biggest princess yacht

• Motorcycles
• Car of the Month
• Destinations
• Men’s Fashion
• Watch Collector
• Art & Collectibles
• Vacation Homes
• Celebrity Homes
• New Construction
• Home Design
• Electronics
• Fine Dining
• Les Marquables de Martell
• Mira Villas
• Panther National
• Reynolds Lake Oconee
• Wynn Las Vegas
• 672 Wine Club
• Sports & Leisure
• Health & Wellness
• Best of the Best
• The Ultimate Gift Guide

Boat of the Week: This Rule-Breaking 95-Foot Superyacht Is Like a Two-Story Penthouse for the Water

Designed by pininfarina, the princess x95 has a transformer stern, a jacuzzi near the bow and a master suite with a beautiful forward view., howard walker, howard walker's most recent stories.

• This 112-Foot Superyacht Has an Interior That’ll Make Your Manhattan Condo Jealous
• This 1967 Shelby GT500 Has Been Reimagined to Perfection. Now It’s up for Grabs.
• One of Ferrari’s Earliest Formula 1 Cars Is Now Up for Grabs
• Share This Article

When it comes to the polarizing, head-spinning design of Princess Yachts ‘ brand-new 95-foot, tri-deck X95, there are no half-measures, no in-betweens. You either love it. Or loathe it.

That blunt, towering, two-story bow, the mile-high, top-floor skylounge, the Jacuzzi teetering high on the foredeck. Bold and dramatic, without a doubt. Sleek and elegant, arguably not so much.

Related Stories

• Tesla’s Cybertruck Inspired This New Solar-Powered Trailer

ISA Unveils a Trio of Sleek New Superyachts

• This New 394-Foot Custom Superyacht Will Be the Largest Amels Yet

But the X95’s design brilliance is in its impressive internal volume with huge living, lounging and entertaining spaces on three levels. Claimed to have 40 percent more interior space than a typical 95-footer, there’s room for a small army of friends and family to stretch out in this glass-encased, floating penthouse.

The X95’s focus is on usable space, whether it’s on the top rear deck, the oversized swim platform at the transom, or the lounge area in front.  Courtesy Princess Yachts

To find out whether space over style works, Robb Report marine editor Michael Verdon and I stepped aboard this ground-breaking new Princess for an exclusive tour during last month’s Palm Beach International Boat Show.

“It re-writes the rules of yacht design,” says our tour guide, Stefano Luppi, senior designer with Pininfarina. The famed Italian studio teamed up with the Princess Yachts designers and longtime naval architect Olesinski Design, to deliver what Luppi calls “a complete rethink” of yacht architecture.

“The design challenge was combining all this interior volume with an exterior that was striking and unique, yet clearly a Princess,” says Luppi. “We did this by incorporating beautifully sculpted surfaces and long flowing lines, like the one from the top of the sky lounge down to the deck.”

With its generous space and large Jacuzzi, this forward area is a first for a yacht this size.  Courtesy Princess Yachts

Even just stepping aboard shows the design revolution the X95 has created. The retractable swim platform is the biggest, most complex ever by the Italian equipment maker Opacmare. Nicknamed the “transformer,” it can lower into the water to launch a one-ton tender. Or raise up, exposing a series of steps, to make getting on and off a high dock a breeze.

But it’s when you take the steps up to the main deck that the X95 really starts to make sense. It’s a true open-plan concept, with wide sliding doors opening the deck area into the huge salon. Floor-to-ceiling windows as you’ve never seen on a 95-footer flood the space with light.

This particular X95—hull number three and destined for a buyer in Puerto Rico—features a separate, enclosed and beautifully finished galley, though Princess expects most U.S. customers to opt for a more family-friendly, full-beam, open-plan kitchen.

Pininfarina went with an open layout to take advantage of the banks of windows.  Courtesy Princess Yachts

Typically at the forward end of this level, you’d have the helm station, but not on the X95. Instead, there’s a spacious master suite featuring huge windows on three sides.

But what really sets the interior design of the X95 apart is its new upper sky-lounge and deck. Luppi says it’s his favorite feature, and it is hugely impressive. Covering almost the entire length of the yacht, it provides expansive outdoor entertaining space, a cozy air-conditioned salon, and an open helm that can be partitioned off.

The outdoor rear deck has space for a multitude of sofas and sun loungers, a table for 10, and a bar area. And it’s all protected by the yacht’s high-mounted handrail with lower panels of tinted glass.

The master suite not only has a view on both sides, but a forward window to look out over the foredeck.  Courtesy Princess Yachts

Stroll around the wide upper deck to the bow area, and there’s that Jacuzzi with plenty of lounging pads around it, offering the best view in the house when under way. Belowdecks, there’s a full-beam double cabin—to some owners, this is the preferred master suite—plus two or three twin-berth cabins with the option to turn any of them into a gym, library or office.

“The beauty of X95 is that its interior is defined by large, adaptable spaces that can be used and formatted in many ways. It makes for a uniquely flexible boating lifestyle,” says Luppi.

And impressive, even for a yacht with a $12 million price tag, is the astonishing level of fit and finish. The craftsmanship that goes into the woodwork, furniture and cabinetry is world-class.

The rounded shape of the bow may not appeal to every boater, but it allowed the designers to add significantly more interior volume to the boat.  Courtesy Princess Yachts

Olesinski’s design for the X95’s new composite hull features a wave-piercing bow that extends the yacht’s waterline and improves fuel efficiency.  Fin stabilizers and a 22-foot beam should hopefully balance out the yacht’s towering height to dampen any rock and roll.

Its twin 1,900-horsepower V12 MAN diesels give the X95 a top speed of 28 mph. Throttle back to a more relaxed 12 mph and the 3,540-gallon fuel tanks deliver a range of over 2,000 miles.

As for that polarizing exterior, the saying goes that beauty is in the eye of the beholder. Marine Editor Verdon is a fan, saying that the X95’s bold style takes Princess design in an impressive new direction. Daring to be different is good, he reckons, even if it’s not a crowd-pleaser.

Nicknamed the “transformer,” this innovative rear platform slides out and the midsection can turn into steps to allow easy boarding on very high docks.  Courtesy Howard Walker

Controversial design or not, with Princess Yachts reportedly having already sold a dozen X95s, this spacious mini- superyacht shows that daring to be different is worth the risk.

Read More On:

• Princess Yachts

More Marine

This New 131-Foot Superyacht Concept Brings High Architecture to the High Seas

Wider Yachts Is Debuting a 92-Foot Hybrid Catamaran at the Venice Boat Show—Here’s a First Look

Killer Whales Sunk a 50-Foot Sailing Yacht in the Strait of Gibraltar

Culinary Masters 2024

MAY 17 - 19 Join us for extraordinary meals from the nation’s brightest culinary minds.

Give the Gift of Luxury

Latest Galleries in Marine

K Superyacht in Photos

Meet ‘Home,’ the Sleek 164-Foot Superyacht That Starred in ‘Below Deck’

More from our brands, exclusive: nadal and federer went mountain high for a louis vuitton ad, power conferences team up on tax-return news dump amid strife, nbcuniversal studio chief donna langley on ‘fast and furious,’ ‘wicked’ and the future of movies, christie’s website still down hours before evening sales, causing concerns, the best yoga mats for any practice, according to instructors.

The global authority in superyachting

• NEWSLETTERS
• Yachts Home
• The Superyacht Directory
• Yacht Reports
• Brokerage News
• The largest yachts in the world
• The Register
• Yacht Advice
• Yacht Design
• 12m to 24m yachts
• Monaco Yacht Show
• Builder Directory
• Designer Directory
• Interior Design Directory
• Naval Architect Directory
• Yachts for sale home
• Motor yachts
• Sailing yachts
• Explorer yachts
• Classic yachts
• Sale Broker Directory
• Charter Home
• Yachts for Charter
• Charter Destinations
• Charter Broker Directory
• Destinations Home
• Mediterranean
• South Pacific
• Rest of the World
• Boat Life Home
• Owners' Experiences
• Interiors Suppliers
• Owners' Club
• Captains' Club
• BOAT Showcase
• Boat Presents
• Events Home
• World Superyacht Awards
• Superyacht Design Festival
• Design and Innovation Awards
• Young Designer of the Year Award
• Artistry and Craft Awards
• Explorer Yachts Summit
• Ocean Talks
• The Ocean Awards
• BOAT Connect
• Between the bays
• Golf Invitational
• Boat Pro Home
• Superyacht Insight
• Global Order Book
• Premium Content
• Product Features
• Testimonials
• Pricing Plan
• Tenders & Equipment

69 is a 29.0 m Motor Yacht, built in the United Kingdom by Princess and delivered in 2021. She is one of 21 X95 models.

Her power comes from a MAN engine. She has a gross tonnage of 140.0 GT and a 6.71 m beam.

She was designed by Princess (110 other superyachts designed), Bernard Olesinski (283 other superyachts designed) and Pininfarina (103 other superyachts designed).

The naval architecture was developed by Bernard Olesinski , who has architected 246 other superyachts in the BOAT Pro database - she is built with , a GRP hull, and GRP superstructure.

69 is one of 5767 motor yachts in the 24-30m size range, and, compared to similarly sized motor yachts, her volume is 27.92 GT above the average.

69 is currently sailing under the United Kingdom flag, the 4th most popular flag state for superyachts with a total of 902 yachts registered. She is known to be an active superyacht and has most recently been spotted cruising near France. For more information regarding 69's movements, find out more about BOAT Pro AIS .

Specifications

• Yacht Type: Motor Yacht
• Builder: Princess
• Naval Architect: Bernard Olesinski
• Exterior Designer: Bernard Olesinski , Princess , Pininfarina

Yachts like this

From our partners, sponsored listings.

• THE PRINCESS PASSPORT
• Email Newsletter
• Yacht Walkthroughs
• Destinations
• Electronics
• Boating Safety

Princess Yachts Y72 Reviewed

• By Chris Caswell
• June 10, 2022

The Gulf Stream was cranky after a 40-knot cold front had blown through the previous day, leaving a confused sea. Even so, the Princess Yachts Y72 cruised across the angry ocean at 34 knots, up sea and cross sea. There were no teeth-jarring slams—just a welcoming, soft ride. And, just as good, nary a creak or squeak from anywhere aboard.

The good sea manners of the Y72 are certainly the result of naval architect Bernard Olesinski’s background of racing powerboats in the English Channel, a body of water with even fewer benign days than the Gulf Stream. Ferrari designers Pininfarina pitched in on the yacht’s exterior lines.

The Y72’s detailing and small touches are superyacht-level, from the stitched Livorno Stone leather countertops to the redundant air-conditioning systems neatly racked in the engine room.

At the stern, a hydraulic swim platform can lift a Williams Sportjet 395 tender , and there’s a waist-level stowage locker with charging ports for Seabobs. A passerelle is hidden in the portside stairs to the aft deck, where a U-shaped dinette with a table awaits.

The galley is aft in the salon with a lifting window that opens to the cockpit. This window is the first clue that the Y72 balances an elegant interior with alfresco fun. The galley is a step down, allowing for a full-height fridge, and an aft-facing, L-shaped dinette is opposite to include cockpit guests. Forward, the salon is geared for family entertainment, with a 55-inch pop-up TV and two sofas.

The skipper is on a raised dais for unobstructed visibility, facing triple monitors that include a touchscreen Boening for all ship’s systems. This Y72 also had Garmin’s Surround View camera system , which enables 360-degree views to help with docking. The twin helm seats are very Aston Martin, with diamond stitching and headrests, and a pantograph door allows the skipper to step onto the side deck, handle lines and communicate with crewmembers. Opposite the helm is a raised settee for guests, with a swing-out table for drinks or a laptop.

Another mega-yacht feature is the private stairwell to the full-beam master stateroom. The en suite head is aft, providing an extra layer of soundproofing from the engine room. A leather-topped vanity is to port, and a love seat is opposite with hull-side windows for light and ocean views. Headroom is 6 feet, 4 inches. A dressing area has closets and dressers, while the head has twin vanities and a shower.

Throughout the Y72, design cues from its larger siblings tie the decor together, including vertical wood slat effects, walnut paneling and linen wall coverings.

Forward, via separate stairs from the salon, are the guest staterooms, including an island VIP berth in the bow with an en suite head. Two additional staterooms have twins that slide into doubles. Aft, accessed from the transom or via a deck hatch, is a crew cabin with two berths, a head and stowage.

In fact, stowage is one thing that impressed me throughout this yacht: Every cranny under sofas or berths or behind bulkheads is viable stowage.

Up on the flybridge is a dining table with a removable center section, so those seated inside can leave. A wraparound settee is opposite the twin-seat helm. A wet bar with a grill, sink, fridge and ice maker serves the area. The aft deck has a sun pad that can be replaced with a davit for a tender or a spa. Overhead on this Y72 was an optional hardtop with a louvered sunroof.

Follow the superyacht-style oval rails forward to the foredeck, and guests will find a third alfresco space, where a convertible sun pad offers bronzing or seating to encircle the dining table.

The engine room is reached via the crew quarters and through a generator flat. Inside are a pair of 22.5 kW Onan gensets (one is standard) and the hydraulics package. Room is allotted for a Seakeeper stabilizer, but the yacht I got aboard had Sleipner Vector Fins. Standard power for the Y72 is twin 1,400 hp MAN V-12 diesels. The Y72 I got aboard had optional 1,650 hp MAN diesels.

Underway, the Y72 shouldered aside the Gulf Stream with impunity, and it’s here that I found the Vector Fins particularly useful. The faster we went—up to a top speed of 34 knots—the smoother the ride. At 27 knots, the decibel meter registered 70 in the salon. That’s about the equivalent of a dishwasher.

The Princess Yachts Y72 is the smallest in the builder’s Y range, which also includes 78-, 85- and 95-foot models, but it punches angry seas far above its weight while offering owners and guests superyacht-level living inside and out.  

Seeing is Relieving

Garmin Surround View steals a page from automotive park-assist systems but goes one better. This 360-degree and bird’s-eye view uses six 1080p cameras mounted through the yacht’s hull. Feeds from those cameras are stitched into a helm display for total situational awareness when docking or maneuvering (read: no blind spots). A “bumper zone” can be set to assist the skipper, and distance markers allow skippers to make decisions easier. With full night vision, this video guidance is a breakthrough. It can also serve as a warning system against unseen objects and debris in the water.

Stable as a Table

Princess Y72 owners have a choice between the Seakeeper gyrostabilizer and Sleipner Vector stabilizing fins. There is room allotted for the Seakeeper in the generator lazarette, but the Y72 I got aboard had the Sleipner fins for full roll control, even at top speed in rough water. The curved Sleipner fins are said to be 50 percent more efficient than flat fins and are efficient at anchor. The advanced hydrodynamic fin shape has less resistance, helping to reduce fuel consumption.

Take the next step: princessyachtsamerica.com

• More: April 2022 , Motoryachts , Princess , Princess Yachts , Reviewed , Yacht Reviews , Yachts
• More Yachts

Royal Huisman to Build 264-Foot “Noir”

Tiara Yachts EX 54 Expands Series

Van der Valk’s Biggest Motoryacht Yet

Sanlorenzo 57Steel Reviewed

Garmin GPSMap 9000 Series MFD

For Sale: Offshore 62

• Digital Edition
• Customer Service
• Privacy Policy
• Email Newsletters
• Cruising World
• Sailing World
• Salt Water Sportsman
• Sport Fishing
• Wakeboarding

The Largest Princess Yacht

What is the largest Princess Yacht in its size range?

Princess Yachts prides themselves in creating prestigious yachts full of top of the line luxuries and innovative creations. The boat builder currently has an impressive five class range consisting of its world famous X , Y , F , S , and V class. The question remains, which of these classes contains the largest Princess Yacht?

The Largest Princess Yacht | Y95

The Y95 maintains an LOA of 95 feet and 6 inches as well as a Beam of 22 feet and 3 inches. The large beauty provides cruising speeds up to 24 knots. Her accommodations are many with a large crew area as well as a full beam master stateroom and four well appointed ensuite guest cabins. Her large interior volume is enough to impress any guest or owner.

Latest News

Annual Viking Yachts Dealer Meeting & Sea-Trial Event

Attention Viking Enthusiasts! The highly anticipated Annual Viking Yachts Dealer Meeting and Sea-Trial Event is scheduled to take place from June 4th to June 5th, 2024, at the luxurious Golden Nugget in Atlantic City, New Jersey. This year’s event is extra special as it marks the 60th Anniversary of Viking Yachts, offering a unique opportunity…

Browse The Latest | Coupe Listings

Coupes for days! Explore our ultimate range of new and pre-owned coupe listings. Jefferson Beach Yacht Sales has tons of available coupes for sale! Whether you’re looking for an overnight stay, or a vacation at sea , these models hold endless possibilities. Renowned for their sleek design, agility, and exceptional handling, coupe boats offer a…

Must See Listings | Great Lakes Boating Festival

Make the most of the Great Lakes Boating Festival with these new and used models at the show, on-site, and nearby Summer is is right around the corner and Team JBYS is gearing up and bringing a lineup that will blow you away! We will be at the Great Lakes Boating Festival but also have…

Introducing the Sailfish 232 Center Console

The ultimate blend of performance and comfort Sailfish Boats proudly unveils its latest model, the 232 Center Console (CC), meticulously engineered to deliver unmatched performance, safety, and comfort on the water. immerse yourself in a world of amenities and convenience designed to elevate your boating experience. Tailor to your unique preferences with customizable options, such…

Set To Impress | Sunseeker 88 Yacht

Regina, the Ultimate Sunseeker 88 Yacht Is a Must-See Regina is one of the finest examples of the popular Sunseeker 88 Yacht. She has been ceramic coated since new and captain and crew maintained. Her sleek style, performance, and livability is unmatched in this size range. Her ocean going attributes will impress any yachtsman. She…

Unlock Your Future: Dive Into Marine Industry Scholarships Today!

APRIL UPDATE! The Recreational Boating Industries Educational Foundation has an amazing scholarship opportunity. Please see below and share! Click here to read more on how the Michigan Boating Industry Association (MBIA) has been working to spread industry career awareness while offering support to marine industry jobs. Stay connected with us for the latest updates, behind-the-scenes…

Browse The Latest | Pre-Owned Center Consoles

Center consoles for days! Explore our range of premium pre-owned boats, each offering a unique blend of style, comfort, and performance. Jefferson Beach Yacht Sales has tons of available pre-owned center consoles! Whether you are looking to enjoy a day of family fun on the water or fish ferociously, these models hold endless possibilities. One…

Viking Celebrates 60 Years: Introducing the 82 Convertible

Exciting news as we celebrate Viking’s 60th anniversary! As the oldest Viking Yacht dealer in the world, we’re thrilled to introduce the new 82 Convertible, and excited to share that JBYS will be delivering hull #2 later this year! With this five-stateroom vessel, Viking solidifies its position as the premier builder of the world’s largest…

JBYS Introduces a New Brand to the Lineup | Born to Rebel

We are thrilled to announce a new partner to our brand lineup. SACS Rebel is re-writing the rules of powerboating and JBYS is the exclusive U.S. dealer. Team JBYS is thrilled to announce the latest addition to our esteemed brand lineup. SACS Rebel is a bold new nautical concept that is changing the game of…

HCB Yachts 2024 Innovation Award Winner | 48 Campeón

The HCB Center Console Yachts team takes home the 2024 Innovation Award for the coveted HCB 48 Campeón, at the Miami International Boat Show. Jefferson Beach Yacht Sales extends congratulations to HCB Yachts for their well-deserved victory in winning the 2024 Innovation Award at the prestigious Miami International Boat Show. HCB’s newest model – the…

Sunseeker and Italian design agency, Visionnaire, are making waves

A partnership focused on redefining luxury yachting The Ocean 182 debuted this January, at boot Düsseldorf, showcasing the new partnership between Sunseeker and Italian design agency, Visionnaire. This collaboration aims to redefine luxury and enhance onboard spaciousness. By utilizing innovative and sustainable materials, the project seamlessly incorporates colors inspired by the sea and sand. The…

Workforce Development & Opportunities in the Marine Industry

Cultivating the next generation of marine technicians Abundant Opportunity The Michigan Boating Industry Association (MBIA) has been working to spread industry career awareness, and offer support to marine industry jobs. A recent outlook survey from the national association of manufacturers noted that “attracting and retaining a quality workforce” was one of its top challenges. To…

All-New Sunseeker 55 Predator | The Next Evolution

The Next Evolution of the Sunseeker Predator 55 Arrives “The Sunseeker Predator 55 is the next step in our New Product Development plan that seeks to produce at least three new boats in this size category, each with its own differentiating features designed to appeal to our discerning clients. A completely new silhouette for the…

Princess X80 Takes Best Custom Yachts Trophy | Motor Boat Awards

Princess Yachts announced a big win at the 2024 Motor Boat Awards. The X80 took a well-deserved win in the Custom Yachts Category. “That lofty elevation, fulsome superstructure and super flybridge layout have proved so effective at luring in customers that they are now being widely mimicked in crossover craft all over the world.” -Motor…

Navigating Waves of Success | 2023 Recap

New Horizons As we bid farewell to 2023, it’s time to set anchor and reflect on the incredible journey we’ve had at Jefferson Beach Yacht Sales. Join us in a voyage of memories as we unveil our exclusive year-end recap video, highlighting the adventures, successes, and connections we’ve made over the 12 months. As we reflect…

Unveiling the 48 Campeón | For the Bold

HCB Canter Console Yachts is unveiling an all new model HCB Center Console Yachts is rolling out a new flagship. The HCB 48 Campeón is the largest in the 40 foot range. She is also the fastest in her fleet. Innovation defines the newest HCB center console yacht. This magnificent center console yacht is equipped…

Work with the MBIA | Join the Michigan Marine Workforce

This is Your Opportunity to work with the MBIA and join the growing workforce in the Michigan Marine Industry The Michigan Boating Industry Association (MBIA) is looking for a great candidate to help grow and support the marine workforce in Michigan. The primary role of the MBIA’s open Workforce Development/Membership Coordinator position is to develop…

Upcoming Scholarship Opportunities | RBIEF

There are scholarship opportunities and career days ahead with the Recreational Boating Industries Educational Foundation Boating season in Michigan is over, but there are tons of opportunities when it comes to awesome, full-time, well-paying careers in the boating industry that last all year round. These boating industry careers cross many other industries including technicians, electricians,…

Erik Kruger Appointed to Michigan State Waterways Commission

Erik Krueger, JBYS Vice President, is now serving a role on the Michigan State Waterways Commission Board The Michigan State Waterways Commission is a several-member advisory board that works with the Michigan Department of Natural Resources on the use of dedicated funds, provided by boaters. The board is responsible for the acquisition, construction, and maintenance…

The Launch of the Ocean 182 | FLIBS 2023

Sunseeker Launches The Ocean 182 at the Fort Lauderdale International Boat Show 2023 following the 90 Ocean The all-new Ocean 182 has arrived. Following the ever-popular 90 Ocean, this latest addition to the Ocean family of Sunseeker yachts offers something completely novel in the Sunseeker range. Sunseeker launched the all-new Ocean 182 on opening day…

All-New Sunseeker 120 Yacht | The Superyacht

The Next Evolution of Sunseeker Unveils the 120 Yacht The stunning 120 Yacht is characterized by bold geometry, an athletic silhouette, immaculate style and effortless functionality. The main deck saloon has the intention of becoming a private retreat, offering flexibility to furnish with statement loose furniture suited to the taste of the owner. • An…

Absolute Yachts | Solar Panel Technology

Absolute Yachts has maintained a dedication to sustainability through its efforts in regards to solar panel technology Absolute has dedicated attention to sustainability for decades, long before it became such a topical theme. For this company, building the finest yachts on which to enjoy the marine environment has always gone hand-in-hand with the need to protect this…

All-New Sunseeker Ocean 182

Sunseeker Ocean 182 Launches in the United States at the Newport International Boat Show 2023 Sunseeker is rolling out the global debut of the new Ocean 182. The captivating interior space, innovative features, and exquisite detailing redefine comfortable yachting. The global debut took place at the Newport International Boat Show. The Sunseeker Ocean 182 is…

The Largest Absolute Yacht

What is the Largest Absolute Yacht? When it comes to the world of yachting, size often does matter. Absolute Yachts just announces its All-New Model, the Absolute 70 Navetta, and while this is one of the largest models in the brand name, there is only one model that takes the title ‘Largest Absolute Yacht.’ Among…

Double Award Win for Sunseeker Yachts

Sunseeker snags two major wins at the World Yachting Trophies for the Ocean 182 and 55 Superhawk Sunseeker Yachts received two awards at the 2023 World Yachts Trophies for its exceptional design innovation. The Superhawk 55 won ‘Best Exterior Design’ in the 45’ to 64’ category for its dynamic exterior profile and innovative lifestyle features….

The New Absolute Navetta 70

Discover the Allure of a Totally New Yacht The official press presentation of the Absolute Navetta 70, a totally new yacht whose originality, architecture, design and detailing make it a trend-setting, iconic craft that represents a new direction not only for Absolute but for the entire luxury yacht industry. The keyword that Absolute has chosen…

Do you need outboard motor repair?

The importance of outboard motor maintenance and why to contact a marine mechanic for repairs. Outboard motors need care and attention just like anything else. Regular maintenance not only ensures the reliability of your motor but also contributes to safe and enjoyable boating experiences. Just like any mechanical device, they can encounter various issues over…

Safe Boating with Dogs

A Guide for safe and fun boating with your canine companions. Spending a day on a boat can be a lot of fun, especially when you have your four-legged friend along. However, just like we take precautions to keep ourselves safe, it’s important to do the same for our dogs. Here are some easy tips…

Why Buy a New Boat

Smooth Sailing Ahead: The Pros of Buying a New Boat When it comes to leisure and adventure, few things can rival the thrill of setting sail on your own boat. The wind in your hair, the sun on your face, and the open water ahead – owning a boat is a dream cherished by many….

National Tell a Joke Day | Boating Edition

20 Jokes for Boaters on National Tell a Joke Day August 16th is National Tell a Joke Day. The day is dedicated to sharing laughs and smiles all day with everyone around you, and no one does jokes and puns quite like boaters. Don’t believe us? Just browse through the boat names the next time…

The Purpose of Boat Shoes & Shoe Etiquette

Step Aboard in Style: Boat Shoes and Shoe Etiquette on a boat Picture this: a warm, sunny day, a gentle breeze blowing through your hair, and the soothing sound of waves beneath your feet. You’re on a boat, ready to embark on an unforgettable adventure. But wait, before you set sail, have you considered your…

What is the most Visited Great Lake | Lake Michigan

Unrivaled Beauty and Adventure: The Most Visited Great Lake Beckons! Out of the five Great Lakes of North America, Lake Michigan is the most visited due to its popularity as a vacation destination and its numerous attractions. It is ranked the second largest Great Lake according to volume and the third according to its surface…

Drowning is the Silent Killer

Recognizing the Signs and Preventing Tragedy The summer sun beckons us to the refreshing waters of pools, lakes, and oceans, it’s crucial to remember that water can be both a source of joy and danger. We often associate drowning with loud cries for help and thrashing arms. The reality is far different. Drowning is the…

Lightning on a Boat | Safety Tips

Riding the Storm: How to Protect Yourself from Lightning on a Boat As a boater, encountering unpredictable weather conditions is inevitable. Among the various weather hazards, lightning poses a significant threat to your safety on the water. Understanding how to protect yourself and your fellow passengers from lightning strikes while on a boat is of…

Mental Health Benefits of Fishing

Reeling in Wellness and Well-being In today’s fast-paced world, finding activities that promote mental well-being is essential. Fishing, a beloved pastime for many, offers a unique blend of relaxation, connection with nature, and personal fulfillment. We explore the numerous mental health benefits of fishing and what it can bring to your life. Stress Reduction and…

Vessel Safety Check

Ensuring Safe Voyages: What is a Vessel Safety Check and Why You Should Get One A vessel safety check or Vessel Safety Examination (VSE), is a voluntary program offered by the U.S. Coast Guard Auxiliary and the U.S. Power Squadrons. It is a comprehensive inspection to assess the safety and compliance of your boat with…

Being Near Water Improves Your Mood

The Healing Power of Water: How Being Near Water Improves Your Mental Health In our fast-paced and often stressful lives, finding solace and tranquility can be a challenge. One of the most effective ways to restore inner peace and improve mental well-being is by spending time near water. Whether it’s a calm lake, a flowing…

Boating Etiquette

Boating etiquette refers to a set of common rules and practices that boaters should follow while on the water to ensure respect and consideration for others. Here are some tips for good boating etiquette: Be aware of your surroundings: Always keep an eye out for other boats, buoys, and potential hazards in the water. Stay…

Kevin McNally Teaches Boating Safety Class

Jefferson Beach Yacht Sale’s very own Kevin McNally took to the class room to share his knowledge and expertise on boating safety

Valhalla Boatworks | Hull Design

Valhalla Boatwork’s innovative hull design takes these dream center consoles to the next level Valhalla Boatworks has created a magnificent lineup of luxury center consoles. The dream V Series lineup consists of five models: The V-33, V-37, V-41, V-46, and the all-new V-55. One of the most important features of these world class models is…

Two Flagships, One Boat Show

Viking introduced two flagships at one boat show with the 90 Sportfish Yacht and the V-55 premiering at the Miami International Boat Show. The Viking Yacht Company is one of the leading semi-custom boatbuilders in the world. Viking held a press conference at the Miami International Boat Show for the world premiere of two new…

Princess Yachts Unveils the New Princess S72

Princess Yachts officially announced the all-new luxury Princess S72. The latest addition to the S Class range was unveiled at Boot Düsseldorf 2023. Princess Yachts invites eager anticipators to explore the all-new Princess S72. The new model was unveiled at the 2023 Boot Düsseldorf show. The S72 is the latest addition to the stunning S…

Sunseeker 90 Ocean Best Custom Yacht

The Motor Boat Awards has recognized the Sunseeker 90 Ocean for its, now, third recent award. During boot Düsseldorf 2023, the Sunseeker 90 Ocean Yacht received its third award as the best “Custom Yacht” at the Motor Boat Awards. The annual awards aim to celebrate the very best that the leisure boating industry has to…

Boaters Should Observe the Weather

Why Boaters Should Observe the Weather: The Best Apps to Keep You Safe When it comes to boating, understanding and monitoring the weather is an essential aspect of safety and enjoyment on the water. Mother Nature can be unpredictable, and being aware of changing weather conditions can help boaters avoid potential hazards and make informed…

The Avator 7.5e Electric Outboard

Mercury Marine seeks to expand boating access with smart battery technology. Introducing the Avator 7.5e electric outboard, meant to create ease of use and connectivity. Mercury officially introduced the Mercury Avator 7.5e electric outboard. The announcement occurred at the 2023 Consumer Electronics Show in Las Vegas. Avator is Mercury’s next step forward in marine innovation….

Winter Boat Maintenance PUNCH List

Have you submitted your winter boat maintenance PUNCH list? A punch list is a general list of boat maintenance items that need annual service. The best time to address this kind of work is during the winter months. It is however, important to get requests to your dealer or service provider early on. Furthermore, there…

The Industry’s First V10 Outboards

Mercury Marine is eager to announce to the marine industry the all new 350 and 400HP Verado engines. The first V10 outboard engines. Mercury Marine is a division of Brunswick Corporation (NYSE: BC). The brand is ready to unveil the industry’s first ever V10 outboards. This news came with the official launch of its all-new…

Duffy Is A Fully Electric Boat

Unplug, Untie, and Unwind A fully electric boat, Duffy’s are the first and finest of their kind dating back to the early launch in the 1970s. The brand is widely recognized for its premier cruisers that are electrically powered. The Duffy Motto – unplug, untie, and unwind. Easy Turns Duffy Electric Boats are known to…

New Absolute 52 Fly is the “Absolute Direction”

The 2023 new Absolute 52 FLY is the latest model in the Flybridge range, and it is a revolutionary yacht. This 52 possesses Absolute’s state-of-the-art design and engineering. It presents the brand’s extraordinary livability in this more compact dimension. She is an innovative work of marine architecture. She stands out as a dazzling highlight even…

Valhalla Boatworks V-55 The New Flagship

Earlier this year, Valhalla announced its latest addition to the V series. This new flagship, the Valhalla Boatworks V-55 is set to make its world debut at the Viking Yachts and Valhalla Boatworks VIP event in February. What to Expect The V-55 will be the largest center console Valhalla Boatworks has ever built. According to…

How to Drive a Jet Tender

Williams Jet Tenders claims the title of the original tender builders. It all started in 1996 with two brothers, John and Matthew Hornsby. Today, the brand is globally recognized for its creation of the world’s best tenders. For new owners or curious inquirers, how to drive a jet tender for the first time can seem…

Viking Makes Valhalla Boats

From the legendary Viking Yachts comes a new breed of center console that sets revolutionary standards Viking makes Valhalla boats and proudly introduced Valhalla Boatworks in 2019. Through this revolutionary company, Viking designs and builds high-performance center consoles. These center consoles maintain the same Viking quality, craftsmanship and expertise. Such expertise has led the marine…

The Smallest Princess Yacht

What is the smallest Princess Yacht in its size range? Princess Yachts is a prestigious boat builder established in the mid 1960s. Princess is located in Plymouth England where it manufactures some of the world’s most technically advanced yachts. The brand is renown for its culture of innovation, quality, and beauty. The boat builder currently…

What is the largest Princess Yacht in its size range? Princess Yachts prides themselves in creating prestigious yachts full of top of the line luxuries and innovative creations. The boat builder currently has an impressive five class range consisting of its world famous X, Y, F, S, and V class. The question remains, which of…

Valhalla Delivered Over 250 Boats

Valhalla Showcases Excellence with V41 Delivery. The company shows off the new Gap Tower beauty before its recent delivery to a satisfied customer.

Sailfish Uses Sailtech Construction

Sailfish uses Sailtech Construction. A whole of a product is the sum of its parts. In Sailfish’s case, the result is far greater than the sum of its component parts. Sailfish uses Sailtech construction. Each designed step of manufacturing reinforces, layers and strengthens the whole. The materials that do this provide a compounded interest on strength…

Introducing the New Sunseeker Ocean Range

Sunseeker introduced two new models at the Cannes Yachting Festival. These two new models result in the introduction of the new Sunseeker Ocean Range. At the Cannes Yachting Festival, Sunseeker made several exciting announcements. Sunseeker introduced two new models including the Ocean 156 and Ocean 182. Each of these models has a unique new naming…

Sunseeker 100 Yacht is Awarded ‘Best Exterior Design’

The Sunseeker 100 Yacht took ‘Best Exterior Design’ at the World Yacht Trophies The World Yacht Trophies is one of the most prestigious awards in the yachting industry. Such awards allow yachts recognition around the world. This year’s awards marked a success for the Sunseeker 100 Yacht. The exceptional Sunseeker won the ‘Best Exterior Design’…

New “Coolest Black Family” Series

Ebony and Discover Boating launch new “Coolest Black Family” series celebrating families who enjoy life on the water. EBONY and Discover Boating are bringing the stories of four black families to life. The “Coolest Black Family” series celebrates African American families enjoying life on the water. Each family shares their unique perspectives on travel and…

JBYS Earned Princess Exceptional Sales Achievements

Erik Krueger and Ron Silvia recently attended the Princess Yachts Dealer Meeting. While attending, Jefferson Beach Yacht Sales received two Princess Exceptional Sales Achievements Awards. We are happy to present to you: #2 in the United States for Sales Award of Excellence awarded to Ron Silvia. #2 in the United States for Dealership Award of…

Team JBYS at Boyne Thunder

Boyne Thunder is an annual poker run, not a race, where the winner has the best hand. The run takes place on the shores of Lake Charlevoix and Lake Michigan and is hosted by Boyne City Main Street. This one-of-a-kind event includes power boaters from around the country and supports local charities in the community. This year, Jefferson Beach Yacht Sales was a sponsor and also ran in this unique boating event with our 2022 HCB 42 Lujo.

Mercury’s New Four Stroke Outboards

Mercury Marine introduces new 25 and 30hp four stroke outboards platform – the lightest and fastest 3-cylinder engines in class Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced its next generation of 25 and 30hp four stroke outboards – engineered from the ground up to be lighter, faster and easier to operate and…

Positive Trim, Tab Down, and Throttle

How to get the most from a Sailfish VDS Hull using three easy steps It is often said (mostly from competitive owners) that Sailfish Boats have a “wet ride”.  This is because of the operational differences required in the Variable Degree Stepped hull versus a traditional vee hull bottom. A traditional vee hull performs well in many conditions, slicing…

Sunseeker Wins Innovation of the Year Award

Sunseeker has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 Sunseeker is delighted to announce it has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 for its spectacular X-TEND™ system. The awards acknowledged everything from architecture, styling, innovation and…

Valhalla Joins Yamaha Plastics Recycling Program

Valhalla Boatworks steps on board with Yamaha to join their Rightwaters Plastics Recycling Program Valhalla Boatworks is the most recent addition to the list of boat manufacturers currently recycling plastic protective covers through the Yamaha Rightwaters plastics recycling program. To date, the program, which launched in August 2021, is responsible for returning 17,911 pounds of…

Join Our Service Department

Come Aboard and Join Our Crew! We are on course to grow our service department and looking for talented individuals. Become a part of our story and start your next adventure with us. Service Technician | Marblehead, OH Diesel Technician | St. Clair Shores, MI Gas/Outboard Technician | St. Clair Shores, MI, Holland, MI &…

E15 Gasoline

Boaters Beware: MBIA warns boaters not to fill up using E15 gasoline. E15 fuel, which contains 15 percent ethanol, will be sold in the summer months this year as a way to lower fuel prices. In the past E15 was not sold between June 1 through September 15 – the typical boating season for most…

Building the V-33

Valhalla Boatworks shines the spotlight on the V-33 Brothers Bill and Bob Healey founded Viking in 1964 with a commitment “to build a better boat every day.” It’s a philosophy they still use, along with their sister company Valhalla Boatworks, six decades later. This philosophy is one that shapes the Valhalla V-33. The building process…

The Sunseeker 100 Yacht Revealed

Sunseeker 100 Yacht Revealed We are incredibly proud to unveil the 100 Yacht here in Poole with the owner in attendance to see, for the first time, this spectacular new model. Our project team has worked incredibly hard to present the first build and prepare the vessel for initial sea trials and testing. The second…

Behind the Scenes with Garmin

By David Schmidt | May 11, 2022 | Yachting Magazine Take an inside look at how Garmin turns ideas into tech by Yachting Magazine Google Maps directs me onto Garmin Way, and I absorb the scale of what I’m seeing. A seven- story tower punctuates an otherwise two-story landscape ahead. Maintained grounds, ornamental trees and…

Volvo Penta’s Corrosion Protection

Volvo Penta’s diesel engines were the first choice for numerous award-winning vessels. This achievement was recognized at the Work Boat World Awards where Volvo Penta won Best Small Diesel Engine Supplier 2020.

Center Console: All Purpose Boat

A Center Console is the Do-All Boat, and Great for the Money Versatility makes the center console a great option for any water adventure. This explains why the center console is among the most popular in the Sailfish lineup. Sailfish’s center consoles maintain a layout that allows boaters to do whatever, whenever. This layout accommodates…

Sailfish is Smooth and Steady

The technology behind the Variable Degree Stepped Hull System sets Sailfish apart from the rest The technology behind its smooth ride is one thing that sets Sailfish apart. No matter the water conditions, Sailfish’s unique Variable Degree Stepped (VDS) hull system delivers the smoothest experience and ride stability in its class. This VDS hull technology…

Williams and Sunseeker History

Williams Jet Tenders and Sunseeker International’s Bryan Jones discuss the shared history and partnership. Williams Jet Tenders took some time recently to sit down with Sunseeker International’s Marketing Manager, Bryan Jones, to find out about the shared history Williams and Sunseeker have. WJT: Sunseeker have been working with Williams for over 10 years now, can you tell us…

MCMF & MBIA Awarded State Grant

The Michigan Clean Marina Foundation and the Michigan Boating Industries Association have been awarded $302,700 in grant funding to increase awareness with boaters to prevent the spread of Aquatic Invasive Species The MCMF/MBIA funding project was announced March 1, during National Invasive Species Awareness Week (AIS Awareness Week). “With this funding we’re able to utilize…

Absolute Welcomes New Navetta 75

Absolute Introduces the Navetta 75, The Largest Boat in the Shipyard Twenty years after it was founded, the Absolute shipyard celebrates its success by introducing Navetta 75, the new fleet flagship. The largest boat in the shipyard, “The Absolute Sphere” is designed to expand the Navetta range. It is no coincidence that Absolute chose the…

Avator Electric Outboard Concept

Mercury announces the exciting new vision with its Avator electric outboard concept. This new development represents Mercury’s next step in marine innovation and advanced technology. The formal release of electric outboard products can be expected later in 2022 and 2023. Avator creates a new boating experience for Mercury’s global customers through the electrification of outboard motors….

Mercury Has New Joystick System

Mercury introduces Joystick Piloting for Outboards with Bow Thruster for Precision Control of Large Outboard Vessels Mercury Marine has introduced Joystick Piloting for Outboards (JPO) with Bow Thruster. This is the industry’s first outboard joystick system with full and seamless integration of a bow thruster. This new system provides the ability to maneuver larger vessels…

Valhalla Announces New V-55

Valhalla Boatworks announces the all-new V-55 center console – an evolution of Viking excellence. Twelve months after rocking the center console world with the introduction of the revolutionary V-46 center console, Valhalla Boatworks has stolen the spotlight again with the announcement of the all-new V-55. The latest flagship of the V Series is poised to…

Princess Y72 and F45 Best Flybridge

Princess Yachts Y72 and F45 Win The Motorboat and Yachting Best Flybridge Awards The Princess Y72 and Princess F45 were both awarded at the Motor Boat & Yachting (MBY) 2022 Motorboat Awards. The Princess Y72 was awarded winner for best Flybridge over 60ft. Judges took notice of the glamour, polish, and attention-to-detail. Such qualities are…

Absolute 48 Coupe Receives Award

The 48 Coupe is named the European Powerboat of the year 2022 in the “Up to 20M” Category Absolute Yachts is having a wonderful start to the year, and the Absolute 48 Coupe receives award. The Absolute 48 Coupé was awarded the European Powerboat of 2022 in the “Up to 20m” category. The winners were…

The Sunseeker Magazine

Sunseeker Encourages Boaters to Seek More with the Sunseeker magazine and Full Range Brochure. The official Sunseeker magazine provides readers with a true sense of what it means to buy into the Sunseeker brand. The magazine contains stunning photography as well as the latest industry news. Readers will also gain insight to Sunseekers newest models…

Importance of Hull Design

Boating Magazine highlights the importance of hull design in regards to Sailfish Boat’s “Variable Degree Stepped” hull design “The Sailfish 276 DC features the variable-deadrise concept, which provides a good balance between speed and stability.” In the world of boats, the major thing to consider is the importance of hull design and shape. Boats have…

Princess Announces All-New V50

Impeccable Handling and Advanced Technology Aboard the All-New Princess V50 – Efficient Volvo Penta IPS650 engines provide top speeds in excess of 30 knots – Sleek styling with an extended canopy to provide more usable outdoor space – Hand-crafted using premium materials of the highest quality, the V50 is stylish without compromising practicality or usability…

The Passing of a Legend

Viking Yachts Co-Founder Robert T. Healey Sr. (1929-2021) (New Gretna, New Jersey, December 14, 2021) – Robert T. Healey Sr., the co-founder of the Viking Yacht Company who helped build the company into an industry leader and led the fight that repealed the Federal Luxury Tax on yachts in the early 1990s, passed away last…

Tour the Sunseeker 88 Yacht

The Ultimate Yachting Experience The stunning all-new 88 Yacht showcases Sunseeker’s outstanding design and technology. This excellence, fueled by a passion to create the ultimate yachting experience for all on-board. The 88 Yacht’s exterior profile has black feature accents, angular hull glazing and glazed bulwark panels. These features make it one of the yard’s most…

Winterize Your Boat’s Electronics

Things to do to prepare your boat for winter. Sadly for many of us, the time has come. Before you put your boat up for the year, though, there are a few things you’ll want to do to winterize and prepare your onboard marine electronics for the upcoming inactivity. 1. Check cables/wiring. Check any exposed…

Sunseeker Wins Design Award

Sunseeker is delighted to announce its most recent win at this year’s Metstrade Boat Builder Awards Judges presented the “Innovative On-Board Design Solution” award to Sunseeker. This took place at a ceremonial event on Wednesday, November 17, 2021. The now multi-award-winning Sunseeker 65 Sport Yacht was recognized for its exceptional SkyHelm feature. The 65 Sport…

Seakeeper Maintenance Plan

Seakeeper Maintenance Seakeepers are designed to require minimal maintenance. Most of the critical components are contained in a sealed enclosure. This design protects these elements from moisture that could be corrosive. However, The closed-loop hydraulic circuit will need to be inspected and serviced periodically. The cooling circuit also requires occasional examination and maintenance. Follow the…

Volvo Penta Assisted Docking

Volvo Penta is a leader in technology that makes boating easier, safer, and more accessible than ever before. This commitment has been recognized at the 2021 METSTRADE Show where the Assisted Docking System received multiple DAME Design Awards. On November 16th the DAME Design Awards announced Volvo Penta’s Assisted Docking System was a joint winner of…

USCG Documentation VS State Titling

The Difference between Federal-Titling with the USCG and State-Titling Explained After purchasing a new boat, comes the question. Does the boat need to be federally-documented with the USCG or state-titled? What is the difference? There is often confusion surrounding these questions. Each form of titling has a specific set of criteria the vessel must meet…

New Frontier of Absolute Yachts

For twenty years, the shipyard in Piacenza, Northern Italy, has been a reference point for international boating. Here are the strengths of its luxury yachts. Absolute Yachts is an Italian company that, since 2002, has been building luxury motor yachts between 47 to 73 feet. Its three ranges | Navetta, Flybridge, and Coupé – offer a high level of design…

“Blue mind” is a term that describes the way water can positively affect our minds and emotions. When we spend time near water, whether it’s at the beach, a lake, or a pool, we often feel calm and relaxed. It’s like water has a special power to make us feel good. Imagine the feeling of…

Mercury Marine Gives Confidence

To some, boating is a performance-driven feast for the senses: the push of the throttle, the blast of the ocean air, the roar of the outboard engine(s) as the boat reaches plane. For others, it’s the overall stillness of the experience – the quiet connection with the boat and with those inside it – that…

Absolute’s Models Triumph at Cannes

Absolute’s Innovation and Engineering Efforts Were Rewarded in Cannes With the Debut of the 2022 Season. Absolute entered the French Boat Show with its full Navetta range, two boats from the FLY range, and two 2022 new models: 48 Coupe – the first versatile and sporty creation in the brand-new Coupe line 60 Fly –…

Garmin Wins Manufacturer of Year

Garmin also recognized as a Most Innovative Marine Company in annual Soundings Trade Only awards Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the world’s largest and most innovative marine electronics manufacturer, today announced that it was named Manufacturer of the Year for the seventh consecutive year by members of the National Marine Electronics Association (NMEA) at its…

Absolute Yachts Presents the 56 Fly

LET CHARM AND PERSONALITY INSPIRE YOUR NEXT ROUTE  The result of engineering innovation, Italian design and a passion for details, the latest project by the Piacenza-based shipyard is called 56 FLY – The Absolute Charisma. Featuring a strong, confident personality, 56 FLY was created to be noticed and to fascinate boat owners with a proven mix of comfort and…

SEABOB Technology

Quality right down to the last detail. The SEABOB-Jet is the absolute paragon of cutting-edge technology. In order for the vehicle to live up to this claim, the drive unit was made using premium carbon elements, established ceramic coatings and precious metals resistant to salt water. Meticulously hand-crafted, this water sports vehicle is made of…

Yamaha Unveils MyYamahaOutboards

New App and Web Portal Improve Overall Customer Experiences, Enhance Outboard Values This summer, Yamaha Marine introduces MyYamahaOutboards, a new mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each…

Absolute Launches New Coupe Model

Absolute Yachts throws down the gauntlet to the luxury yacht industry with the new Coupé range: sporty, devoted to comfort, and highly versatile. The Coupé range has been completely re-invented by the Italian shipyard: the revolutionary ideas that have made Absolute’s models famous are back on board, enhanced by intriguing new features. For instance, they have…

Williams launches 10,000th Tender!

UK manufacturer Williams Jet Tenders leads the waves with the launch of its 10,000th tender. Williams Jet Tenders is the world’s leading jet tender specialist hits a milestone this week – Williams launches 10,000th tender. Williams Jet Tenders is a British success story that began, as all good stories do, in a shed. Two brothers…

How to Read Nautical Charts

Even if you’re new to boating, it’s unlikely that you’re completely new to GPS systems. Maybe you have a car GPS to get you from point A to point B; maybe you rely on a smartphone; or maybe you’ve gotten very, very skilled at navigating Google Earth to creep on your favorite Zillow listings. (No…

Absolute 1st With Assisted Docking

Featuring IPS engines on all boats, Absolute Yachts is the first shipyard to provide the new Volvo Penta Assisted Docking system on its entire range. Absolute and its engine supplier Volvo Penta build on their long-standing partnership to offer boat owners around the world the Assisted Docking system, the latest innovation launched by the famous Swedish manufacturer in 2021. By…

Sailfish’s Stalwart Stringer System Promise

The backbone of Sailfish Boats premium product. Boat manufacturers can talk all day about fancy fishing features or a boat’s rugged abilities. But ultimately the integrity of any boat comes down to its hull. And the integrity of any hull lies in its robust stringer system. Sailfish doesn’t cut corners or allow room for error…

Sailfish Adds New Touch

The classic walkaround design is made to fit a broad range of functionality. There are many unique advantages to this style boat, which hosts everything from family days on the lake to long fishing excursions. Sailfish’s 220 WAC model is no exception, and tells its own unique story of fun and adventure. The 220 WAC…

Center Console or Dual Console

Learn the subtle differences between the layouts to decide if you want a center console or dual console. Center Console or Dual Console? Both models are experiencing a surge in overall popularity – especially during the pandemic. With so many options available to anglers and families, it is important to understand the subtle differences between…

Volvo Assisted Docking Recognized

Volvo Penta’s Assisted Docking technology has been honored among the top products of the year by Boating Industry Magazine The top 50 boating products appeared in the May issue of the monthly boating trade magazine. They were chosen by the editors from hundreds of nominations, based on their impact on the industry, innovation and how…

Mercury SmartCraft Connect

Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), today launched SmartCraft Connect, which allows boaters to use Garmin and Raymarine multi-function displays (MFDs) to access detailed information about the status and operation of their SmartCraft-compatible marine engines. For years, Mercury has made advanced engine monitoring and alerts available to boaters through its powerful VesselView technology….

Power of Sailfish Hull Technology

If you want to know only one thing that that distinguishes a Sailfish boat, it is the technology behind its smooth ride – specifically the Sailfish hull technology. Sailfish’s unique Variable Degree Stepped (VDS) hull system is designed to deliver the smoothest experience and overall best ride stability in its class, in all water conditions. Sailfish’s VDS hull…

Launching the New Absolute 60 Fly

The Evolution of The Absolute Shipyard Launching the NEW 60 Fly and Coupe’ Range for Generation 2022 Absolute Yachts approaches the start of boating season creating high expectations for the Generation 2022 new models. A very optimistic opening awaits their shipyard thanks to the launch of a brand new range, as well as two exciting…

Yamaha Recognize for Excellence

Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year…

The Valhalla V46 Just Got Better

Now Offering Mercury’s Game-Changing Verado Outboards The world’s best big center console just got better. Valhalla Boatworks (VBW) is proud to announce that it will offer Mercury’s new game-changing 7.6-liter V12 600-hp Verado outboards on the Valhalla 46, the newly introduced flagship of the V Series. “We’re extremely excited,” said Viking President and CEO Pat…

Sunseeker’s 65 SY | Volvo Penta IPS

When Sunseeker International revealed its radically new 65 Sport Yacht design in late 2020, it was almost certainly the sculptured exterior styling, innovative helm concept, and stylish interior appointments that initially caught the eye. But behind that sleek exterior is another impressive development that is set to have an equally impressive impact on the cruising…

New V12 600hp Verado by Mercury

Mercury Marine®, a division of Brunswick Corporation, today introduced the new 7.6‑liter V12 600hp Verado® outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry‑first features for a wide variety of applications. “With boats continuing to grow bigger and performance expectations…

Volvo Penta | Work Boat World Award

Updated V6 Offshore Outboards

Yamaha Marine kicks off 2021 with brand new product offerings including updated V6 Offshore outboards that combine new benefits with a reliable performance legacy. The new F250 and F300 V6 Offshore Digital Electronic Control (DEC) models boast built-in Digital Electric Steering (DES), Thrust Enhancing Reverse Exhaust (TERE) and other XTO Offshore®-inspired features. “The new, updated…

JBYS Adds Sailfish to Brand Lineup

Sailfish Boats has seen an immediate impact and growth spurt since the addition of Rob Parmentier as President and CEO. In recent months, Sailfish has added five new dealers to its list of partners, and Jefferson Beach Yachts Sales (JBYS) is excited to be among them. Erik Krueger, Jefferson Beach Yacht Sales Vice President, said,…

Absolute 64 Navetta is the “Best for Travel”

Best of Boats Awards 2020 Absolute 64 Navetta is the “Best for Travel” On Thursday, November 19th, the Best Of Boats Award 2020 award ceremony took place in Berlin. This is the only award in the motorboating world that aims at identifying the best yachts based on five categories: 1. Best for Beginners 2. Best for Family…

New Sunseeker 74 and 74 SY XPS

Sunseeker International has revealed its Predator 74 and 74 Sport Yacht will now be available as an XPS Limited Edition. Both yachts will feature dramatic new styling and numerous luxurious appointments which are only available together, as part of an optional package. The XPS package on offer is available with the largest 1900 MAN engine…

Volvo Penta Hits 30,000 Installations

Volvo Penta Inboard Performance System (IPS) units deliver a unique user experience Up to 30% reduced fuel consumption and 30% less CO2 emissions compared to traditional inboard shafts. The company has now supplied 30,000 Volvo Penta IPS solutions across the marine sectors. Environmental care has been a core value at Volvo Penta since 1972 and…

The New Viking 54 Convertible

Viking reaffirms its domination of the mid-size convertible with the new Viking 54 Convertible Following their mantra to build a better boat every day, Viking has consistently brought new and exciting yachts to you for 56 years. With multiple generations in various size ranges, their commitment to their customers and level of expertise shine through…

Best in Innovation 2020 Navetta 64

Sometimes we wonder if the real success is the one that makes you clap or the one that makes your heart beat. When talked about passion, well, the ambition could be to get both results. Thus, after having successfully overcame the initial confrontation with dealers, media and the first shipowners on board, the new Navetta…

Absolute 50 Fly- The Achievement

Success, Beyond The Most Ambitious Goals With an excellent balance between size and functionality, as well as a large availability of room devised to foster comfort, Absolute 50 Fly – The Absolute Achievement – captures the essence of our ambition: offering amazing size, maximum comfort, and absolute livability. This dynamic and innovative yacht is decidedly…

Sunseeker Superyachts Explained

The largest and most opulent in the range, Sunseeker Superyachts represent the finest in Sunseeker style, design, practicality and ingenuity. Superyacht Division The Superyacht Division houses a distinctive range of yachts from 30M-50M. The division allows clients to grow through the range of superyachts with greater flexibility in terms of design and layouts. From floor…

V Series Expansion: Valhalla Boatworks V-46

The V Series Expands with the Valhalla V-46 Building on the overwhelming success of the V Series high-performance luxury center consoles, the Viking Yacht Company has begun the next chapter in the evolution of the Valhalla Boatworks – the V-46. Viking announced the creation of Valhalla Boatworks (VBW) in February 2019, and introduced the first…

Mercury Awarded | Energy Efficiency

Initiatives reflect company’s belief that industry can champion significant and sustainable improvements to protect the environment Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin’s Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward…

Seakeeper 1 Launches

For the first time, stabilization available for boats as small as 23′ CALIFORNIA, Md. (February 12, 2020) – Seakeeper, the leader in marine stabilization, launched its newest, smallest, and most radically different model yet, the Seakeeper 1, today at a media event before the Miami International Boat Show.  The Seakeeper 1 is designed to eliminate…

Sunseeker 76 Yacht Wins Award

Sunseeker’s 76 Yacht was announced as the winner of the ‘Flybridges over 60ft’ award at the Motor Boat Awards. Held at a glittering awards ceremony in Dusseldorf and attended by global boat brands and industry VIPs, the award was a welcome win for one of Sunseeker’s most successful models in its range. The 76 Yacht…

Exceptional Sales Achievement with Princess Yachts

Team JBYS Recognized in England Team JBYS was recognized in England today, at the Princess dealer meeting, for our Exceptional Sales Achievement with Princess Yachts America as the #2 Dealership of Excellence in the United States! Incredible work on behalf of every crew member at Jefferson Beach Yacht Sales whose genuine standards of excellence across all…

Seakeeper Serious About Small Boats

Multiple efforts confirm commitment to making stabilization a reality for all boaters With the goal to stabilize every boat on the water, Seakeeper, the leader in marine stabilization, is taking large strides to make that goal a reality. There is no one-size-fits-all guide to stabilization, but one thing is certain – the smaller the boat,…

100th Sunseeker 52 Manhattan

100TH SUNSEEKER MANHATTAN 52 UNDERLINES ITS PLACE IN HISTORY Fastest selling model in the company’s history reaches a key milestone As of July 2019 JBYS has sold six 52 Manhattans! Sunseeker International is celebrating the production of 100 Manhattan 52s today, a very important milestone for the fastest selling model in the company’s history. The talented…

Princess Best Flybridge Up to 60′

Princess Wins Best Flybridge up to 60′ at 2019 Motor Boat Awards Princess is delighted to announce that the Princess F55 has won the 2019 Motor Boat Award for Best Flybridge up to 60ft. The awards are hosted by Motor Boat & Yachting magazine and are judged on the boat’s design, ability and value for money in…

Valhalla Pricing Announced

Valhalla Boatworks announces V-Series Pricing This new breed of center consoles sets evolutionary standards in performance, engineering, quality and fishing capabilities. Built by the Viking Yacht Company, Valhalla Boatworks was developed to fulfill a strong desire for high-end center console which is equally adept and equipped for coastal or offshore missions. The V series consists…

Braithwaite Brothers Receive Award

The pioneering brothers behind Sunseeker International were awarded the coveted Outstanding Achievement award at the 2018 Luxury Briefing Awards, held at The Savoy Hotel in London on Monday evening. In recognition of a combined career spanning more than 100 years, Robert and John Braithwaite’s remarkable story is one of innovation, daring, perseverance and the unwavering desire to create the finest luxury performance motor yachts in…

HCB Signs JBYS

HCB SIGNS JEFFERSON BEACH YACHT SALES AS LATEST ANNEX. HCB Center Console Yachts™ continued to enjoy traction in its new factory partner business model with the signing of Jefferson Beach Yacht Sales (JBYS). HCB creates custom, offshore center console yachts ranging from 39 to 53 feet, with a new 65-foot model debuting at the Fort…

Absolute 58 Fly Best in its Class

The “Asia Boating Awards” had already awarded Absolute in 2017, attributing to the Absolute 50 Fly, novelty of the nautical season 2016-2017, the “Best Flybridge Yacht up to 55 feet” award. A few days ago, another novelty of the Italian shipyard stepped to the podium: the Absolute 58 Fly has been proclaimed at the Singapore…

Exceptional Sales Achievement

Ron Silvia Congratulations to our very own Ron Silvia for earning a Sales Award of Excellence for Exceptional Sales Achievement with Princess Yachts! Ron is responsible for the presence of numerous Princess Yachts cruising up and down the Chicago River and throughout the Great Lakes. 

Williams Takes Order 100th MiniJet

WILLIAMS TAKES ORDER FOR 100TH MINIJET SINCE SEPTEMBER LAUNCH Williams Jet Tenders, the world’s leading jet tender manufacturer, recently took its 100th order for the new Minijet 280 following its world debut at the Cannes Yachting Festival in September. The Minijet 280 is the first in a brand new range for Williams, offering customers a smaller, lighter…

JBYS Earns Top Dealer for Absolute

Top Dealer in North America – 2016 Jefferson Beach Yacht Sales was awarded the 2016 Top Dealer in North America for Absolute Yachts at the recent Yachts Miami Beach Boat Show. As presented by the Absolute Ownership, JBYS won “for the passion, energy and enthusiasm deployed while introducing the Absolute brand into their region, where…

JBYS 5th Earns Distributor Award

Praise from Sunseeker International Once again, Jefferson Beach Yacht Sales has earned a Distributor of the Year Award from Sunseeker International! This is our 5th experience receiving such an award, and this time our award was given in recognition of annual SALES GROWTH. It was with great pleasure and pride that Greg Krueger, JBYS President, and…

Greg Inducted | MBIA Hall of Fame

JBYS President, Greg Krueger, was inducted into the Michigan Boating Industry Association (MBIA) Hall of Fame on December 1, 2011. “Greg has made great contributions to the MBIA and our industry during his time on the Board and throughout his life,” said MBIA President, John Ropp. “We owe a great deal of gratitude to Greg for…

JBYS Earns Sunseeker Award

Delivering the BEST IN THE WORLD Customer Service Once again, Jefferson Beach Yacht Sales has earned a Sunseeker Distributor of the Year Award from Sunseeker International in recognition of our achievements to deliver BEST IN THE WORLD customer service! It was with great pleasure and pride that JBYS president, Greg Krueger, accepted the 2011 award from Robert Braithwaite,…

JBYS Achieves Sunseeker Service Award

Distributor of the Year – Bronze Award We are please to report receipt of a Distributor of the Year Bronze Award in recognition of our achievements to deliver BEST IN THE WORLD customer service from Sunseeker Yachts. Presented to us on our very own piece of Royal Doulton, this award is a true honor – and…

THE DUFFY POWER RUDDER™

Our patented Duffy Power Rudder is yet another example of what sets Duffy apart from any other electric boat company out there. The Duffy Power Rudder was meticulously designed and built over a period of nearly 10 years using the knowledge we had accumulated from 30 years of prior experience building electric boats. The result is something that we are…

• Select Language

The Princess Yachts Y Class: Yachts of Distinction

Thursday 9th March 2023

As a line of sub-100-foot mini superyachts, each of the four Princess Y Class yachts is designed to deliver cruising at its most cultured. With exquisite materials, meticulous detailing and large, open spaces bathed in natural light, guest comfort is unashamedly high-end.  And with first-class seakeeping, high-volume internal capacity and a variety of living and dining spaces, practical long-distance cruising is also a major strength.

Princess Yachts has long been famous for the creation of midsized flybridge cruisers that combine great internal space with proven hulls and premium luxury.  But with a modern fleet spanning 21 boat models across six product lines from 40 to 95 feet, its modern fleet is in fact tremendously diverse.  The R35 open sports boat is the smallest and fastest model in the fleet.  Above that, the V Class transfers plenty of pace and agility into the luxury cruising sector.  The iconic F Class flybridge motor yachts add extra space from 40 to 62 feet, before the S Class takes up the mantle, with a range of ‘sportbridge’ motor yachts from 62 to 78 feet.  And while the new expedition-style X Class has brought fresh opportunities at 80 and 95 feet, the imperious Y Class remains a crystal-clear expression of Princess’s inherited strengths.

Princess Y72: for ‘big boat’ luxury

Introduced in the summer of 2020, this smallest of the Y Class yachts is an object lesson in on board decadence. It uses an Olesinski exterior design that is defined not by flat two-dimensional surfaces but by elegantly sculpted three-dimensional forms. Though arguably less ostentatious in appearance than other sub-100-foot ‘superyachts’, it also features full-length windows that echo those on the new Y95 flagship, plus a flybridge that provides the option of an extended hardtop with a stylish louvered roof.  The foredeck sunbathing area can be converted to include forward or aft-facing seats and, while the sociable helm is ideal for owner-operator use, there is also a twin ensuite crew cabin that doubles as an extra guest room. This adds some useful cruising flexibility to the four dedicated ensuite cabins further forward – and yet the full-beam master stateroom still has plenty of room for its own private spiral staircase. Little wonder that this beautiful yacht scooped a winner’s gong at the prestigious Motor Boat of the Year Awards in 2022.

Princess Y80: for convivial cruising

Offering a generous beam, the new Y80 provides significant volume and flexibility with owners able to specify innovative alternative layouts to suit their needs. A choice of three cockpit designs are available: a traditional U-shaped dining arrangement with additional storage solution for two SEABOBs; a central cockpit table with free standing furniture to seat eight guests; or Princess’ new ‘infinity cockpit’ layout (first seen on the new Princess Y85) with electrically sliding seating and table mechanism to transform the area from a relaxed sofa arrangement to an informal dining area.

There is a seamless connection of each zone on the main deck, from living area to dining arrangement, from well-equipped galley to day head, through to the wheelhouse with helm station and companion seating.  Below deck, four ensuite cabins sleep eight, supported by crew quarters with two further cabins and a crew mess.  The elegant master stateroom, accessed via private stairway from the main deck, makes full use of the yacht’s impressive beam.

The flybridge features relaxed seating and dining areas, a large sunpad, fully equipped wetbar with optional stools, plus stowage capacity for a 4m tender or wetbike.  Flexibility continues on the flybridge too with two further aft layout options including a relaxed free-standing L-shaped seating arrangement or spa bath with sun loungers aft.  The foredeck has been designed to offer a secluded escape to while-away an afternoon or an elegant entertaining space to sip cocktails with guests. A conversationalist seating area can easily accommodate 10 people, which can convert to offer a spacious sunpad.

Equipped with twin MAN V12 1900hp engines, the Y80 offers powerful performance with maximum speeds in excess of 30 knots.

Princess Y85: for on board entertaining

Designed in collaboration with Italian styling house, Pininfarina, the Princess Y85 adds some useful extra features for crewed adventures. In the open-plan single-level main deck saloon, for instance, there’s a large aft lounge, a forward dining table and a port galley with an attractive bar. There’s also a handy day heads in the forward part of the saloon – but the main deck helm station is divided off from the main living space for outstanding privacy on long-distance cruises. And at the touch of a button, the galley can also be fully enclosed to help divide the utility spaces from the party zones.

All this main deck versatility means there’s only one (rather than two) staircases to access the lower deck, but down below, there is ample space not just for four ensuite cabins but also for a class-leading separate crew quarters comprising two crew cabins and a crew mess. That space is echoed up on the flybridge, where the helm, dining area, wet bar and sunbed are supplemented with a large aft deck with crane and tender storage, helping free up the lower swim platform for watersports.  And in spite of the scale and calibre of her recreational spaces, the Y85 is an impressive performer too.  With twin MAN V12-1900 diesels, she can reach speeds of up to 31 knots and deliver a supremely quiet and refined cruise.

Princess Y95: for ultimate indulgence

If you want the space and flexibility of the X95 but with an extra dose of classical elegance, the flagship of the Y Class range is a great solution.  Rivalling even Princess’s own previous iconic M Class for space, facilities and quality of finish, it features the longest and most expansive hull windows ever installed on a Princess yacht. That certainly helps guarantee huge views from both the main and lower decks but the really key difference on this boat is the provision of a full-beam master suite in the forward part of the main deck.

As on the X Class models, it’s achieved by means of cleverly designed side decks that lift just forward of amidships, opening out the superstructure to wonderful effect.  The master suite is afforded plenty of space for its own lounge and dressing area, plus delightful views through floor-to-ceiling windows on both sides. And the aft part of the main deck also enjoys some distinctly high-end day spaces, thanks to a large bathing platform with an optional Beach Club.  Elsewhere, there are four additional ensuite guest cabins, accessed via a large spiral staircase, plus ample crew accommodation and an ensuite Captain’s cabin with double bed.  Beautifully designed, with a flawless finish, configurable layouts and plenty of bright, wide-open space, the flagship Y95 is the perfect ambassador of what makes the Princess Yachts Y Class so special.

View our sophisticated range of Princess Yachts Y Class motor yachts online.

Sign up to our newsletter

Sign up now to be the first to hear about our news and updates.

You can amend or withdraw consent at any time here or by emailing us . Further details regarding how we process your personal data can be found in our privacy policy .

• Phone This field is for validation purposes and should be left unchanged.

Our Sister Brands

LVMH Unveiled the M Class Princess Superyachts

By Adrian Prisca

Updated on August 31, 2017

Luxury goods giant LVMH has just unveiled their newest creation for wealthy people: the M Class Princess Superyachts at the London International Boat Show. LVMH has acquired the UK-based yacht builder Princess Yachts back in 2008 and for the premiere of their first yacht of the series, the 32M, the company brought in some of its other brands such as Fendi, De Beers and Moet to demonstrated the glamour of the new range of Princess yachts.

First into production is the 105-ft 32M, truly worthy of the world class LVMH imprimatur, that’s going to have a base price of about $11 million. This long range cruising yacht boasts a huge saloon among other amenities and it will be available with a choice of four or five cabins, including a master suite with a split level bathroom, two or three double bedrooms and a twin room.

At the London International Boat Show the new Princess 32M yacht showcased lavish interior design schemes from fashion houses Fendi and Armani Casa for a haute couture on the high seas feel. LVMH also plans to launch a 40 metre version in 2012 with even more luxurious bells and whistles, like a matching set of Louis Vuitton luggage, for example.

[JamesList]

About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process .

Leave a Comment

More from luxatic.

These are The 15 Fastest Planes of All Time

By Vlad Craciun

24 Incredible Celebrity Yachts You Will Surely Love

The 20 Fastest SuperYachts in the World

By Alex Holmes

The 15 Best Personal Submarines For Superyacht Owners

By Victor Baker

The 15 Biggest Planes in the World

These Are The 25 Biggest Yachts in the World!

The Longest & Shortest Runways in the World!

The 15 Best Small Planes That You Can Buy Right Now

The 10 Longest Range Private Jets in the World in 2023

The 20 Best Airlines in the World Right Now

20 Best Electric Motorboats You Will Surely Love

Best Luxury Yacht Brands: 25 Shipyards Which Build The Best Superyachts

By Brody Patterson

You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Brand story

• Princess Yachts
• Yacht for sale
• News & Events

After releasing the very first Princess motor yacht in 1965 – 31-ft Project 31 – Princess Yachts have become a leader of the motor yacht industry. Legendary flybridge models, innovative long-range X Class, sporty V and S Class as well as the newest R Class with outstanding high-performance characteristics – every single Princess yacht represents the ultimate handcrafted luxury on water that provides its owners with best experiences. What makes Princess Yachts stand out from other motor yacht brands? The core of the brand concept is vivid – every Princess yacht owner experiences the exceptionally built yachts with phenomenal level of handcrafted detailing. Perfect maneuverability and handling, beautifully furnished luxurious interiors, durability and comfort – this is what is concealed in every Princess yacht. Located in Plymouth, Great Britain, Princess Yachts’ shipyard has one of the most advanced building infrastructures in the world that enables the construction of high-quality motor yachts implementing on board technologies of the future. Every Princess yacht conceives a perfect balance of style and material that unifies innovations and heritage, creativity and cutting-edge technologies. Being a part of Moët Hennessy Louis Vuitton SA (LVMH), Princess Yachts is a synonym of luxury yachting that has become one of the most influential brands in the world.

Brief history of Princess Yachts Limited

Princess Yachts established as Marine Projects (Plymouth) Ltd to deal with technical maintenance and chartering of Project 31 yacht. Afterwards, the yacht was sold. The company then realized that it was a good chance to grow substantially by selling yachts. Between 1966 and 1969 more than 150 yachts have been successfully built and sold.

After Project 31 success, Princess started to make GRP-formation and released its first Princess 32 that was then showcased during boat show in London. In a decade, more than 1200 yachts have been sold, what made this yacht a true best-seller of all time. Local and foreign agents were hired and the distributor network was.

John Bennett appointed to design two new models to compliment Princess 32.

Princess 37 had had launched during boat show in London, as well as Princess 25 was introduced later that year.

Based on Princess 37 the very first flybridge yachts launched in different variations. In addition, the Lee Mill infrastructure was opened as a mould store, developed by Bernard Olesinski.

Princess 30DS was the first next-generation yacht designed by Bernard Olesinski.

More than 500 yachts sold. This trend started a brand new approach. Its core idea lays in profound salon detailing of every model. This is one of the core brand concepts Princess Yachts still follows.

Premiere of the Princess 45, the all-time design of a motor yacht and the biggest, which was mass produced at that time. More 900 yachts have been sold in 9 years. Princess 45 was replaced by the newest Princess 455.

The very first sport yacht built – Princess 286 R. It was developed for the needs of the Mediterreanean market.

Brand new manufacturing facility «Langage 1» is built with volume 4200 sq. m in Plymouth.

Princess 62 is launched. It was the largest mass-produced motor yacht built in Britain.

First V class sport yachts are built: Princess V39 and Princess V52, which were later established as a base for future yachts.

The very first «Metre» yacht is built – Princess 20 Metre.

New headquarters opened on Newport street. The shipyard acquires Coypool facility (30000 sq.m), also Langage facility is extended to Langage 2 to produce V class yachts. Princess 52 construction started, which were the first yachts to have electronic diesel engines installed.

Princess v65 mass production started, the largest yacht of the range.

Marine Projects renamed to Princess Yachts International plc.

The company celebrates 40 th anniversary, being the world leader in yacht mass-production.

The construction of Princess 95 Motor yacht flagship started.

Princess V class extended to Princess V85, the biggest yacht in the range. Princess 85 Motor Yacht, Princess 50 and Princess V62 also added to the model list.

Princess Yachts is to be the first European yacht manufacturer to acquire ISO14001 certificate as a recognition of achievements in lowering negative impact on nature. 5 new yachts are added to the model range with Princess 72 Motor Yacht and Princess V85-S. Princess climbs 37 points up in Sunday Times HSBC Top track 250 rating.

Princess Yachts presents the very first M class yacht during London Boat Show – Princess 32M, and 3 other boats later that year. Princess acquires ownership of South Yard industrial complex from the Ministry of Defense and funding from the regional development government to increase the growth of the production.

Princess Yachts achieves British standard OHSAS 18001 certificate in security management and health of the employees. Princess Yachts becomes the first major British motor yacht manufacturer to achieve RINA Green Plus (Y) level for every yacht in V class and flybridge range with length under 24 meters.

This year is very important for the shipyard. V39 – the smallest yacht built for the last decade as well as the biggest superyacht every built in history of the shipyard – Princess 40M. The 132-feet superyacht listed as the biggest yacht built in Great Britain with resin-unfused composite hull. Princess V52 prized as «Best sportcruiser 45 ft+». David King founder and CEO of Princess Yachts Ltd awarded with special jury prize «Motor Boat of the Year Awards 2012». Princess V39 awarded in USA as «Best foreign motor yacht 30-40 feet» during AIM Media Marine Group Editor’s Choice Award 2012. In 2012 V57, 56 and Princess V62-S were built reaching the total number of new added yachts in the year to 5.

The release of Princess 52, 82 Motor Yacht and 88 Motor Yacht. The shipyard starts building the first yacht with IPS drive system – Princess V48. The first Princess 40M superyacht is awarded with prestigious World Superyacht Award in nominations «Trideck gliding or semi-displacement motor yacht» and «Best mass produced motor yacht from 24 to 40 m» during 9-th Asia Boating Awards. The other M class yacht – Princess 32M – is awarded with «Best mass produced motor yacht in the range of 30m» during Hurun Report’s Best of the Best Awards. It was also a successful year for V class. V39 was awarded second year in a row as «Best sportcruiser under 45 feet» during Motor Boat Awards. In Japan V52 awarded as «Best foreign large yacht» and «Yacht of the 2012». The company awarded with «Large Company of the Year» during Herald Business Awards 2013 and «Best brand collection» during Helm Singapore Yacht Show.

Princess presents Princess S72, the brand-new S class yacht with sportbridge. The development of the new M class superyacht is in full swing, which will be announced in 2015. Two flybridge yachts awarded: Princess 43 wins in the category «Flybridge yacht under 55 feet» during Motor boat Awards and Princess 56 wins «Best foreign large yacht» during Boat of the year in Japan.

Princess Yachts celebrates its 50 th anniversary since the establishment in 1965. For this occasion, Princess Yachts releases renovated Project 31 – the very first Princess yacht. The yacht was showcased during Cannes Yachting Festival along with the sales start of Princess 35M. S class range updated with Princess S65. Later this year the shipyard launched open versions of Princess V58 and V48. Princess S72 and V48 are awarded during Motor Boat Awards. Princess 40M wins the category «Best semi-custom yacht in the World in the range 25 m+» during Asia Pacific Boating Awards.

The English shipyard launches new Princess 75 Motor Yacht and new M class superyacht – Princess 30M. Princess 49 with IPS engine added to the flybridge range.

In January two Princess yachts – 75 Motor Yacht and V58 – are awarded as «Best Yacht of the Year» during Motor Boat Awards. The shipyard refreshed its sports yacht range with Princess V40, which premiered at boot Düsseldorf in Germany. The brand-new Princess S60 showcased during London Boat Show. Princess 30M superyacht wins «Best semi-custom superyacht in the range from 30 to 33.9 m» during World Superyacht Awards. During Cannes and Southampton yacht festivals Princess 55 and 62 were premiered. In Cannes Princess Yachts presented its first unique client-oriented service – Princess Lifeline SOS-service. 2017 is a record-breaking year for Princess Yachts: the volume of the order book exceeds 1 billion dollars. Today the company is one of the bespoke luxury yachts manufacturer, that builds 20 different models in the range of superyachts, motor flybridge yachts. V class sport yachts and S class sportbridges, R class performance yachts in the range 39 to 132 feet and has a network with more than 50 distributors around the world.

• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My Portfolio
• Latest News
• Stock Market
• Premium News
• Biden Economy
• EV Deep Dive
• Stocks: Most Actives
• Stocks: Gainers
• Stocks: Losers
• Trending Tickers
• World Indices
• US Treasury Bonds
• Top Mutual Funds
• Highest Open Interest
• Highest Implied Volatility
• Stock Comparison
• Advanced Charts
• Currency Converter
• Basic Materials
• Communication Services
• Consumer Cyclical
• Consumer Defensive
• Financial Services
• Industrials
• Real Estate
• Mutual Funds
• Credit cards
• Balance Transfer Cards
• Cash-back Cards
• Rewards Cards
• Travel Cards
• Personal Loans
• Student Loans
• Car Insurance
• Morning Brief
• Market Domination
• Market Domination Overtime
• Opening Bid
• Stocks in Translation
• Lead This Way
• Good Buy or Goodbye?
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing
• Newsletters

New on Yahoo

• Privacy Dashboard

Yahoo Finance

Princess cruises to sail largest-ever europe cruise and cruisetour season in 2026.

New Sun Princess One of Five to Sail Region 

Season Also Features Total Solar Eclipse Cruise - Return to Copenhagen – Plus New Roundtrip Rome Itineraries

FT. LAUDERDALE, Fla. , May 9, 2024 /PRNewswire/ -- Princess Cruises is going big in Europe for 2026. The "Love Boat" line today announced that its 2026 European cruise and cruisetour season will be its biggest ever, with five Princess cruise ships sailing the region, including the sensational new Sun Princess. Set to sail on a record-breaking 222 cruises, guests will have unparalleled opportunities to explore the beauty and diversity of Europe .

Running March through November 2026 , the European season features 59 unique itineraries, visiting 101 destinations across 29 countries, ranging from five to 42 nights. Highlights of the upcoming season include an opportunity to experience the 2026 total solar eclipse; sail on the newest Princess ship – Sun Princess; the return of roundtrip cruises from Copenhagen and new itineraries from Rome . The robust season goes on sale May 23, 2024 .

"There's incredible demand for European vacations and we don't see that slowing down anytime soon," said Terry Thornton , chief commercial officer for Princess Cruises. "Guests should book early as our best pricing will be when these cruises first go on sale. Our 2026 season delivers the best of Europe with incredible voyages visiting a mix of marquee ports, as well as smaller, off-the-beaten-path spots offering guests their very own personalized journey."

2026 Europe Highlights Sun Princess , the next-level Love Boat from Princess, will sail 7-, 14- and 21-night Mediterranean voyages departing from Civitavecchia ( Rome ), Piraeus ( Athens ), and Barcelona . Guests on a 14- and 21-night voyage can enjoy an itinerary without calling to the same port twice for a Grand Mediterranean Adventure .

Itinerary Sample: A seven-night Mediterranean voyage sails roundtrip from Piraeus ( Athens ) to Barcelona , calling at Santorini, Kotor, Corfu, and Messina ( Sicily ).

The newest Princess ship is a true engineering marvel, offering an extraordinary cruise experience with not-to-be-missed culinary, entertainment and luxury accommodations. Sun Princess debuts new eye-catching experience venues including The Dome, a groundbreaking geodesic, glass-enclosed structure at the top of the ship inspired by the terraces of Santorini. The outward and suspended Sphere Atrium, the namesake of this new class of ship, takes the central Piazza hub of the ship into a new dimension. With 30 inviting restaurant and bar venues with an unprecedented collection of celebrity collaborators, high-end ingredients and culinary experiences, Sun Princess has something for every guest to love.

The 3,660-guest Sky Princess will return for its sixth year to home port in Southampton . Sky Princess takes guests on itineraries ranging from seven to 28 nights to destinations including Northern Europe , the Canary Islands, and the Mediterranean.

On August 12, 2026 , Sky Princess will sail directly into the "path of totality" on a special 14-night Total Solar Eclipse Cruise which also visits France , Spain and Portugal . The cruise departs Southampton August 8, 2026 .

NEW  for 2026 is a 28-night Northern Europe and Mediterranean itinerary sailing roundtrip Southampton and calling to Skagen, Copenhagen , Warnemunde (for Berlin ), Stockholm (overnight), Helsinki , Tallinn , Visby, Zeebrugge (for Brussels /Bruges), Southampton , Vigo, Cadiz (for Seville ), Malaga, Cartagena, Gibraltar , Lisbon , Bilbao , Le Verdon (for Bordeaux ). Departs September 12, 2026 .

NEW for 2026, the 3,660-guest Enchanted Princess offers Mediterranean itineraries roundtrip from Civitavecchia ( Rome ), ranging from five, seven, eight, and 14-nights.

Itinerary Sample: A seven-night Mediterranean & Adriatic sailing roundtrip Rome (Civitavecchia) to Dubrovnik, Kotor and Corfu.

For the first time-ever, the 3,560-guest Majestic Princess is sailing roundtrip from Southampton , offering British Isles and Northern Europe itineraries ranging from 11, 12 and 14 nights. British Isles voyages take guests to historic ports across England , Wales , Ireland , Northern Ireland and Scotland , while the Northern Europe itineraries include stops in Scandinavia, Iceland , the Netherlands , Germany , and Belgium .

Itinerary Sample: A 14-night Northern Europe cruise visits Haugesund ( Norway ), Skjolden/Sognefjord ( Norway ), Olden/Nordfjord ( Norway ), Aalesund ( Norway ), Reykjavik ( Iceland ), Isafjordur ( Iceland ), Akureyri ( Iceland ).

Princess Cruises returns to Copenhagen after six years with the 2,670-guest Sapphire Princess , providing 12-night Northern Europe itineraries.

Itinerary Sample: Visits to Skagen, Oslo , Gdynia, Klaipeda, Riga , Tallinn , Helsinki , Nynashamn (for Stockholm ), and Visby.

Prior to sailing from Copenhagen , Sapphire Princess sails in the Mediterranean for two months between March and April 2026 , from Barcelona , plus itineraries sailing roundtrip from Civitavecchia ( Rome ).

Cruisetours: Guests can combine a Europe cruise with multiple days on land to experience more of the region with five cruisetours to choose from. Guests can choose to sightsee in the cosmopolitan city of Madrid on the Highlights of Spain cruisetour, visit Florence and Rome on the Classic Italy cruisetour, explore Mediterranean treasures on the Best of Greece cruisetour or take in the spectacular landscapes of Ireland on the Ring of Kerry cruisetour.

Grand Adventures and Passages: All five ships sail ultimate transatlantic crossings, offering voyages ranging between 14- and 29-nights.

More Ashore: 19 ports include 'More Ashore' late-night stays on select itineraries, and three ports provide overnight stays – Alta, Hamburg and Stockholm .

With Princess Plus and Premier inclusive packages guests enjoy the ultimate in savings by adding popular amenities like WiFi, beverages, fitness classes, crew gratuities and more at an even greater savings of up 65% when amenities are purchased separately.

Princess Captain's Circle members can take advantage of an early booking window starting May 16, 2024 , and are eligible for a special discount if booking before August 31, 2024 .

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com .

About Princess Cruises Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean , Alaska , Panama Canal, Mexican Riviera, Europe , South America , Australia / New Zealand , the South Pacific, Hawaii , Asia , Canada /New England, Antarctica, and World Cruises. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK).

View original content to download multimedia: https://www.prnewswire.com/news-releases/princess-cruises-to-sail-largest-ever-europe-cruise-and-cruisetour-season-in-2026-302141810.html

SOURCE Princess Cruises

This is the announcement bar for Poornima to test the Close Button.  It will expire May 31 2024.

• Pre-Cruise FAQ
• Onboard FAQ
• Post-Cruise FAQ
• Cruisetours FAQ
• Special Offers Sign Up
• Cruise Deals

You have been logged out

Your window will update in 5 secs

Princess Cruises Adds Historic America Cruisetour Ahead of 250th Anniversary of America

14-night land and cruise experience highlights america’s roots with nation’s capital, philadelphia, williamsburg & more.

By downloading this image you agree to the Princess asset use terms and conditions

FT. LAUDERDALE, Fla. (May 13, 2024) – Princess guests discovering the scenic east coast on a 2025 Canada & New England cruise sailing out of New York City can now immerse themselves in historic America as they tour the nation’s capital, interact with early settlers at a living history museum, visit Independence Hall in Philadelphia, and stand on the same soil as Thomas Jefferson at his Monticello estate, a UNESCO World Heritage Site.

This Historic America cruisetour takes guests on a seven-night, hosted land tour with overnight stays in Washington D.C., Williamsburg, Staunton, Gettysburg and Philadelphia prior to boarding a seven-day Canada/New England cruise onboard Enchanted Princess roundtrip from New York City.

“Visiting our nation’s capital, nearby historic cities and landmarks always ranks high on travelers’ lists of places to visit in their lifetime,” said Terry Thornton, chief commercial officer, Princess Cruises. “We make traveling to historic America easy, educational and memorable with our knowledgeable and inspiring tour guides sharing the incredible stories of our country’s settlers, leaders, landmarks and historic sites.”

This Historic America cruisetour includes hotels, motorcoach transportation, sightseeing and most breakfasts and dinners. Sample itinerary details:

• Day 1: Arrive Washington, DC
• Day 2: Tour Arlington Cemetery, Embassy Row, National Cathedral, museums of choice, evening illumination tour of Lincoln, Vietnam, World War II, and Korean War Memorials
• Day 3: Visit Mount Vernon, George Washington’s iconic estate, and Jamestown Settlement before arriving in Williamsburg for dinner at a Colonial Williamsburg Tavern
• Day 4: Full day of Colonial Williamsburg historic area
• Day 5: Tour Richmond National Battlefield Park and Thomas Jefferson’s Monticello estate
• Day 6: Enjoy Harpers Ferry National Historic Park and guided tour of Gettysburg Battlefield
• Day 7: City of Brotherly Love, Philadelphia, for Independence Hall, Liberty Bell, First Bank, Carpenter’s Hall, Betsy Ross House, Elfreth’s Alley and Christ Church
• Day 8: Arrive in New York City to embark Enchanted Princess for cruise
• Day 9: Newport, Rhode Island
• Day 10: Boston, Massachusetts
• Day 11: Portland, Maine
• Day 12: At Sea
• Day 13: Halifax, Canada
• Day 14: At Sea
• Day 15: Return to New York City

On sale now, there are 10 Historic America cruisetour options in 2025 with departure dates of August 16, 23, 30; September 6, 13, 20, 27; October 4, 11 and 18, 2025. Rates start at $4,529 per person.

Thornton added, “With the upcoming 250th anniversary of America in 2026, now is the time to visit our nation’s historic landmarks and celebrate our independence.”

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.

Media Contacts

Contact information for members of the media

Negin Kamali, +1 661-753-1539, [email protected]

Briana Latter, +1 661-753-1538, [email protected]

About Princess Cruises

Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

Additional media information is available at princess.com/news

Not a member of the media? 

Contact us at: 1-800-PRINCESS (1-800-774-6237) or 1-661-753-0000

More contact information is available on our Contact Us page

The largest yachts owned by tech billionaires, from Mark Zuckerberg to Jeff Bezos

• Megayachts have become a status symbol for the richest of the rich.
• In recent years, Jeff Bezos and Mark Zuckerberg have splurged on enormous boats.
• These are the biggest yachts owned by tech billionaires.

The average Joe celebrating a personal renaissance after, say, the end of a long-term relationship or when approaching a fresh decade might commemorate it with an ankle tattoo or a sports car. But if you're a billionaire, you may instead spend hundreds of millions on a yacht .

A few years after he and his wife divorced, Jeff Bezos shelled out on a megayacht. Last year, Bezos debuted the 127-meter vessel "Koru," a Māori symbol that signifies a fresh start — perhaps referring to that with his fiancée Lauren Sanchez.

Earlier this year, just before his 40th birthday, Mark Zuckerberg became the rumored owner of a yacht originally built for a Russian oligarch.

Superyachts have increasingly become ultrawealthy status symbols , providing highly secluded leisure and networking sites. They are — even more so than real estate — the single most expensive asset you can own.

"It's a bit of a celebration of your success in life, of wealth," Giovanna Vitelli, the chair of the Azimut Benetti Group, the world's biggest producer of superyachts, told Business Insider.

While many tech billionaires have bought yachts, the richest of the rich, like Bezos, Zuckerberg, and Oracle cofounder Larry Ellison, have gone bigger. Their boats are virtual palaces at sea, decked with amenities like gyms, spas, pools, nightclubs, and movie theaters.

A look at these megayachts — broadly defined as over 70 meters long, mostly custom-built, and often costing nine figures — offers a glimpse into how the .00001% lives. It's something few others will ever get to experience. Even chartering a yacht of this size for a week typically costs upwards of $1 million.

One major thing that hundreds of millions of dollars can buy is privacy. There are likely yachts that have not been publicly recorded or registered — for example, Evan Spiegel is rumored to own the 94-meter megayacht Bliss. In an industry ruled by discretion , deciphering who owns what is typically an exercise in stringing together many clues.

Here are the largest yachts owned by tech billionaires, listed in order of length.

Jeff Bezos: Koru and Abeona

Amazon founder Bezos' $500 million megayacht, the 127-meter Koru, made a splash last year as she crisscrossed the Mediterranean in her first summer at sea, with her 75-meter support vessel Abeona in tow.

The sailing yacht, which is hard to miss thanks to her massive size and unique design, was host to Bezos and his fiancée Lauren Sanchez's famous friends . The couple held an engagement party on board, which reportedly drew guests including Bill Gates, Ari Emanuel, and Leonardo DiCaprio. Just a week later, they were seen on the streets of Dubrovnik, Croatia, with Orlando Bloom, Katy Perry, and Usher.

Even before her completion, Koru made headlines. She drew the ire of some Dutch people, who vowed to hurl eggs after she was announced a historic bridge in Rotterdam might be taken apart to allow the Oceanco boat through. Luckily, the shipyard made alternative plans, and an egg crisis was averted.

Among yacht world insiders , Koru is widely praised for her craftsmanship.

"I heard back in 2018 or something that somebody had ordered a classic sailing yacht," one superyacht expert told BI. "You order 125 meters, that's not really going to be classic. But it is. I think it's pretty cool."

Mark Zuckerberg: Launchpad

Earlier this year, the yacht world was rife with rumors that Zuckerberg purchased Launchpad, a 118-meter superyacht originally designed for a sanctioned Russian businessman.

The ship made her maiden voyage in March, going from Gibraltar to St. Maarten and mooring in Fort Lauderdale, Florida.

Little is known about her interior, but photos show a large swimming pool and helipad. Her price, too, has been kept under wraps but is said to be nine figures.

Eric Schmidt: Whisper

Former Google CEO Eric Schmidt made waves last year when he agreed to buy the Alfa Nero , the yacht of a sanctioned Russian oligarch, for $67 million in an auction conducted by Antigua and Barbuda. But he backed out of the deal following legal issues over her true owner. He quietly purchased Kismet instead. The 95-meter-long Lürssen-built boat was formerly owned by the Jacksonville Jaguar's billionaire owner Shahid Khan . Schmidt renamed her Whisper.

The ship can fit 12 guests and a crew of 28, according to Moran Yacht & Ship, which oversaw her construction. She features a master deck with a private jacuzzi, full-service spa, lap pool, movie theater, and outdoor fireplace.

While her final sale price was not public, she was listed for 149 million euros (about $161 million at current exchange rates), and at a charity auction in January, one week aboard the ship went for $2.4 million, according to industry outlet Yacht Charter Fleet.

Barry Diller: Eos

Barry Diller , the chairman of digital media company IAC, co-owns the megayacht Eos with his wife, fashion designer Diane von Furstenberg , who is immortalized by a figurehead sculpture by Anh Duong.

One of the largest private sailing yachts in the world, the three-masted Lürssen schooner measures 93 meters long. She took three years to be built before being delivered to Diller in 2009, and since then, little has come to light about her interior and features.

The power couple has hosted many celebrities on the Eos, which spends her summers crisscrossing the Mediterranean and New Year ' s Eve in St. Barts . Over the years, guests have included Oprah Winfrey, Emma Thompson, Anderson Cooper, and Bezos, leading some to believe she provided inspiration for his Koru.

Jim Clark: Athena

Netscape founder Jim Clark purchased the 90-meter sailing yacht Athena in 2004.

"I could easily have built a 50- or 60-meter motor yacht that would have had the same space as Athena, but I was never really interested in building a motor yacht," he told Boat International in 2016. "To my eye, she's one of the most gorgeous large sailing yachts, maybe the most gorgeous large sailing yacht in the world."

Athena has room for 10 guests and 21 crewmembers, and the only change Clark says he'd make in her design is adding more space for his kids.

"If I was forced to change something, I would convert the office on the lower deck into a children's room," he said.

The former Stanford professor tried to sell her at various points — listing her for $95 million in 2012 , $69 million in 2016, and $59 million in 2017 — but she has yet to change hands.

Larry Ellison: Musashi

Oracle founder Larry Ellison has owned several superyachts over the years, including the Katana, the Ronin, and the Rising Sun — which he sold to fellow billionaire David Geffen .

He purchased his current boat, Musashi, in 2011 for a reported $160 million from custom-yacht giant Feadship.

Named after a famous samurai warrior, the 88-meter-long yacht has both Japanese and Art Deco-inspired design elements. She also boasts amenities including an elevator, swimming pool, beauty salon, gym, and basketball court.

Ellison is known for his extravagant spending — private islands, jets, a tennis tournament — and yachting is among his favorite and most expensive hobbies. He took up racing them in the 1990s and financed the America's Cup-winning BMW Oracle Racing team .

Laurene Powell Jobs: Venus

Steve Jobs' wife, investor and philanthropist Laurene Powell Jobs, inherited a nearly finished 78-meter yacht named Venus when the Apple cofounder died in 2011.

After spending years vacationing on Ellison's yachts, Jobs wanted one for himself. He designed Venus with French starchitect and decorator Philippe Starck , and she was worth $130 million at completion.

"Venus comes from the philosophy of minimum," Starck said of her design. "The elegance of the minimum, approaching dematerialization."

Jobs and Starck began working together in 2007, the designer told Vanity Fair , and held monthly meetings over four years. Venus was delivered in 2012 to Jobs' specification: six identical cabins, a design to ensure spaces of absolute silence, and the most up-to-date technology.

"There will never again be a boat of that quality again. Because never again will two madmen come together to accomplish such a task," Starck told the magazine. "It was not a yacht that Steve and I were constructing, we were embarked on a philosophical action, implemented according to a quasi-religious process. We formed a single brain with four lobes."

Charles Simonyi: Norn

Early Microsoft employee Charles Simonyi has purchased two megayachts from the German shipyard Lürssen: the 90-meter Norn and 71-meter Skat.

Delivered in 2023, Norn is full of luxe features, including an outdoor cinema and a pool floor that lifts to become a light-up dancefloor. She shares a militaristic style with Skat , which Simonyi sold in 2021.

Skats's name is derived from the Danish word for treasure, and she had a listing price of 56.5 million euros and was launched in 2002.

"The yacht is to be home away from my home in Seattle, and its style should match the style of the house, adapted for the practicalities of the sea," Simonyi once said .

Sergey Brin: Dragonfly

Google cofounder Sergey Brin has built a flotilla of yachts, boats, and toys known as the "Fly Fleet."

Named after a once-secret Google product , the largest of Brin's armada is the sleek Dragonfly , which boasts a movie theater and a helipad. The 73-meter-long vessel was built by the Australian shipyard Silver Yachts and can fit up to 18 guests and 16 crew members, according to SuperYacht Times.

Also in his fleet is the superyacht Butterfly, a mere 38 meters long. Often moored in the Bay Area, her crewmembers spend their downtime kitesurfing and giving swimming lessons to local kids.

The rest of his marine lineup includes a smaller boat called Firefly, as well as Jet Skis, foilboards, dinghies, and kiteboards. She takes a team of 50 full-time employees to manage, steer, and maintain the entire operation.

Sindhu Sundar contributed to an earlier version of this story.

Correction: May 6, 2024 — An earlier version of this story misstated Giovanna Vitelli's title. She is the chair of the Azimut Benetti Group, not a vice president.

• Main content

Find anything you save across the site in your account

Princess Diana’s Yacht Saga: Revisiting the Boats She Vacationed on With Dodi Fayed

By Katherine McLaughlin

In the summer of 1997, Dodi Fayed and Princess Diana’s yacht adventures were the infatuation of the tabloids, paparazzi, and public like no other. The pair were captured sailing around the Mediterranean in July, first with both of their families, then again, just them, at the end of the month, spurring nonstop controversy and speculation. Weeks later the couple was killed in a tragic car accident, prompting even greater interest in the brief but impactful relationship. Nearly 30 years later, understanding just what happened on the high seas remains a notable point of interest for many invested in the Royal Family.

The momentous vacation was recently recreated in season six of Netflix’s The Crown and recounted in Prince Harry’s 2023 memoir, Spare . While conversations about the trip often recount what the couple did—and what Diana wore—it’s worth revisiting the stunning vessels where all the escapades took place. Below, AD surveys the two superyachts Princess Diana and Dodi Fayed used during their prominent summer together.

Jonikal, now known as Isabell Princess of the Sea

The sensationalized couple most famously spent time on Jonikal , a 208-foot superyacht. At the time, Mohamed Al-Fayed, Dodi’s father, owned the boat. Reportedly, he originally invited Diana to the yacht in an attempt to play matchmaker between the People’s Princess and his son.

Princess Diana sunbathes on an orange couch aboard Jonikal .

Those who watch The Crown will be unsurprised to learn that the interiors of Jonikal , which has since been renamed Isabell Princess Of The Sea by a new owner, are just as lavish as those depicted in the look-alike on the show. Inside, the ship boasts nine staterooms, a formal dining room, bar, office space, swim platform, sun deck, and Jacuzzi. Designed by navel architect Vincenzo Ruggiero in the 1980s, coffered ceilings and dark wood paneling draw inspiration from the Arts and Crafts movement of the early 1900s.

Princess Diana and Prince Harry on a jet ski near St. Tropez

In his memoir, Prince Harry remembers his experience on the yacht as idyllic. “There was much laughter, horseplay, the norm whenever Mummy and Willy and I were together, though even more so on that holiday,” he writes. “Everything about that trip to St. Tropez was heaven. The weather was sublime, the food was tasty, Mummy was smiling.”

After the original trip with her children, the princess returned to the boat a second time with just the younger Fayed. According to Vanity Fair , Fayed catered to all of Di’s preferences, even letting her pick the music that played. Reportedly, she opted for tunes by George Michael, Frank Sinatra, and the English Patient soundtrack.

A now famous image of Princess Diana on Jonikal ’s passarelle

By Eric Wills

By Vaishnavi Nayel Talawadekar

By Katie Schultz

Nearby, a brigade of press boats captured a number of photos of Princess Diana on the yacht, formally immortalizing the vessel. Most famously, Princess Diana was captured sitting alone on the vessel’s passerelle in a now iconic image. According to Boat International , the yacht most recently sold in 2023.

As Robb Report describes it, Cujo, a 65-foot military-style superyacht was once the most famous in the world thanks to her high-profile passengers. In 1997, Fayed reportedly used this smaller vessel to woo the princess.

Princess Diana and Prince William on Dodi Fayed’s yacht

The impressive yacht was originally launched in 1972, commissioned by its first owner John von Neumann. According to Robb Report, Von Neumann hired Italian shipyard Baglietto to build him a boat that was “faster than any other motoryacht on the water.” During its maiden voyage, Cujo had largely achieved this goal thanks to its twin 54-liter V-18 turbo diesel engines, which provided 2,700 horsepower and allowed it to easily hit 46 miles per hour. Von Neumann eventually sold the boat to arms dealer Adnan Khashoggi, who later passed the boat to Dodi Fayed, his nephew.

Cujo was already halfway underwater when rescuers arrived.

The boat sank quickly after the distress call was made.

However, the boat’s story came to a dramatic end last summer, when it sunk off the coast of France, as reported by The Independent . According to a Facebook post from the Gendarmerie des Alpes-Maritimes, a division of the French military, passengers issued a distress call at around 12:30 local time on July 29, 2023. A little under an hour later, a rescue boat arrived, finding the vessel’s bow already partially submerged. “The cabins of the yacht were already flooded, and only a few suitcases located in the kitchen and on the deck could be retrieved by the gendarmes,” reads the statement. The seven passengers who were on board had already evacuated and were safely on a nearby lifeboat. Rescuers and passengers then quickly left the area, as the boat sank 2,500 feet to the ocean’s floor. The cause of the accident was not shared; however, according to Boat International , sources claimed that the ship hit an unknown object floating near the center of the hull.

At one point, the vessel was among the fastest in the world.

Though Princess Diana was among the most notable guests onboard, other high-profile passengers hosted by Fayed included Clint Eastwood, Tony Curtis, Bruce Willis, and Brooke Shields. Following the passing of Di and Fayed, Cujo fell into disrepair and decommissioned in 1999. After many years in storage, Fayed’s cousin Moody Al-Fayed purchased the vessel and brought it back to life. He later sold the boat to Simon Kidston, a British car collector and restorer and the last-reported owner of the vessel.

More Great Stories From AD

The Story Behind the Many Ghost Towns of Abandoned Mansions Across China

Inside Sofía Vergara’s Personal LA Paradise

Inside Emily Blunt and John Krasinski’s Homes Through the Years

Take an Exclusive First Look at Shea McGee’s Remodel of Her Own Home

Notorious Mobsters at Home: 13 Photos of Domestic Mob Life

Shop Amy Astley’s Picks of the Season

Modular Homes: Everything You Need to Know About Going Prefab

Shop Best of Living—Must-Have Picks for the Living Room

Beautiful Pantry Inspiration We’re Bookmarking From AD PRO Directory Designers

Not a subscriber? Join AD for print and digital access now.

Browse the  AD PRO Directory to find an  AD -approved design expert for your next project.

By Claudia Williams

• Subscribe Now
• Digital Editions

New 40m Princess unveiled

Britain's largest ever production boat handed over to owner

Three years in the making, Princess Yachts’ latest and largest model has finally hit the water. At 131ft 9in in long, the 40M has the world’s largest ever resin-infused hull and is the largest production yacht to be built in Britain full stop – it’s 6in longer than the Sunseeker 40m.

Weighing in at 180 tonnes, it is powered by V12 MTU engines giving 22 knots and comes adorned with 5 guest cabins. A compliment of eight crew have their own quarters.

Named Imperial Princess, she was formally handed over to her new owner at the weekend, before making her way to Jersey to refuel. The 40M is then to be cruised around the Mediterranean.

Recommended videos for you

The 40M is built in Princess’s recently acquired South Yard site, part of the old Naval Shipyard in Devonport. As well as the 40M, the yard will build the 98 Motor Yacht and the 32M.

Princess is already working on hull number two and three of the 40M.

Sunseeker Ocean 182 – see how this £9m superyacht copes in a wet and windy sea trial

Quarken 35 t-top first look: open-plan with pilothouse echoes, azimut grande 44 metri trideck first look.