What Trended in 2018

Published on: Jul 15, 2022

Every year there are billions of searches for images, footage, and music. We delve into latest Creative Trends reports to find out where design, audio, videography, photography and more is heading. With the information gathered we identify the trends that continue to grow throughout 2018.

Fantasy: For anyone following pop culture right now, you know Game of Thrones. It’s all about the mythical creatures, fantastical landscapes. In terms of the music, it’s epic orchestral music, and everybody is really excited about getting beyond the normal.

New Minimalism: A lot of people will think about minimalism being a Scandinavian design concept with clean and crisp lines with lots of white. But now it’s still clean, but with more bold and vibrant colors with fluid styles.


Instagrammable Brand Experiences: 2017 filled our Instagram feeds with Unicorn Frappuccinos, photo walls, and pop-up experiences, and we do not see that going away. We believe that this trend will continue to grow and expand to all kinds of brands, not just restaurants and retail. These ’grammable experiences are a great way for brands to share with their audience online, then entice them to connect offline at their physical location. Beyond that, these experiences immerse people in a brand’s ethos and help explain their values and product offerings in a way that leads people through an interactive story. (Art by Isaiah Maghanga)

Making Still Images More Interesting: With video continuing to have a strong hold on the social world, designers are looking for ways to upgrade still images to make them more intriguing and engaging. From subtle patterned images with movement that appear to look like GIFs, to cinemagraph photography with select elements moving, our team believes that brands will be looking to add a variety of different types of motion to their still images this year.

Over the past few years, brands have been incorporating hand-drawn and graphic overlays in their static and video advertisements. Thanks to Snapchat and Instagram Stories making filters and photo overlays extremely popular among consumers, we believe that this trend will only continue to grow in the graphic design and advertising world this year. In fact, we have already seen this trend starting to appear in the tail-end of last year, such as Spotify’s “2018 Goals.” These elements not only make photos more visually interesting, but designers are able to add artistic elements and better showcase a brand’s personality in one simple image. Because of that, we believe that this trend will continue to gain traction in both still images as well as in video advertisements.


Design and Content Becoming More Intertwined: Design and content have always depended on each other, but with so many new mediums and outlets popping up for users to consume and experience content, we see that planning for the entire customer journey from both a messaging and visual standpoint will be more important than ever. Whether it’s a visually focused piece that just needs a headline to drive the action, or a subtle image that requires the copy to do the heavy lifting, together design and content have to tell one seamless story, that translates into one seamless experience for the consumer.