commercial work and everything in-between, ensuring each boat delivers the ultimate performance, strength, durability and comfort you expect.

SERVICES WE OFFER

Broker direct new boat sales, yacht brokerage buying or selling, world wide yacht sales, yacht builders and new construction.

Whether you are buying or selling, we are on your side!

• Search Used Yachts For Sale
• Search Boats By Brand
• Search Boats By Type
• Search By Location
• Search By Price
• What's My Boat Worth?
• Search Boats Just Listed
• Small Yachts
• Custom Sport Fishing Boats
• Finance A Boat
• Amer Yachts
• Aquitalia Yachts
• Cabo Yachts
• French Yachts
• Gulfstream Yachts
• Hatteras Yachts
• Shelter Island Yachts
• Solaris Yachts
• Sunpower Yachts
• Sunreef Yachts
• Vela Boatworks
• Virtus Yachts
• Why List With United?
• Why Own A Boat Or Yacht?
• Custom Website For Your Yacht
• United Sold Boats
• Buy A Yacht With Crypto
• Find a Yacht Broker Near Me
• Search For Broker By Name
• Meet The United Support Team
• Our History
• Fort Lauderdale Boat Show
• Stuart Boat Show
• Miami Boat Show
• Palm Beach Boat Show
• Other Boat Shows
• Yachting News
• Yacht Closing Services
• River Forest Yachting Centers

Search All Yachts

Bertram Yachts For Sale

Bertram Yachts is an iconic sportfishing brand in the industry having built boats for over 70 years. If you're looking for a used Bertram Yacht for sale currently on today's market, let the professional team at United Yacht Sales assist you in your search.

Learn More About Bertram And Find Your Next Boat

Richard Bertram Yachts was established in 1947 by Richard “Dick” Bertram in Hialeah, Florida. The prototype Moppie was entered in the 1960 Miami-Nassau Race with Dick Bertram and Sam Griffith as co-drivers and Charlton Mitchell as navigator. The Moppie won beating the 2nd place Hunt Design Aqua Hunter by 2 hours. The prototype was sanded smooth, turned into a plug, and a mold was cast. The first fiberglass Bertram, Glass Moppie was christened in December 1960 in Hialeah, Florida by Pauline “Moppie” Bertram. Bertram’s legacy is their original deep-vee hull performance. Bertram Yachts has made the SeaKeeper standard on all new boats to eliminate boat roll. The New Bertram 35s, 61s, and 50s will also carry a SeaKeeper as a standard spec. Bertram Yachts have built high-quality boats for the US Coast Guard and Military over the last five decades.

List Of Bertram Yachts On The Brokerage Market

• Page 1 of 4

In 1999, Ferretti’s first Bertram model was the 390 and was a 510 based on the 50 Bertram hull. The 390 was a three-stateroom model with two heads while everyone else was still doing over/under bunks in the third cabin. The Bertram 60 received a redesigned window shape and they become frameless in 2000. The Bertram 570 was introduced in 2002 and is a stretched 54 with a mawkish superstructure styled by Zuccon. The 570 received reengineering which included switching to a single amidships fuel tank. The Bertram 630 was introduced in 2003 featuring a spiral stairwell to the Flybridge with the MTU engine package, the 630 runs 40 Knots. The Bertram 540 was introduced in 2008 and is the first Bertram with an Aft Galley. The Bertram 800 was introduced in 2010 and is Bertram’s biggest boat by far. Hull #1 went to the Bahamas and won the Bertram-Hatteras Shootout XXX. In 2018, Bertram Yachts is now calling Marlin Bay Yacht Club as their homeport in the Florida Keys in Marathon, Florida. Two of the full-service slips will be home to the new 35’ and 61’. Also in 2018, Bertram Yachts expanded their facility in Tampa, Florida where the new Bertram models are being built.

If you are interested in selling your Bertram, United Yacht Sales will provide a strategic marketing plan for your Bertram, it is our duty to get it sold and do it right. If you are looking for a used Bertram, United Yacht Sales is the best qualified to help you with your boating needs with over 30 years of experience in the yachting industry. With connections throughout the world there is no doubt United Yacht Sales can find your next Bertram. We provide complete worldwide MLS results, provide a network of brokers and industry leaders, and we won’t stop until you have the Bertram of your dreams.

Interesting Boating Links

Worldwide yacht sales.

• 40 Million Dollar Yacht
• Yacht For Sale NJ
• Boat Brokers Near Me
• Sailboats For Sale Mexico
• $500000 Boat
• 4 Million Dollar Yacht
• Find The Right Yacht Captain
• Trawlers For Sale in California

Luxury Boats & Yachts

• Rybovich Boats
• Ocean Boats For Sale
• Yachts For Sale Near Me
• Sailboats For Sale Near Me
• Viking Yachts
• Azimut Boats For Sale
• 60 Ft Yacht For Sale
• Big Center Console Boats

Popular Builders & Models

• Sailboats For Sale in South Carolina
• Boston Whaler 350 Outrage
• 55 Viking For Sale
• American Tug
• Motorsailer
• 52 Viking For Sale
• 61 Viking For Sale
• Sea Ray L650 For Sale
• 54 Hatteras Motor Yacht For Sale
• Edgewater Boats For Sale

Trending Brands & Types

• Kadey Krogen For Sale
• Selene Yachts
• Beneteau Boats
• Egg Harbor Yachts
• Tartan Yachts
• Grady White Boats For Sale
• Meridian Boats
• Sunseeker Boats For Sale
• Pershing Boats
• Marquis Yachts
• Carver Yachts

Speak to A United Sales Professional About Bertram Yachts

You are using an outdated browser. Please upgrade your browser or activate Google Chrome Frame to improve your experience.

• Link to search page
• US: +1 (561) 833 4462
• US: +1 (206) 209-1920
• MC: +377 99 90 74 63

Yachts for Sale Location: Moscow

Unfortunately, we currently do not have any yachts in Moscow listed in our inventory. However, our knowledgeable brokers can assist you in locating and acquiring the perfect vessel, even if it's not currently advertised on the market.

Don't hesitate to reach out to our team of experts. They have extensive connections and resources to help you find your dream yacht, tailored to your specific preferences and requirements.

Maxi-Open Mangusta Yachts presented at Boat Shows in Palm Beach and Moscow

• Inspiration

Related News

Popular news this week, popular news this month, latest news.

• Yacht Charter & Superyacht News >

Written by Zuzana Bednarova

Two important events saw the Mangusta Maxi Open by the prominent Italian builder Overmarine again protagonist on the nautical scene: Marine Max exclusive partner for the United States attended the Palm Beach Boat Show , running from March 22 to 25 with the spectacular motor yacht Mangusta 92 and the Mangusta 130 superyacht on display. Burevestnik Group, on the other hand, was the star of the Moscow International Boat Show , taking place from March 20 to 25 exhibiting the scale models of the luxury yacht Mangusta Oceano 148, the superyacht Mangusta 92, the Mangusta 165 as well as Mangusta 130 yachts.

Mangusta 92 Superyacht

MANGUSTA 92 ( an example of Mangusta 92 is the motor yacht ILLUSION ) Stylish and fast luxury motor yacht Mangusta 92 represents perfect proportions. She offers an ambitious layout that permits for 3 beautiful staterooms and a relax room or 4 staterooms, each with high-tech entertainment centers. Run by twin MTU 16V2000M94 of 2600Hp each and Kamewa 56S3 jet drives, the Mangusta 92 achieves the exciting speed of 37 knots.

Luxury motor yacht Mangusta 130

MANGUSTA 130 ( for example the charter yacht Ability ) Mangusta 130 superyacht combines pleasure and performance. Her lower deck provides 4 lovely staterooms and a salon or 5 staterooms. When the twin 3640-hp MTU16V4000 M93L are fired up and bring the vessel to a full speed of 39 knots, the peaceful as well as relaxing feeling remains, as there is no noise or vibration.

Megayacht Mangusta 165

MANGUSTA 165 ( an example can be the luxury charter yacht ZEUS ) The biggest fiberglass Open Yacht ever built, the luxury megayacht Mangusta 165 brings together state of the art technology with extreme comfort. With a speed of 39 knots, the Mangusta 165 exceeds all expectations in terms of performance, with the stabilizers that provide the smoothest ride. This majestic and elegant vessel offers extraordinarily spacious interiors with four or five staterooms and a living space.

Superyacht Mangusta Oceano 148

MANGUSTA OCEANO 148 Mangusta Oceano 148 superyacht is built to provide her Owner with the utmost in luxury and comfort aboard by integrating the latest technology processes with the most advanced marine equipment available in the market. Her interiors can be built in any kind of wood and with the style (design) selected by the Owner.

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "Maxi-Open Mangusta Yachts presented at Boat Shows in Palm Beach and Moscow".

• Charity & Fund Raising
• CharterWorld News
• Classic Yachts
• Coronavirus
• Cruise Ship
• Ecological Yachts
• Expedition Yachts
• Expert Broker Advice
• Feature Superyachts
• Interior Design
• Legal & VAT Yacht Issues
• Luxury Catamarans
• Luxury Gulet
• Luxury Phinisi
• Luxury Trimarans
• Luxury Yacht Design
• Luxury Yachts
• Marinas & Harbours
• Marine Ecology
• Marine Electronics
• Marine Equipment
• Mega Yachts
• Modern Yachts
• Motor Yachts
• New Launch Yachts
• New To Charter
• Open Style Sports Yachts
• Private Jets
• Sailing Yachts
• Social Media
• Sports Yachts
• Superyacht Crew
• Superyacht Photographers
• Superyacht Products & Supplies
• Superyacht Refits
• Superyacht Reviews
• Superyachts
• Uncategorized
• Yacht Builders
• Yacht Charter
• Yacht Charter Destinations
• Yacht Charter Picks
• Yacht Charter Specials
• Yacht Delivered to Owner
• Yacht Designers
• Yacht Events & Boat Shows
• Yacht Fashion
• Yacht Industry News
• Yacht Photos
• Yacht Racing
• Yacht Racing & Regattas
• Yacht Safety Equipment
• Yacht Support Vessels
• Yacht Tenders
• Yacht Videos
• Yachting Associations
• Yachting Awards
• Yachting Business
• Yachts For Charter
• Yachts For Sale

Quick Enquiry

Superyacht news:.

Email Your Yachting News to: news @ charterworld.com

Luxury Yachts At Events

The Caribbean

The Mediterranean

The Pacific Northwest

Successful cooperation between Overmarine Group | Mangusta and Luxury Living – FENDI Casa at FLIBS

Overmarine Group at Dusseldorf Boat Show with Mangusta 92, Mangusta 130, Mangusta 165 and Mangusta 148 Oceano Yachts on display

Eye-catching Mangusta 130 Motor Yacht HAPPY DAY spotted in Fort Lauderdale

Video introducing new mangusta 165 e superyacht moonraker.

Reduced charter rates offered by the beautiful 42m Baglietto superyacht TIMBUKTU in Greece

The 30m luxury motor yacht ANNABEL II offering special rates in Croatia this summer

Feadship launches 92m superyacht PROJECT 1012

Sailing yacht nominees for the 2024 World Superyacht Awards

Life through a lens: superyacht photographer Jainie Cowham tells us about her amazing experiences behind the camera

Planing yachts nominees line up for the World Superyacht Awards

Columbus Yachts launches 43m motor yacht NIGHT FURY II

33m classically styled motor yacht FAR NIENTE launched by Hoek Design

Boat International announce the nominees for the World Superyacht Awards 2024, as we showcase the ‘over 500GT’ category

A closer look at the World Superyacht Award nominees in the category for displacement motor yachts under 499 GT

Benetti Unveils 50m Motor Yacht Dyna R – A Fusion of Luxury and Personalised Elegance

49m sailing yacht ACAPELLA is offering a fabulous June ‘fill the gap’ special offer on charters in Croatia

Mangusta announce the launch of the sixth hull in the MANGUSTA 104 REV series

english coursework conclusion

A conclusion should link back to the essay question and briefly restate your main points drawing all your thoughts and ideas together so that they make sense and create a strong final impression ...