Discover Creative Organizations: Creative Business Cup

Published on: Sep 17, 2018

The Creative Business Cup, founded by Rasmus Tscherning in Denmark in 2010, is a global initiative promoting creativity and innovation. It connects creative entrepreneurs with investors, corporates and governing bodies in need of radical transformation for the benefit of business and society. The Creative Business Cup is held in over 70 countries each year and has a strong presence in at least 11 African countries with the Global Finals held every end of the year. Its objective is to empower entrepreneurs in the creative industries, connect them to investors and global markets and strengthen their innovative capabilities to the benefit of industry and society

This past week, the summit came to Kenya to find a creative business that would compete in the grand Creative Business Cup finals in Denmark.

Junior Achievement (JA) Kenya partnered with GEN Kenya, NIC Bank and BLAZE by Safaricom to hold the maiden Creative Business Cup Africa Summit in Nairobi. The two-day summit, which was held at the Strathmore University and Metta Nairobi, aimed to promote the creative economy by bringing together an extensive network of creative minds, government, policy makers, businesses, investors and academia to engage in discourse and spark action that will tap into the potential presented by this economy.

As more youth around the world embrace unconventional careers in sectors such as performing and visual arts, heritage, printed, audiovisual and new media, design and creative services, the United Nations Conference on Trade and Development (UNCTAD) has defined the creative economy as an emerging concept dealing with the interface between creativity, culture, economics and technology in a contemporary world, which is dominated by images, sounds, texts and symbols.

Globally, the creative economy is estimated to have created 30 million jobs, generated over 2.2 trillion USD in revenues and is the number one source for the global digital economy. It has been identified as a potential driver of economic growth in developing economies, and a viable solution to some of Kenya’s most pressing issues, some of which the Kenyan government hopes to address through its Big Four Agenda.

The Creative Business Cup Africa Summit was held on 12th and 13th September and featured regional leaders in the creative industries such as a prolific creative industries speaker David Parrish, LazyTown Founder Magnus Scheving, Funkidz CEO and Founder Wanjiru Waithaka, Youth Development Fund Chairman Ronald Osumba, and BLAZE mentors Abel Mutua (actor, scriptwriter) and Caleb Karuga (agropreneur). The two-day event also included master classes in creativity, a boot camp and a pitching competition to select the winner for the Creative Business Cup who will represent the region at the Global Finals in Copenhagen, Denmark on 26th-27th November, 2018.