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All of Rolex’s New Watches From Watches & Wonders 2024

Rolex just announced their novelties at the world's largest watch show in geneva..

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Rolex just announced its novelties for 2024, and these releases are confirming our take on Watches & Wonders as a moment of iterative updates of classic watches. The 2024 collection is decidedly nothing like the wild puzzle pieces and emoticons we saw from The Crown last year. The exception here may be the Daytona, which is studded with diamonds and sports what one could call a “Pearl Panda” dial (and, of course, its reverse).  The much anticipated GMT-Master II Coke (known for its red and black bezel) didn’t happen this year, but instead we get a lovely gray and black bezel (as seen on last year’s two-tone GMT-Master II) with a pop of Rolex’s signature green for the GMT hand and the option of an Oyster or a Jubilee bracelet—very classy.

If anyone was complaining last year that Rolex had strayed too far into the circus of color–that The Crown was just having too much fun flitting about—then this year proves that Rolex was always going to return to its quiet place at the center of the horological galaxy. Will this return to normalcy make any of these watches easier to get at retail? We will assume a resounding “hell no” to be the obvious answer. For many, including some of our own staff, these more conservative models will be the ones to own over the long haul, because they’ll remain timeless, versatile, and rugged companions—which, looking back over the past 100 years, is exactly what a Rolex was always meant to be.

Ladies and gentlemen, friends and family, please welcome the Rolex 2024 lineup to the stage.

GMT-Master II in Steel on Gray and Black Ceramic Bezel

Two new Oystersteel versions of the Oyster Perpetual GMT-Master II—one with an Oyster bracelet, the other with a Jubilee bracelet, both with a 24-hour graduated Cerachrom bezel insert in gray and black ceramic—will delight travelers with a sentimental streak for the understated steel GMTs of last century. As well as an alternative time zone, the green 24-hour hand points to a location that carries emotional significance for the wearer, which we simply call home. (Whether, for die-hard fans, that’ll be the manufacture’s HQ in the Acacias district of the city in which the piece has been unveiled remains to be seen!)

The same green hue is used for the GMT-Master II inscription upon the black lacquer dial, offering a second subtle flash of color on arguably the most elegantly muted iterations yet of a navigation tool watch first unveiled in 1982. But that’s not just any green; it’s Rolex green, so you’re assured a splash of quiety luxury every time you check the time—at home or wherever you may roam.

Case Size: 40 mm Movement: Calibre 3285 Power Reserve: 70 Hours Price: $10,900 on Jubilee, $10,700 on Oyster

Rolex Deepsea in Yellow Gold and Cerachrom Bezel

It’s the first ever Oyster Perpetual Rolex Deepsea to be presented in 18-karat yellow gold. It’s also the first time the Deepsea has worn a Cerachrom bezel, and this is the first time that Rolex has separated the Deepsea from the Sea-Dweller lineup. That’s a lot of firsts.

That gold’s striking juxtaposition to the rich blue of the lacquer dial and ceramic bezel is not being lost on the crowds mingling in the Geneva Palexpo convention center at the time of writing. But serious dive watch geeks right now are busy marveling at a new technical masterstroke: the compression ring within the Ringlock system in this new piece—the part of the watch’s architecture that equips it to withstand depths of up to 3,900 meters—is now crafted from ceramic.

Technical diving innovation is an ongoing mission for Rolex, and the Deepsea has always been renown for its compression resistance. The Crown isn’t quoting any new depth figures, however—which is fine, because the 3,900 meters on offer since the Deepsea’s launch in 2008 imposes roughly 65 times the pressure the human body can endure. Ceramic also offers anti-deformation properties, though, and there’s no doubt that this piece’s waterproofness will be more robust than previous models, to be tested only should you drop it overboard in the middle of the ocean.

Tool watches being fit for purpose whatever they’ll end up (not) being used for is one of the industry’s core underlying tenets: and, as well as offering a strikingly aquatic vibe, the deep blue dial admirably complements legibility features such as the Chromalight display, the contrasting shapes of the hour markers, and differentiated hands which, like the triangular ‘zero’ marker on the bezel, are also filled with Chromalite, Rolex’s proprietary luminescent material.

Case Size: 44 mm Case Material: yellow gold Movement: Calibre 3235 Power Reserve: 70 Hours Movement: caliber 3235 auto-winding mechanical with date Price:  $52,100

Cosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials

Can a reinterpretation of a classic be simultaneously faithful and bold? Yes. Beyoncé’s take on The Beatles’ Blackbird proved it when new album Cowboy Carter hit streaming platforms two weeks ago, and Rolex are proving it today with these two new iterations of the Oyster Perpetual Cosmograph Daytona.

Both are in 18-karat white gold; both have mother-of-pearl dials whose boundaries are graced with eight diamonds and three Chromalight hour markers; both are graced with a bezel set with 36 brilliant-cut diamonds. The differences? The one whose dial is white with dark chronograph counters comes with an Oysterflex bracelet; the inverted version of that color scheme comes with Oyster bracelet. Notably, this is the first time we’ve seen a mixing of mother-of-pearl colors from Rolex, and we’re already calling these the the “Pearl Pandas.”

This is not the first iteration of a piece originally created for hardcore racing drivers, back in 1963, to forego the useful tachymetric scale for jewels, but we’ve never heard anyone complain about that. It’s arguably the most eye-catching bejeweled Daytona to date, however.

Case Size: 40 mm  Movement: Calibre 4131 Power Reserve: 72 Hours Movement:  caliber 4131 auto-winding chronograph Price:  Oysterflex $61,400, Oyster bracelet $70,100

Day-Date 40 & 36 in Precious Metals

Nearly seven decades after the Day-Date became the first wristwatch to display the day of the week spelt out in full, Rolex has used new iterations of the model to demonstrate its dedication to incredmentally nudging small details toward perfection.

One new Day-Date 40 in 18-karat Everose gold introduces, for the first time, a slate ombré dial around whose deep black edge are found faceted, deconstructed Roman numerals and faceted index hour markers in 18-karat pink gold. (Some fans may remember this one from the ad during The Oscars.) Another, in 18-karat white gold, features a dial whose white mother-of-pearl surface calls to mind overlapping clouds: an effect which interacts seductively with the ten baguette-cut diamonds set onto the dial as hour markers.

In a new variant of the Day-Date 36, in 18-karat yellow gold, we see the deconstructed Roman numerals and faceted index hour markers previously reserved for the piece’s larger sibling set around a white lacquer dial; in another, in 18-karat Everose gold, the blue-green dial hue introduced on the Sky-Dweller last year has been adorned with ten baguette-cut diamonds as hour markers.

President bracelets—a moniker coined when Lyndon B Johnson wore a yellow-gold Day-Date in 1965—are a given for all of these sophisticated iterations.

Case Size: 40 mm/36 mm  Movement: Calibre 3225 Power Reserve: 70 Hours Price: Day-Date 40 Ombré dial $41,500, Mother of Pearl $47,050, Day-Date 36 White Roman dial $35,000, Blue with trapeze cut diamonds $80,000

Sky-Dweller in Rose and Yellow Gold

Arriving two whole decades after the last entirely new model Rolex added to its repertoire (the Yacht-Master), the Sky-Dweller, when it was unveiled to the world in 2012, was interpreted as being The Crown’s contribution to the gargantuan watch trend then riding the crest of the zeitgeist.

Subtle mutations since then have demonstrated far longer-term aims for the line: the latest example being these two new 18-karat gold versions—in 18-karat Everose gold with a slate dial, and 18 ct yellow gold with white dial—each, for the first time, sporting a Jubilee bracelet.

Displaying the time in two time zones simultaneously (local time with conventional center hands, reference time in 24-hour format on an off-center disc) as well as offering an annual calendar (‘Saros’) which automatically differentiates between 30- and 31-day months, Rolex’s most complicated wristwatch also features a Ring Command system using the bezel that allows the wearer to select functions with ease.

Case Size: 42 mm Movement: Calibre 9002 Power Reserve: 72 Hours Movement: caliber 9002 auto-winding annual calendar with second time zone Price: Everose $52,900, Yellowgold $49,000

1908 in Platinum with Ice Blue Dial

Rolex are calling this update on a piece launched only last year a “visual masterpiece”—and calling them out for hyperbole here would be churlish. Crafted in 950 platinum (which essentially refers to 95 percent purity), the new version’s ice blue dial, with its rice-grain guilloché texture, combines to stunning effect with the otherwise smooth minute track’s crimped pattern filet sauté—not to mention the piece’s brown alligator leather strap.

Named as a doff of the cap to the year Hans Wilsdorf registered what remains the only genuine household name in fine watchmaking, the piece packs other details that fall into the “ultra-subtle, but impossible to ignore once you know they’re there” category: not least the chamfering on the top edges of the middle case lugs and a bezel whose smooth, domed effect gives way to fluting lower down.

It’is great to see The Crown leaning into the 1908 series, as the previous Cellini models that this replaces somehow lacked that  je ne sais quoi that this watch appears to have heaps of. Also, this is Rolex’s slimmest watch, just as a dress watch should be.

Case Size: 39 mm Case material: Platinum Movement: Calibre 7140 Power Reserve: 66 Hours Price: $30,900

Allen Farmelo

Allen is Robb Report's digital watch editor. His writing and photography have appeared in Fortune, Hodinkee, WatchTime, International Watch and many others. When he's not obsessing over vintage…

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List Of Rolex Watches Discontinued At Watches & Wonders Geneva 2024 Including Every Yacht-Master II

As always, new Rolex releases bring the quiet discontinuation of Rolex watches, and Watches & Wonders Geneva 2024 is no different. Here’s a quick look at the watches Rolex discontinued from April 09, 2024.

Rolex Daytona Le Mans 126529LN

One of the most collectible and rare Rolex watches right from the moment when it was released in June 2023 , the Rolex Daytona “Le Mans” reference 126529LN was always destined to be unobtainable for the overwhelming majority of VIP customers of the brand. In a rather shocking development, Rolex drops it from its collection after less than a year, as the Rolex Daytona Le Mans was in production just from June 2023 until April 2024. Basically, it is a Daytona in 18k white gold with a black Cerachrom ceramic bezel with a red “100” marker in honor of the centenary of Le Mans. In other words, the Rolex 126529LN was produced just for the centenary of this legendary race, and no longer. It is back in 18k yellow gold for 2024.

Rolex Datejust 36 126200 & 126233 With A Palm Dial & Fluted Dial

The Rolex Datejust 36 reference 126200 with so-called Palm dials and Fluted dials also got the axe for 2024. These laser-etched dials were beautifully made as they displayed depth and fascinating light-plays between their bright and dark surfaces. They well and truly were a tour de force of Rolex’s in-house manufacturing know-how, and are discontinued after just 3 years in production for the Rolex Datejust 36 Palm dials and Rolex Datejust 36 Fluted dials.

The Entire Rolex Yacht-Master II Collection

It is extremely rare for Rolex to drop an entire collection, and such a development is all the more surprising for a watch fitted with an expensively developed, fully bespoke movement. The Rolex Yacht-Master II is such a watch, as its Rolex 4161 caliber with its programmable countdown regatta chronograph operated through a crown, two pushers, and a Ring Command is as quirky as they could ever get not just in the world of Rolex, but in the world of luxury watchmaking in general. This is to say that we wouldn’t be surprised to see the Yacht-Master II or its 4161 caliber return at some point. The Yacht-Master II was updated a few years ago with the Rolex “Professional” style handset replacing the straight hands that debuted on the piece in 2007, but the collection was otherwise left largely untouched by Rolex, other than dropping the 18k white gold reference 116689 in 2022.

These are the most important and notable discontinuation news of Rolex watches for 2024. We will keep our eyes out for others that might have slipped through, but Rolex axing the laser-etched dials on the Datejust 36, dropping the Yacht-Master II collection in its entirety, and producing the Rolex Daytona “Le Mans” for such a brief period in the brand’s history is big news for 2024. You can learn more at the brand’s website. 

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About Rolex Watches

Rolex watches are synonymous with luxury, style, and precision. These iconic timepieces are crafted using only the highest quality materials, including precious metals and gemstones. Rolex watches are designed to withstand the test of time, with intricate movements and advanced technology ensuring unparalleled accuracy and reliability. As a status symbol of success and sophistication, Rolex watches continue to be highly sought after by collectors and enthusiasts worldwide. Learn more by reading our Rolex watches ultimate guide and discover the finest collection of Rolex for sale, embodying luxury and precision.

Why Choose Us

Discover your perfect Rolex at Bob's Watches, where our passion for excellence shines through in every customer interaction. Our curated collection of Rolex watches, including options for those seeking both luxury and affordable solutions, invites you to find a timepiece that perfectly aligns with your style and budget. Whether you're dressing for a casual outing or a formal event, our extensive range offers something for everyone. Emphasize affordability without compromising on luxury with our selection of cheap Rolex watches, ensuring that elegance is accessible to all. Trust in our industry-leading expertise to provide only authentic and valuable watches, ensuring peace of mind with every transaction. Our dedicated team is on hand to offer personalized advice, making your journey to find the ideal Rolex seamless and enjoyable. Step into the world of Rolex with us, and experience the blend of timeless elegance and unmatched service that defines Bob's Watches.

Rolex Watches: A Brief History

Founded in 1905 by Alfred Davis and Hans Wilsdorf, Rolex SA is a brand of luxury watches whose history of quality, luxury, and heritage is world-renowned. Headquartered in Geneva, Switzerland, Rolex has produced over 1.05 million watches, generating over $13 billion in sales in 2022.

Rolex began as Wilsdorf and Davis in London, England, before moving its operations to Switzerland in 1919. Rolex’s long history of innovative designs has led to some of the most iconic watch models. Rolex is innovative, creating many modern conveniences that watch wearers may take for granted, like waterproof watches, automatic dates on the watch dial, and displaying both day and date on the dial.

Throughout its storied history, Rolex has established itself as a benchmark of excellence, with its watches sought after by those looking to own a piece of this legacy. Our collection of Rolex watches for sale allows enthusiasts and newcomers alike to be part of this prestigious tradition.

Rolex watches come in countless variations, and many of its most famous older models are sought-after by collectors worldwide.

Guide to Rolex Key Terms

Because they are complex pieces of machinery and elegance, luxury watches can sometimes be confusing - even for the most seasoned collectors. If you are new to luxury timepieces (and Rolex watches in particular), the following glossary of select terms can be helpful. With our extensive guide, finding the perfect Rolex for sale has never been easier.

Rolex Bracelet Terms

The following terms are standard when discussing Rolex watch bracelets and bands.

• Argentinian bracelet: President bracelets made in Argentina with stylistic changes to the buckle
• Hecho in Mexico: A stamp found on president bracelets made in Mexico
• Integral: A discontinued, angular linked bracelet common among Oyster quartz models
• Jubilee: More elegant link with three small center pieces
• Oyster: A large center link bracelet mainly found on sport models
• Pearlmaster: High-end watches with modified oyster bracelets in solid gold
• President: A high-end watch bracelet with a shorter middle section than an oyster, only in solid gold
• Strap: A leather strap with traditional Ardillon buckles

Rolex Clasp Terms

Rolex watch clasps come in several different versions that include the following:

• Oysterlock clasp: Rolex's newest clasp is corrosion-resistant and blends engineering, smooth lines, and security to keep your watch where you want it — on your wrist.
• Glidelock clasp: Similar to the Oysterlock clasp but much longer, the Glidelock clasp allows divers to expand the band. Wears can quickly adjust this watch to fit over thick diving suits.
• Rolex buckle: The Rolex buckle is a classic staple of leather bands but is increasingly rare as more Rolex watches come with bracelets.
• Oysterclasp: The Oysterclasp looks nearly identical to the Oysterlock clasp, but this clasp lacks the Oysterlock’s fold-over security lock. It secures most Classic watches, such as the Datejust and Oyster Perpetual models.
• Hidden Crownclasp: The Rolex Hidden Crownclasp is an elegant addition to Rolex watches. Watch bracelets with this clasp look like an unbroken chain of steel or gold.

Looking to Sell Your Rolex?

Unlock the value of your treasured timepiece by selling your Rolex with Bob's Watches. Our expert team handles each watch with utmost care and professionalism. With our seamless and trusted process, we ensure your experience is top-notch. Parting with your luxury watch becomes as effortless and rewarding as the moments it has tracked for you. Get started today by visiting our Sell Rolex watch page. Alternatively, browse our premium selection of used Rolex for sale, offering unmatched quality and authencity.

Testimonials

"I recently purchased my third Rolex from Wes at Bob's. As always, Wes was great to work with. The transaction was easy and seamless. Most importantly, my watch which was listed as "Light sings of wear on bracelet" looks brand new to me. I really could not see any signs of wear. I am thrilled with my new (2013) GMT Master. I can't imagine buying a used Rolex (you can't buy a new one if you are an average guy) from anyone else but Bob's. I highly recommend them and Wes."

Review originally published on Trustpilot

"First purchase of a Rolex, & an expensive watch. Did research & found Bob's Watches to be a reputable online option. Reps were helpful answering questions & providing assistance. I was having technical problems with online order & rep assisted over the phone. Required add'l prodding on my part to get order uploaded to my online acct, but it worked out. Watch band was supposed to be sized before shipment, that did not happen, but I was able to remove links, so it ended up also working out.Watch was in better condition than described, thrilled over the moon with purchase."

"This is my first time dealing with Bob's Watches. I've bought a lot of watches in my life and this is actually the first time I've bought a used timepiece. I can only say that I will be a customer for a long time! The process, professionalism and comfort were way beyond my expectations. From start to finish, it was a pleasure to deal with Bob's Watches on every level. I had my watch the day after I placed the order, which was also beyond my expectations. Great products, wonderful people!!"

Each testimonial echoes the satisfaction of customers who chose our exceptional used Rolex for sale.

Rolex Models

The Rolex Submariner is a highly coveted luxury dive watch known for its timeless design, durability, and precision. It was first introduced in 1953 and has since become an icon in the world of horology. As a practical tool watch and status symbol, this iconic model continues to be a good investment year over year.

The Rolex Datejust is a classic luxury watch known for its elegant design and functionality. It was first introduced in 1945 as the first watch to include both the date and time. Since then, the Datejust has become a symbol of style and sophistication and has had models such as the Datejust II, Datejust 36, and the Rolex Datejust 41 collection . The Datejust is available in a variety of materials, including stainless steel, yellow gold, and rose gold, and is a popular choice for both men and women.

The Rolex Daytona is a highly sought-after luxury chronograph known for its sporty yet sophisticated design. It was first introduced in 1963 and has since become an iconic timepiece favored by collectors and racing enthusiasts. The Daytona features a tachymeter bezel and is known for its accurate timekeeping, making it a favorite among professional drivers and watch collectors.

The Rolex Day-Date is a classic luxury watch known for its elegant design and practicality. It was first introduced in 1956 and has since become a symbol of prestige and status, often referred to as the "President's watch." It was the first watch to display both the day and the date on the dial, and has since become a symbol of luxury and elegance. The Day-Date is available in a variety of materials and finishes, and is often worn by world leaders, celebrities, and business executives.

The Rolex GMT-Master II is a popular luxury watch designed for international travelers and pilots. It was first introduced in 1954 and has since become known for its dual time zone feature and distinctive bezel. The GMT-Master II is available in a variety of materials and color combinations, making it a favorite among travelers and watch enthusiasts alike.

The Rolex Explorer is a rugged and reliable watch that was first introduced in 1953. It was designed for explorers and features a highly legible dial with large hour markers and hands. The Explorer is available in a variety of materials and sizes, and is known for its exceptional durability and accuracy in even the most extreme conditions.

Yacht-Master

The Rolex Yacht-Master is a luxury sports watch designed for yachting and sailing enthusiasts. It was first introduced in 1992 and has since become known for its nautical-inspired design, innovative features, and high-performance materials. The Yacht-Master is available in a variety of materials, including stainless steel, gold, and platinum, making it a favorite among both yachting enthusiasts and watch collectors.

The Rolex Air King is a classic aviation-inspired watch known for its simplicity and functionality. It was first introduced in the 1940s as a tribute to the brave pilots of the British Royal Air Force and has since become a popular choice for those seeking a timeless and reliable timepiece. The Air-King is available in a variety of materials and sizes, making it a versatile and popular choice for everyday wear.

The Rolex Milgauss is a unique luxury watch designed for scientists and engineers working in high electromagnetic fields. It was first introduced in 1956 and has since become known for its distinctive design, anti-magnetic properties, and precision timekeeping. The Milgauss is available in a variety of materials and dial colors, and is known for its exceptional precision and reliability in even the most challenging environments.

The Rolex Oyster Perpetual is a classic and versatile luxury watch known for its durability and precision. It was first introduced in 1926 and has since become a timeless symbol of style and performance. The Oyster Perpetual is available in a variety of sizes and dial colors, making it a versatile and popular choice for both men and women.

The Rolex Sea-Dweller is a high-performance luxury dive watch designed for professional divers. It was first introduced in 1967 and has since become known for its extreme depth rating and innovative features, such as the helium escape valve. The Sea-Dweller is available in a variety of materials and is known for its rugged durability and exceptional performance in extreme environments.

Sky-Dweller

The Rolex Sky-Dweller is a luxurious and sophisticated watch that was first introduced in 2012. It features a dual time zone display and an annual calendar, making it a favorite among frequent travelers and business executives. The Sky-Dweller is available in a variety of materials and dial colors, and is known for its exceptional craftsmanship and attention to detail.

The Rolex Cellini is a collection of elegant and refined watches that was first introduced in the 1960s. It features a classic and timeless design with a focus on simplicity and understated luxury. The Cellini is available in a variety of materials and finishes, making it a favorite among those who appreciate the finer things in life.

Expert Opinions

"I consider Rolex watches to be the best in the luxury watch industry. The brand's commitment to perfection and attention to detail is evident in every watch they produce. Rolex watches are not just timepieces, they are a symbol of achievement, sophistication, and excellence. Each watch represents the culmination of decades of innovation, expertise, and craftsmanship, resulting in a timeless masterpiece that will last for generations."

- Paul Altieri

"When you buy a Rolex, you know it's a piece that celebrates yesterday, today, and tomorrow. Not only do Rolex watches have plenty of history and incredible stories behind them, but you can essentially wear them all the time, and forever. Plus, you’d be proud to pass it on to your kids or grandkids. They really are the whole package."

- Celine Simon

Price Trends

Secondhand Rolex prices tend to increase over time due to their high demand and limited production. Vintage Rolex watches can also command high prices in the collector's market, especially for rare or unique models. The prices of previously owned Rolex watches are influenced by factors such as the model, condition, materials, and availability.  The resale market for used timepieces has increased dramatically over the last several years. 

Popular Rolex Watch Comparisons

Rolex vs omega watches.

Rolex and OMEGA are both highly respected brands in the luxury watch industry, each with their own unique style and features. While Rolex is known for their exceptional durability and reliability, OMEGA is renowned for their precision and innovative technology, making both brands popular choices among collectors and enthusiasts.

Continue reading our article on Rolex vs Omega watches .

Rolex vs Tudor Watches

Rolex and Tudor are both luxury watch brands that share a rich history and exceptional craftsmanship. While Rolex is known for its iconic designs and precision, Tudor offers a more affordable alternative without compromising on quality, making it a popular choice for those seeking the Rolex aesthetic at a lower price point.

Continue reading our article on Rolex vs Tudor watches .

Key Features

Rolex dials are one of the most recognizable features of the brand's watches. Each dial is meticulously crafted with precision and attention to detail, featuring a range of colors and textures that cater to different tastes and styles. Rolex dials are not only aesthetically pleasing but also highly functional, with clear and legible markings that allow for easy reading of the time and other features.

Rolex watch movements are widely regarded as some of the best in the industry, with a reputation for precision, reliability, and longevity. The brand's Perpetual self-winding movement is an iconic feature of Rolex watches, ensuring accurate timekeeping and convenience for the wearer. Rolex also incorporates advanced technology such as Parachrom hairsprings and Chronergy escapements in their movements, further enhancing their performance and durability.

Rolex offers a wide range of watch sizes to cater to different tastes and preferences. Their men's watches typically range from 36mm to 44mm, while women's watches range from 26mm to 39mm. The brand also offers mid-size watches that are suitable for both men and women, ranging from 31mm to 36mm. Additionally, Rolex offers a variety of styles, from sporty to classic, that come in different sizes to fit a wide range of wrist sizes and preferences. Our range includes elegantly designed ladies Rolex for sale, catering to a diverse aesthetic preferences and wrist sizes.

Rolex uses only the highest quality materials in the production of their watches, ensuring that each timepiece is not only beautiful but also durable and long-lasting. The brand is known for its use of precious metals such as 18ct gold, white gold, and platinum, as well as innovative materials such as Cerachrom and Everose gold. The various collections have stainless steel, two-tone models, and gold watches available. Additionally, Rolex selects only the finest gemstones, such as diamonds, to enhance the beauty and value of their watches. Adorn your wrist with our exquisite selection of womens Rolex for sale, crafted from the finest materials to ensure durability and style.

Frequently Asked Questions

Why do rolex cost so much.

Rolex watches are so expensive due to a variety of factors, including the brand's reputation for exceptional quality, craftsmanship, and durability. Additionally, Rolex invests heavily in research and development to ensure that their watches incorporate the latest technology and materials, further adding to their value. The brand's limited production and high demand also contribute to their high prices, as collectors and enthusiasts are willing to pay a premium for these highly coveted timepieces.

Is Rolex A Good Investment?

Trust, honesty, and transparent pricing. The Company offers the largest and finest selection of used, pre-owned, and vintage luxury watches from brands including Rolex, OMEGA, Patek Phillippe, Panerai , and more. It has become the ultimate destination for consumers looking to buy, sell, or trade certified pre-owned timepieces, attaining a BBB A+ rating, 5/5 stars in Ekomi, and has been quoted and featured in many of the world's leading news publications. And unlike competitors, all watches are in stock ready for immediate overnight shipping. Visit our resources page to learn more about the Company and its rich history. All watches are restored using established authorized repair shops using genuine parts.

How Much Does A Real Rolex Cost?

The cost of a genuine Rolex watch can vary significantly depending on factors such as the specific model, materials, age, and market demand. Prices for pre-owned Rolex watches typically range from around $7,000 for entry-level mens models like the Oyster Perpetual, to well over $100,000 for rare or highly complicated pieces such as the Daytona Rainbow or the Sky-Dweller in solid gold.

A Rolex watch can vary widely depending on several factors, including the model, materials used, dial colors, functions, and size of the watch among others. Below we have listed a number of helpful pages that can help you better find the watch you're searching for based on a number of popular Rolex attributes.

• Green face Rolex
• Black Rolex
• Diamond Rolex
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OYSTER PERPETUAL DAY-DATE 36

TIME STAMPED WITH EMOTION

With these versions of the Day-Date 36, Rolex brings an unexpected creative twist to one of its iconic models. By displaying a new emotion each day, the watch brings an element of spontaneity into the wearers’ daily life and allows them to invest the reading of time with their changing mood.

Rolex unveils three new variants of its Oyster Perpetual Day-Date 36, full of joy and energy. Crafted from 18 ct yellow, white or Everose gold, these watches have adopted an original face. Rather than showing the day of the week, the arc-shaped aperture at 12 o’clock displays an inspirational keyword in English – ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, ‘Love’ and ‘Hope’. The window at 3 o’clock reveals daily one of 31 exclusive emojis in place of the date. Entirely created using champlevé enamelling, the dial is striking for the depth and intensity of its gleaming colours and decoration. The motif is inspired by a jigsaw puzzle. Turquoise blue, red, fuchsia, orange, green and yellow pieces fit together on a single-colour background, each representing one of the key moments in life. The hours are marked by 10 baguette-cut sapphires in six different hues set according to the main colour of the dial, which is turquoise blue on the 18 ct yellow gold and 18 ct white gold versions, and orange on the watch in 18 ct Everose gold. The new versions of the Day-Date 36 are equipped with calibre 3255, a movement at the forefront of watchmaking technology, enabling them to display a special keyword each day of the week and an individual emoji each day of the month, as well as the hours, minutes and seconds. Like all Rolex watches, the Oyster Perpetual Day-Date 36 carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.

EXCLUSIVITY ACCORDING TO ROLEX   At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 ct yellow, white or Everose gold, or 950 platinum. Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the ‘presidents’ watch’.

THE OYSTER CASE, SYMBOL OF WATERPROOFNESS A paragon of robustness and elegance, the 36 mm Oyster case of the new versions of the Day-Date 36 is guaranteed waterproof to a depth of 100 metres (330 feet). The middle case of these versions is crafted from a solid block of 18 ct yellow, white or Everose gold. Its case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, which features a Cyclops lens at 3 o’clock, is made of virtually scratchproof sapphire and benefits from an anti-reflective coating. The waterproof Oyster case provides optimal protection for the movement it houses.

PERPETUAL CALIBRE 3255 The new versions of the Day-Date 36 are equipped with calibre 3255, a movement entirely developed and manufactured by Rolex that was released in 2015 and fitted on this model in 2019. A distillation of technology, this self-winding mechanical movement delivers outstanding performance in terms of precision, power reserve, convenience and reliability. Calibre 3255 incorporates the patented Chronergy escapement, which combines high energy efficiency with great dependability. Made of nickel-phosphorus, this escapement is resistant to strong magnetic fields. The movement is fitted with a blue Parachrom hairspring, manufactured by Rolex in a paramagnetic alloy. The hairspring offers great stability in the face of temperature variations as well as high resistance to shocks. It is equipped with a Rolex overcoil, ensuring the calibre’s regularity in any position. The oscillator is mounted on the Rolex-designed, patented high-performance Paraflex shock absorbers, increasing the movement’s shock resistance. The oscillating weight is now fitted with an optimized ball bearing. Calibre 3255 is equipped with a self-winding system via a Perpetual rotor. Thanks to its barrel architecture and the escapement’s superior efficiency, the power reserve of calibre 3255 extends to approximately 70 hours.

PRESIDENT BRACELET The new variants of the Day-Date 36 are fitted on a President bracelet in 18 ct yellow or white gold for those with a turquoise blue puzzle-motif dial, or in 18 ct Everose gold for the orange puzzle-motif dial. Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, this three-piece link bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust. The President bracelet is equipped with an elegant concealed folding Crownclasp and includes patented ceramic inserts – designed by Rolex – inside the links to enhance its flexibility on the wrist and its longevity.

SUPERLATIVE CHRONOMETER CERTIFICATION Like all Rolex watches, the Oyster Perpetual Day-Date 36 is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). The in-house certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2 /+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by COSC for official certification of the movement alone. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

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OYSTER PERPETUAL COSMOGRAPH DAYTONA

The emblematic style and technical performance of the Cosmograph Daytona have cemented its iconic status well beyond the motor racing circuits. To mark the 60th anniversary of the watch, Rolex ensures the legend lives on by revisiting the entire range.

PERPETUAL 1908

Elegant, classic and decidedly contemporary, the 1908 immortalizes Rolex’s age-long daring spirit. Its conception is the result of the brand’s comprehensive in-house expertise and unwavering commitment to excellence.

OYSTER PERPETUAL YACHT-MASTER 42

Light and robust, the new Yacht-Master 42, in RLX titanium, is the ally of those who revel in freedom. Especially suited to the demands and pressures of competitive sailing, it delivers exceptional performance.

OYSTER PERPETUAL SKY-DWELLER

With its two time zones and annual Saros calendar, the Sky-Dweller is an elegant and trusted companion for world travellers. The range has been updated with numerous enhancements illustrating the role that excellence plays even in the tiniest details.

OYSTER PERPETUAL GMT-MASTER II

The GMT-Master II is available this year in two new versions – yellow Rolesor and 18 ct yellow gold – with a Cerachrom bezel insert in grey and black ceramic, an entirely new colour combination.

OYSTER PERPETUAL EXPLORER 40

The Explorer range is expanded with the arrival of a new 40 mm model. Offering enhanced legibility, this timepiece carries all the qualities that have made the Explorer – one of the brand’s first Professional watches – a reference throughout the decades. Simple, robust and corrosion resistant, the new Explorer 40 is crafted from Oystersteel, a Rolex proprietary alloy.

OYSTER PERPETUAL

Alive with colour, vitality and positivity, the new dials of the Oyster Perpetual in 31 mm, 36 mm and 41 mm are dotted with many-coloured bubbles that joyfully reunite the five hues introduced to the range in 2020.

The new Day-Date 36 welcomes dials made of decorative stone in shimmering tones that evoke the atmosphere of the Mediterranean coast. 

Cosmograph Daytona

An icon eternally revisited.

Rolex presents two new versions of the Oyster Perpetual Cosmograph Daytona whose dials contrast white and black natural mother-of-pearl and a bezel set with brilliant-cut diamonds. These reinterpretations achieve the perfect balance of precision and preciousness. A subtle interplay of hues reflects wide-ranging expertise, from gem-setting to the art of dial making. The watches write another chapter in the legendary story of a model known for a wealth of variations, summoning the potential in each of us for perpetual reinvention.

Dials in natural mother‑of‑pearl

Strength of contrast

Made from 18 kt white gold, these timepieces display two colours of natural mother-of-pearl on the dial. The dial is white with black counters on the first watch; a colour combination that is reversed on the second. The strength of the contrast, the intensity of the colours and the depth of the reflections are the result of a particularly stringent material selection process. The mother-of-pearl discs are also positioned to further enhance the contrast between them.

Gem-set bezel

Precious and prestigious

Over the course of its history, the Cosmograph Daytona has appeared in various gem-set versions on which the emblematic tachymetric scale is replaced with diamonds or coloured precious stones. This bold aesthetic returns on the new watches, which incorporate a bezel adorned with 36 brilliant-cut diamonds whose multiple facets create exceptional sparkle.

Matching bracelets

Harmonious combinations

Calibre 4131

At the forefront of watchmaking technology

Oyster, 40 mm, white gold and diamonds

With its latest creations, Rolex brings a fresh new look to some of its most iconic models.