BeAfrika Media LTD – Be Creative http://beafrika.online BE AFRIKA MEDIA LTD is a content creating company. It works as a creative collaboration, focusing on building brands and the creative sector in Africa. Thu, 23 May 2019 05:13:57 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 148732066 Noticeable Trends In The Creative Industry http://beafrika.online/noticeable-trends-in-the-creative-industry/ http://beafrika.online/noticeable-trends-in-the-creative-industry/#respond Thu, 23 May 2019 05:13:57 +0000 http://beafrika.online/?p=934
  • Mobilizing Creativity
  • New technology and cutting-edge platforms are continually enabling creatives to stretch their ‘canvas’ and innovate on mobile devices. A study of 18-22-year-olds on Behance shows that the second screen has become more tightly integrated than ever into workflow, with on-the-go devices enabling creatives to create wherever their inspiration strikes.

    Behance saw a 36 per cent increase in mobile logins last year. “With more and more creatives embracing mobile, we’re thinking about how to remove the friction of the mobile process, increase the simplicity of design and making creative professionals more productive,” says Sarah Rapp, head of community data and insights, Behance.

    1. Unexpectedly Creative

    New hotbeds of creativity are emerging outside the traditional urban spots like Brooklyn, Hamburg, London and San Francisco. Adobe and Behance are seeing the most growth in Brazil, China, UK, India, Mexico, Russia and Canada.

    “Other emerging and trending creative areas include Germany, France, Indonesia and Egypt,” adds Rapp.

    1. Passion is key

    The creative process is being flipped on its head. No longer are advertisers focusing on a target audience or demographic, but rather a shared passion. This allows for much more authentic engagement and fewer limitations brought by sorting people by gender or age. By leveraging passion rather than demographic, global brands can rally huge numbers of people around brand stories and causes, while still being highly targeted and efficient in their efforts. (www.cmo.com)

    1. Back To Basics

    New creatives on Behance are increasingly balancing the digital aspect of their projects with inspiration from the physical and tactile elements of design.

    Demonstrating a rise in drawing and typography, this new generation of creatives are also using pen and ink more frequently than older age groups – although when Adobe examined the top three most appreciated projects for each age, handmade letting projects appeared in each sector.

    “We’re still seeing young artists on the cutting edge of all new technologies and ways to create, but we’re also seeing this other interesting side of a return to more traditional tools and techniques,” says Rapp. “In line with their tendency to create on-the-go, this group is perhaps being inspired by real-world elements and experiencing a return to the analog.” (Creative Blog)

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    THE LOST WARRIOR http://beafrika.online/930-2/ http://beafrika.online/930-2/#respond Wed, 22 May 2019 15:20:24 +0000 http://beafrika.online/?p=930 The East Africa Arts team is excited to be screening the documentary, Lost Warrior as part of the 28th European Film Festival in Nairobi. Over 57 films from 23 countries will be screened in 12 locations across Nairobi featuring master classes, panel discussions, and workshops from the 3rd to the 26th of May.

     

    Date: 25th of May 2019

    Venue: IMAX, Diamond Plaza, Parklands

    Time: 5:00 pm – 7:30 pm

     

    Trailer https://www.youtube.com/watch?v=3Py7jg6Xlr4&t=1s

     

    Synopsis

    Lost Warrior is the story about Mohammed, a young Somali man who grew up in England. At the age of 19, he is deported to Somalia and recruited by Al- Shabab. When Mohammed realises that Al-Shabab’s ‘freedom’ fight mostly targets innocent civilians, he regrets his decision and escapes.

     

    The film is about the consequences of making the wrong decision. Mohammed is now stuck in a country he does not know and has no legal status in. Furthermore, he is not allowed to return to England – despite the fact that he is married to, and has a child with, Fathi, who is a British citizen. Mohammed misses Fathi, who went back to England where she gave birth to his son. Mohammed has never met his son – and his biggest dream is to leave the mistakes of his youth behind and live a normal life. But is that even a possibility, what options does he have?

     

    Get your free ticket here

    https://mookh.com/event/4569935c-07a4-4a0b-aa55-2a7c37501e9d

     

    They will be hosting a Q & A with the film’s Director, Nasib Farah after the screening

     

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    AFRICAN STREET CRAFT http://beafrika.online/african-street-craft/ http://beafrika.online/african-street-craft/#respond Wed, 22 May 2019 11:28:03 +0000 http://beafrika.online/?p=916
  • What made you take the leap into creative entrepreneurship?
  • Being from Johannesburg, South Africa we noticed a vast number of street artists trying to sell arts and crafts from the side of the road. We were really impressed by their work and stopped to ask a few of the artists some questions. After realizing that most of the guys did this as the only form of income for their families and were only selling a couple of pieces a week, we decided to create our platform to increase their exposure.

    1. What were the biggest initial hurdles to building your business and how did you overcome them?

    Initially, our main challenges were getting our name out there as well as learning about the technicalities of the art industry. We managed to overcome these challenges through intensive networking via social media and face to face meetings of course. To learn about the industry we have been reading books, doing research online and have luckily been helped by various people we have met along the way. We have come a long way but still have a fortune to learn.

    1. Did you ever deal with contention from your family concerning your entrepreneurial pursuits? How did you handle it? What would you do differently in hindsight?

    Our families have been very supportive luckily. There was an element of uncertainty from them, which is probably normal going into any new business but extremely supportive nonetheless.

    1. What was your business’ original mission? How has that mission evolved in the time since?

    Our mission was and still is, to provide a platform that helps under resourced and up and coming African artists to gain exposure and create sustainable profits for both the artists and the business. Another part to our mission is connecting the rest of the world to Africa by showcasing the amazing art which Africa has to offer.

    1. Do you prefer to pursue funding or build organically, and why?

    A combination of the two is ideal for us. Our business does not need huge amounts of capital and can be built organically which we have done for many months. However funding does help as it allows that building process to be fast-tracked provided the resources are put to good use. For example, additional funding can help with advertising and selling on popular/high volume platforms.

    1. Did you have major competitors when you started, how did you plan to compete with them, and how did that plan play out?

    There are major competitors within the online art industry worldwide but the online African art market is growing at a fast rate, giving us an opportunity to enter the market with relative ease. We had a limited selection of art when starting which was difficult to deal with because our competitors had a larger and better range of stock. Our plan was not only to showcase the art on offer but the story of each individual artist we featured. We aim to create a personal connection between the artist and the audience through bios and videos, which has worked in helping us sell.

    1. What do you look for in a business partner?

    Daniel and I (Alon), being partners, have certain principles we follow when working with each other. Firstly we are open and honest about all of our views on any decisions we make or have made for the business. Honesty is so important if we are to trust each other and trust is one of, if not the most crucial part of a partnership. Luckily we have been best friends since the age of 5. Another quality we strive to live by is the fact that we agree to never let financial issues come between us. Money is not more valuable than relationships. Money can be made over and over, broken relationships cannot always be mended. Aside from this being a good business partner entails a good work ethic, having an open mind and listening to other opinions and having clearly defined responsibilities.

    1. How do you facilitate a positive work environment that attracts and retains talent?

    We are still a new business and haven’t had enough time to give a fully justified answer on this question but there is a certain culture we promote to facilitate a positive environment. We believe that a balance between creative freedom and business structures and systems contribute to this. As well as living by certain values when dealing with stakeholders: respect, honesty, fairness and openness.

    1. How did you build a consumer culture around your product?

    Our initial target market was consumers outside of Africa. Besides for our goal of providing a platform for street artists, another goal was to provide non-African art collectors with African art, with just a click of a button. Part of our focus is to provide an easy way for our consumers to buy art, without having to leave their homes. We feel that we capitalized on this gap in the market based on what consumers need and how the world of online shopping is growing.

    1. What would you say was the single most influential factor in your business’ success?

    As said previously we are still a new business so it’s too early for us to answer this question.

    1. What is the biggest mistake you’ve made as an entrepreneur?

    Our biggest mistakes were probably in the way we approached getting our online platform up and running. It took a couple of months more than expected and we could have made wiser decisions to speed up the process. But this is all easy to say in hindsight. We did not have the knowledge at that stage so do not have any regrets because we have learned from the mistakes.

    1. What has been your greatest moment of success?

    Our greatest moment up to date was our first international sale. To see that our vision was indeed possible was really uplifting. At first it was just a thought that African street artists would have the ability to sell their work online to international customers. When it first happened it made all the hard work worthwhile.

    1. How do you approach marketing your business?

    Our approach to marketing is based on our target consumer. Our thought process entails asking ourselves “How do we promote what we are doing to the type of person who will buy from us?”

    1. How do you believe evolving technology will impact the way we do business over the next 10 years?

    Business will be faster, globalized further and easily accessible from pretty much anywhere. A lot more people will be working either from home or on the go. Today we are able to have a video conference call from our phones with business people in any other country, worldwide. Imagine what it will be like in 10 years!

    1. What do you know today that you wish you would have known when you first got started as an entrepreneur?

    Not much, because we understand that there will be many things that we don’t know at first and figure out along the way. But if we had to choose something it would probably be the technical knowledge of the art industry that we have now, compared to when we first started. However we still have so much more to learn.

    1. What is the most unpopular opinion you have on entrepreneurship?

    There are many negative stigmas and opinions on entrepreneurship. These are mainly just stereo-types and untrue in most cases. Entrepreneurship actually entails being resourceful and having the ability to change and adapt to any situation for the purpose of improvement. In truth, it is crucial for all businesses, business owners and even employees, to be entrepreneurial.

    1. What’s the most important thing you’re working on right now, and how are you making it happen?

    We are currently working on physically getting out there more to display our work in person instead of just marketing online. Our initial aim was to focus on selling art online to international buyers but we have realized what a long process that can be. We have now shifted some of our focus to displaying our artwork through pop-up exhibitions at markets and events as well as displaying our art in restaurants and hotels.

    1. Ask how she develops talent, how she helps people grow to the next level and be their best.

    Our aim is to develop the under resourced street artists that we work with. The development comes from exposing our artists to other artists’ work, especially the art that is currently selling within the market. We believe that there needs to be a balance in an artist retaining creative freedom but also knowing which of their pieces are not up to standard and will not sell based on the current market.

    1. If you sold your company today, what would be the tone of the conversation? What would you want to gain? What would you want to avoid losing?

    If we sold today, the tone of the conversation would not only involve financial details. We would want to sell to a person or business that would have a similar vision to ours and a great chance of implementing that vision. Of course we would want to gain the most amount of money possible through the acquisition but we did not only start this business for ourselves. We would need to be convinced on the well-being of our artists too. Perhaps we would not sell 100%, to ensure we would still be able to be a part of the decision making process.

    1. Where do you see yourself in 5 years?

    In 5 years, we see ourselves travelling between multiple continents with our artists, setting up exhibitions and possibly African art stores around the globe. We hope to have an established platform that provides a programme to help street artists work from studios and galleries instead of a single street corner.

    1. How much capital did you have and when do we expect cash flow break even?

    We invested a large portion of our life savings into this business because it is something we truly believe in. We have technically broken even through investment that we have received recently. In terms of breaking even through sales – that should happen by the end of the year, maybe early 2018 if all goes to plan.

    1. What kind of person will succeed in this industry?

    A person who is not willing to give up and one who is always willing to learn and adapt to an ever changing industry. Of course it also takes smart financial decisions and hard work.

    1. How do you keep up with the changing trends of the industry?

    By keeping an open mind, through continuous research and development and experimentation. It also helps to have a network of clued up individuals within the industry.

    1. What are some strategies that you would recommend for making the best use of one’s time?
    • Planning is of course important. Setting goals and objectives and planning how to achieve them saves a great deal of time.
    • Prioritizing your tasks then moving on or sidelining the tasks that are not important and do not deserve wasted time
    • Waking up early – So simple but easier said than done. Keep your body and mind healthy through exercise and sleeping well, then wake up early to give yourself an extra couple of working hours.

     

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    DISCOVER TETU SHANI http://beafrika.online/discover-tetu-shani/ http://beafrika.online/discover-tetu-shani/#respond Wed, 22 May 2019 08:47:16 +0000 http://beafrika.online/?p=922
  • Why the creative industry?
  • I’ve always dreamed of work that is the sum of my skills, gifts and experience. Basically so that I get paid to be me. Music is where this dream has become realized.

    1. Do you keep up with the trends in the industry?

    I stay informed about the trends. I definitely feel this is important. However I don’t let the trends drive the kind of art that I create. Trends change so quickly it would be too hard to keep up.

    1. Journey from concept to reality

    I didn’t grow up wanting to be a musician. I studied Communication in university. When I came back from Los Angeles, California after completing my studies I was preparing for work possibly in an NGO but the idea didn’t energize me. I needed work to energize me if I was going to be spending most of my day doing it. I spent a lot of time evaluating my strengths and weaknesses and realized that what came most naturally was music. So I started my music career being a jazz percussionist.

    Later in 2014 I began writing music on guitar and put my first song on SoundCloud almost as a joke but the response was so positive, people began requesting that I perform the song live. That’s how I got into performing my own material.

    1. Why the leap into entrepreneurship?

    My leap into entrepreneurship was motivated by a lack of options and my desire to earn a living doing what I’m best equipped to do. Most of the capital a musician gets is through live performances. Music isn’t looked upon as a legitimate career in our country and so getting capital is nearly impossible. I’ve raised the money for my various projects by being disciplined in the way I spend my money.

    1. How has the brand grown since inception?

    My brand has really grown in leaps and bounds. I keep bumping into people who listen to and love my music and even the ones who haven’t listened to my music have heard my name before.

    I’m very good at maintaining great social media presence and this is what has set me apart from other artists. I am very intentional in engaging with my fans and followers.

    1. Who do you see as your competitor?

    I don’t see myself as having competitors. I compete with myself and in this regard I’m rarely satisfied. I always feel like I can do more. My wife is always reminding me to celebrate my achievements every now and then.

    1. Do you have a mentor?

    I don’t have a mentor. This isn’t because I don’t want one but it’s because my industry is young and what I’m doing is so unique that I’m having to teach and inspire myself. It is what it is but doesn’t have to be this way. I’d love to mentor someone.

    The way that I post it forward and support young people is by making myself available. I’ve always told people that if they have any questions about my journey and the industry they can feel free to ask me. Knowledge is something that older artist’s withhold from upcoming artists because of a fear that they’re giving away trade secrets. It’s nonsense.

    1. Any advice to other creatives?

    Entrepreneurship is not for the faint of heart. It is for the courageous. Surround yourself with other courageous people so that you don’t give up.

     

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    BEVERN OGUK, THE CREATIVE http://beafrika.online/bevern-oguk-the-creative/ http://beafrika.online/bevern-oguk-the-creative/#respond Wed, 22 May 2019 08:23:22 +0000 http://beafrika.online/?p=907 Bevern Oguk is the Co-founder of Co-Be Nairobi. Co-Be Nairobi is a #madeinkibera brand offering made to measure, ready to wear and accessories. Their main style is modern, minimal and chic, with athleisure as their specialty.

    Their accessory line channels their ethical brand ethos working with Kibera artisans, and using natural materials like brass, bone and wood.

    Why the creative industry?

    I have always been a creative for as long as I can remember. I am an artist first and foremost, and fashion was just an avenue to express myself.

    The other reason is because I believe most of the problems we are facing as humanity can be solved simply by creative design and critical thinking.

    Do you keep up with the trends in the industry?

    Not like that. I’d say I am influenced by things around me: music, pop culture, technology, art, people… So that way, we are absent come up with fresh, timeless and exciting designs.

     

    Why the leap into entrepreneurship?

    I like asking questions. Most importantly, I am a problem solver. I believe we are put here to make the world a better place. With all its challenges, entrepreneurship gives great satisfaction and all round progress that cannot be found elsewhere.

    How are you paying it forward/ how do you encourage youth in the industry?

    We have this program that we are part of. We go around high schools on their career days, just take them the understanding that fashion is actually a respectable career and the returns are equally good. We are also rolling out a mentorship program for these youths when they finish school and are keen on a career in the creative industry.

    Do you think there is enough government support to the industry?

    Not yet. But it’s our fault. We don’t speak in one voice, we aren’t united. This makes it hard for the government to notice us.

    It is very hard for the government to listen to 2 or 3 people. We need to show them our books, our returns, how big we are. And we can only do that if we unite and speak in one voice.

     

    Who is your mentor and is it important to have one?

    My mentor is Akinyi Odongo of Akinyi Odongo Kenya (AOK). We have formed a creative initiative called Fashion Agenda Africa with Akinyi as the patron. The initiative is in Botswana, Kenya and soon to launch in other regions.

    It is very important to have a mentor who guides you and sees the potential sometimes you don’t see yourself.

    Advice to other creatives?

    Be authentic, the market knows and appreciates an authentic brand. Focus on building a good product, great team, and an innovative process.

    Find their products at www.co-be.co.ke

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    Discover: SAGE Singer + Songwriter http://beafrika.online/discover-sage-singer-songwriter/ http://beafrika.online/discover-sage-singer-songwriter/#respond Mon, 20 May 2019 11:06:25 +0000 http://beafrika.online/?p=796 People in your field that you admire?

     Wow, I admire many, however narrowed down to three for the present moment however would be Rihanna, Amber Riley and Dillie (my producer). All three are perfect examples of people who are their authentic selves and who are the epitome of growth and self-improvement, in my eyes.

    How do you incorporate creativity in your free time?

     I love doing DIY projects. I have always been my own handy man. Also when I am not doing music, I am doing music. I am a classical piano student, and the practice required takes up a lot of my free time. Having a toddler also means I get to have all sorts of artsy fun with her. I dabbled in photography once and I’m dying to get back to that. Playing dress up, sometimes.

    What designers, bloggers, and stylists do you admire?

     I currently love the Quann sisters’ aka Urban Bush Babes. They have given me a new found love for fashion, style, natural hair and art. Their blog is a nice place to go for inspiration. I love Lyra Aoko’s aesthetic. I am going to be bold and throw in a Makeup Artist, Sinitta Akello aka Cultured Ego. She has done my make up for all my important projects and I can always count on her to be out of the box with her creative. She gives life to every project we work on together. She does impeccable work.

     

    Are you involved in the fashion industry? How did you get involved in the industry?

     I am still finding my footing when it comes to fashion, so I am not yet crossed over. I am a very simple woman. If it’s comfortable I will wear it. Although during shows and photo shoots I try to be more expressive and experimental with my fashion.

    How do you stay relevant your industry?

     I think relevance is greatly determined by how memorable you are. In my case I try and bring as much of my authentic self to the table as possible. In a world full of copies people will always gravitate to someone who they can easily single out from the crowd. I try to be relatable but with my own special flare. I also strive to do things to excellence (something that I recently elected to do), like shows, recorded music, visuals etc.

    What is the biggest creative challenge you have faced in your career?

     My biggest creative challenge is definitely writers’ block that I experienced for around one and a half years. Not being able to write as a song writer completely made me feel so crippled and helpless. As a creative I need ideas to thrive and with no ideas I felt useless.

    What are some of the projects you’re working on right now?

     I am working on my second album and more visuals for my work. I am also working on my first classical piano composition among other new ventures.

    How do you respond to criticism?

     I try to have a very conscious approach to avoid getting too caught up in what people think or say. If it is destructive criticism, I just let it slide. People are allowed to have opinions but opinions never mean that they are true or they come from a truthful place.

    If it is constructive, I usually revisit the said critique and evaluate whether it is truly helpful or not. I often ask for advice from people whose judgement I trust.

    What makes you unique?

     I like to think it is my authenticity and generally my experiences in life. It is hard to be your true self in a world that begs for uniformity. I just do what I like and what I feel when it comes to making the music. I evolve and make no apologies for being who I am. I have been made to feel “not good/Kenyan enough” for it on numerous occasions but I am proud of who I am and what I put out.

    What would you say to youth who want to be in your industry?

    Either you are in or you are not. Being successful in any industry requires a lot of time and effort. You have to have a high level of commitment to make things work. Also, invest in yourself because very few will, especially in the beginning. There are no overnight successes. Lastly, be you.

    Shoot Coordinator Evelyne Waitherero

    Make-up by Kanai Beauties

    Styled by Ojwa Styling

    Photos by June July Photography

     

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    THE EXPERIENTIAL MARKETING http://beafrika.online/the-experiential-marketing/ http://beafrika.online/the-experiential-marketing/#respond Mon, 20 May 2019 09:01:17 +0000 http://beafrika.online/?p=863 With more than 3000 ethnic groups and some 2000 different languages, the African continent is the very embodiment of cultural diversity. This variety is best shown during the different creative and cultural festivals that the continent holds. To mention the most popular and recent ones, Blankets and Wine, African Nouveau and the Diani Beach Festival, cultural festivals have become major tourist attractions and marketing tools.

    According to the study “The influence of culture and creative industries on tourism and urban regeneration” by Ernst & Young, the performing arts play an important role in attracting people. The arts participants are involved in civic activities at a much higher rate than those who do not participate. The attendees of performing arts will volunteer 3.8 times greater than for non-attendees, regardless of their educational attainment, gender, and other selected demographic traits’, and similar results applied to the relationship between arts participation and community meetings.

    Beyond culture and creative industries direct contribution to GDP, they trigger spill-over in other sectors of the economy such as tourism and fueling content for information and communications technology. Thus they become an indispensable part of the urban economy, having a direct impact on cities regeneration processes. Culture in general and culture and creative industries in particular have a direct impact on the value of urban real estate, becoming a key element of culture-led urban regeneration strategies. This impact can come as a result of both large flagship projects, like a creative cluster of an innovative hub, and smaller creative micro-businesses or small scale cultural activist activities.

    The Diani Beach Festival venue was designed with bars, lounges, restaurant, Xmas shopping stalls and VIP areas sponsored by Tuborg, Moet and Hennessy. Brands are investing in cultural festivals as it creates a unique opportunity for them to engage with their consumers. Although brand sponsorship of music festivals has an impact on brand recall, awareness and attitude to the brand, but little evidence of impact on brand use. In today’s media environment, brands have a tough time breaking through and connecting with consumers. To do so, they must create a constant stream of content that is authentic, engaging, and entertaining. However, most brands are in the business of creating products and services, not content. Studies show that many young consumers value experiences over products, which is one factor driving the popularity of music festivals.

    There are three main reasons brands will turn to artists for marketing partnerships (Source 1BAND 1BRAND)

    1. Compelling Content. If brands expect consumers to like, follow and engage, they need their owned channels to be more than just a sales pitch. While brands may be great at creating products and services, they are not inherently built to develop compelling content. Artists however, are the original storytellers and the perfect partners to support this need.
    2. Cultural Relevance. Just like the old cliché goes, you are the sum of the people you spend the most time with. This now applies to brands, especially since they have to develop a personality and can no longer hide behind an address on their product label. Aligning with the right artists can help reinforce a brand’s values and provide the brand with an interesting story to tell alongside the artist.
    3. Authentic Connection. Artists have the opportunity to leverage technology and develop direct channels to communicate with fans. When executed effectively, marketing messages sent through these channels are seen as inherently ‘native,’ which also happens to be a favorite buzzword of the marketing world.

    The same can be said for tourism. Diani Beach Festival event’s director Sandip Patel, the festival held in Diani for the first time – attracted visitors from across the world. “The aim of holding the festival is to showcase Diani as a holiday destination in a bid to attract tourists from around the world,” he said. Festivals and events have expanded into indispensable bearers of culture in the modern city. These events make money, contribute considerably to putting a destination on the map, advance the commercialization of tourism, contribute heavily to the image of a city and are used to relieve the pressure on cities by spreading activities. For 30 days the worlds eyes were on Kwale as tens of thousands tourists participated in the festival.

    In times of economic crisis, it is important to exploit the creation and marketization of cities as cultural centers in an attempt to create a new business climate. Cultural events are assigned new functions such as that of generating meaning. Events are used consciously as strategic, meaningful tools that make a vital contribution to the implementation of the objectives of city marketing. Bringing out the importance of the role self-expression, events are a suitable identity that can be created and supported by the culture and character of the city. A good example of this would be the Mombasa Carnival.

    The Mombasa Carnival is the biggest and most engaging festival in Kenya and is organized by the Ministry of Tourism. The event which usually take place in November revolves around two parades which converge on Moi Avenue with Mombasa’s multicultural communities represented by floats, costumes, music and dance. A mix of traditional and contemporary artistes join the celebration to make it a refreshing introduction to East African cultural diversity. On the streets, several stalls are set up offering food and all kinds of local delicacies, while local brews like mnazi (made from coconut sap) and madafu (fresh coconut milk are drunk freely). Vigorous and energetic traditional dances, as well as contemporary forms and belly dances are performed as local bands and sound systems pump out music into the atmosphere. Men and women are often dressed in the traditional kikoy and kanga which usually have Swahili maxims and sayings boldly printed at the hem. The events often culminate with an interesting boat regatta on the Indian Ocean as the procession march down to Fort Jesus to the beach.

    What better way to market a city, or product than by including it in a climax?

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    Discover: Valary Mdeizi Makeup Artist http://beafrika.online/discover-valary-mdeizi-makeup-artist/ http://beafrika.online/discover-valary-mdeizi-makeup-artist/#respond Mon, 20 May 2019 07:07:14 +0000 http://beafrika.online/?p=891 Valary Mdeizi is a Nairobi based makeup artist of Mdeizimakeup. She is an artist, a creative who chooses to use makeup as her medium. Someone who loves telling stories about the black African woman to the world.

    Who do you admire?

    I admire Pat McGrath. She is a legend. She is a makeup artist who goes beyond normal makeup. People are inspired by her work, from designers and other creatives. She has started her own makeup line, gotten awards and recognized as a force to be reckoned with in the makeup and creative industry.

    How do you keep up with the industry trends?

    There are so many trends! Personally, I don’t keep up with trends. Trends go out of fashion. And it will lose meaning as time goes by. I like to do things that people will still be interested in years later and they will still talk about them.  I love to understand what I’m doing; skin tones, colors how they will look on someone and then try and create something that is good for a specific person or a specific event and the idea the client is going for.

    What makes you unique?

    First, I believe everyone is unique. There is no one like me as a person and artist, so everyone is unique in their own way. But what makes me stand out is the ability to do different types of creative makeup artistry and at the same type grasp the normal art of beauty makeup. I can say I’m versatile. I can do beauty makeup and body art.

    Favorite and most interesting thing you have created?

    I can’t choose, but I would say everything I’ve done is different and interesting in their own way. Because I try not to repeat and tend to create different things when I’m in my creative space and everything I’ve done I feel like it is just as important and the next thing I plan to do. So I can’t really say that I have one favorite. All of them are unique and important to me in their own way.

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    What’s Trending in 2019? http://beafrika.online/whats-trending-in-2019/ http://beafrika.online/whats-trending-in-2019/#respond Mon, 20 May 2019 05:01:27 +0000 http://beafrika.online/?p=878  

    So instead of a postmortem of the crazy 2019 hashtags, we searched for interesting perceptions affecting the creative industry. Here we offer some trends, insights, and observations that will be crucial for marketers to pay attention to this year.

    Women are organizing: Feminism and its more commercial cousin, “girl power,” have been on the rise as a social force in recent years. The movement is taking on a new and even more powerful shape. Online and offline, women are self-organizing in much more formal and significant ways than they have done in the recent past. Advertisers speaking to women need to keep top-of-mind this focus and shift in priorities as they work to connect in 2017. (www.cmo.com)

    Authenticity is a function of “diversity”

    Marketing likes to talk about diversity in tactical, limited HR terms, but diversity is now a strategic imperative to achieve authentic communications between brands and consumers. “There’s a responsibility to being authentic … and we must accept nothing less,” said AJ Hassan, executive creative director at R/GA, whose credits include the “Run like a Girl” iconic campaign. In this renaissance, diversity becomes the trust gate through which all authentic marketing will walk through, leveraging technology to create and express genuine human moments. (adage.com)

    Don’t rely on media to inspire creativity: An entire industry we used to rely on for information that often fueled our creativity can no longer be relied on because it no longer represents or sheds light on a diverse chorus of voices. The news, entertainment, and advertising industries need to do some soul searching on how to reach and represent a broader, more realistic swath of the country. (www.cmo.com)

    Creative Cities are considered to be ‘creative hubs’ promoting both socio-economic and cultural development through their use of creative industries. Furthermore, members of the network are ‘socio-cultural clusters’ which connect socio-culturally diverse communities with the goal of fostering a healthy urban environment. Most recently, Brazzaville (in the Republic of Congo), has been designated the ‘City of Music’, as of October 2004. The city of Aswan in Egypt, was appointed as UNESCO’s first ‘City of Crafts and Folk Art’ in 2005, owing to its unique heritage in folk art and its nature as a hub of exquisite craftwork, arts education, creative exchange and civil engagement. Aswan serves as a prime example to demonstrate the use of cultural capital to stimulate development. (culturaldiplomacy.org)

    Content is both prime minister and king: As marketers become even more aware of nuances between markets, economic levels, gender, age, and groups that rally around passion points, content marketing will remain in the spotlight. Smart content marketing enables a level of personalization and hypertargeting that traditional advertising can’t match in today’s media climate. It also offers a slew of opportunity for savvy creatives looking for a challenge. (www.cmo.com)

    Passion is key: The creative process is being flipped on its head. No longer are advertisers focusing on a target audience or demographic, but rather a shared passion. This allows for much more authentic engagement and fewer limitations brought by sorting people by gender or age. By leveraging passion rather than demographic, global brands can rally huge numbers of people around brand stories and causes, while still being highly targeted and efficient in their efforts. (www.cmo.com)

     

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    ENHANCING THE KENYAN STARTUP ECOSYSTEM http://beafrika.online/enhancing-the-kenyan-startup-ecosystem/ http://beafrika.online/enhancing-the-kenyan-startup-ecosystem/#respond Sat, 18 May 2019 08:17:02 +0000 http://beafrika.online/?p=872 The University of Nairobi convenes a number of stakeholders to organize and execute the annual Nairobi Innovation Week (NIW) to support and accelerate the innovation and entrepreneurship ecosystem in the region. The theme for this year is “Innovation and Kenya’s Big Four Agenda”. The main areas are being Food Security and Nutrition, Enhancing Manufacturing, Universal Health Coverage, and Affordable Housing.

    Working with partners, Make-IT is partnering with NIW to host a Startup Ecosystem Forum on 11th June, 2019 at Manu Chandaria Auditorium, University of Nairobi from 08:00-01:00 pm. The forum is an opportunity for startup ecosystem stakeholders to engage, network and gather insights regarding the fast-developing ecosystem!

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