By Ashley Lutz in the Business Insider
In 2003, Richard Florida predicted that right-brained people would rule the world in his book “The Rise of the Creative Class.”
More than ten years later, his book seems prescient. For the first time, being different is more prized than fitting in and black-and-white thinkers are being left behind.
Young people have revolted against the financiers. They’re taking jobs that allow for expression instead of going for the highest paycheck. Tattoos and piercings are commonplace in the office, as the brain is valued over the outside package.
There is an economic need for the “creative class,” which is why it’s thriving right now, writes Florida. He says one in three Americans, or 40 million workers, belong to it.
Here’s how he defines the creative class:
“I define the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content.
It’s necessary because creativity is what powers many of the new industries of our day: from social media and computer graphics to medical research and urban planning, Florida says. The current business environment means that creativity is the “most prized commodity.”