Kate Wambui left her corporate job to follow her passion in Makeup Artistry and never looked back. She tells us more about her journey in makeup, including her best and worst experiences.
creative skill/line of work: makeup artist
how long has the business been up: 3 years
description of business: makeup artistry
my background – I started my business as a side hustle as I used to work in corporate, I finally got to do it full time in 2016 and never looked back. I have undergone training with multiple well established beauty training schools.
idea – it came about while I was still employed, I was trying to look for a side hustle that could earn me extra income, and since I loved doing makeup, I decided to go to beauty school and give it a try.
what are your biggest challenges :clients who don’t appreciate your art and are always money focused instead of value focused.
how do clients find you: I get clients mostly through referrals and from my social media platform
what do you take into consideration when billing: my skills, time, logistics clients experience during the process
share your best and worst experiences: best experiences is when clients respect you and your time. worst experience is when working with celebrities who feel their time and comfort is more important that yours.
do you see a need for a platform like CreativeList? why? yes I believe there is a need, where clients can get access to us and are able to reach out to us directly. also the platform will help in collaborating/partnering with different artists
rates: all rates are different depending of km’s outside Nairobi
average number of clients per month;10-15
type of clients i work with both individual and brands
Creative skill/line of work: videographer /photographer/editor
How long has the business been up: 9years
Description of business: we ispire to deliver the best and we don’t work on hourly basis
My background – I started of as an intern in Koinonia media center then started doing side hustle and making connections and then is shut down and ended up taking up the space by my own
Idea – I am an artist I liked to draw and visual creativity was in my blood so I ended up doing it digitally
How do clients find you through referrals and my website
What do you take into consideration when billing creativity &professionalism of the work
Share your best and worst experiences best experience is meeting new people and delivering what they want and travel for work . Worst experience is client not returning calls when is came time to pay for the services
Do you see a need for a platform like CreativeList? why? yes it helps to see reviews and getting to connect widely
Average number of clients per month 6
Type of clients I have worked with Loreal, bat, Pauline Cosmetics, Marini Naturals, Black Forest House, Karen Gigiri and Westlands magazine, Beauty Click, Be Discovered Magazine, Angelic Touch Events, Shortlist.net, Nivea , Darling, Steadfirts etc
Wizben Mateli, an Animator who has been running his creative business for 2 years now. He shares his challenges, compromises and what he takes into consideration when billing a client.
Description of business: We are a creative agency dealing in animation, photography and marketing.
Background – I first discovered animation while in campus at jkuat and it was fascinating. I quickly taught myself how to do 3d animation and how to edit videos which all came in handy in the process. Soon people around the school were requesting me to do their projects, some would pay and others I would do out of excitement. After I finished school, I held a job at an ad agency where I learnt quite a lot including how to deal with clients, how to get leads, even how to be patient with client requests (they are usually many lol) I also learnt a lot about design and 2d animation. Finally, I decided to start my own business and partnered up with a photographer friend of mine. We are still running till today.
Idea – I knew animation was a very creative medium that can be used to send a message. Take an example of an explainer video, with animation you only need an animator, designer and a creative director, who will do the scripting and animation and voila you have your video online in less than a week. As compared to shooting live action where you need directors, producers, actors, filming locations, editors and lots more, and still the outcome may not be what you wanted. With this in mind, we sat down with my partner and we decided to create a company that provides these animation services and puts the customer at the centrestage by creating a product that best fits the client, no matter how many changes they request. that has been our mode of operations ever since.
What are your biggest challenges? Our biggest challenges are recruiting other talented people, although we have around 10 employees, finding talent is still a challenge. The other is finding clients who are motivated enough.
How do clients find you? For the most part through word of mouth and lots of referrals. people who know us really refer us to many others.
What do you take into consideration when billing? The scope of the project i.e. how long is the final output, mode of animation i.e. is it 2d or 3d animation, working hours i.e. for how long is the project going to run. bigger & recurring projects are more favorable than one-time small projects.
Share your best and worst experiences: Best experiences are whereby the client gives you a detailed & conclusive brief which definitely makes the work easier. Worst experiences are whereby the client takes forever to give feedback after you already sent the project a long time ago.
Do you see a need for a platform like CreativeList? Why? A platform that gives opportunity and exposure to creatives is important. I don’t know if this is common, but most creatives are not outgoing people and networking is a challenge for them, thus a platform like this is essential.
Rates: a 60 sec animation starts at Ksh.30,000 for individuals and startups (small quick projects for brands and influencers also apply). an animation project for brands starts at Ksh 150,000 including travels across Kenya only.
Average number of clients per month – 1 or 2, we don’t take a lot of work at once because we want to dedicate our best to satisfy our customers.
Type of clients? we have worked with brands like dominos pizza & betway kenya. we also work with individuals and influencers
Creative skill/line of work: Design, Brand & Marketing strategy
How long has the business been up: 3 years
Description of business: We specialize in data-driven strategy and design for brands in various industries. we also offer conversion rate optimization, marketing & growth solutions for ecommerce brands.
Background: I merge data analytics and strategy with creative design to ensure brands and marketing campaigns achieve more. through marketing and growth strategies such as conversion rate optimization, performance analysis and ui/ux design; i have been able to assist in the development of ecommerce and other digital brands for over 5 years.
Idea: Due to the lack of an all-rounded data-driven design and brand development consultancy
What are your biggest challenges: pitching data-driven design to clients since they do not really understand the value
How do clients find you: referrals and social media
What do you take into consideration when billing: scope of the project, timelines and impact
Do you see a need for a platform like CreativeList? yes Why? it provides a resource for brands and individuals to connect with service providers and provides a pool of clients for creatives.
rates: it depends on the project, we can provide a rate card on request
average number of clients per month: 5-10
type of clients: both brands and individuals or just one
I didn’t choose this career, I believe It chose me. I have always been interested and passionate about Art. I remember always drawing when I was 6 years old and Art is the only thing that helps me disconnect with the exterior world and let my imagination carry me away. Art is something I can’t live without, almost like my shadow.
I am inspired by Life, my experiences, Science, Fashion, Music, The Universe, Spirituality and Nature, an endless source of inspiration. In addition to that, I’m drawn by my inner-me, my mood, and the moment of the day; It’s therapeutic and it’s just my way of releasing my creative spirit. I am also inspired by my fellow independent artists; They inspire me to create more. I have worked on a series of collages for Urban Tribe Movement an awesome social network for people using business, art and technology to further diversity & inclusivity.
I have also worked for VIDA, a Google Ventures backed company that brings artists and makers together from around the world to create original, inspiring apparel in a socially conscious way. I have worked on a collection of silk scarves. In addition, I have collaborated with different artists in designing their album/mixtapes covers. It was a pleasure working on Emmanuel Jal’s album cover, Kôba Building a France based west African rapper, Fredy N, a talented singer from France and Guetts a rapper from London.
NAME: FABIDA ABUTAH AGE: 22 OCCUPATION: STUDENT, MODEL
WHAT INSPIRES YOU? My Mother. She inspires me to the core of my being. All the experiences we’ve gone through inspire me every day when I wake up to crush my goals. No matter how many walls, obstacles, or naysayers attempt to get in my way, I’m always focused and committed to achieving my dreams and I’m confident that I will!
GREATEST CREATIVE CHALLENGE? I’ll have to go with being UNIQUE. Nowadays everything is being done or has been done before and in the Creative Industry, you need to be unique and consistent in whatever you do to remain relevant. But in everything I put my mind to, I simply put my own twist to it ‘a lil touch of Fabida’ just to make it my own.
PROCESS FROM CONCEPT TO FINISHED PRODUCT? I’m usually inspired to come up with various ideas. Then I pitch them to my fellow creatives i.e. the photographer, make-up artist and sometimes the stylist. Most of the time each one would add their own ideas and contributions and we’d make a few changes to the project. We then set a unanimous date for the photo shoot and after which the final edited photos are released to various social media platforms and websites just to showcase and sell our work. But for some photo shoots, the clients u s u a l l y already have a concept and all I have to do is dress up, show up and kill the show! Ha-ha.
Tell us about yourself? I am a music artist, collaborating with other artists in an effort to create content for the African music market. I am a Pan-Africanist. I love nature, culture, people and family.
People in your field that you admire? I admire, Hugh Masekela, Erick Wainaina, Suzanna Owiyo, Habib Koite, Olive Omutujju—the list is just endless.
How do you incorporate creativity in your free time? In my line of work being an artist, you are constantly doing things that require you to create. So my free time is filled up with very innovative ways of doing things. I have a very innovative approach to everything; from cooking, talking, to playing around with languages- pretty much everything I do. And when it comes to music, I love to not say things flatly but to find a way to creatively say things.
What is your perspective on the music industry? The industry has really grown in the past five years. I started out in 2008, that’s ten years ago, so if I look 5 years back, I am so impressed at where the industry is now. We are at a place where we can appreciate art, we can look at different art forms and find audiences for it. From visual art to performed art and I feel there has been a growth, especially in Kenya because it had been a very lacking environment and I’m happy that we are actually growing. It’s better than it’s ever been, in fact right now it’s a beautiful sunrise for the music industry.
Do you think the industry has evolved from when you started? Yes. As I mentioned before, we’ve come a far way. There is so much that has developed. For example: PRSK- the Performance Rights Society of Kenya and Kenya Corporate Board that protect artists from corporate infringement. Somethings makes sure we are covered, insured. It was interesting when I got the call the other day to go pick up my health insurance car as a registered member from PRSK.
Do you think there are enough youth opportunities? Of course there are! Youth opportunities shall not be created by the government. They shall not be created by society. They shall not come from anywhere else apart from the youth themselves. We create our own opportunities, we are supposed to look into society and see what is lacking and create means to meet the needs. I read somewhere that if you want to make it in life, if you want to be successful in life, find a need and meet that need. The moment we identify needs in society, then we have created opportunities for ourselves because we find purpose and I don’t need to talk so much because there are enough youth opportunities. We shall not sit back and wait for the government to fix it. It’s not going to happen, we’ve been waiting since the 1960s, and it’s 2018. Wake Up, find what’s fits you as a young man, as a young woman and run with it.
What are the challenges of being a musician in Africa? Of course it’s there, but it’s mostly financial. I don’t believe the creative aspect is really an issue, because being a creative in Africa and being a musician especially in Africa, you cannot compare the competition with the developed world ‘coz they’d had it for years. They’ve been doing it for years, had time to evolve and grow with it in a way we also emulate from them, we learn a lot from them and we adopt and borrow a lot of technology from them, but I feel like being a musician in Africa is a challenge because everything already exists there—techwise.
If you need to do the coolest video, the equipment is here. If you need a script, we have amazing talent, right here in Africa but can we be able to afford this level of skill? It can be challenging for a young Kenyan to balance local identity with international influence. How do you think we can best keep and promote the Kenyan brand? I feel the Kenyan brand may be best promoted by going back to our roots. The Kenyan brand is not—we do not have a sound that is distinctively Kenyan. We have borrowed from all over the place. We had a chance to do that in the 1960s and before the colonial masters, came but we have been too disunited to have that.
I’m not saying it’s impossible but it has been too long that we have been used to adopting and conforming that, currently, it may be difficult to find our own voice—right now, Nigerian hits are raging so we follow that trend; dancehall is cool right now, everyone does dancehall; hip hop is banging, we all follow hiphop. Nothing against that, but I feel like, do your hip hop yes, but give it a feel of where you are from—what do they chant, or traditional instrument that they use. Have a piece of that, sneak that into your music and that’ll make it original. That’s going to be yours, Kenyan.