10 MILLION FOR BOOMPLAY
Published on: Jul 14, 2018
Boomplay Reaches 10 Million Installations on Google Play Store & 29 Million Total User Base
As a further testament to its leadership and popular acceptance as the foremost music content distribution platform, Boomplay Music, Africa’s fastest growing music streaming and download platform has recorded a milestone 10 million installations off Google Play store.
Boomplay Music’s unique and user-friendly application has made it a top choice for consumers of music and entertainment content. The platform has given millions of Africans unfettered access to millions of songs, videos and entertainment trending news.
It has also provided a rallying point in the digital music ecosystem by driving more customers to mobile music consumption. Boomplay Music’s international best practice in ensuring providers make revenues off their content has made it the toast of local and international artistes and content providers. This is in addition to making sure that intellectual property is protected using the best tech innovations.
It would be recalled that the music content platform was adjudged the ‘Best African App’ at the AppsAfrica Awards, which held in Cape Town, South Africa in November 2017. Boomplay emerged as the number one app in Africa from a category strongly contested by other popular apps including Carter – SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA.
Speaking at the briefing to announce the 10 Million milestone in Lagos, Ms. Tosin Sorinola, Head of PR, said, “This is another major milestone for Boomplay Music and we are more than grateful for the support and involvement of our content providers, users and the team that made it possible to achieve this and sharing the vision of making Boomplay Music the No. 1 Music App in Africa. This is the first of many more milestones to come and a renewed future for digital music distribution’
On how the platform has maintained its top position, Ms. Martha Huro, Snr. Marketing Manager, East Africa, said, “Boomplay Music has reached a new high by clocking 10 Million installs on Google play store. We are one-step closer to making a healthy, thriving and functional music distribution future that accommodates the content provider and user’s needs. Thank you to everyone who made this possible…O Progresso continua! ’’.
Rising from a modest number of installs when it launched in Google Play store in 2016, the platform rose to 1 million installations in January 2017 and by November of same year, it had risen to 5 million. Its fast-growing streak of installations doubled in June 2018 to 10 million installations making its total user base 29 million. Boomplay Music is now tipped to reach the 40 Million total user base by December 2018 confirming the streaming service as Africa’s fastest rising music service.
The platform parades content from multiple genres such as Afrobeat, Fuji, Hip-Hop, Afropop, Rap, Reggae and Gospel among others. Some of the biggest names on the platforms include Sauti Sol, Nyashinski, Khaligraph Jones, Davido, Wizkid, Mercy Masika, Tiwa Savage, Wyre, Fena Gitu, Bahati, Nameless, Chameleone, E-sir, King Kaka, Harmonize, Willy Paul, Vanessa Mdee, Chris Brown, Cassper Nyovest, Cardi B amongst others.
The app comes pre-installed on Infinix, iTel & TECNO devices and is available in Google Play store for all android users. iOS version will be made available later in the year 2018.