lil yachty qc label

At some point between the release of 2018’s Nuthin’ 2 Prove and now, Lil Yachty realized he’s a grown ass man. The universally appointed King of the Teens is now anadult — turning 23 in 2020 — and legacy is weighing on his mind, forcing the one-of-one Atlanta MC to reevaluate what his enormous, worldwide success really means. It may seem surprising, then, that his forthcoming album Lil Boat 3 returns to a trilogy Yachty began at the age of 18, but he views this series finale as both ending and beginning — a way to silence any lingering doubters and own his place amongst rap’s upper echelon. Of course, he’s already done that with production as minimal as it is playfully innovative, and a voice that sways between sweet and deadpan. Yachty’s career thus far has essentially tested and proven the hypothesis that rap music can be both good and fun, and Lil Boat 3 will be his clearest assertion of this philosophy to date. “I'm just trying to enjoy myself,” says Yachty, now on the other side of a couple years of soul searching. “I didn't get to where I'm at now by taking everything so seriously. I'm not trying to be nobody else.” Case in point: Lil Boat 3’s first single, “Oprah’s Bank Account,” featuring DaBaby and Drake. The bubbly cut attests to both Yachty’s renewed energy and magnetism as a creator — even Ms. Winfrey said she loves it. While the song finds Yachty praising a love interest in his own way, the video’s a feat of comedic genius. He dresses as Oprah, interviews Drake about his beard, and shares an infomercial about sliding into rappers’ DMs. In just one move, Yachty unveils a grand vision, shows his refined sound, and displays his signature wit. Produced by childhood friend Earl on the Beat — “My light, my lover, my dawg,” says Yachty — the track both expands Yachty’s established identity and recalls some of his early hits.

When the man born Miles Parks McCollum uploaded “One Night” to SoundCloud in late 2015, he was a college dropout with vague dreams of becoming a rap star. About a year later, after that song went viral, he could be seen at Madison Square Garden modeling a pair of Yeezys for Kanye West’s fashion show. Yachty’s rise has since been a super-charged ascent to the highest stratum of pop culture. He quickly joined Atlanta’s formidable Quality Control family, making him a labelmate and collaborator to Migos, while also banking outside-the-box singles with the likes of DRAM (“Broccoli”) and KYLE (“iSpy”). Two of his three albums hit Billboard’s top 10 (the third reached No. 12) and as if that wasn’t enough, Yachty parlayed his nautical theme into an esteemed spot as creative director for, where else, leisurewear mark Nautica.

During this time, though, Yachty’s entire life was in the public eye. He quite literally grew up with his fans, often the same age as his most ardent supporters. “With the life I've been living, I’ve been forced to mature a lot faster than my peers,” he says. The microscopic attention to his colorful dreads, boundary-pushing music, and unique perspective in interviews made him jaded. After a run of releases stretching into 2018, Yachty needed a break. His grandmother passed away and though he spent time in the studio, music took a backseat to the uncertainty invading his life. Working on Lil Boat 3 helped him get through it, as did the input of the hugely talented friends who contributed. “I had made the album one way,” says Yachty, “then I played it for Young Thug and he told me, ‘Hey, it drags at times.’ I really trust him and take his word for it. I went back in, switched up some styles, made it more hype. I think it’s great now.” 

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Hybe Buys Quality Control in $300 Million Deal Led by Scooter Braun

By Charisma Madarang

Charisma Madarang

South Korean music company Hybe acquired hip-hop label Quality Control (QC Media Holdings) in a reported deal worth approximately $300 million in cash and stock, according to the Hollywood Reporter .

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“P and I are ecstatic about this partnership with Scooter and HYBE and are confident they can get us to our global ambitions we’ve had in our scope since the beginning of the company as nothing means more than our artists impacting worldwide,” Lee said in a statement, per THR . “Over many years, Scooter and I have cultivated real trust and a common way of looking at the world and culture.”

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South korea’s hybe acquires atlanta hip-hop label quality control.

The influential label developed Migos, Lil Baby, Lil Yachty and City Girls.

By Abid Rahman

Abid Rahman

International Editor, Digital

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South Korean music giant Hybe has acquired Atlanta-based QC Media Holdings, the parent company of influential hip-hop label Quality Control Music, home to Migos, Lil Yachty and Lil Baby.

According to a filing with Korean regulators , the deal is worth approximately $300 million, with Hybe paying a $250 million purchase price for QC, and issuing $50 million in new stock to QC’s founders Kevin “Coach K” Lee and Pierre “P” Thomas.

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The deal comes as Hybe increasingly looks beyond K-pop and the Asian market for growth and is the first big acquisition under Hybe America CEO Scooter Braun and gives the company control over one of the fastest-growing and most culturally relevant independent labels in the U.S.

Hybe America will now oversee the Quality Control label, with Thomas and Lee remaining in charge, under the direction of Braun. Hybe America also includes SB Projects (clients include Justin Bieber, Ariana Grande, Demi Lovato and Kid Laroi) and Big Machine Label Group (roster includes Tim McGraw, Thomas Rhett and Rascal Flatts).

“Based on hip-hop, QC has been making a strong presence in the American music scene,” Hybe CEO Jiwon Park said in a statement. “With our shared vision, I have high hopes in what we can operate and achieve together.”

“P and I are ecstatic about this partnership with Scooter and HYBE and are confident they can get us to our global ambitions we’ve had in our scope since the beginning of the company as nothing means more than our artists impacting worldwide,” Lee added in a statement. “Over many years, Scooter and I have cultivated real trust and a common way of looking at the world and culture.”

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Atlanta Rap Keeps Evolving. Quality Control Is Taking It Global.

The nimble record label in the world’s de facto hip-hop capital is working to build sustainable careers, not viral moments, in the streaming era.

Pierre Thomas, known as Pee, the chief executive of Quality Control, holds up his chain in Atlanta. Credit... Johnathon Kelso for The New York Times

Supported by

By Joe Coscarelli

• Nov. 21, 2017

ATLANTA — Unless you catch a glimpse of the eggplant Mercedes-Maybach S600 or the various young men with clusters of diamonds on choker-short chains coming and going at all hours, there is nothing too flashy about the headquarters of Quality Control Music, a record label here in the world’s de facto hip-hop capital.

As the birthplace of the chart-topping , trendsetting careers of Migos and Lil Yachty, this studio and office compound, northwest of downtown, is the latest nondescript landmark to help alter the course of rap music, a near-constant occurrence in Atlanta over the last two decades. But despite its pedigree as a center of luxury and innovation, the space — tucked behind a Goodwill and a full-service dog care facility — is light on bacchanalia and heavy on rules and expectations.

“DO NOT come to the studio UNLESS you are working,” reads a weathered printout taped to a bare wall amid four recording studios. “BE RESPONSIBLE for the company you bring … DO NOT have anyone dropping off or picking up drugs at the studio … This is not your home, this is not a hangout, this is a place of business. PLEASE conduct yourself accordingly and in a professional manner.” (Also: “ANY gambling, all parties involved must pay the house 30%!”)

The artists tend to listen. On a recent weekday afternoon, the promising, singsong street rapper Lil Baby, 21 years old and newly into music after two years in prison, diligently wiped his Chick-fil-A sauce and crumbs from a studio countertop as he played tracks from his next mixtape, “Too Hard.” Expected in early December, the project will be his fourth release of the year despite the fact that he started rapping in February.

Taking in the songs were the stewards of Lil Baby’s fledgling career: Quality Control’s chief executive Pierre Thomas, or Pee to everyone in his orbit, who typed notes on his phone; and its chief operating officer Kevin Lee, known as Coach K or Coach, who vibed with his eyes closed.

Both men, veterans of the nexus where Atlanta’s street culture meets its music scene, have known Lil Baby since he was a charismatic teenager who was respected around town for his gambling prowess, and they had long encouraged him to pursue a career in music.

Hardheaded and fast-living, Lil Baby resisted until his sentence for gun and drug charges limited his options. As he raps on one new song: “Last year I was sittin’ in a cage/this year I’m goin’ all the way/takin’ drugs, trying to ease the pain.”

Pee, visibly energized by Lil Baby’s progress as an introspective songwriter, announced that the track would serve as the intro for the mixtape, only to receive a vehement protest from the rapper.

“Listen, you’re getting overruled on this one,” Pee shot back, ending the discussion. “Have I told you anything wrong yet?”

It’s this hands-on engagement with homegrown talent that Quality Control hopes will set it apart. Founded by Pee and Coach in 2013 around the flamboyant, fast-rapping local trio Migos, the company went from a start-up with the growing pains typically associated with a new independent label — exacerbated by their artists’ run-ins with the law — to a joint venture with Capitol Music Group and Motown Records in 2015.

Though prospects like OG Maco, Young Greatness and Rich the Kid didn’t truly take off, Quality Control has avoided the temptations of today’s viral-rap gold rush — in which a meme or one-off video by a rookie can lead to a major-label deal — preferring to stick with its system of developing talent gradually and at home.

This year brought an extended breakthrough amid hip-hop’s domination on streaming services: “Bad and Boujee” by Migos hit No. 1 and led to a smash album , “Culture”; while the human meme Lil Yachty established himself as a ubiquitous brand partner with a loyal youth following .

Now, with two well-oiled moneymakers who have refused to fizzle — Lil Yachty’s “Lil Boat 2” mixtape is scheduled for late December and Migos’s “Culture 2,” featuring the single “MotorSport,” is due out in January — Pee and Coach can shift focus to building sustainable careers for its “farm team” of young Atlanta rappers, including Lil Baby, Marlo and Mak Sauce, while simultaneously expanding its brand into television, film and more. (“Quality Control Presents: Control the Streets, Volume 1,” a compilation album featuring the label’s roster and guests like Nicki Minaj, Kodak Black and Cardi B, is scheduled for release on Dec. 8.)

Coach K and Pee are not your standard record industry players, but more akin to No Limit’s Master P and Cash Money’s Baby and Slim: savvy businessmen who shaped their labels with grass-roots hustling — updated for the internet age.

“Other labels have these A & Rs and C.E.O.s and chairmen, sitting in an office looking on the internet at numbers on SoundCloud and Spotify — they’re just into the analytics,” Pee, 38, said. “That’s part of it. But if I’m being honest — and it might sound ignorant — I don’t own a computer. I’m really out here in it.”

During the controlled chaos of 48 hours earlier this month, the men each wielded two iPhones, speaking shoulder to shoulder with artists, major-label suits, managers, marketers and lawyers, sometimes passing the other a call midsentence — and mid-negotiation — to field another inquiry.

Never in one place for long — and certainly never behind a desk — the duo zipped from the studio to a street-side video shoot, radio station to radio station, strip club to nightclub, treated along the way with the reverence bestowed upon local celebrities and kingmakers.

“QC is in the building!” a D.J. shouted toward Pee and Offset, a member of Migos, at a late-night party. Each time he played the label’s music, most notably Lil Baby’s regional hit, “My Dawg,” he encouraged the group to throw more dollar bills in the air and buy more sparkler-topped bottles. “Where them ones at, Pee?” Even T.I., the Atlanta rap legend, came by to pay his respects to the next generation of local stars.

Coach and Pee also played babysitter and disciplinarian. “Did you get my text messages the other day?” Pee asked Trippie Redd, a rambunctious teen up-and-comer he and Coach are helping manage outside of Quality Control. “You didn’t hit me back.” The rapper stammered on the other end like a high schooler without his homework. “Uh … I got a new phone,” Trippie offered, before receiving a lesson in teamwork and communication.

An imposing presence, reserved until he isn’t, Pee represents the born-and-raised Atlanta backbone of Quality Control, as well as its most direct line to the illicit ecosystems that led to trap music’s sound. Though he declined to say how exactly he first funded his label and studio, his favored euphemism, “before music” — as in, “I had money before music” — nods to his arrests and jail time on gun possession and drug-dealing charges, a history he shares with the artists he is nurturing.

“I know what it’s like trying to get out the hood, trying not to make the same mistakes and put yourself in the position to go back to prison,” said Pee, whose parents battled drug addiction, from the front of his Maybach. “It’s hard getting money out here, especially for young black men with no education, coming from low-income areas.”

Marlo, a local rapper recently brought into the fold, called Pee “a real battery pack in me — he’s going to give you that push.” Kollision, another artist in development, recalled Pee encouraging him to stop carrying a gun until he could get a license for it, and referred to the executive as “police-dad, but in a good way.”

Coach, 46 years old and a refined industry veteran with a mostly salt-and-some-pepper beard, said that up to 85 percent of the pair’s job is mentorship. Raised in Indianapolis, he moved to Atlanta after the 1996 Olympics and helped bring the booming drug tales of trap music world wide through his past work with Pastor Troy, Jeezy and Gucci Mane. Coach is also known for his continued connection to the local internet-based youth scenes, especially the weirdo-hipster contingent that completes the city’s duality, dating from Goodie Mob and Outkast to Young Thug and ILoveMakonnen .

“They’re like ‘Bad Boys’ — Pee is Martin Lawrence and Coach is Will Smith,” said Simone Mitchell, one of two women who keep the Quality Control trains running on time with a single-digit staff. Tamika Howard, the label’s general manager, added: “Pee is the street one, Coach is the suave one. Yin and yang, but it’s the perfect match.”

They also keep each other in check. Pee admitted that, though out of character, he’d been enticed by the idea of signing the white teenage rapper Bhad Bhabie (better known as the “Cash Me Ousside” girl), only for Coach to object in an effort to protect Quality Control’s brand identity. “Big hype and then crickets,” Coach said of chasing viral moments.

Pee ultimately agreed: “There’s some artists we could’ve signed if we were trying to get some right-now money, but we’re trying to build something for the long run.”

Ethiopia Habtemariam, the president of Motown who brokered the deal with Quality Control, stressed the importance of maintaining a “boutique label” with a major partner and distributor. “It gives them an opportunity to find things early, develop them, get things bubbling and then we can sign it when it’s ready for prime time,” she said. “They really know how to build things from the ground up.”

Coach, more of a known quantity in the boardrooms of New York and Los Angeles, tends to politick upward, forging commercial partnerships for his artists and eyeing growth and diversification.

In a quick succession of calls between radio station visits with Stefflon Don , a British female rapper/singer the label is hoping to help break in the United States, he discussed a potential documentary on Quality Control; a feature film he and Pee are set to produce with Queen Latifah; an extension of Lil Yachty’s deal with Nautica ; and the possibility of airing a wedding special featuring Offset and Cardi B , the hip-hop Cinderella, on a major broadcast network.

“Everybody’s calling me about this,” he said. “ Ev-er-y-body .”

Pee seemed more comfortable with the ground troops. At a video shoot downtown, he beamed at his protégés while Lil Baby took the shimmering chains from his own neck and put them on Marlo, that afternoon’s star.

Later, in the parking lot of Magic City, the storied strip club that remains a proving ground for rap hits (and reliable source of dinner; it was before 6 p.m. on a Wednesday), Pee palmed stacks of $20s, $50s and $100s that had been bulging from Lil Baby’s pockets.

“This is why it’s so hard for us to stay on track,” Pee said, gesturing with the cash. “He’s so used to fast money that I’m trying to get him to understand: It’s fast money — but there’s a lot that comes with it.

“The streets are going to always be there,” he continued. “But it’s got consequences. I try to show them: Hey, there’s money over here, if you apply yourself. It’s safer money. No consequences. You don’t have to be the best rapper, but guess what? If you keep working hard …

“I know it’s not what you’re used to,” he said, “but the reward will be greater at the end.”

I asked Lil Baby, tucked into a bright yellow hoodie, if he found that logic convincing.

“I ain’t going to lie — I be like 15 percent knowing,” he said. “Some days I get frustrated.” But he knows the stakes. “I’ve been through all the bad parts of the streets. I’ve been to prison — 17 years old, level-five prison, the worst kind you can go to. Shootouts — I done watched my bros die. I’ve been through all that. I ain’t never had nothing good in life.”

With some success in music, though, he’s seen a glimmer of long-term hope. “It sounds like, ‘O.K., duh, go do that.’ But it’s hard to transition. I’ve been rapping for six months, but I’ve been in the streets heavy for like 12 years straight.” He pulled out his phone and scrolled through the missed calls — old friends luring him back.

“I’m transforming,” he went on, as if convincing himself. And yet, “right now, I’d rather be in the hood.” Prison, he said, helped some with those impulses. “I’m starting to build this patience. God’s got something else for me. I need to be with Pee, because ain’t no telling what’s going on in the hood right now, what I could be going into. I look at Pee as a savior.

“Twelve” — the police — “could be about to hit my little spot right now,” Lil Baby said. “And if I’m at Magic with Pee? I’m gonna be so happy.”

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Lil Yachty Officially Signs to Quality Control

Lil Yachty is officially signed. Quality Control COO Kevin "Coach K" Lee posted a picture of himself alongside CEO Pierre "Pee" Thomas and Lil Yachty with a caption welcoming the Atlanta rapper to the label. Lil Boat also went on Twitter to confirm the news.

"I am where I want to be, QC The Label," Lil Yachty wrote. "It's Official."

Lil Yachty also showed some appreciation for his fans with a thankful message. He told them that signing to Quality Control was only the beginning of his journey.

"I just want to thank all my fans.. For being there for me," Lil Yachty wrote. "This is literally only the beginning. Big Things Coming Soon. Summer Songs 2 Otw."

Perhaps the guidance of Coach K and Pee can help Lil Yachty build more of dedicated fan base in his own city. During a recent appearance on Hot 97's Ebro in the Morning, Lil Boat said that he did not feel like he has any fans in Atlanta despite it being his hometown.

"For some reason I still feel like I don’t have any fans in Atlanta,” he says. “Of course they’re there, they’re not as loving [as other places]."

Lil Yachty should be in good hands as Quality Control has overseen the careers of Migos, OG Maco, Young Greatness and many more. With the QC team behind him, the rapper will now focus on getting his Summers Song 2 tape ready along with the many collaboration projects he's got in the works.

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HYBE acquires Quality Control, label of Migos, Lil Yachty, City Girls and more

Scooter Braun's first major move since he became sole CEO of HYBE America, the US division of the South Korean entertainment company that's home to BTS, among other K-pop artists

HYBE America, the US division of BTS -fronted South Korean entertainment company HYBE Labels , has officially acquired Quality Control (QC) Media Holdings, which is home to acts such as Migos , Lil Yachty , City Girls , Lil Baby and more.

• READ MORE: NewJeans: “We want to show the industry that music shouldn’t be divided by language”

The agreement was reported by  Variety yesterday (February 8) PT, which detailed that HYBE America has entered into an agreement with QC Media Holdings to merge and acquire the latter. Quality Control is an Atlanta-based hip-hop label covering music as well as sports, film and television. The company was first founded by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee.

Per Variety, HYBE America’s acquisition of Quality Control was valued at $320million in stock and cash and led by HYBE America CEO Scooter Braun. Braun’s relationship with both Lee and Thomas reportedly dates back to the early 2000s when Braun was still based in the Atlanta.

Welcome to HYBE family, QC Media Holdings! HYBE will work together with QC Media Holdings to expand and diversify our footprint in the global music industry. pic.twitter.com/8ym86V2fAR — HYBE OFFICIAL (@HYBEOFFICIALtwt) February 9, 2023

The deal aligns with HYBE Labels’ missions to build a global entertainment giant rooted in music with interests in other entertainment, lifestyle and culture-rich mediums and platforms, said  Variety.  Despite the merger and acquisition, Variety  reports that Quality Control’s existing music roster will continue their affiliation with Universal Music Group.

HYBE America’s agreement with Quality Control marks Braun’s first major move as the organisation’s sole CEO since he took on the mantle earlier this year . Aside from Quality Control, the company’s US catalogue of artists include SB Projects (the New York-based company home to Justin Bieber , Ariana Grande , The Kid LAROI and more) as well as the Big Machine Label Group, which houses artists in the country genre such as Tim McGraw , Thomas Rhett, Rascal Flatts and Sheryl Crow .

“I am so proud and honoured to have Coach and P join Bang and I as our partners,” Braun told Variety in his announcement of the deal, referencing HYBE Labels chairman Bang Si-hyuk. “QC is one of the most significant independent labels in the world, working with incredible artists who are, and remain to be, the voices of culture. I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said ‘If they let us in the game, we are never going to give it back.’ Now, all these years later, we are joining forces to make these dreams a reality.”

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HYBE Labels – headquartered in Seoul, South Korea – is also home to an extensive roster of top K-pop acts, including BTS, ENHYPEN , TXT , SEVENTEEN , LE SSERAFIM , NewJeans and more. Aside from its American branch, HYBE Labels has also established entertainment industry presence in Japan with the launch of HYBE Japan.

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Quality Control: Control the Streets, Vol. 1

By Sheldon Pearce

Quality Control

December 12, 2017

Patience has finally paid off for Quality Control, the Atlanta label founded by Coach K, a long time rap mentor and manager to trap mavens Gucci Mane and Jeezy , and local hustler Pierre “Pee” Thomas, now the company’s chief executive. Led by Migos and Lil Yachty , the brand is stronger now than ever. There was a No. 1 single, a slew of brand partnerships , and a high-profile proposal consolidating rap power. After a year of hits and wins, the label was recently featured in The New York Times , and K was profiled in The New Yorker . The name Quality Control implies a focus on nurturing talent, and that developmental style has reaped dividends in 2017, with fans and analysts taking notice. “There’s some artists we could’ve signed if we were trying to get some right-now money, but we’re trying to build something for the long run,” Pee told The New York Times . The QC executives have chalked the burgeoning label’s success to a local-first, street-focused approach to roster-building and music making, even though they’re home to some of the most internet-friendly acts out. “If I’m being honest—and it might sound ignorant—I don’t own a computer. I’m really out here in it,” Pee said. K echoed the sentiment in his profile: “We did it in the hood , man.”

But the truth lies somewhere in-between: there is an organic, streets-first mentality to the infrastructure, but there’s also a memeability and virality to the label’s biggest stars, like Yachty breaking out on syncs from a viral comedy sketch or Migos getting an impromptu, word of mouth shout from Donald Glover live during a Golden Globes telecast, boosting their Spotify stats by 243% . (They must understand this, for the upcoming Migos video will parody a viral feud with the cast of the web series “ Everyday Struggle .”) Quality Control scored huge in 2017, bridging the gap between trap ideology and traditional business mechanics, hood recruiting and economics, and viral marketing. Control the Streets, Vol. 1 takes stock of the Quality Control empire, particularly the Migos explosion, recapping the year that was and looking to establish future stars.

The message here is unmistakable: “The street that you walking on, we control it/Quality Control this shit,” Quavo raps on the intro before adding, “YRN, throwin’ up QC/We got trap stars and we on TV.” The evidence supports his claims. On “South Africa,” he raps, “Ice chain, QC keep on spinning,” presenting the project’s more general idea: Quality Control has arrived, they can’t stop and they won’t stop. If there was any questioning Migos’ value to QC, they establish themselves as the label’s flagship act on its compilation: a member of the trio appears on 22 of a possible 30 tracks and they mix them in with guests, individually and together, to create all kinds of unique pairings and match-ups. They each have have their strong individual showings— Offset on “Violation Freestyle,” Takeoff on “We the Ones,” and Quavo on “She For Keeps” with Nicki Minaj —but they got here as a unit, and that’s still how they best operate.

They luxuriate in their raps, enjoying their toys and taunting their skeptics, and when their verses stack neatly into each other, they’re particularly effective. “Bosses Don’t Speak” addresses lesser stunters while “Thick & Pretty” takes measurements of the models and strippers they surround themselves with. Both songs are filled with acrobatics and simple but effective one-liners like “My bitch so bad she walk around being mean.” Then there’s “Too Hotty,” which warps Eurielle’s “Carry Me” into a spooker. “Pull up in the Poltergeist/Hundred thousand on me, yikes!” Offset raps. Takeoff takes things big picture: “Migos but move like the mafia/Can’t see it, you need some binoculars.” The jump cutting and flipping would be dizzying if the ideas weren’t so easy to latch onto; nearly every phrase gets its own life, performed with such gusto that everything is constantly magnified. They ad-lib each other’s bars and cut in unexpectedly. Each sentence ends emphatically with an exclamation point. Even as they settle into a routine, honing their execution in the process, there is still a spontaneity to their songcraft. At every turn, one of the three is popping up and making their presence felt.

Migos owned 2017, but the most improved artist on QC has been Lil Yachty. Control the Streets, Vol. 1 is a much his showcase as anyone else’s. On the keyboard-flickering “Holiday” he likens randomly paying someone’s rent to gifting them an extra vacation, each full-throated exclamation inducing further celebration. “Movin’ Up,” a team-up with Ty Dolla $ign , adds an sweet, airy falsetto to Yachty’s bubblegum range. He’s right in his wheelhouse for the Young Thug duet “On Me,” which returns to playhouse synths and melodies; he’s clumsy where Thug is graceful, but that juxtaposition is the whole point. His writing still has room to improve, but it’s becoming far less grating as he continues to practice, and there are more memorable zingers like “If my diamonds had a voice it would sound like Fantasia” or “Flex so hard had to invest in fitness.”

Other Quality Control signees get their spotlight moments: Lil Baby gives a taste of his Too Hard mixtape on “Sides,” City Girls make a snappy first impression with the MajorNine-produced “Fuck Dat Nigga,” and Kollission’s “Space Cadet” lives up to its title. These exhibitions are scattered throughout the tracklist on Vol. 1 , but never seem out of place among songs from the stars, in part because of consistently compelling beats. The production features many of the usual suspects working in trap circles—808 Mafia co-founder Southside, Murda Beatz, Da Honorable C.N.O.T.E., and Ricky Racks, especially—but it’s more of a showcase for in-house beatmaker Quay Global, frequent Yachty producers Digital Nas and EarlthePearll, Migos’ DJ Durel, and even Quavo. Some are wonky and others are straight boomers. Minor key flexers are offset by foamy delights, thanks in large part to Yachty and his crew. Highly technical arrays give way to rich, Auto-Tuned melodies. Everyone does their part. This is the compilation of a label with a clear vision and the personnel to execute. The Quality Control annual report is in, and the forecast looks bright.

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Bill maher asks “where’s the beef” about reasons for kendrick lamar/drake feud, lil yachty & migos record label quality control developing tv series with ‘the liberator’ producer trioscope studios after inking co-pro pact.

By Peter White

Peter White

Executive Editor, Television

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EXCLUSIVE : The TV and film arm of Quality Control , the record label behind hip hop artists including Lil Yachty and Migos , has struck a co- production deal with Trioscope Studios , the company behind Netflix’s animated hybrid drama The Liberator.

The two companies will develop TV series via the agreement and are already in development on their first project – a horror series about the African American struggle in America based on a graphic novel.

The deal will see them developing projects using Trioscope’s animation techniques to develop scripted programming from Quality Control’s stable of artists, as well as athletes.

In addition to Migos and Lil Yachty, Quality Control, which was founded by Kevin ‘Coach K’ Lee and Pierre ‘Pee’ Thomas, puts out records by artists including Lil Baby and City Girls and manages artists including Cardi B and Trippie Redd as well as NFL stars such as New Orleans Saints’ Alvin Kamara and Detroit Lions’ D’Andre Swift.

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The company’s TV and film division Quality Films , run by Brian Sher, produces projects including City Girls – The Series , a five-part YouTube series about the band’s recent City on Lock album, Instagram Live series Mastery and are working with Mattel Films on a movie franchise based on card game Uno starring and produced by Lil Yachty.

Thomas, Lee and Sher will work with Trioscope’s chiefs L.C. Crowley, Greg Jonkajtys and Brandon Barr via the deal.

Trioscope’s flagship project The Liberator ( left ) , an adult animated war drama created and written by Jeb Stuart, launched on Netflix in November. The company, set up by Stuff You Should Know producer Crowley and Barr and former LucasFilm and Industrial Light & Magic VFX creative Greg Jonkajtys last year, uses a new hybrid animation technology that combines state-of-the-art CGI with live-action performance. It is currently working on new projects with the likes of Netflix, Dark Horse Comics and Unique Features.

Quality Control’s Lee said, “We are excited to partner with the Trioscope team and technology to tell unique and compelling stories that speak to every facet of the Black experience. This is what Quality Films is all about.”

“We’re prioritizing opportunities that redefine how our animated drama platform can shape how stories are experienced,” added Trioscope’s Crowley. “Quality Control has revolutionized the music industry and influenced American pop culture monumentally; through our partnership, we’ll create a unique fusion of culture and animation to take television to the next level.”

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Lil Yachty Launches His Label Concrete Rekordz, Backed By Quality Control And K-Pop Machine HYBE

Lil Yachty has been everywhere lately, collaborating with both major stars like Drake and J. Cole and rising stars like JID and Nemzzz . Now, he’s taking yet another step in furthering his rap dominance, announcing the launch of his new label, Concrete Rekordz. The label is named after his crew, Concrete Boys, who also comprise the roster, and is backed by the label that originally signed Yachty, Quality Control Music .

An additional wrinkle is that Quality Control is now owned by HYBE America , the stateside arm of the Korean entertainment company responsible for the success of K-pop groups like BTS, New Jeans, Seventeen, and Tomorrow X Together. In other words, there’s some serious muscle behind Concrete Rekordz, which accompanied the launch with the release of their new video for “Family Business.”

The Concrete Boys crew consists of Camo!, DC2TRILL, Draft Day, and Karrahbooo, who accompanied Yachty on his 2023 Field Trip Tour .

In a press release, Quality Control COO “Coach K” Lee said, “Yachty has always had profound vision since the day we met and to see him take his curatorial magic and expand it to discover and enhance other artists is exciting to me.” Meanwhile, his co-founder, QC CEO Pierre “P” Thomas, said, “I’m excited to see Yachty step into the role of executive alongside being one of the most formidable creatives in the world with such an eye for talent. Karrahbooo is a star and they are all going to be the new wave of cool that can bring something different to the culture that is so badly needed.”

You can check out the video for “Family Business” above.

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Quality Control—The Record Label Behind The City Girls, Lil Baby, Migos—Sells to Scooter Braun’s Hybe For Estimated $300M

The duo behind some of hip-hop’s hottest stars just made a major business move.

Pierre Thomas (known as P) and Kevin Lee (a.k.a. Coach K), otherwise known as the leading team behind music label Quality Control (QC) has reportedly brokered a deal to sell QC to Hybe America, a company headed up by music executive Scooter Braun.

A king-maker of sorts, Braun currently manages pop stars like Justin Bieber, Ariana Grande and Demi Lovato. He recently became sole chief executive of Hybe America, a division of the K-pop entertainment firm Hybe.

“QC is one of the most significant independent labels in the world,” Braun said in a statement to The New York Times. “They not only distribute music, but they also distribute culture. Their artists are the voices of their communities.” The founders will reportedly act as leaders of the label, under the direction of Braun.

According to the outlet, the deal is estimated to be around $300 million although the details haven’t been confirmed.

“We want to take our brand worldwide and need partners with mind-sets like ours — ground up, self-made and building companies from nothing,” Thomas, Quality Control’s chief executive, said in a statement as reported by The New York Times. “All of Hybe’s leaders are entrepreneurs with track records for finding, growing and amplifying their talent globally.”

Since its founding in 2013 QC has overseen the rise of talents like Migos, The City Girls, Lil Baby and Lil Yachty. Just four years later, QC had landed a global hit with Migos’ “Bad and Boujee.”

Although the New York Times pointed out that the deal has been “closely watched” for some time, the sell has come as a bit of a surprise to social media onlookers.

Woke up to KD traded and Quality Control sold. I haven’t even had my coffee yet. Wowwww. — Jayson (@jaysonrodriguez) February 9, 2023

The label is responsible for many of the last decade’s hip-hop hits and has come to be synonymous with contemporary music’s biggest rap artists.

they sold Quality Control Music for 300 million that’s sad — JUSTTHEFACTS (@TrustWahid) February 9, 2023

s…so a Label from South Korea just acquired Atlanta's 'Quality Control' Label? — sto | Artist Development & Marketing | Writer | (@BigSto) February 9, 2023

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Lil Yachty Launches His Label Concrete Rekordz, Backed By Quality Control And K-Pop Machine HYBE

Lil Yachty has been everywhere lately, collaborating with both major stars like Drake and J. Cole and rising stars like JID and Nemzzz . Now, he’s taking yet another step in furthering his rap dominance, announcing the launch of his new label, Concrete Rekordz. The label is named after his crew, Concrete Boys, who also comprise the roster, and is backed by the label that originally signed Yachty, Quality Control Music .

An additional wrinkle is that Quality Control is now owned by HYBE America , the stateside arm of the Korean entertainment company responsible for the success of K-pop groups like BTS, New Jeans, Seventeen, and Tomorrow X Together. In other words, there’s some serious muscle behind Concrete Rekordz, which accompanied the launch with the release of their new video for “Family Business.”

The Concrete Boys crew consists of Camo!, DC2TRILL, Draft Day, and Karrahbooo, who accompanied Yachty on his 2023 Field Trip Tour .

In a press release, Quality Control COO “Coach K” Lee said, “Yachty has always had profound vision since the day we met and to see him take his curatorial magic and expand it to discover and enhance other artists is exciting to me.” Meanwhile, his co-founder, QC CEO Pierre “P” Thomas, said, “I’m excited to see Yachty step into the role of executive alongside being one of the most formidable creatives in the world with such an eye for talent. Karrahbooo is a star and they are all going to be the new wave of cool that can bring something different to the culture that is so badly needed.”

You can check out the video for “Family Business” above.

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Lil Yachty Says 1st Concrete Boyz Label Rapper Draft Day Is Going To Earn A Rick Ross Level Bag

Lil Yachty can already see large sums of cash in his near future due to the star power of his new artist — who just so happens to be his childhood friend.

In an Instagram post on Sunday (January 3), The “T.D,” rapper hypes his artist Draft Day’s upcoming music video, while also aligning his fate with Maybach Music Group CEO Rick Ross’ trademark “rich forever,” mantra.

“@draftday_ gone help me be rich forever like Rick Ross,” Yachty wrote in the caption of the snippet.

View this post on Instagram A post shared by ^CONCRETE BOY BOAT^ (@lilyachty)

Though it’s unclear exactly when the 23-year-old inked his deal with the Quality Control Music rap star’s fledging Concrete Boyz imprint, the pair have wasted no time promoting the label. Last May, the duo electrified Yachty’s Lil Boat 3 album with their hellish “Demon Time,” collaboration and Draft Day recently realized his rapper aspirations with an icy Concrete Boyz chain.

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January 4, 2021

View this post on Instagram A post shared by Draft Day (@draftday_)

In addition to last year’s single “Real Spill (Easy),” Draft Day’s brief discography includes his 2019  First Round Pick project and a handful of singles.

Stream First Round Pick below.

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Lil Yachty & Migos Record Label Quality Control Developing TV Series With ‘The Liberator’ Producer Trioscope Studios After Inking Co-Pro Pact

• Oops! Something went wrong. Please try again later. More content below

EXCLUSIVE : The TV and film arm of Quality Control , the record label behind hip hop artists including Lil Yachty and Migos , has struck a co-production deal with Trioscope Studios , the company behind Netflix’s animated hybrid drama The Liberator.

The two companies will develop TV series via the agreement and are already in development on their first project – a horror series about the African American struggle in America based on a graphic novel.

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The deal will see them developing projects using Trioscope’s animation techniques to develop scripted programming from Quality Control’s stable of artists, as well as athletes.

In addition to Migos and Lil Yachty, Quality Control, which was founded by Kevin ‘Coach K’ Lee and Pierre ‘Pee’ Thomas, puts out records by artists including Lil Baby and City Girls and manages artists including Cardi B and Trippie Redd as well as NFL stars such as New Orleans Saints’ Alvin Kamara and Detroit Lions’ D’Andre Swift.

The company’s TV and film division Quality Films , run by Brian Sher, produces projects including City Girls – The Series , a five-part YouTube series about the band’s recent City on Lock album, Instagram Live series Mastery and are working with Mattel Films on a movie franchise based on card game Uno starring and produced by Lil Yachty.

Thomas, Lee and Sher will work with Trioscope’s chiefs L.C. Crowley, Greg Jonkajtys and Brandon Barr via the deal.

Trioscope’s flagship project The Liberator ( left ) , an adult animated war drama created and written by Jeb Stuart, launched on Netflix in November. The company, set up by Stuff You Should Know producer Crowley and Barr and former LucasFilm and Industrial Light & Magic VFX creative Greg Jonkajtys last year, uses a new hybrid animation technology that combines state-of-the-art CGI with live-action performance. It is currently working on new projects with the likes of Netflix, Dark Horse Comics and Unique Features.

Quality Control’s Lee said, “We are excited to partner with the Trioscope team and technology to tell unique and compelling stories that speak to every facet of the Black experience. This is what Quality Films is all about.”

“We’re prioritizing opportunities that redefine how our animated drama platform can shape how stories are experienced,” added Trioscope’s Crowley. “Quality Control has revolutionized the music industry and influenced American pop culture monumentally; through our partnership, we’ll create a unique fusion of culture and animation to take television to the next level.”

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Lil Yachty's Label Concrete Boyz set to release their first collaboration project 'It's Us Volume 1' this April

A ccording to NFR Podcast, Lil Yachty's record label, Concrete Boys (also known as Concrete Boyz), is set to release their first collaboration project titled It's Us: Volume 1 on all streaming platforms this April.

NFR's official X account posted on March 25, confirming the release date of the Concrete Boyz project as April 5, 2024. The post also revealed the featured artists, including Lil Yachty, Karrahbooo, Draft Day, DC2Trill, and Camo. The tweet read:

"LIL YACHTY, KARRAHBOOO, DRAFT DAY, DC2TRILL, CAMO!"

The tracklist for the upcoming album is yet to be confirmed, but based on the artists involved in this project, it's likely to showcase a fusion of alternative rock, R&B, and rap.

Lil Yachty and Concrete Boys Discography

Yachty (Lil Boat), who is currently signed to Quality Control, incorporated his own Record Label Concrete Boyz, a few years ago in an attempt to bring upcoming artists in his genre to the spotlight.

Over the years, Yachty and his team have been slowly recruiting rappers and artists from across the music industry, from 31 Camo to Karahbooo, all of whose music appears to have been inspired by Boat's discography.

Lil Yachty has also collaborated with his signees on some of his previous work. Below are two songs officially released alongside Artist Draft Day:

• Demon Time (Feat. Draft Day)
• POPOVICH Freestyle (Feat. Draft Day)

On May 29, 2020, Yachty released his fourth studio album, titled Lil Boat 3 , across all DSPs (Digital Streaming Platforms) via Quality Control Music and Motown Records. The 19-track project included a track titled Concrete Boys .

This track acted as the official introduction to the "Concrete Crew" he was building with his record label. The song includes a shout-out to the Concrete Boys in the chorus when Yachty implies that when his "back is against the wall," he can always rely on his crew to come through for him.

Another notable bar from Lil Yachty's song has been listed below:

"I just woke up, dreamin' 'bout the rose (Oh my God) / They had ni**as 'round me who don't stand on toes (Hell nah) / Barely ever do I think about my foes / How much longer will I live? Only God knows."

On December 16, 2023, a song titled Mo Jams was released on the official YouTube channel for Concrete Boys, alongside a music video that featured most of the CB roster, except for 31 Camo. Mo Jams was produced by Rawbone and acts as the first official collaboration between the members of Concrete Boys.

This track, although not being released on DSPs, has garnered significant attention for an upcoming collaboration project by racking up almost 4 million views on YouTube.

As fans await a Concrete Boys collaboration album, Lil Yachty continues to impress fans by following up on his widely acclaimed 2023 project Let's Start Here, which found the rapper delving into a more experimental sound with his music.

Notably, Yachty has been releasing a string of singles, which include his collaboration with Fred Again.. on stayinit. The rapper was also featured on Lyrical Lemonade's debut studio album, All Is Yellow , which dropped two months ago in January 2024.