Ouai and Byredo Collaborate on Mojave Ghost-Scented Dry Shampoo
By Leah Prinzivalli
There are many reasons to buy a dry shampoo . Oily hair, limited time, and spaced-out wash days are the most common, but for fans of hairstylist Jen Atkin 's Ouai Super Dry Shampoo , there's a new one: fragrance.
In a brilliant move of millennial-favorite brand synergy, Ouai and Byredo have partnered up for a limited-edition version of Atkin's dry shampoo. The collaboration features the dry shampoo formula that's been a Ouai staple since the brand launched in 2016, formulated with Byredo's Mojave Ghost scent. If it sounds like a mash-up of two of your favorite things, then you have something in common with Atkin, who chased down Byredo to make it happen.
Fragrance has always been a major part of Ouai's DNA — after all, this is a hair brand that has its own perfume range and scented dog shampoo . "When we were formulating and figuring out our scents back in 2015, I didn't want it to smell like typical hair products, with that cough syrupy, bubble gum, or Grandma smell. I wanted a cool perfume that I wanted to wear," Atkin tells me over Zoom.
Cut to five years later, and she has a fragrance-forward hair-care empire on her hands, so it only makes sense that Ouai would partner with Byredo and its woody, clean Mojave Ghost, a scent that's at least one Allure editor's "all-time favorite fragrance ."
Atkin shows off the goods.
Like so many modern love stories, this collaboration started in the DMs. "I DMed Ben [Gorham, Byredo founder] and said 'We're in lockdown. Everyone is bonding with dry shampoo more than ever. I would die to have Mojave Ghost.'" Once the formula was in place, designers worked on an elegant packaging that combines the simplistic, modern designs of both brands.
Mojave Ghost's official notes are musk, sandalwood, magnolia, and cedar, but I like to describe it as the scent of walking into an ultra-chic Palm Springs pool party in a white linen dress that you know you won't spill on. It's clean and earthy.
Meanwhile, Super Dry Shampoo is a volumizing dry shampoo, formulated with rice starch to absorb oil and volcanic minerals to draw out impurities from the hair and scalp. It's the exact type of finisher you'd put on if you were headed to a Palm Springs party — or, more appropriate for our current moment, somewhere equally exciting, like from the bedroom to the living room.
The partnership is also the perfect way to make Mojave Ghost your signature scent without the typical Byredo price tag. The dry shampoo only costs $24, where a 50-milliliter perfume bottle of Mojave Ghost will run you $180. (Even Byredo's own Hair Parfum costs $75, and it doesn't have the double benefit of reviving your second-day hair.)
Which brings us to the final reason to pick up a Super Dry x Byredo: Chances are, since the pandemic began, your shower routine has changed. As second-day hair slowly morphs into sixth-day hair, a pick-me-up in the form of deliciously scented dry shampoo is what you, your hair, and anyone close enough to sniff it deserve.
"I joke that this is the only good thing to happen in 2020," says Atkin. At the very least, it may be your one chance to travel to the desert — with good hair — this summer.
Ouai Super Dry Shampoo x Byredo is $24 and available now on sephora.com and theouai.com . All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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This Is the Best-Smelling Dry Shampoo
Most dry shampoos smell … fine. They don’t smell bad, but they also don’t smell particularly special or interesting. They’re too busy doing their job: covering up the icky odor of unwashed hair. But Ouai’s new dry shampoo smells exactly like an $180 bottle of perfume — specifically Byredo’s Mojave Ghost.
Ouai’s newest limited-edition dry shampoo came about when founder Jen Atkin slid into Byredo’s Ben Gorham’ s Instagram DMs. The result is quite possibly the best-smelling dry shampoo ever made. Unlike the baby-powder or chemical-fruity scents of most dry shampoos, this smells like a Joshua Tree sunset overlooking an infinity pool. It also smells like the aroma that I used to notice everywhere right before the pandemic — at coffee shops in SoHo, the pool at Dumbo House, and in hugs with makeup artists and hair stylists. (It seemed to be replacing Santal 33 .)
Compared to my heavy-duty dry shampoos, I do need a few more extra sprays of this dry shampoo/hair perfume combination to completely soak up the grease at my roots, but I don’t mind because of the excellent smell. Just don’t forget to brush it through your hair after spraying, or it’ll make your hair George Washington white.
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Ouai & Byredo Just Launched a Dry Shampoo Collab and My Hair Has Never Smelled So Chic
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Founded by celebrity hairstylist and entrepreneur Jen Akin in 2015, OUAI has become known for offering luxe “haircare you can relate to,” with an expansive range of fuss-free products that still feel luxe and cool, and today, the brand got even cooler . Now, OUAI’s best-selling dry shampoo formula is available with a new scent courtesy of cult-favorite fragrance brand, Byredo . Live and shoppable now on Sephora and TheOUAI.com , the limited-edition OUAI SUPER DRY SHAMPOO x BYREDO spray is scented with the brand’s iconic Mojave Ghost fragrance—and trust me, it smells just like the real thing, but costs a fraction of the price. “Ben [ Ben Gorham, founder of Byredo] and I wanted to join forces in some way. We saw a lot of synergy between the two brands and our aesthetic approach,” Atkin tells StyleCaster.
Powered by natural detoxifying and volumizing ingredients like volcanic minerals and rice starch, the brand’s original (and super beloved) oil-absorbing dry shampoo was a no-brainer when it came to choosing the right product to collaborate on for both Atkin and Gorham. “It made sense to create a hybrid of the two products that seem to be such a cult favorite for both OUAI and Byredo. [You] get the benefit of a dry shampoo while smelling like this chic, expensive perfume was obviously such a win,” Atkin says. Um, agreed.
View this post on Instagram A post shared by Founder/CCO/Hairstylist (@jenatkinhair)
And yes, while the O.G. formula definitely revives musty, day-three hair smelling fresh and lightly-fragranced after a few spritzes, but this haircare-perfume hybrid leaves your locks smelling like straight-up luxury. As a longtime Byredo lover, Atkin decided to go with her own signature scent for the collab, Mojave Ghost. “It’s been in my fragrance collection for years—it truly is the dreamiest scent.” For those who haven’t had the pleasure of getting a whiff of the woody fragrance, it features base notes of Cedarwood, Crisp Amber, and Chantilly Musk, culminating in a complex, yet universally-palatable composition.
Of course, the OUAI x Byredo dry shampoo is also formulated with the original’s revolutionary oil-absorbing and texturizing properties, so it’s definitely *not* just a hair perfume. I mean, it even protects your hair and scalp from free radical damage. “The volcanic minerals help to naturally cleanse the hair and detox it starting at the root, so your hair does actually feel cleaner, it’s not just a bandaid, [while] the Rhodiola Rosea extract helps to fight free radicals which help hair appear stronger and healthier.” Talk about a multifunctional beauty product.
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OUAI SUPER DRY SHAMPOO x BYREDO
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OUAI & BYREDO Teamed Up For A Very Chic (& Limited-Edition) Collab
Dry shampoo has been a saving grace lately. With excuses to leave the house still few and far between, occasions to attempt anything more complex that an air-dry or shampoo spritz have slimmed down, too. In that way, the new OUAI x BYREDO Super Dry Shampoo Mojave Ghost collaboration — which dropped on Sephora.com and TheOUAI.com on Aug. 4 — is very timely. But on the other hand, there's really never a bad time to smell like a BYREDO perfume; since the $24 haircare product takes OUAI's classic Super Dry Shampoo and finishes it off with BYREDO's cult-favorite (and hair-safe) Mojave Ghost scent.
"I’ve known [BYREDO's founder Ben Gorham] for years, and have always used BYREDO products religiously. From the candles to the fragrances and beyond, I’m basically a walking advertisement for the brand," celebrity hairstylist and OUAI founder Jen Atkin tells The Zoe Report via email. "We have always played around with the idea of collaborating in some way, and this just felt like the perfect time. Marrying two iconic products from each of the brands, creating a hybrid that made sense — it felt like the exact right approach for a limited-edition collab."
Settling on Mojave Ghost as the BYREDO scent made sense to Atkin, as well, who says it's been a "top contender" in her own collection for quite some time. "We went back and forth on a few different options but at the end of the day, I kept coming back to Mojave Ghost. I’m naturally very drawn to it and always have been," she explains. "The scent itself is extremely soulful and dense without being overpowering or overwhelming. It’s really sexy too, but not overly feminine, not overly masculine. We wanted a versatile enough fragrance that you wouldn’t get sick of smelling every time you whipped your hair around and caught a whiff of yourself."
Which is something that will happen if you spring for the limited-edition dry shampoo. OUAI sent me a sample before the launch, and I've spritzed it on my hair a number of times — both to minimize oil and as a noticeable fragrance before heading out the door. Like OUAI's regular Super Dry Shampoo , the fragrance version adds a nice thickening boost at the root, with the leftover white cast disappearing with a little zhuzhing.
Best of all, it's an accessible way to decide if the Mojave Ghost fragrance is your new favorite perfume before you invest in a bottle (since as any BYREDO fan can tell you, they are in fact investments). Below, the new Super Dry Shampoo Mojave Ghost from the limited-edition OUAI x BYREDO collab.
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Summary of customer ratings & reviews.
Skin Tone:: Fair
This is honestly the worst mascara I have ever used. It's so dry and takes forever to build any kind of drama on my lashes. It's also really clumpy so creates a spidery finish. I also found the packaging really cheap too - the lid broke after a few uses.
Did bought the Bybero Space Black mascara some time ago and I have been using it since. I had high hopes for this mascara but unfortunately it is nothing special. You can find better and cheaper ones even at the drugstore. It did not give any volume or length to my lashes. I don't recommend it.
Location: South Africa
Best Use: Curling
Skin Tone:: Medium
This mascara is so.. underwhelming. Like.. meh. You can definitely get better. It's so dry too and there's only so much the eye drop hack can do when a formula is this dry. Unfortunately for the high end brand and price you can get better with drugstore and score. I guess it's up to the individual to decide if this suits them.
Age: Under 30
Recommends this product: Yes
excellent mascara, which stains the eyelashes well, gives a beautiful black color and opens the eyes. It really lasts all day and doesn't flake off. I tried it on the client day and bought it with pleasure. its only disadvantage is that it does not need to be kept open for more than 6 months
I didn't find that I could build coverage at all because the product is so so dry. As soon as I'd done one swipe on the lashes there was no chance of doing another or it would have been clump city. I had to spend a good amount of time with a lash separator as well, which I might expect from a cheapo drugstore product but not from a premium brand. Not sure if the batch was "off" but it's definitely not the sort of luxurious premium beauty buy I would think at this price.
My review of Mascara Space Black
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Moscow’s urban legends: Ghosts, mutant rats under the Metro
Construction of Fonvizinskaya metro station on the Lyublinsko-Dmitriyevskaya Line in Moscow
Among the world's most famous urban legends is about alligators allegedly living in New York City's sewer system. The Russians do not lag behind the Americans in terms of the popular imagination. Some see giant rats in the metro, while others talk about ghosts and the "mutagenic radiation" of the Ostankino television tower.
The mysteries of the metro
When it comes to rumours about the Moscow subway , truth is closely intertwined with fiction. Even officials do not deny that there are classified military and government lines under the capital – the so-called "Metro-2.”
Enthusiasts have, however, been unsuccessfully trying to find more accurate information for years. Is there one line there or an entire system? Or is there an underground city for 15,000 people? Typical for an urban legend, there are a thousand versions of this story. They are united by an aura of secrecy and danger.
"It was really scary to hear the sound of tarpaulin boots near the alleged entrance to Metro-2," said Konstantin, one of Moscow’s community of “diggers,” or enthusiasts who explore subterranean bunkers, wells, tunnels and other facilities. "Is it still guarded by the KGB men, or something?"
Another Moscow resident claims her digger friend was allegedly shot at by special services while searching for Metro-2. The difficult-to-verify stories by the diggers about their adventures at the closed facility add to people's curiosity.
"My grandmother told me about Metro-2 in my childhood, and then about mutant rats," recalls Moscow resident Valeria. In the 1990s, tabloids publicized stories about giant rats living in the tunnels.
So could Splinter from " Teenage Mutant Ninja Turtles " find company in the Moscow catacombs? "It's all science: Radiation from rocks must cause mutations in rats," says Pavel, also from Moscow. "But they live in technical rooms, so you can't see them."
On the surface
Not only are the underground bunkers of the Soviet elite shrouded in legend, but also fairly earthly structures, such as the home of Lavrenty Beria, the USSR People's Commissar for State Security and Stalin's right-hand man.
During interrogation in 1953, Beria confessed to abducting and raping dozens of women, but the authenticity of these papers is still being debated (Beria was removed by Khrushchev in a power struggle, and the documents could have been falsified after the execution of this dangerous rival).
But the image of the sadistic Beria was firmly imprinted on the popular mind, and his house in Moscow is surrounded by dark rumours. Allegedly, an invisible car rolls on Malaya Nikitskaya Ulitsa at midnight, with its old motor rumbling. Footsteps are heard, and Beria's ghost comes to his house for violent pleasures: curious pedestrians will soon even hear a woman crying from behind the walls.
Skeptics will say that the crying comes from late-working employees of the Tunisian embassy (the commissar's house is now occupied by a diplomatic mission), but this version is much more boring, even though probably the truth.
Napoleonic soldiers and a 500-year-old witch
It is not only the city centre where legends abound.
Many people believe that hundreds of soldiers from Napoleon’s army were buried in the hills of Peredelkino, a holiday village in the outskirts of Moscow, in 1812. Paranormal enthusiasts imbue the mounds with mystical qualities, believing that electronics go haywire and travellers disappear there.
In reality, however, it is likely that there are no mass graves there.
"After the difficult war with Napoleon, peasants saw its echoes everywhere, so this is an old myth," researchers of the Museum of Moscow told RIR. "In the 19th century, archaeologists excavated Slavic mounds from the 10 th and 11 th centuries. But the inhabitants of the surrounding villages still considered them to be the graves of French soldiers."
The Ostankino neighbourhood, where Europe's highest TV tower is located, is also mythologized. It is allegedly haunted by the ghost of an old woman, who was murdered in the 16 th century. Now she walks around and predicts disasters.
The 500-year-old witch is believed to have predicted the high-profile murder of well-known TV journalist Vlad Listyev and a fire at Ostankino in 2000. Sometimes these stories are complemented by vivid details – for example, the furniture in Listyev's office was allegedly gnawed after his death by animals, mutated by the tower's radiation.
Then there are less bloody rumours: for example, one about a bulldozer embedded by builders in the TV centre's building by mistake. Yana Sidorova, the author of a study about the legends of Ostankino, says the TV centre's staff do not really believe in these sorts of stories, but are quite happy to spread them.
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