The Art Summit of Southern Africa (ASSA) is a gathering of individuals representing the creative industries from a technical, financial, and administrative perspective across various backgrounds who will bring ideas and recommendations on the direction of the creative industry in SADC.
FUNDAMENTALS FOR A HEALTHY ECOLOGY OF CREATIVE PROFESSIONALS
Speaker: Magdalena Moreno
Mujica, Executive Director of the International Federation of
Arts Councils and Culture Agencies (IFACCA)
Cultural expressions shape a society, the ways in which its people interact and reflect upon their perceptions, and how they imagine their futures. Creative professionals are pivotal to this process and a healthy ecology can empower them to make positive contributions to society, culture and the economy. Evidence shows that certain conditions are fundamental to cultivating a thriving ecology: a diversity of perspectives and disciplines ensures vibrancy; financial and professional support frameworks encourage experimentation, collaboration and creation; cultural infrastructure provides platforms for creatives to present, provoke and transmit their work; and purposeful policies and legislation safeguard, protect and facilitate the free flow of ideas, people and cultural goods. This session will draw on evidence from UNESCO’s Status of the Artist recommendations and insights from IFACCA Member institutions on how they recognize and approach the complex systems in which creative professionals work.
THE ROLE OF CULTURAL LEADERSHIP IN STRENGTHENING THE CREATIVE ECONOMY
Speaker: Prof. Richard Haines, Chief Executive Officer, South African Cultural Observatory (South Africa)
A leadership void will necessarily dilute the efficacy of the creative economy. Cultural leaders with knowledge across the spectrum of the creative industries must be recruited and supported in their endeavors to develop the creative economy in the region. The success of these leaders will in part depend upon the support offered by policy makers and regional governments in the changing realities of today. The sector can be seen as experiencing many challenges ranging from the impact of new technologies, the production and distribution of cultural goods, limitations of migration, lack of access to capital funding just to mention a few. For this reason, cultural leaders need to understand how to respond to these challenges in order to strengthen governance structures that effectively respond to the needs of the sector.
STRENGTHENING ARTS EDUCATION FOR THE GROWTH OF THE CREATIVE ECONOMY
Prof. Sarala Krishnamurthy, Professor Communication, Namibia University of Science and Technology Currently, arts education has a perceived limited benefit on human development, including its contribution to the creative economy. To effectively nurture the creatives of tomorrow, an environment which promotes culture as a viable and valuable career choice must be developed by national and regional governments. The ability to identify industry crossover points and convey commitment to innovative aspects of the creative sector is crucial to growth. Arts education is birthed in mainstreaming the knowledge and skills to learners at an early age in their schooling career. The early introduction of art education to learners heightens the benefits of art education to human development.
THE NEED FOR EVIDENCE BASED POLICY MAKING FOR THE CREATIVE INDUSTRY
Speaker: Florence Mukanga, Part time Lecturer Arts and Culture Management, University of Zimbabwe and independent research consultant (Zimbabwe) NIPAM
Good policies are based on evidence, and currently there is a lack of reliable data in the creative and cultural economy. Creativity may be associated more with the emotive, yet the policies which underpin the creative industries in the region must be derived through rigorous evidence based practices. In developing these policies, global experts are an invaluable resource, as academics, policy makers and practitioners need to question how the creative industries have succeeded and/or failed as a basis for establishing best practice that is contextualized to specific needs of the respective country. Statistical information that is able to contribute to policy making and investment in the cultural and creative economies is essential.
NEW OPPORTUNITIES FOR THE CREATIVE ECONOMIES (TECHNOLOGY, MARKETING, PARTNERSHIPS AND MULTI-
Speaker: Dr Jenny Mbaye, Lecturer in Culture and Creative Industries, Centre for Culture and the Creative Industries, City University of London, (United Kingdom)
The creative economy in the region must keep pace with the creative economies elsewhere if it is to succeed and bring economic growth to the area. Embracing and utilizing new technologies and methods not only ensures that the regional creative economy remains relevant in a global context, it also situates it as a global leader, ready to innovate and inspire. The future of the creative economies trajectory is based in diversity that allows the creative and cultural sectors to be key components of sustainable human development.
THE IMPORTANCE OF THE CREATIVE ECONOMY
TO NATIONAL DEVELOPMENT AND REGIONAL INTEGRATION
Speaker: Avril Joffe, Head of the Cultural Policy and Management Department at the Wits School of arts (South Africa)
According to the United Nations Conference on Trade & Development, the ‘creative economy’ is defined as an emerging concept dealing with interfaces between creative, culture, economics and technology in a contemporary world dominated by images, sounds, texts and symbols. The creative economy occupies a unique space within the national, regional and international economies because it develops distinctive identities for each area of trade and human development, enhancing visibility while simultaneously bringing wealth into the economy. Creative industries are integral to the planning and development of countries, and connections between regional partners can bring forth fresh economic and cultural wealth that allows the region to compete with the wider world. The creative economy is amongst the most dynamic sectors in the world economy providing new opportunities for developing countries to leapfrog into emerging high growth areas of the world economy.
CREATING AN ENABLING ENVIRONMENT FOR INVESTMENT IN THE CREATIVE ECONOMY
John Davies: Research Fellow, Creative Industries NESTA (UK)
Policy makers, practitioners and experts from all aspects of the creative industries must develop an enabling environment that places the creative economy at the forefront of the region’s economic strategy. Regional governments are pivotal in creating conducive environments for investment and operating in tandem with industry to impact economic growth and national development. Impact investors are particularly interested in investing capital in the creative economy as the sector is underutilized to increase access to opportunities of upward mobility for many unemployed citizens.
ECONOMIC AND EMPLOYMENT OPPORTUNITIES THE CREATIVE ECONOMY IN TOURISM
Dr Sem Shikongo, Director: Tourism & Gaming Ministry of Environment & Tourism, and Cultural Activist (Namibia)
The creative economy has the potential to be far more than the sum of its parts. Creativity and cultural developments
can have wide ranging effects on other industries and exploring these potential overlaps can enhance further the
importance of the creative economy in the regional growth strategy. Equally, the ability for culture and creative professionals to grow and expand their endeavors , often requires assistance and yet is a crucial element of economic
growth. The coordination and cooperation of the creative and cultural sector to other industries like tourism, trade and innovation are vital in ensuring national development.