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Why the Rolex Yacht-Master 42 Is the Perfect Poster Boy for a New Age

The watch industry is always changing, always evolving, always reacting to the conditions of the world. But some things seem eternal. Through good times and bad, one brand has, since its foundation in 1905, seemed immune to weakness. A history of constant innovation and textbook PR has resulted in a Rolex watch becoming one of the most desirable products in the world, and the brand name that is easily one of the most recognizable.

To establish the kind of reputation Rolex has, you have to do things differently. You also have to be ahead of the curve. Rolex has done that with aplomb in the past, and by carefully controlling the supply of steel watches, while moving the brand forward in a slightly different direction through the release of some headline-grabbing pieces at this year’s Baselworld (including the new Rolex Yacht-Master 42), Rolex is continuing to map its own destiny.

It didn’t begin with the renaissance of Tudor, but that event in 2007 now looks in retrospect to be the beginning of a transformation that elevated Rolex from a brand to some kind of looming deity. Simply put, Tudor is the new Rolex, and Rolex is a new thing entirely. When I speak to brand managers the world over (many of whom are trembling and sleep-deprived as the struggle to conceive strategies to lever attention away from the Crown) they all say the same thing in one way or another.

Rolex is no longer a brand; Rolex is a phenomenon. Trying to go toe-to-toe with Rolex is like boxing with your reflection, or shooting at smoke. It’s a fight you can’t win. It isn’t about the fact your opponent is stronger than you, it’s about the fact that your opponent is fighting on a different plane of existence entirely.

For three years I managed the sales accounts of a well-known German brand across 17 countries. Despite the vastly differing cultures, tastes, and consumer motivations, the presence and adulation of Rolex were ever-present. The power of the Crown is never more felt than when trying to negotiate space in a retail environment for the product of another brand.

For example, I once asked a retailer if I could commandeer thirty centimeters of unused counter space in his store. His face screwed up instantly as if suddenly overtaken by a crippling bout of indigestion. “Well,” he said through gritted teeth, “I’ll have to check with Rolex.”

Duly, he made the call. The answer came back as predicted.

“No,” he said, unable to make eye-contact with me. “Rolex wants that space now.”

I had offered him a full collection of watches with an extended payment terms so he could get the models into his store and test the water before making a significant financial investment. In contrast, Rolex had offered him one GMT Master II “Batman” (on the professional bracelet, not the Jubilee). The choice, for him, was simple. The “Batman” was already sold. It was money in the bank. And his relationship with Rolex – the lifeblood of his livelihood – was intact.

Trying to build a brand next to Rolex is like growing a tree in the shadow of a mountain. It’s not impossible, but there isn’t much light left to go around.

That kind of power is hard to contend with. Rolex has cultivated it over generations. One way in which they’ve managed this is to have been a tireless inventor. The brand’s watches have always been innovative and eminently practical. With every stone turned over in search of incremental gains, Rolex even changed the type of steel it uses in the production of its watches because it could.

Rolex uses 904L, while most of the industry uses 316L stainless steel. Most notable is 904L’s higher molybdenum content, which reduces the chance that the steel will pit or corrode. Although this kind of benefit is the sort of thing you might imagine other brands trying to cash in on, it isn’t that simple. 904L stainless steel is notoriously difficult to work with. Not only do you need special tools to cut it, you also need to be patient as it has an annoying tendency to overheat while being machined. This means manufacturers using 904L must be patient to avoid it blowing up (almost literally) in their faces.

Despite its foibles, Rolex’s first use of 904L steel was in a 1988 Sea-Dweller, and its collection-wide adoption of it in 2003 has been one of the brand’s calling cards. It makes perfect sense for a rugged sports watch brand that is hell-bent on improving the performance of its products. But the thing is, Rolex is changing. Rolex, for all its insistence that it is still a brand built around endeavor and adventure, is transitioning into something else, and its special steel (Oystersteel as they’ve started calling it since 2018) is no longer as central to the brand’s image as it once was.

Around the time of the Tudor rebrand (2007), you could still buy a Rolex no-date Submariner for around four and a half grand. Today the price is double that. Even adjusting for inflation won’t make you feel much better about not loading up on Submariners when you had the chance to get them for a relative song.

But crazier than the current retail prices is the current availability. In 2007, you could walk into a store and buy a green dial, green bezel Rolex Submariner “Hulk” out of the cabinet. If you had the money, you could get the watch. Waiting lists, enforced scarcity, and secondary market prices double the ticket just didn’t exist like they do today. Now, finding a retailer that has a professional model in stock is harder than finding a hen with teeth.

Tudor, meanwhile, has remained very fairly priced. With all the benefits of Rolex’s know-how and freedom to reinvent the brand, Tudor has carved its own niche with its own audience. It is, almost without a doubt, the Rolex of its generation.

Its savvy marketing campaign, excellent build quality, and never-overstated connection to the industry’s Big Brother has made it a hit with the customers discovering the industry for the first time. The Pelagos and Black Bay watches of today will likely be future classics in the way the Submariners and the Datejusts of old are today.

But since Rolex became an industry super-power, removed from the regular concerns of watch companies, it needed a new champion, a poster boy for a new age, a darling that is at once everything Rolex was and everything it is going to be…

The Rolex Yacht-Master 42

The stage could not have been more perfectly set for the release of the Rolex Yacht-Master 42 ref. 226659 at this year’s Baselworld. With its white gold case, simple black dial, matte black Cerachrom bezel, and black Oysterflex rubber strap, it is the epitome of stealth luxury. It also happens to be just about the most hypnotic black/black diver on a rubber band that anyone could imagine.

Why is the Yacht-Master 42 so perfect for this new age? Well, its a barrel load of contradictions packed into a 42mm case. But those contradictions are what make Rolex the brand it is these days. They are what makes it so hard to copy what the brand does. Because, on paper, it just doesn’t add up.

For all intents and purposes, the Yacht-Master 42 is a sports watch. And yet it’s not. Not really – its white gold case puts paid to that idea before the conversation even begins. It is instead, perhaps the most luxurious, desirable, deliciously devil-may-care thing the brand has ever produced.

Within the 18k white gold case of the Yacht-Master 42 is the Rolex Caliber 3235. The recipient of 14 patents, it includes the new Chronergy escapement, which is highly efficient and dependable. It contains all the hallmarks of a Rolex Perpetual movement suited to an active lifestyle, such as the Blue Parachrom hairspring (highly resistant to magnetic fields and temperature interference) and the Paraflex shock absorption system.

When you think of crazily luxurious watches made by Rolex, you’d be forgiven for thinking of a diamond-encrusted case, or even a rainbow bezel. But this trumps them all. The Yacht-Master 42 is the kind of luxury that only people in the know understand. For your investment, you don’t get anything that will scream your wealth across a room. Instead, you get something that is deliberately pared back. Something that is designed to catch the corner of an onlooker’s eye, but not their full attention. The Yacht-Master 42 is a watch that demands awareness to be appreciated. This is something for the wearer themselves to enjoy. Something deeply personal. Something deeply Rolex.

There are many stories as to where the five-pronged logo of Rolex comes from, and even more about what it represents. But if we take it for what it simply appears to be, it could not be more fitting. This brand is king. It may not have the finest movement finishing, the most mind-boggling complications, or price tags on a level with mansions or private jets, but Rolex has a heritage, a character, and a reputation that cannot be usurped. With this new direction with the Yacht-Master 42 carving out an evermore inaccessible niche, the brand next to whom any other would be happy to sit continues to stride further and further away from the pack.

About Rob Nudds

Rob Nudds is a WOSTEP-trained watchmaker, who graduated from the British School of Watchmaking. After working at the bench with brands such as Omega, Longines, Blancpain, and Bremont, he began working for NOMOS Glashütte, managing a retail network covering 17 countries, most notably the UK and USA.

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Rolex Yacht-Master 42 Ultimate Guide

Rolex has always stood out as a symbol of unmatched craftsmanship and timeless elegance. Introduced in 1992, the Rolex Yacht-Master is no exception to this legacy. It epitomizes the brand’s ability to seamlessly blend luxury with utility. The timepiece, originally conceived to be the mariner’s companion, has since then sailed its way into the collections of both professional sailors and horological enthusiasts alike. Its conception was a tribute to the maritime world, marrying aesthetics and function in a manner only Rolex could achieve. Over the years, the Yacht-Master has seen numerous evolutions in design and size, reinforcing its status as one of Rolex’s most versatile collections.

From the dainty 29mm to the more robust 40mm, there was always a Yacht-Master to fit every wrist and taste. And then, at Baselworld 2019, Rolex made waves in the horological world by unveiling the most majestic of them all – the Rolex Yacht-Master 42 . This new addition signaled Rolex’s intent to push boundaries while staying true to the collection’s seafaring roots.

<> Rolex Yacht-Master 42 History

When Rolex first unveiled the Yacht-Master back in 1992, it wasn’t just a new timepiece. It was a statement—a nod to the maritime world, embodying a perfect blend of aesthetics and function. This luxury sports watch, with its distinguishing features and design, was tailored to echo the spirit of the sea, making it an instant favorite among yachting enthusiasts and the crème de la crème of the maritime community.

View this post on Instagram A post shared by ROLEX (@rolex)

Over the years, as the watch landscape ebbed and flowed with trends and technological advancements, the Yacht-Master effortlessly sailed through, adapting and evolving. The collection, which began with a singular vision, expanded its horizons to include various case sizes, ensuring there was a Yacht-Master for every wrist. These adaptations were not merely cosmetic; they were a reflection of Rolex’s commitment to cater to diverse preferences while maintaining the core essence of the Yacht-Master line.

2019 became a landmark year for the collection. At Baselworld, the world bore witness to the grandeur of the Yacht-Master 42, the largest in its series. Launched in 18k white gold, it resonated with luxury, precision, and a renewed sense of purpose. This was not just an extension of the Yacht-Master line; it was a reinvention, showcasing Rolex’s prowess in pushing boundaries while staying rooted in tradition.

Yet, Rolex’s voyage with the Yacht-Master 42 didn’t stop at its monumental launch. The subsequent years saw a burst of creativity and innovation from the brand. In 2022, they presented two spectacular variations: a radiant yellow gold edition and a unique white gold version adorned with a Falcon’s eye dial. And as if to prove that they were still at the pinnacle of horological innovation, 2023 marked the arrival of the RLX titanium edition, once again solidifying the Yacht-Master’s iconic status in the watchmaking realm.

Rolex Yacht-Master 42 Timeline:

2019 – the Rolex Yacht-Master 42mm is introduced at Baselworld. It marked the arrival of a new size for the collection, as well as the first time it comes in a solid white gold case

2022 – two new variations of the Rolex Yacht-Master 42 is introduced: the 18k yellow gold edition and a white gold edition with a Falcon’s eye dial

2023 – a new edition is introduced, this time in RLX titanium. This becomes the second watch commercially produced by Rolex in the said material.

<> Rolex Yacht-Master 42 Key Features

Delving deeper into the anatomy of the Yacht-Master 42 reveals the meticulous craftsmanship and unparalleled innovation Rolex is renowned for:

Case Variations

Rolex Yacht-Master 42 models (as of 2023):

Ref 226659 – 18k white gold with Oysterflex Strap

Ref 226658 – 18k yellow gold with Oysterflex Strap

Ref 226559 – 18k white gold with Falcon’s Eye dial and Oysterflex Strap

Ref 226627 – RLX titanium

Crown – Triplock case

Water resistance – 100 meters / 330 feet

The iconic 42mm case of the Rolex Yacht-Master 42 represents an intersection of tradition and innovation, each variant bringing with it a unique story and a distinct identity.

Introduced in 2019, the 18k White Gold ref 226659 was a trailblazing model that set the tone for the Yacht-Master 42’s subsequent evolutions. The decision to cast this magnificent watch in white gold wasn’t just about aesthetics, but also about creating a lasting legacy. White gold, known for its muted elegance and timeless appeal, turned this inaugural model into an immediate classic, suitable for both the adventurous mariner and the discerning horologist.

The subsequent year witnessed another milestone with the release of the 18k Yellow Gold ref 226658. Yellow gold has always been associated with opulence, and with this release, Rolex infused the Yacht-Master 42 with a touch of regal luxury. The gleaming hue of yellow gold underlines the watch’s stature, making it a centerpiece in any collection and a conversation starter in any gathering.

Yet, Rolex’s penchant for marrying beauty with uniqueness found its pinnacle in the 18k White Gold ref 226559 Falcon released in 2022. The Falcon’s eye dial, reminiscent of the majestic bird’s keen gaze, features an organic texture with blue-green gradients, adding a layer of depth and intrigue to the watch. This model isn’t just a timepiece; it’s an artwork, reflecting Rolex’s commitment to pushing the envelope in watch design.

And then there was the RLX Titanium edition of 2023. Titanium, known for its unmatched strength-to-weight ratio, signaled a new direction for the Yacht-Master 42. RLX titanium is a grade 5 titanium material especially selected by Rolex. With its high mechanical strength and corrosion resistance, it was used in the inaugural titanium watch of Rolex – the Deepsea Challenge. By embracing this material, Rolex not only made a statement about the watch’s resilience but also its modernity.

Together, these variations of the 42mm case symbolize Rolex’s journey with the Yacht-Master 42 — a journey of exploration, innovation, and timeless elegance. <> <>

Black Matte Cerachrom Bezel

At the forefront of Rolex’s Yacht-Master 42 design lies the Black Matte Cerachrom Bezel, a testament to the brand’s commitment to both beauty and brawn. While at first glance, it might seem like a mere aesthetic feature, its true genius lies beneath. Crafted from Rolex’s proprietary Cerachrom ceramic material, this bezel boasts resistance to scratches and fading, ensuring it remains untarnished by the tests of time and nature. This resilience makes it particularly suitable for those navigating the challenging marine environment, where watches are frequently subjected to abrasive elements.

Yet, its robust nature doesn’t deter from its elegance. The bezel features raised and polished markers that contrast brilliantly against the matte background. These markers are not just about style; they are practical design elements that ensure clarity. Whether you’re steering through a storm or basking in bright sunlight, the Yacht-Master 42’s bezel promises readability, an essential trait for professional yachtsmen and enthusiasts alike. <> <>

Matte Black and Falcon’s Eye Dial

Crystal – Flat sapphire with Cyclops lens

Luminescence – Chromalight

Functions – Time with running seconds, instantaneous date

Diving deeper into the face of the Yacht-Master 42 reveals its classic black dial, a canvas on which Rolex’s craftsmanship shines brightly. This choice of color not only provides a sleek and timeless backdrop but also enhances the legibility of the timepiece. At sea, where lighting conditions can change rapidly, clarity becomes paramount.

But Rolex takes it a step further. Nestled within this dark expanse are Chromalight hour markers, a luminescent material known for its long-lasting glow. These markers are enveloped in exquisite gold surrounds, adding a touch of opulence to the dial. The combination ensures that regardless of the environment—be it the darkness of a moonless night or the blinding glare of midday sun—the Yacht-Master 42’s dial remains impeccably visible. This blend of aesthetics and functionality captures Rolex’s philosophy perfectly: crafting timepieces that look stunning and perform flawlessly. <> <>

Oysterflex Bracelet (on gold models)

Clasp – Oysterlock safety clasp in gold, with Glidelock extension system

Rolex’s innovative Oysterflex bracelet is a testament to the brand’s commitment to harmonizing robustness with comfort. It may appear like a simple rubber strap at a cursory glance, but delve deeper and you’ll discover a meticulously engineered marvel. At its core lies a titanium nickel alloy blade that gives it stability, overmoulded with high-performance black Elastomer, a flexible material that conforms around the wrist.

What truly sets the Oysterflex bracelet apart is its patented cushion system on the underside. These cushions not only act as a buffer between the wrist and the watch, ensuring optimal comfort, but they also facilitate air circulation, mitigating sweat and potential wear. This sophisticated design ensures the watch sits ergonomically on the wrist, providing wearers with the luxury of both a sporty appearance and a supple embrace.

Coupled with the gold Oysterlock clasp, the Oysterflex bracelet is more than just a strap. It embodies the Yacht-Master 42’s nautical spirit — strong, reliable, and yet exceedingly elegant. Whether you’re at a formal event or navigating the high seas, the Oysterflex guarantees both a secure fit and a statement of sophistication. <> <>

Titanium Bracelet (on RLX Titanium model)

Clasp – Oysterlock safety clasp in titanium, with Easylink extension

With the RLX Titanium edition of the Yacht-Master 42, Rolex embarked on a new journey, one that explored the unparalleled properties of titanium. This metal, renowned in various industries for its impressive strength-to-weight ratio, presented Rolex with an opportunity to craft a bracelet that was both robust and surprisingly light on the wrist.

Titanium’s inherent qualities extend beyond just its strength and lightness. As a hypoallergenic metal, it ensures minimal reactivity with the skin, making the bracelet particularly well-suited for those with sensitive skin or for wearers who are frequently in aquatic or challenging environments. The subtle matte finish of the titanium bracelet further complements the Yacht-Master 42’s aesthetics, offering a modern, industrial appeal while maintaining the watch’s luxury quotient. <> <>

Rolex Caliber 3235 Movement

Power Reserve –  70 hours

Precision – -2 / +2 seconds per day, after casing

Beneath the exterior elegance of the Yacht-Master 42 lies an intricate world of horological mastery: the Caliber 3235 movement. This movement, representing the zenith of Rolex’s watchmaking expertise, stands as an embodiment of precision, power, and reliability.

The Caliber 3235 is equipped with a Chronergy escapement, a significant innovation developed and patented by Rolex. Made of nickel-phosphorus, this escapement offers not only heightened efficiency but also resistance to magnetic interference. This ensures that the Yacht-Master 42 consistently delivers precise timekeeping, even in environments with potential magnetic disturbances.

Adding to its impressive credentials is the movement’s high-capacity mainspring barrel, providing a power reserve of approximately 70 hours. This means wearers can rest easy, knowing their timepiece will continue its precise ticking even when left unworn for an extended period. Furthermore, the inclusion of Rolex’s patented blue Parachrom hairspring reinforces the movement’s resilience, offering up to ten times more precision in case of shocks compared to traditional hairsprings.

At its core, the Caliber 3235 movement is a testament to Rolex’s relentless pursuit of perfection. It boasts a Superlative Chronometer certification, underscoring its impeccable precision. The design and layout of this movement also ensure ease of servicing, emphasizing longevity and sustained performance over the years. This masterpiece of engineering encapsulates the brand’s unwavering commitment to pushing the boundaries of timekeeping, crafting watches that not only mark time but stand as shining examples of mechanical excellence.

<> Rolex Yacht-Master 42 – Final Thoughts 

Whether you’re a professional yachtsman or an aficionado of fine watchmaking, the Yacht-Master 42 promises unmatched elegance and functionality.

For those considering adding this masterpiece to their collection, consulting experts like SwissWatchExpo can provide valuable insights, ensuring that your investment in luxury stands the test of time.

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Any other year, the titanium yacht-master 42 would steal the show for rolex. this year, the brand has so many crazy releases that the ym flies under the radar. here's why it still matters..

A year ago, the very idea of a titanium Rolex was relegated to wild dreams. A prototype had been seen on the wrist of British competitive sailor Sir Ben Ainslie, but the widely circulated online photo had gotten so old that some of us began to wonder if the watch would ever see the light of day.

The pic that launched our titanium dreams. Image by Ineos Britannia Team / C GREGORY

Now, in less than five months, we've gotten two watches from the Crown cased in RLX Titanium (a grade 5 titanium). The first was last year's 50mm Deep Sea Special , the mega dive watch that obliterated the water-resistance record. And now this week we have the Yacht-Master 42, which unlike the DSS is sized so that a normal human being could conceivably wear it. 

Here it is. The first practically sized titanium Rolex, the new Yacht-Master 42. 

It's a big deal. But when seen next to Daytonas with display casebacks, Day-Dates with emojis, a solid-gold GMT-Master II, and an entirely new line of dress watches, a titanium Yacht-Master barely moves the needle of surprise and excitement. What a wild 48 hours this has been for the House of Wilsdorf.

In some ways, it feels like the appropriate response to not be that excited. After all, at this point every other watchmaker under the sun has made a titanium watch, from affordable Citizens in multiple colors of bezels and dials to Jean-Claude Biver's $500,000 minute repeater tourbillon announced Sunday.

And yet, as soon as the new titanium Yacht-Master ref. 226627 started to be passed around the room of Hodinkee editors during this week's Watches & Wonders trade show, the general reaction was just to laugh with surprise. This 42mm watch, which looks so sturdy, feels so unbelievably light. I mean, that's titanium for you. But still. You can't quite believe this watch is real, on a number of different levels. 

For any of us who've ever tried on a steel Submariner (a.k.a. anyone with a passing interest in Rolex), it's kind of comical to find out how much your brain is preconditioned to see a 42mm steel Oyster case, round indices, and Mercedes hands and think about the luxurious heft that awaits you.

At around 100 grams, according to Rolex, the titanium Yacht-Master is so light it breaks your brain.

For a moment, let's compare the new YM to last year's titanium Pelagos from Rolex's sister brand Tudor. Rolex's choice to put the watch on a bracelet instead of a sportier Oysterflex makes the comparison obvious. I've now spent time with both pieces, and I prefer the Yacht-Master. 

The YM, like the Pelagos, is distinctly a tool watch – something that would have been hard to say about Yacht-Masters in the past. But the finishing a world apart, which is saying something for such an understated metal as titanium.

Rolex's proprietary grade 5 "RLX Titanium" (stronger than the grade 2 of the Pelagos) has the curious property of being equally able to be brushed satin or polished, which means it has the nice sharp and shiny chamfers that you'd like to see contrasted against the dark grey and relatively matte metal. That combination also works well with the more matte and textured dial – and with the contrast of the raised black numerals against a matte ceramic bezel insert, which is is the main giveaway that this is still squarely a Yacht-Master.

My main critique (which I share into the void, knowing that Rolex designers will do whatever they think best) is that I wish they'd  stuck to the no-date design of Ainsilie's prototype. In the practical application of most sailing races, there's really no use for a date. If you're blue-water sailing and circumnavigating the globe, maybe its useful, though just like dive watches the practical application gives way to the reality of technology. So why not refine the design further and leave the date off altogether? And while we're at it, a better quick-adjustment option would be great.

The price is somewhat immaterial – CHF 13,400 – since the average collector won't be able to get it at retail anytime soon. But the new Yacht-Master 42 is more than a solid release. It's a more than a titanium proof of concept. It's a wearable piece that portends at least the possibility of future experiments with this fascinating material. 

For more information visit Rolex. 

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Hands-On Debut: Rolex Yacht-Master 42 in Titanium RLX

First introduced in 2019, Rolex is taking a new approach to the Yacht-Master 42 series, this time opting for a new case and bracelet material: titanium RLX. This grade 5 titanium alloy is exclusive to Rolex and has previously only been used for the Oyster Perpetual Deepsea Challenge presented last year. According to the brand, the extremely robust and corrosion-resistant metal makes the watch, which is designed for sailing, 30 percent lighter than other titanium watches.

The combination of polished, high-sheen, and technical satin finishes illustrates the brand’s prowess in finishing techniques. Together, they produce a subtle blend of textures and light, the gleaming polished surface of the crown guard and the lustrous high-sheen on the top edges of the lugs are radiant. Contrastingly, the matte surface created by technical satin finishing – with its pronounced grain – is visible on the case and Oyster bracelet. The bracelet is equipped with the Rolex Easylink 5mm comfort extension link.

In terms of design, the new version remains faithful to the original model presented in 2019. As in previous releases, it features a bidirectional bezel with a Cerachrom insert in matte black ceramic with raised and polished numerals and graduations.

The bezel frames the black dial that offers exceptional legibility in all circumstances, thanks to its Chromalight display. The broad hands and hour markers in simple shapes – triangles, circles, rectangles – are filled with a luminescent material emitting a long-lasting glow. Inside the watch is the manufacture caliber 3235.

Pricing for the updated Rolex Yachet-Master 42 is marked at $14,500.

To learn more, visit Rolex, here .

Love this piece from Rolex ! Cunningly it is not available as a 40mm so as to not hurt the sales of the platinum bezel YM’s…

The first ROLEX I really liked in years. It looks good, the material is about time. Owned at least three to four ROLEXEs, but not one was accurate out of the box. I also own three GP’s and two IWCs, a Jaeger, a Cartier, all are accurate out of the box. Go figure. I bought my first ROLEX at Cartier on Fifth Ave in the late sixties, branded with both ROLEX and Cartier label. It cost $190 with leather, not metal, bracelet. The ROLEX HQ was next door. I had to take the watch to it to get the time adjusted.

After all these years of no real change to fire one’s interest, other than the subject of the article above, ROLEX in my mind has become boring, as well as overpriced for the product they serve the public.

I am amazed though at the advertising prowess of the company everywhere on the planet, which must add at least $2000-3000 to each watch sold. That means that each watch sold is actually worth that amount less than the sale price. I’d rather put m money into the watch than the advertising company’s pockets.

I urge anyone reading this to pick up an IWC Ingeneur AGM ceramic series watch, check the back for the movement, and make his comparison to the value against the ROLEX of his choice. You’ll immediately see what I speak of. Incidentally, my father was a master watchmaker.

I agree with you it is a long time awaited stunning piece. Of course, titanium being my metal of choice, I might not be objective…LOL You really had an unfortunate series of bad luck with your Rollies. May I ask if you have had any recent iterations? Because at my house, the recent models all keep time like…”a swiss clock”…with about 1 second or less per day, constant months after months. You are privileged that your dad was a master watchmaker.

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New models? New materials? New colors? Here’s what may be in store.

By Johnny Brayson

Watches & Wonders 2024 is right around the corner, which means that Rolex will soon be unveiling its most exciting novelties for the year. Traditionally, the brand has been known for its conservatism and incremental changes. Rolex usually doesn’t take big swings. In past years, simply releasing a new dial color for the Submariner or a new size for the Explorer was enough to send hordes of enthusiasts to their nearest AD with hopes of getting put on a waiting list.

But that wasn’t the case in 2023. Rolex was full of surprises last year, rolling out a bunch of watches that quite literally no one saw coming. The “ Celebration Dial ” Oyster Perpetual with its colorful bubbles. The wild “Puzzle” Day-Date with its emojified date wheel. And, a few months after Watches & Wonders, the “Le Mans” Daytona with its custom movement and revival of the Paul Newman-style exotic dial.

After Rolex’s shocking and exciting 2023, it’s become clear that no one really knows what Rolex is going to release this year. But I can make my best guesses, based on the direction the brand is headed along with actual rumors floating around the aether. So with that in mind, here are five watches we could see from The Crown in 2024.

A “Coke” GMT-Master II

Out of all the hypothetical watches laid out in this article, this is the only one that has some tangible evidence to back it up. Just last month, a patent that Rolex had filed in 2022 came to light. And what was on that patent? Oh, just a description of a bi-color ceramic bezel in red and black.

The “Coke” bezel of course has a strong history within the GMT-Master II line. In fact, the original GM T-Master II that was released in 1982 had a Coke bezel, distinguishing it at the time from the “Pepsi” GMT-Master that would remain alongside it in production for several years. The Coke GMT was produced from 1989 — 2005, but only in an aluminum variant — we’ve never seen a Coke bezel in Rolex’s durable Cerachrom ceramic material. It certainly seems like Rolex is working on one, though, and hopefully, we’ll get to see it this year.

The Return of the Milgauss

Fans of quirky Rolex were disappointed last year when the Milgauss was unceremoniously discontinued. The watch, which originally debuted in 1956 as an anti-magnetic watch for scientists in engineers. In recent years, it also became known for its decidedly non-traditional style cues, including green-tinted sapphire glass and a lightning bolt-shaped seconds hand.

It may be too soon for Rolex to revive the Milgauss — it’s only been gone for a year, after all — but then again, maybe not. The Air-King was discontinued by Rolex in 2014 but was revived in 2016 using the same case and movement of that era’s Milgauss. The Air-King then got another makeover in 2022 with a new case, movement and dial, so if Rolex is in the recycling mood again, it could bring back the Milgauss using the Air-King’s case and movement.

But I would like to see a bit more innovation from Rolex when it comes to the scientist’s watch. Omega has massively upped the ante when it comes to anti-magnetic watches in recent years with its METAS-certified watches now being resistant to magnetic fields up to 15,000 gauss. (The Milgauss only ever claimed protection against 1,000 gauss, hence the name.) Even Tudor , Rolex’s sister brand, is now using METAS-certified movements with the same magnetic resistance, so I would hope Rolex can create a new highly anti-magnetic movement for the new Milgauss to make it the industry standard once again.

A Sea-Dweller in RLX Titanium

Last year, Rolex debuted the Yacht-Master 42 in RLX Titanium . The lightweight sports watch quickly became one of the hottest new Rolexes, and many are speculating that Rolex may give the titanium treatment to the Submariner this year. But I’m not so sure.

I think Rolex is more precious about the Sub and what it does with the collection compared to its less popular models, and a titanium Submariner just feels like too big a departure for the brand. But what does seem likely is a Sea-Dweller in RLX Titanium. As Rolex’s more serious dive watch, the Sea-Dweller makes a much better candidate for the ultra-light, technical material. Plus, the mega-souped-up version of the Sea-Dweller, the Deepsea Challenge , already exists in titanium.

Day-Dates with display casebacks

Another big surprise from Rolex — not emoji dial surprise-level, but still shocking — was the debut of sapphire display casebacks showing off the movements of certain Daytona models and its new dress watch , the 1908. Rolex had only ever released one watch with an exhibition caseback before, an obscure rectangular Cellini from the 2000s, so the new display casebacks were a big deal and brought Rolex more in line with the rest of the luxury watch industry, where sapphire casebacks showing off decorated movements are pretty standard.

So I’m thinking Rolex will expand its display caseback offerings in 2024, and the Day-Date seems the most likely candidate to get the upgrade. Like the 1908 and the platinum and white gold Daytonas that have already received display casebacks, the Day-Date is only available in precious metal, continuing the theme Rolex established last year. Of course, if Rolex does go this route while continuing to use the Calibre 3255 in the Day-Date, then it will have to tart up the rather utilitarian-looking movement.

A “Polar” Explorer

This last one would both be the easiest watch of these five for Rolex to create and the one that seems the least likely. All I want to see is a white dial on the regular Explorer, like the one that’s been available on the Explorer II for decades. There are no technological feats to tackle or new materials to master to accomplish this — Rolex knows how to make a white dial.

So why does it feel unlikely? Well, mainly because Rolex hasn’t done it yet. It’s not like they don’t know people want it and would love it, they just haven’t been in any rush to give it to us. But, here’s why I think there’s a slim chance we could finally get an Explorer I with a white dial.

In the past few years, Rolex has been paying a lot of attention to the Explorer, and even getting – dare I say it — experimental with its most basic watch. In 2021, we saw the release of the Explorer in two-tone Rolesor for the first time. Then, last year, Rolex expanded the line by adding a 40mm Explorer in steel alongside the existing 36mm watch, giving buyers the choice of two sizes of Explorer for the first time. So why not continue the product line’s expansion with a Polar dial?

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7 Best women's Rolex Watches to avail in 2024

O ver the years, Rolex watches for women have become symbols of elegance and functionality. The brand's dedication to style and quality makes its products highly sought after. Its timepieces are not only aesthetically pleasing but also offer several technical features that set them apart from other items in the market.

These Rolex watches come with chronometer-certified movements and water-resistant qualities, which make them stand out. From the Rolex Lady Oyster Perpetual to the Day-date 36 Watch, here are seven exquisite women's Rolex watches that combine skill, innovation, and historical importance.

Disclaimer: This list is curated according to the writer. Please let us know in the comments which other timepieces could be part of this list.

Best women's Rolex Watches to avail in 2024

1) rolex oyster perpetual ($6,400 on rolex's website).

The Rolex Lady Oyster Perpetual is a timepiece of historical significance. Famous for its adaptability and style, this watch comes with a turquoise blue and a celebration-motif dial. It features bubbles of different sizes and colors fringed with black. The brand uses Oystersteel for its steel watch cases and this ensures that its watches are resistant to corrosion.

With its Chromalight display and Oyster bracelet that offers a blend of technology, form, and function, this Rolex Watch is one of the best ones for women to opt for. One can purchase this timepiece for $6,400 on the Rolex Website.

2) Rolex Day-Date 40 ($10,250.00 on Rolex's website)

The " President's watch "-the Rolex Day-Date-is a symbol of refinement and power. The world's top diplomats have favored it since its debut in 1956, after which an improved quickset date feature was added to it. This watch is highly sought after and is made with the finest materials such as platinum and gold.

This was the first self-winding, waterproof chronometer wristwatch to offer individuals the date and day spelled out in two distinct windows, which change on their own at midnight. The brand's website states:

"The Day-Date was originally designed to be a precious instrument for everyday use. Thanks to a watchmaking prowess that was unprecedented at the time, it offered a solution to those requiring complete mastery of their personal calendar."

This timepiece is available on the Rolex website for $10,250.00.

3) Rolex Ladies Yacht-Master models ($43,000.00 on Rolex's website)

The Yacht-Master for women , which first launched in the 1990s, features different diameters: 40 mm, 35 mm, and 29 mm. This watch is marketed as one of the brand's most reliable options and is guaranteed waterproof to a depth of 100 meters. The watches' self-winding mechanical movements add to their appeal and are developed by the brand itself.

The Yacht-Master models include the Yacht-Master 37, Yacht-Master 40, and Yacht-Master 42. One can personalize them according to their tastes with gem-set dials, yellow gold, Rolesium, and more.

For $43,000.00, one may purchase these timepieces on the Rolex website.

4) Day-Date 36 Rolex Watch (approximately $123,634 on Rolex's website)

The Day-date 36 Watch come in a variety of colors, allowing individuals to pick what suits them best. The yellow gold watch with diamonds is one that gained popularity at the time of its release.

Its dial is reflective of the distinctive face of a Rolex watch and features hour markers in 18 ct gold. Gem-setters around the dial make it stand out as they are placed meticulously and align perfectly with each other.

As per the official website of the brand:

"By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white."

This watch signifies Rolex's signature combination of artistry and aesthetics, and it is available for purchase on the brand's website for approximately $123,634.

5) Lady-Datejust Rolex watch ($43,000.00 on Rolex's website)

The Lady-Datejust presents a delicate design, ideal for those looking for sophistication. It offers a variety of color options and diamond index configurations, making it highly customizable. Based on the Rolex website, this timepiece is "a perfect blend of proportion, robustness and elegance."

This Rolex watch elevates any ensemble and functions as an accessory. Its dial features 18 ct gold settings and the Roman figure IX is set with 8 diamonds. It comes with a prestigious President bracelet with a concealed attachment beneath the bezel.

One can get their hands on this watch for $43,000.00 on the Rolex Website.

6) Lady Datejust 36 Oyster Rolex Watch ($46190.76 on Rolex's website)

The Lady Datejust 36 Oyster Rolex watch is one of the best watches for everyday elegance . It is available in several colors, with one of the most popular ones being the one with the olive green dial. It features the signature Rolex fluted bezel, which adds to its aesthetic appeal.

"Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 36," the website states.

The steel used to develop this model adds to its strength and reliability. Individuals can purchase this piece for $46190.76 on Rolex's website.

7) Datejust 31 Oyster Watch ($22,000.00 on Rolex's website)

The Datejust 31 Oyster Watch is made for modern women and available in several colors. The steel and 18-karat white gold are used to make it more stylish. The off-white luminous dial with floral motifs with 24 diamonds of varying sizes makes it perfect for both business and casual attire. Shedding light on the built material of the watch, Rolex states:

"High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower."

One can purchase this Rolex watch on the brand's website for $22,000.00.

Whether it's the timeless Lady Oyster Perpetual or the sporty Yacht-Master models, there are a number of Rolex watches that are perfect for women . While these watches are available on the brand's website, they are also available at official Rolex retailers, where potential buyers can experience their beauty and craftsmanship firsthand.

This article may contain affiliate links that Microsoft and/or the publisher may receive a commission from if you buy a product or service through those links.

Rolex Watches On Sale

Rolex Deepsea Sea-Dweller James Cameron Men's Watch 136660-0003

Rolex Explorer 40 Oystersteel Automatic Men's Watch 224270-0001

Rolex Datejust 41 Blue Dial Oyster Bracelet Watch 126334-0001

Rolex Explorer II White Dial Oystersteel Automatic Men's Watch 216570-0001

Rolex Oyster Perpetual 24 Stainless Steel Women's Watch 76080

Rolex GMT-Master II Pepsi Oystersteel Jubilee Men's Watch 126710BLRO-0001

Rolex Datejust II 41 Dark Grey Dial Oyster Steel Men's Watch 116300-0006

Rolex Datejust 41 Stainless Steel Smooth Bezel Men's Watch 126300-0017

Rolex Datejust 41 Oystersteel Rhodium Men's Watch 126334-0013

Rolex Cellini Time Black Dial Watch 50509

Rolex Cosmograph Daytona Black Dial Men's Luxury Watch 116503-0004

Rolex Cellini Time Men's Watch 50505-0020

Rolex Deepsea Black Sea-Dweller Dial Oyster Steel Men's Watch 126660-0001

Rolex Datejust 41 Diamond Dial Fluted Bezel Men's Watch 126334-0005

Rolex Deepsea D-Blue Dial 44mm Men's Watch 126660-0002

Rolex Oyster Perpetual 34 Stainless Steel Women's Watch 114200-0022

Rolex Datejust 31 Black Dial Gold & Steel Women's Watch 68273

Rolex Lady-Datejust 26 White Mother of Pearl Women's Watch 179174

Rolex Lady-Datejust 26 Pink Dial Women's Watch 179174

Rolex Lady-Datejust 26 White Roman Numeral Dial Watch 179174

Rolex Lady-Datejust 26 Champagne Diamond Dial Women's Watch 69173

Rolex Lady-Datejust 26 Silver Dial Automatic Women's Watch 79174

Rolex Lady-Datejust 26 Grey Roman Dial Women's Watch 79173

Rolex Lady-Datejust 26 White Gold Fluted Bezel Women's Watch 69174

Rolex Lady-Datejust 28 Diamond Women's Watch 279384RBR-0011

Rolex Lady-Datejust 28 Champagne Dial Women's Watch 279173-0001

Rolex Lady-Datejust 26 Pink Roman Dial Women's Watch 79174

Rolex Datejust 31 Diamond Bezel Women's Watch 278384RBR-0040

Rolex Oyster Perpetual 26 Steel Women's Watch 176200-00016

Rolex Oyster Perpetual 26 Fluted White Gold Bezel Watch 176234

Rolex Oyster Perpetual 24 Pink Dial Oystersteel Women's Watch 76080

Rolex Oyster Perpetual 26 Black Dial Women's Watch 176200

Rolex Oyster Perpetual 26 White Dial Women's Watch 176200-0011

Rolex Oyster Perpetual 31 Coral Red Dial Women's Watch 277200-0008

Rolex Oyster Perpetual 31 Domed Bezel Women's Watch 177200

Rolex Oyster Perpetual 36 Candy Pink Women's Watch 126000-0008

Rolex Lady-Datejust 28 Silver Roman Numeral Gold & Steel Watch 279163

Rolex Yacht-Master 29 Gold & Steel Watch 169623

Rolex Yacht-Master 29 Stainless Steel Luxury Women's Watch 169622

Rolex Explorer 36mm Black Dial Oystersteel Unisex Watch 124270-0001

Rolex Submariner Date Green Aluminum Bezel Men's Luxury Watch 16610

Rolex Submariner Date Blue Dial Men's Watch 16613LB

Rolex Submariner Date Royal Blue Dial Two Tone Men's Watch 126613LB

Rolex Yacht-Master II Oystersteel Men's Luxury Watch 116680-0002

Rolex Yacht-Master 40 18k Everose Gold & Steel Men's Watch 126621-0001

Rolex Yacht-Master 40 Silver Dial Chronometer Men's Watch 16622

Rolex Oyster Perpetual 34 Air King Pink Dial Automatic Unisex Watch 14000

Rolex Oyster Perpetual Air King White Roman Dial 34mm Watch 14000

Rolex Datejust 36 Wimbledon Dial Jubilee Bracelet Unisex Watch 126200-0017

Rolex Datejust 36 Silver Jubilee Dial Diamonds Unisex Watch 16234

Rolex Explorer Black Dial 36mm Steel Unisex Watch 114270-0001

Rolex Submariner Black Dial Men's Watch 14060M

Rolex Explorer Yellow Gold & Steel Midsize Luxury Watch 124273-0001

Rolex Oyster Perpetual 34 Air King Automatic Oyster Bracelet Unisex Watch 14000

Rolex Oyster Perpetual 36 Blue Dial Steel Unisex Watch 126000-0003

Rolex Datejust 36 Blue Roman Numeral Watch 116200-0060

Rolex Datejust 36 Blue Dial Gold & Steel Diamond Watch 16233

Rolex Oyster Perpetual 36 Green Dial Steel Midsize Watch M126000-0005

Rolex Lady-Datejust 28 Pink Dial Women's Watch 279174-0001

Rolex Lady-Datejust 28 Stainless Steel & White Gold Watch 279384RBR

Rolex Cellini Silver Dial 18k White Gold Women's Watch 6110/9

Rolex Lady-Datejust 26 Black Dial Women's Watch 179174

Rolex Datejust 31 Green Dial Diamonds Women's Watch 278273-0032

Rolex Explorer II White Dial Oystersteel 42mm Men's Watch 216570-0001

Rolex Yacht-Master 40 Chocolate Dial Rose Gold & Steel Watch 116621-0001

Rolex Submariner No Date Black Dial Men's Watch 114060-0002

Rolex Sea-Dweller 43mm Dial Steel Automatic Men's Watch 126600-0002

Rolex Submariner Date Hulk Oystersteel Green Dial Men's Watch 116610LV-0002

Rolex Submariner Black Dial Stainless Steel 40mm Men's Watch 14060

Rolex Yacht-Master II Men's Watch 116688-0002

Rolex Yacht-Master Platinum Bezel Oystersteel Men's Watch 40 116622

Rolex Yacht-Master 40 Chocolate Dial Men's Watch 126621-0001

Rolex Oyster Perpetual 34 Blue Dial Midsize Watch 114200-0014

Rolex Datejust 36 Champagne Jubilee Diamond Dial Watch 116243

Rolex Oyster Perpetual Silver Dial 36mm Women's Watch 126000-0001

Rolex Lady-Datejust 28 Fluted Bezel Women's Watch 279174-0011

Rolex Lady-Datejust 26 Blue Dial Steel & Yellow Gold Women's Watch 79173

Rolex Sky-Dweller White Dial Luxury Watch 326934-0001

Rolex Explorer II Oystersteel White Dial Men's Watch 16570

Rolex Explorer Black Luminous Dial Men's Watch 214270-0003

Rolex Deepsea D-Blue Dial Oystersteel Luxury Men's Watch 116660-0003

Rolex Oyster Perpetual 24 White Dial Stainless Steel Women's Watch 76080

Rolex Oyster Perpetual 24 Automatic Women's Watch 76080

Rolex Oyster Perpetual 31 Yellow Dial Steel Women's Watch 277200-0005

Rolex Datejust 41 Blue Roman Numeral Dial Men's Watch 126300-0017

Rolex Datejust 41 Diamond Men's Diamond Watch 126334-0019

Rolex GMT-Master II Root Beer Rose Gold & Steel Men's Watch 126711CHNR-0002

Rolex Cellini Date Men's Watch 50519

Rolex Cellini Time Everose Gold Men's Watch 50705RBR

Rolex Datejust 41 Domed Bezel Oyster Bracelet Men's Watch 126300-0005

Rolex Datejust 36 Olive Green Palm Motif Dial Unisex Watch 126200-0020

Rolex Lady-Datejust 28 White Gold Women's Watch 279139RBR-0002

Rolex Lady-Datejust 26 Blue Index Dial Women's Watch 79174

Rolex Lady-Datejust 26 Blue Dial Jubilee Bracelet Watch 179174

Rolex Datejust 31 Steel & Yellow Gold White Dial Women's Watch 68273

Rolex Cosmograph Daytona Oyster Bracelet Men's Watch 116500LN-0002

Rolex Cosmograph Daytona Panda Dial Oyster Men's Watch 116500LN-0001

Rolex Lady-Datejust 28 White Dial Watch 279160-0016

Rolex Lady-Datejust 26 Champagne Tapestry Dial Women's Watch 69173

Rolex Lady-Datejust 28 Pink Roman Numeral Women's Watch 279174-0017

Rolex Oyster Perpetual 36 Oystersteel Coral Red Unisex Watch 126000-0007

Rolex Deepsea Sea-Dweller Oystersteel Men's Diving Watch 136660-0004

Rolex Datejust 36 Yellow Gold & Stainless Steel Unisex Watch 16233

Rolex Explorer II 42mm Black Dial Oystersteel Men's Watch M226570-0002

Rolex GMT-Master II Automatic Black Dial Men's Watch 16710

Rolex Datejust 36 Grey Roman Dial Jubilee Bracelet Unisex Watch 16233

Rolex Datejust 36 Yellow Gold & Steel Automatic Unisex Watch 16233

Rolex GMT-Master II 40mm Oystersteel Automatic Men's Watch 116710LN-0001

Rolex Oyster Perpetual Milgauss Z-Blue Steel Men's Watch 116400GV-0002

Rolex Oyster Perpetual 39 Black Domed Bezel Dial Men's Watch 114300-0005

Rolex Oyster Perpetual 39 Dark Rhodium Men's Watch 114300-0001

Rolex Cosmograph Daytona Panda Dial Steel Men's Watch 116500LN-0001

Rolex Oyster Perpetual 41 Yellow Dial Oystersteel Men's Watch 124300-0004

Rolex Cosmograph Daytona Green Dial Watch 116508-0013

Rolex Cosmograph Daytona Chronograph White Dial Men's Watch 116520-0016

Rolex Datejust 41 Blue Dial Jubilee Bracelet Men's Watch 126300-0018

Rolex Yacht-Master 40 Platinum Bezel Men's Watch 126622-0001

Rolex GMT-Master II Batman Oystersteel Men's Watch 116710BLNR-0002

Rolex Lady-Datejust 26 Yellow Gold Fluted Bezel Women's Watch 79178

Rolex Yacht-Master 40 Platinum Bezel Oystersteel Men's Watch 116622-0002

Rolex Datejust 41 Blue Dial Men's Watch 126334-0002

Rolex Oyster Perpetual 24 Blue Dial Women's Watch 76080

Rolex Submariner Date Stainless Steel Kermit Black Dial Men's Watch 16610

Rolex Lady-Datejust 26 Ivory Roman Numeral Dial Women's Watch 79173

Rolex Lady-Datejust 26 Yellow Gold & Stainless Steel Women's Watch 69173

Rolex Cosmograph Daytona Chronograph Steel Men's Luxury Watch 16520

Rolex Lady-Datejust 26 Gold & Steel Petite Women's Dress Watch 69173

Rolex Submariner Date Green Dial Oystersteel Men's Watch 116610LV-0002

Rolex Oyster Perpetual 26 Steel Women's Watch 176200

Rolex Yacht-Master 37 Rhodium Grey Dial Unisex Watch 268622-0002

Rolex Lady-Datejust 28 President Bracelet Women's Watch 279175-0002

Rolex Datejust 36 Stainless Steel Domed Bezel Unisex Watch 116200-0061

Rolex Submariner Black Dial Stainless Steel Men's Watch 124060-0001

Rolex Yacht-Master 40 Platinum Bezel Men's Watch 126622-0002

Rolex Lady-Datejust 26 Women's Watch 179178

Rolex Yacht-Master 40 Black Dial Automatic Men's Watch 126621-0002

Rolex GMT Master II Pepsi Oystersteel Men's Luxury Watch 126710BLRO-0002

Rolex Submariner Date Black Dial Stainless Steel Men's Watch 126610LN-0001

Rolex GMT-Master II Coke Black Dial Men's Watch 16710

Rolex Submariner Date Oystersteel Black Dial Men's Watch 116610LN-0001

Rolex Oyster Perpetual Air-King Oystersteel Men's Watch 116900

Rolex Datejust 41 Black Dial Oyster Bracelet Men's Watch 126334-0017

Rolex Oyster Perpetual 41 Coral Red Domed Bezel Men's Watch 124300-0007

Rolex Deepsea Black Dial Oystersteel 44mm Men's Watch 116660-0001

Rolex GMT-Master II Batman Oystersteel Men's Watch 126710BLNR-0002

Rolex Sea-Dweller MK2 Black Dial Oystersteel Men's Watch 126600-0001

Rolex Sky-Dweller Rose Gold Luxury Men's Watch 326935-0004

Rolex Submariner Date Steel & Yellow Gold Men's Watch 126613LB-0002

Rolex GMT-Master II Oystersteel Men's Watch 126720VTNR-0001

Rolex Day-Date 40 White Dial Fluted Bezel Men's Watch 228235-0032

Rolex Day-Date 40 Solid 18k Yellow Gold Watch 228238-0005

Rolex Datejust 41 White Dial Oyster Bracelet Men's Watch 126334-0023

Rolex Datejust 36 Domed Bezel Jubilee Bracelet Unisex Watch 126200-0019

Rolex Cosmograph Daytona Black Diamond Dial Men's Watch 116519LN-0025

Rolex Cellini Time 18k Rose Gold Diamonds Men's Watch 50605RBR-0013

Rolex Cellini Date 18k Everose Gold Automatic Men's Watch 50515

Rolex Cosmograph Daytona Oyster Bracelet Diamonds Men's Watch 116503-0006

Rolex Lady-Datejust 26 Women's Watch 179160-0037

Rolex Oyster Perpetual 26 Black Dial Women's Watch 176200-0017

Rolex Cosmograph Daytona Men's Black Dial Oystersteel Watch 116500LN-0002

Rolex GMT-Master II Pepsi Luxury Men's Watch 126710BLRO-0001

Rolex Sky-Dweller Steel Blue Dial 42mm Luxury Men's Watch 326934-0003

Rolex Sky-Dweller White Dial Fluted Bezel Men's Watch 326934-0001

Rolex Datejust 41 Black Dial Jubilee Bracelet Watch 126300-0012

Rolex Cosmograph Daytona Steel Bezel Black Dial Men's Watch 116520-0015

Rolex Deepsea D-Blue Dial Oystersteel Men's Watch 126660-0002

Rolex Datejust II 41 White Dial Luxury Men's Watch 116334

Rolex Datejust 41 Silver Dial Smooth Bezel Men's Watch 126300-0004

Rolex Datejust II 41 White Gold Bezel Oystersteel Men's Watch 116334-0009

Rolex Oyster Perpetual 41 Turquoise Blue Men's Watch 124300-0006

Rolex Datejust 31 White Gold Diamond Bezel Women's Watch 278344RBR-0019

Rolex Datejust 41 White Dial Jubilee Bracelet Men's Watch 126300-0016

Rolex Explorer II 42mm Black Dial Oystersteel Men's Watch 216570-0002

Rolex Datejust 41 Blue Roman Numeral Dial Men's Watch 126334-0026

Rolex Datejust 41 Automatic Jubilee Bracelet Men's Watch 126334-0014

Rolex Cosmograph Daytona Oystersteel Black Dial Men's Watch 116500LN-0002

Rolex Datejust 41 White Dial Oystersteel Automatic Men's Watch 126300-0006

Rolex Datejust 41 Oystersteel Jubilee Bracelet Men's Watch 126300-0008

Rolex Cosmograph Daytona White Dial Men's Panda Watch 116500LN-0001

Rolex Oyster Perpetual 39 Steel Automatic Men's Watch 114300-0005

Rolex Explorer 39mm Automatic Stainless Steel Men's Watch 214270-0003

Rolex Datejust 41 Blue Dial Domed Bezel Oystersteel Men's Watch 126300-0002

Rolex Sky-Dweller Fluted Bezel Oystersteel Men's Watch 326934-0003

Rolex GMT-Master II Batman Jubilee Men's Watch 126710BLNR-0002

Rolex Datejust 41 Diamond Mother of Pearl Men's Watch 126334-0020

Rolex Datejust 41 Luxury Men's Watch 126334-0014

Rolex Yacht-Master 37 Oystersteel & Platinum Unisex Watch 268622-0002

Rolex Yacht-Master 40 Everose Gold & Steel Men's Watch 126621-0002

Rolex Datejust 41 Black Dial Men's Watch 126334-0018

Rolex Oyster Perpetual 39 Red Grape Dial Steel Men's Watch 114300-0002

Rolex Cosmograph Daytona Champagne Dial Men's Watch 116518LN-0034

Rolex Explorer II White Dial Oystersteel Men's Watch 16570

Rolex Datejust 36 Oystersteel Slate Dial Unisex Watch 126200-0018

Rolex Datejust 41 Blue Dial Men's Watch 126300-0001

Rolex Datejust 41 White Roman Numeral Dial Men's Watch 126334-0024

Rolex Submariner Date Hulk Green Dial & Bezel Men's Watch 116610LV-0002

Rolex Yacht-Master 40 Blue Dial Men's Luxury Watch 126622-0002

Rolex Datejust 41 Fluted Bezel Men's Automatic Watch 126334-0006

Rolex Datejust 41 Blue Fluted Motif Dial Men's Watch 126300-0023

Rolex Lady-Datejust 26 Black Dial Stainless Steel Women's Watch 179160

Rolex Datejust 41 Oystersteel & 18k Yellow Gold Men's Watch 126333-0021

Rolex Oyster Perpetual Date 34 Black Dial Watch 115200

Rolex Lady-Datejust 26 18k Yellow Gold Automatic Women's Watch 69178

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