The first thing you do when you get to work is to check your emails. Usually it’s the client stuff, deadlines f*** ups, you know the kawaida. Today I got an email about a petition, honestly I didn’t know that this had actually could happen until a few days ago, the trade marking of a Swahili phrase huh? It kind of reminds you of the audacity of the ‘owning’ of black people for 400 years doesn’t it. How about the resources owned by Western Countries or the African owned companies founded by not-African, you’ll see this a lot when you start applying for funding, or the cultural dilution of the African heritage or the ‘Sound of Music’ that doesn’t have any Africanism in it. It is obvious that we look towards the west for major influences and trends. A perfect example is the Dashiki, it wasn’t that popular until Beyonce wore it.
Trademarking ‘hakuna matata’ a wakeup call?
Disneyland has been granted a US trademark over the words “Hakuna matata” vide registration number 27006605. Hakuna Matata is a Kiswahili slogan meaning no problem, no worries. This slogan is widely used in East Africa, especially the coastal region as a response to greetings.
Disneyland ‘robs’ Kenya of famous ‘Hakuna Matata’ phrase
The famous Kenyan phrase ‘Hakuna Matata’ has now been taken away and going forward one might sued or forced to pay to use it.
We are always a step behind in seeing the value of our own work or resources. Maasai blanket, something that we see hawkers selling on the street every day but all of a sudden we discovered its value when Luis Vitton (2012) used it in his fashion show as part of his collection.
Disney has trademarked the Swahili phrase “Hakuna Matata”.
I liken this to colonialism and robbery, the appropriation of something you have no right over. Imagine, “If we were to go that route, then we owe the British royalties for everyone who speaks English, or France for when we speak French.”
Join us and say NO to DISNEY or any corporations/individuals looking to trademark languages, terms or phrases they didn’t invent.
“Hakuna matata” is a Swahili language phrase from East Africa; translate, it means “no trouble”. The word “hakuna” means “there is not here” while “matata” means “problems”.
Hakuna Matata has been used by most Kiswahili-speaking countries suchs as Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique, and the Democratic Republic of the Congo.
Disney can’t be allowed to trademark something that it didn’t invent.
Sign this petition and get Disney to remove the trademark on Hakuna Matata
Hakuna Matata where were we when the Swahili catch phrase was being trademarked by a country that doesn’t even speak the language. You see that one step behind thing I was talking about. So what do we do now, we sign petitions. Yup! Filling that little box and clicking that share button did amazing for the Rhinos and Elephants. I guess it’s doing something, it’s not that we can actually sue them for trying to own something that is ours… When do we take action to claim what belongs to us, or do we have to wait another 400 years to do that.
Welcome to modern colonialism, where western companies own African resources, where Chinese people have their own police stations and billboards, and where African phrases are trademarked by western companies. So apart from that 10 seconds it takes you fill a petition what are you going to do about it?
Ladies and Gentlemen, allow me first off say thank you for being here for this. Thank you for giving me an audience to stand before, thank you for the opportunity to be heard, and for giving me a platform to be seen. I appreciate every one of you for supporting this Initiative. That’s right….the Adelle Onyango Initiative. It’s not quite sunk in, to be honest with you all; the fact that I have an initiative, the fact that I am addressing you all, the fact that today is happening. Almost two years I made a conscious effort and decision to try and make a difference in the world and specifically in Kenya and Africa, and today, part of that dream has come true. Making a difference in the world sounds vast and it is, and it is daunting! What I have learnt though in these two years is that each of us has our own little world. We each live in our own little worlds with our families and friends and workmates and the things we love and the things we hate, with our ecosystems and environments, our struggles and disappointments with our insufficiencies and our insecurities together with our hopes and our dreams. I’ve learnt that making a difference in the world isn’t about one grand gesture. We are not a one size fits all society, each of us has different needs, different wants, different struggles and different challenges. For me making a difference in the world is more about making a difference for each person, whether it be as simple as showing love, giving a chance or providing opportunity whatever the need may be, it’s about making a difference one world at a time, and eventually added up, we will make a difference in the whole world. And that is my drive. A lot has been said about the Initiative, and I need not add more onto that. Allow me though to share with you my opinion on two things, on women and African-ness.
In 2008 I was raped. Literally, ten years to the day the most brutal, barbaric, inhumane thing that can happen to a human being happened to me. I’m not saying this for you to feel sorry for me. So if you have a lump in your throat clear it, if you have a tear in your eye, wipe it off, and if you’re feeling uncomfortable, deal with it, because this is not only a reality but the norm. Where all of my friends have a story, all of my sisters have the same fears; we get into cabs in three’s and four’s. We live in a society where for a woman, being alone is being vulnerable; you are not secure, think about that for a second. Being on your own is a risk to your fundamental human rights.
What does it mean to be a woman? What does it mean to be a woman in Africa? What does it mean to be an African woman? And I mean to be a woman, not a wife, not a sister, not a mother, not a girlfriend or a best friend, just to be a woman. Do you picture that lady with shukas around her waist and a baby on her back tied with a leso and pot of water on her head and toddler on her arm? or Do you picture a lady in a power suit in office the head of an organisation, kicking ass and taking names? Who is an African woman? Whatever you picture, recognise that we live in a society governed by gender roles that prescribes who we should be rather than accept who we are. We need to break down these barriers.
The question is often asked, why are you a feminist? My problem is, why aren’t you a feminist? For the record, feminism and femininity are not mutually exclusive, be what you want to be. I am standing before you today, all dolled up and unapologetic about it, and I am telling you, I want equal rights. All we want is equal rights, and that’s not just at a legislative level. A father will give his daughter a university student a 7 pm curfew. Because he knows the dark of the night can bring out a darkness in every man that put’s his daughter in danger? But yet, he lets his son wander the night and revel in all it has to offer. The time has come to sit down with your sons and tell them; you cannot grab girls, you cannot use girls, girls do not exist for your excitement and pleasure, we are not your playthings. Have honest conversations with your sons, because I guarantee you, your daughters are not the problem! If my son knows what right, it doesn’t matter if she walks by naked; if my sons know what’s right, he will fight for equal pay, equal rights and equal opportunities, if my son knows what is right, my daughter can be out till 10 pm. If my sons know what’s right, we live in a society as equals. Women are incredible, and nobody ever denies that they are strong, we bear children, raise families, there’s a saying that goes “change a girl’s life, you change a family’s life, you change a community’s life”. And I think if we raise our men right, we will change a girl’s life; if we raise our men right, we will change the world.
And now, Africa!! How many times have you found yourself explaining Africa? Explaining and giving justifications about what it means to be African?”…”I’m from Kenya, a lovely country in East Africa. Over here we have fast Fiber internet just like other countries, Fancy Shopping malls, Smartphones everywhere(trust me Galaxy S7 and iPhone 7 went on sale same day in Nairobi as in NY or Barcelona) Sky scrappers, we know how to code and other geeky stuff too, We watch Aljazeera, CNN, BBC and know what happens in Detroit to what happens in Kosovo…” I read that off a comment on a site. And I realised the world doesn’t react to Africa the way I think it should, as people, we don’t see things the way they are, we see them the way we are. We have let everyone else tell us who we are, and in doing so we have lost our African narrative in the rest of the worlds’ version of our story. We need to take back our narrative! And it’s not about convincing them; it’s about owning it for us!
I employ you today to be unapologetic about being African. Without giving excuses and explaining where we come from and why we do the things we do. We acknowledge that we are developing but so is everyone else, the only constant in life is, change! Appreciate the social, economic, customs and tradition,that exist in an African context. We cannot be afraid to make mistakes, and we need to be confident in finding our way and our solutions, cognisant of the fact that our solutions are not the rest of the world’s solutions!
We need to change the African narrative, take away the “but” or “despite” in our stories. We are exceptional! We don’t do extraordinary despite challenges; we just are exceptional!! We don’t seek validation, and we are not about comparison; we are not only creating a different set of rules, but we’re also playing a different game, an African game in an African context!! We are not diseased, broken and in need of help, we are gifted, rich, rhythmic, excellent, powerful, creative, modern, traditional, intelligent, we are kings and we are queens, understand that in being African we can change the world, but in trying to be like the world we cannot be African!
So here I stand an unapologetically African girl, who was raped ten years ago, launching an initiative trying to change the world. This is my dream, and it’s only the beginning.
I’d like to thank God, my family for their unconditional support, The Catapult Agency; I’d especially like to thank James for candour and work ethic and Wambaire for, just being everything that I have needed. I want to thank all the people that I have worked within the last two years, I tried to invite everyone, and I hope you all made it, I am grateful for the opportunity to have worked on the different campaigns and projects and concepts. The first sponsors of this initiative; Centonomy, Biwbiw. My partners on this Initiative; Fuzu. My trustees, thank you for believing in this and for taking your time. I want to thank my husband Falgun, for being my partner in life and in all that I do, for your support, your love and just who you are. Thank you.
I would again like to thank every one of you for coming here tonight. And as you leave, I hope you are in one way or another inspired, and if nothing else you will be unapologetically African and you will change someone’s world!
Adelle Onyango launches her initiative at event themed ‘Unapologetically African’
December 13, NAIROBI: Celebrated Media personality Adelle Onyango officially launched her initiative at a star studded event held at the Shift Eye Studios , Nairobi. The initiative is centered on the foundations of Youth Empowerment, Mental Health and Gender Equality and seeks to give opportunities to the youth and women in this country.
Adelle has gained international recognition for her efforts in empowering Kenyan women and youth, most recently serving on the Youth Advisory Board for the Bill and Melinda Gates Foundation’s second annual Goalkeeper’s conference.
The launch dubbed #UnapologeticallyAfrican was a celebration of our “Africanness” through changing the African narrative, taking away the “but” or “despite” in our stories. Being exceptional! Not seeking validation and not comparing ourselves with the rest of the world.
Speaking during the launch, Caroline Mutoko said, “To be an African today means you have probably forgotten your past or are totally ignorant of it and elders explain to you that your future is tied to the past. There’s a choice of rejecting your tradition and flowing with popular culture and still yet be judged by outsiders based on a background you either know nothing about or have left behind. Don’t struggle to let go – don’t struggle to embrace the modern and feel like a sell-out have both because you can.”
Speaking on this milestone, Adelle said, “I implore you today to be unapologetic about being African. Without giving excuses and explaining where we come from and why we do the things we do. We acknowledge that we are developing but so is everyone else, the only constant in life is, change! Appreciate the social, economic, customs and tradition that exist in an African context. We cannot be afraid to make mistakes, and we need to be confident in finding our way and our solutions, cognisant of the fact that our solutions are not the rest of the world’s solutions!”
Adding, “We need to change the African narrative, take away the “but” or “despite” in our stories. We are exceptional! We don’t do extraordinary despite challenges; we just are exceptional!! We don’t seek validation, and we are not about comparison; we are not only creating a different set of rules, but we’re also playing a different game, an African game in an African context!! We are not diseased, broken and in need of help, we are gifted, rich, rhythmic, excellent, powerful, creative, modern, traditional, intelligent, we are kings and we are queens, understand that in being African we can change the world, but in trying to be like the world we cannot be African!”
Speaking on the initiative, Winnie Odinga, one of the Trustees said, “The launch of the Adelle Onyango Initiative is a great achievement for a phenomenal woman like Adelle, as it touches on issues (Mental Health, Youth Empowerment and Gender Equality) that affect our society”. “It gives me satisfaction as a Kenyan to be part of this noble cause by Kenyans for Kenyans, I hope someone will see this and put a smile on someone’s face today”. She added.
Last year, Adelle was privileged to represent Kenya at the 2017 Children’s Global Media Summit, where she officially received the Duchess of Cambridge and chaired two sessions on youth and cyber-bullying.
In attendance to witness this milestone were Winnie Odinga -Trustee Adelle Onyango Initiative, media personalities –Caroline Mutoko, Shaffie Weru, Victoria Rubadiri, Mwalimu Rachel, Linda Nyangweso, Nelly Tuikong-Park –Pauline Cosmetics, Rama Oluoch, Kirigo Ng’arua, Patricia Kihoro and Patrick Ojil – Africa Business News, friend and family members.